• 제목/요약/키워드: Business model innovation

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중국 온라인 관광업 비즈니스 모델에 관한 연구 (A Study on the Business Model of China's Online Tourism Industry)

  • 장전
    • 디지털융복합연구
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    • 제20권5호
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    • pp.205-210
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    • 2022
  • 사회적경제의 급속한 발전과 지속적인 생활수준 향상으로 관광산업의 급속한 발전을 위해 유리한 환경이 마련되었다. 고도로 발달된 인터넷 기술은 사람들에게 더 편리한 온라인 여행을 제공했다. 온라인 관광이 빠르게 발전하면서 관광 관련 인터넷 사업도 빠르게 발전하고 있다. 본 연구는 우선 연구 배경과 연구 의의를 소개하고, 온라인 관광 개발 핫스팟, 비즈니스 모델 연구 이슈 등 사회적경제의 발전을 바탕으로 씨트립의 비즈니스 모델 최적화 연구의 필요성을 제시한다. 씨트립은 온라인 여행 산업 및 비즈니스 모델 내·외 연구 현황을 설명하고, 온라인 여행, OTA 비즈니스 모델 등 관련 개념과 이론을 심층적으로 소개·분석하고, 전문가 연구를 기반으로 확대한다. 씨트립의 기존 사업모델의 미흡, 높은 경상운영비, 공급업체의 큰 영향요인, 신사업 개발이 더딘 등 여러 측면이 제시되었고, 이를 해결하기 위한 대안이 제시되었다. 씨트립은 가치 창출과 혁신을 위한 씨트립의 비즈니스 모델 최적화 전략과 고객 가치사슬을 위한 인터넷 비즈니스 모델 최적화 전략 등 지속 가능한 경쟁 우위를 유지했다.

Priorities, Mechanisms and Prospects on Industrial Clusters and Special Economic Zones in Kazakhstan

  • Yespayev, Saken S.
    • The Journal of Asian Finance, Economics and Business
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    • 제1권2호
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    • pp.15-24
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    • 2014
  • This research investigates the characteristics, principles, advantages, factors and problems of cluster development in Kazakhstan, and identifies the prerequisites, conditions and stages of organizing clusters on the framework of special economic zones. In this research, we used methods, which will allow analyzing of the organization industrial clusters in special economic zones in Kazakhstan. The author studied international experience of cluster development and the efficiency of the use of the model of the "rhombus effect" with account the specific features of interaction between the participants of the cluster, analysis of the legal framework for the formation and development of clusters. These have been identified as the more important or strategically necessary clusters in Kazakhstan: innovation-technological cluster, innovation-education cluster, innovation-petrochemical cluster, innovative-metallurgical cluster, transport and logistics cluster, textile industry cluster, tourism cluster, agro cluster, construction cluster, medical and pharmaceutical cluster. Firstly, the results suggest that the interaction of science, education, business and government in the development and implementation of innovation policy is not sufficiently structured to provide a balanced representation of the interests of the range of various innovative enterprises in Kazakhstan. Secondly, the legal basis of cluster development in Kazakhstan is determined. Need to develop mechanisms for the implementation of promising direction. Thirdly, the clusters can be formed in the existing special economic zones, allowing them to get right to the mass production of high-tech products that are developed.

기업의 e-transformation 수준 평가 모델 개발에 관한 연구 (Developing an Evaluation Model of e-transformation status)

  • 최승은;김효근
    • Asia pacific journal of information systems
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    • 제15권2호
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    • pp.219-239
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    • 2005
  • Recently, e-transformation has appeared as one of the important issues on which academic and industrial worlds focus in order to bring organizational transformation to a company that wants to adapt itself to the rapidly changing business environment. Therefore this thesis aims to develop a new model(a model whose evaluation criteria were based on 3 dimensions, 9 factors, and 30 indices was derived) to evaluate the level of e-transformation that enables firms to check out and predict the e-transformation progress. The present study seems to be the first trial to evaluate the status of e-transformation processes of the firm empirically, especially by integrating the many indices that have not been examined empirically before. We expect that the results from this research will help corporate e-business strategy planners to devise and analyze the e-transformation strategies effectively by recognizing the companies' current situation in comparison with their previous and other firms' level, respectively.

Effects of CEO's Self-Determination on Start-up Entrepreneurship and Business Performance in Service and Distribution SMEs

  • SHIN, Hyang-Sook;BAE, Jee-Eun
    • 한국프랜차이즈경영연구
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    • 제11권4호
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    • pp.31-44
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    • 2020
  • Purpose: The purpose of this study is to examine the effects of CEO's self-determination on entrepreneurship, business performance (operational and financial performance). Also, this research provide some strategic insights for improving business performance. In the proposed model, self-determination consists of autonomy, competence, and relatedness, and entrepreneurship consists of innovation, initiative and risk sensitivity, and proactiveness. More specifically, this study proposes a framework that entrepreneurship and operational performance will play mediating roles between self-determination and financial performance. Research design, data, methodology: In this study, an online survey was conducted on SME CEOs for analysis, and a total of 122 samples were used. In the analysis process for hypothesis verification and evaluation, frequency analysis was first performed to identify the demographic characteristics of the respondents, and confirmatory factor analysis was conducted to assess the reliability and validity of the measurement model. In addition, a structural model analysis was conducted to examine the structural relationships between CEO's self-determination, entrepreneurship, and business performance (operational and financial performance) using SmartPLS 3.0. Results: The findings and summary are as follows. First, the autonomy of self-determination has a positive effect on entrepreneurship. Second, the competence of self-determination affects entrepreneurship and operational performance. Third, it affects the innovation, initiative and risk sensitivity of the CEO's entrepreneurship, and ultimately, its operational performance. The results show that the business performance of Start-up also increases when self-determination can be a factor in increasing entrepreneurship in three sub-dimensionalities. Conclusions: The conclusion of this study is that in order for SMEs to develop into a sustainable company by securing competitiveness after start-up, external motivation such as external help and support from the state (local government) is important, but competence and relationship, which are components of self-determination. The intrinsic motivation of the CEO may be more important. To this end, CEO's should prioritize learning for competency development, and the government should pay attention to providing various educational programs through establishment of education policies and education systems to enhance the competency of start-up CEO's.

Proper Incentives to Promote Information Exchange

  • Obayashi, Atsuomi
    • Industrial Engineering and Management Systems
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    • 제6권1호
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    • pp.55-63
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    • 2007
  • Exchange of information is essential to the process of innovation such as product development. However, in many cases innovation fails because of a lack of knowledge sharing among parties concerned, even if parties individually have pieces of useful knowledge and skills. Besides physical factors like communication costs, the possibility of opportunistic behavior by parties like stealing ideas can discourage information exchange. This paper introduces a model to analyze incentives of information exchange. The model is a game by two players who alternately opt to offer information to the partner. It is suggested that information exchange can stop before reaching the efficient level. In order to attain the efficient information exchange, expectation of mutual benefit and absence of opportunistic motives in both players are needed. Methods for promoting information exchange include modifying payoff structure to meet the condition of information exchange. The fluidity of partnership may increase a variety of information exchange partners, but discourage building trust between partners which promotes information exchange.

업무-지식 통합기반의 차세대 지식경영 모델 (Next Generation Knowledge Management A Process Integrated Model of Knowledge Asset Utilization)

  • 손정훈;서경란
    • 지식경영연구
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    • 제11권2호
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    • pp.1-16
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    • 2010
  • Despite the well accepted necessity and importance of knowledge management, cases of successful knowledge management are not easy to find. With a case study of a Korean organization, this research introduces an integrated knowledge management model, in which knowledge and work processes are combined to improved knowledge performance. Knowledge-work process integration facilitates knowledge asset creation, transfer, and utilization, through which inefficiencies in knowledge utilization may be removed and knowledge contribution to business performance may be enhanced. Knowledge-work process integration may further be aligned with innovation processes, enabling systematic and continuous knowledge based process innovation.

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e-비즈니스 서비스의 기술수용성이 이용의도에 미치는 영향 - 모바일뱅킹 서비스를 중심으로 - (An Effect of Technology Acceptance of e-business Service on Use Intention - Focusing on Mobile Banking Service -)

  • 손용정
    • 통상정보연구
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    • 제9권2호
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    • pp.87-101
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    • 2007
  • This study developed seven assumptions to demonstrate the effect of personal innovation, social influences, service quality, mobility and accessibility on perceived usability, perceived convenience use and use intention using a technology acceptance model developed by Davis(1989), and the results are presented as follows: First, the assumption that personal innovation and service quality of mobile banking service will influence the perceived usability was adopted while the assumption that social influences will affect the perceived usability was rejected. Second, the assumption that mobility and accessibility of mobile banking services will influence the perceived convenient use was selected. Third, the assumption that the perceived usability of mobile banking service will influence use intention was rejected while the assumption that the convenient use will influence use intention was adopted. This study suggests that as personal innovation, service quality, mobility and accessibility have a significant influence on use of mobile banking, service providers should pay more attention to development of security programs and diversification of contents.

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순위형 로짓모형을 이용한 농업인의 혁신네트워크 연계 특성 (Interconnected Characteristics of Innovation Networks of Farmers Employing Ranked Logit Model)

  • 최상호;이성우;최영찬
    • 농촌계획
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    • 제13권4호
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    • pp.53-67
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    • 2007
  • This study analyzed the probability that experiment stations, agricultural technology and extension centers, provincial agricultural research and extension services, central government organs, or civilian and other related organs will be the first choice of the compositional subjects of local innovation networks. While gender effect was statistically insignificant, educational level, income, main acquired information, sources of necessary information, and frequency of information acquisition sessions were significant, and the preference ranking model was highly relevant. According to the analysis, highly academic and business-related information was most likely to be acquired from the civilian sector; agricultural technology such as technology, crops/plants, storage, and circulation was most likely to be acquired from experiment stations and provincial agricultural research and extension services; and information on agricultural production was most likely to be acquired from agricultural technology centers.

사례분석을 통한 신제품 개발 환경에서의 크라우드소싱 활용 가이드라인 구축 (Guideline Construction through Case Study for Applying Crowdsourcing into New Product Development Environment)

  • 김한중;박준영
    • 대한산업공학회지
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    • 제39권6호
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    • pp.517-534
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    • 2013
  • In this study, we propose the guideline with strategic model for new product development. To establish the guideline, 1) we classify several types of successful surveyed cases that achieved open innovation through applying crowdsourcing into new product development environment, 2) draw case maps using two or three axis with characteristics such as: step of product development process, crowdsourcing frequency, and product type of each case, 3) define the type of applying crowdsourcing into new product development environment based on case analysis results, and tabulate a crowdsourcing type based on the defined crowdsourcing type, 4) finally, suggest the guideline with multiple points of view which embrace type of crowd, community management, participation method, knowledge adoption method, and reward policy. Using the suggested guideline will help a company to design and establish open innovation in new business model related to product development area.

New Venture Incubation Framework: An Indian Academic Model

  • Subrahmanya, MH Bala;Gopalaswamy, Arun Kumar
    • Asian Journal of Innovation and Policy
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    • 제7권3호
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    • pp.489-510
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    • 2018
  • Institution-based Technology Business Incubators are on the rise in India, as a means of promoting innovation-based tech start-up ecosystems, due to increased policy initiatives. Against this background, we have traced the origin and process of building a start-up ecosystem in IIT Madras, Chennai of India, based on semistructured interviews held with the stakeholders of the ecosystem. Subsequently, we have ascertained the key components of IIT Madras start-up ecosystem, and the process of incubation comprising pre-incubation, incubation and post-incubation phases. Finally, we have derived the key lessons from the ecosystem development experience and incubation process which enable generation of start-ups from both students and faculty, apart from alumni and ex-industry executives. Though this ecosystem model has emerged over a period of time through learning and experience, the ecosystem is able to generate more than 100 start-ups, majority of them being from students and faculty. Thus, the evolved start-up ecosystem of IIT Madras is able to generate faculty-supported and student-led entrepreneurship successfully.