• 제목/요약/키워드: Business environment

Search Result 5,673, Processing Time 0.034 seconds

A Strategic Alliance for e-Commerce Companies: Guidelines of Alliance Process (전자상거래 기업의 전략적 제휴에 관한 연구: 제휴과정의 가이드라인)

  • 권순범;김서형
    • The Journal of Society for e-Business Studies
    • /
    • v.7 no.1
    • /
    • pp.1-17
    • /
    • 2002
  • Business environment for e-commerce companies have been rapidly changed for the last several yens and they have found out that strategic alliance as one of the important and practical means to cope with the dynamic environment. Despite the increasing number of e-commerce company's strategic alliances during last several years, there have been few studies made on strategic alliance which reflect the e-commerce company's uniqueness: dynamism, time to market, If-based business, etc. In order to reflect this uniqueness, we attempt to derive guidelines of alliance process for e-commerce companies in three aspects: 1) resource system analysis, 2) value chain analysis, and 3) If-based strategic alliance implementation and management. Finally, we propose the integrated process of strategic alliance for e-commerce companies including those proposed guidelines.

  • PDF

CHINAPAGES.COM'S Past, Today and Tomorrow : Opportunities and Challenges

  • Wang, Guo An;Gao, Freeman Y.;Lim, Yong-Taek
    • International Commerce and Information Review
    • /
    • v.3 no.2
    • /
    • pp.17-27
    • /
    • 2001
  • The paper at first gives an introduction to e-commerce, recalls the birth and the growth of an e-commerce giant Chinapages.com in the tough environment in the primary stage of the development of e-commerce in China, provides an overview of its e-business scope and its experience in its e-business development, then describes its present favorable and unfavorable e-business e-environment and its challenges in its future development. Finally it concludes that Chinapages' future is bright and promising with China's WTO entry just around the corner, if Chinapages takes advantages of the opportunities and faces the challenges with confidence and aggressiveness in the new era of e-commerce.

  • PDF

IKEA and Corporate Social Responsibility: A Case Study

  • Hahn, Yoonah
    • Journal of Distribution Science
    • /
    • v.13 no.10
    • /
    • pp.45-50
    • /
    • 2015
  • Purpose - The purpose of this paper is to examine IKEA in the context of corporate social responsibility to determine the reasons, if any, as to why IKEA has had more success in the implementation of its CSR policies and Code of Conduct where many other multinational companies seem to have failed. Research Design and Methodology - This is a case study, an analytical approach, which focuses on exploring and analyzing the CSR policies to measure IKEA's ethical behavior in a business environment. Results - IKEA stands out as a multinational company whose CSR policies are ingrained into the business itself as a part of its ethical operations, rather than a marketing event. Conclusion - Beyond profit, IKEA actively works together with its suppliers and the nation states to eradicate the harmful social causes of the various challenges it faces in the global business environment.

A Study on the Factors for IT Investment Justification (IT 투자 정당화 요인에 관한 연구)

  • Choi, Jaeyoung
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.11 no.4
    • /
    • pp.177-187
    • /
    • 2015
  • Although actual business environment is getting difficult and hard, IT companies tend to shy away from of annual investment. Many firms have already reached the 25 percent level. However, the profit and the result of their annual investment needs to be evaluated objectively. IT investment analysis usually proceeds by comparing benefits and costs of an IT investment. Much of the problem derives from the historical treatment of IT as an overhead expense rather than a capital asset. What is most worrying about the current situation is the pressure to take a very short-term view of IT. Therefore, this research aims to analyses and justify the necessity of Visionary IT Investment. For this, it is crucial to identify the factors, which affect positively Visionary IT Investment and understand the role of CIO and explain the result of Visionary IT Investment, which is differed to related business and by different business environment. As a result of this study, the legitimacy of IT Investment is proved through analyzing the business value of not investing and cost-avoidance strategies.

A Study on Workload Measurement Model for the Postal Delivery Service (우편 집배업무 부하 산정 모델 연구)

  • Lee, Sang-Rak;Park, Moon-Sung;Cha, Chun-Nam;Shim, Joung-Taek;Cha, Byung-Chul
    • IE interfaces
    • /
    • v.25 no.2
    • /
    • pp.196-203
    • /
    • 2012
  • In the postal delivery service, both the standardization of business process and the workload measurement is very important part of saving the cost and improving the efficiency. However, these are not easy to apply to real situation because of the labor-intensive and diversification of delivery environment. In this study, we develop the methodology for the standardization of business process and workload measurement model of the postal delivery service. Firstly, we introduce the work factor analysis on the postal delivery process. Then, we propose the methodology workload measurement model based on diversification of delivery environment.

Samsung Austin Semiconductors: Its Adaptation, Survival and Growth (삼성반도체의 현지화 전략)

  • Noh, Jeon-Pyo
    • Korean Business Review
    • /
    • v.15
    • /
    • pp.47-58
    • /
    • 2002
  • Samsung Electronics has 25 production bases, 36 marketing subsidiaries and 23 overseas offices in 46 countries around the world. Samsung Electronics global strategy involves seven main regions: North America, Europe, Southeast Asia, Central Asia, China, the CIS and Latin America. Samsung Electronics is dedicated to helping the local communities where it does business, helping to advance local economies and develop products that best suit local needs. This case attempts to introduce the localization strategies of Samsung Austin Semiconductors especially with respect to the community service programs. Samsung Austin Semiconductors develops a framework for a firm to adapt in a foreign environment creating corporate citizenship. This model surely helps the firm to adapt, survive and grow even in a hostile foreign environment.

  • PDF

The Design of Data Hub System for Integration of Group In the Cloud Environment

  • Kim, Hyung-Seok;Lee, Jong-Yong;Jung, Kye-Dong
    • International journal of advanced smart convergence
    • /
    • v.4 no.2
    • /
    • pp.61-68
    • /
    • 2015
  • For a recent most companies to make efficient business management, we are using a groupware service of integrated information system of the entire group. Groupware service integrates the cooperation in excellent synergy and duplicates has been business functions of the business, through the improvement of multi-purpose business processing capacity, there is an advantage of reduced operating costs. However, if the parent company and subsidiary, or to handle common tasks such information agency, which may cause differences in the format of the data passed in the case of a need to provide a document. Therefore, in this paper, in order to solve the heterogeneity problem in data between groups, the data system of the hub base of the cloud is provided. The proposed system is intended to improve the groupware environment including the interoperability of integrated standardized environmental data sharing service.

Successful Brand Revitalization of Parkland through Brand Repositioning Strategy

  • Jeon, Jung Ok;Jung, Hyung-Shik;Lee, Sukekyu;Lee, Eun Mi
    • Asia Marketing Journal
    • /
    • v.16 no.3
    • /
    • pp.101-118
    • /
    • 2014
  • Parkland, which is one of the pioneer brands in men's fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market. This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland's brand strategy focusing on brand environment and positioning. Accordingly, the study analyzes the target concept and basic direction of the brand repositioning in terms of the repositioning strategy process, and from an integrated marketing perspective, examines the specific implementation program for repositioning. Finally, the study addresses the outcomes of brand repositioning efforts as well as steps to be taken in the future.

A change Management Model for BPM Documents in e-Business Environments (e-Business를 위한 BPM 문서 변경관리 모델)

  • 배혜림;조재균;정석찬;박기남
    • The Journal of Society for e-Business Studies
    • /
    • v.8 no.3
    • /
    • pp.87-105
    • /
    • 2003
  • Business Process Management (BPM) is an emerging trend of managing business process life cycles and integrating heterogeneous systems . Recently, BPM is considered as an essential element for automation of complex business processes involving many companies, particularly for those in an e-Business environment. In such an environment, it is very important for each business partner to trace history of resources. However, it has been a difficult problem for Workflow Management Systems(WFMSs) to support management of resource changes because of limited storage, complex process structure, and absence of formal change model. In this paper. a new framework is proposed, which can support change management for documents, one of core resources of business process. Under a traditional WFMSs framework, all workflow components belong to either build-time or run-time function, and executions of workflow processes are performed by the two functions . To manage changes of documents while process executing. a new framework with additional component modules are required. A version control method is introduced for the purpose of managing document changes. The proposed method includes five models for document structure, process structure, association between process and document, version management, and efficient version storage. A prototype system is developed to demonstrate the effectiveness of the proposed models.

  • PDF

An Empirical Study on the Business Performance Effect of Active Factors in Total Quality Management: Primarily on the Korean Shipping Firms (해운기업의 품질경영(TQM) 실행요인이 기업성과에 미치는 영향에 관한 실증적 분석)

  • 이호상;김동훈;신한원;김성국
    • Journal of the Korean Society of Marine Environment & Safety
    • /
    • v.7 no.2
    • /
    • pp.49-65
    • /
    • 2001
  • Total Quality Management(TQM) is the source of competitive advantage for the enterprise faced with the dynamic change of the environment as the customer satisfaction era, unlike the past marketing era. It can have an effect on the strategical choice of the enterprise and becomes a new spotlight of management strategy in business administration recently with various techniques of organizational innovation, such as business re-engineering, benchmarking and so on. The TQM which has an essential part of a Risk Response Process is recognized as strategic aspects in Risk Management. TQM means the total management system that realizes management philosophy of customer satisfaction through continuous improvement and innovational thoughts on the basis of top-management's leadership and employees' involvement, policy of quality management, customer focus, development of human resources, empowered work forces, and supplier relationships. The data investigating the business performance effect of active factors in TQM based on the shipping firms were collected from 250 shipping firms in Korea by the use of questionnaire method and personal interviews at the selected samples.

  • PDF