• 예술경영연구
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• 제60호
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• pp.155-191
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• 2021

본 연구의 목적은 문화예술 인식에 따른 문화예술 경험이 문화예술 소비성향에 미치는 영향을 분석하고자 함이다. 이에 문화예술 소비자의 경험을 통해 나타나는 소비성향은 문화예술 마케팅 전략을 효율적으로 전달하는 것이라고 정의하였으며, 문화예술을 향유하는 소비자의 행동을 측정하였다. 분석방법은 다음과 같다. 먼저, 문화예술 소비자의 경험과 소비성향을 설문조사하였으며, 연구자료는 판단표본추출법을 이용하여 분석하였으며, 사회적 거리두기로 인해 온라인 설문조사를 통해 분석하였다. 분석결과, 행동, 감성, 관계요인이 쾌락적 요인에 유의한 영향을 미치고 있었으며, 행동, 감성, 감각, 관계 요인이 과시 요인에 유의한 영향을 미치고 있고, 행동, 감성적 요인은 계획적 요인에 유의한 영향을 미치고 있었다. 이를 통한 시사점은 첫째, 관계요인이 전반적인 소비성향에 부(-)의 영향을 나타내고 있는데, 이는 사회적 거리두기로 인해 문화예술을 향유할 때 소비자의 불안감이 표출되었음을 시사한다. 둘째, 문화예술을 제공하는 아티스트에게 양질의 컨텐츠를 제작할 수 있도록 기업 및 소비자로부터 후원이 필요할 것으로 사료된다. 향후에는 문화예술을 향유하는 소비자 뿐 아니라, 문화예술을 제공하는 공급자, 아티스트간의 관계를 고려하여 연구한다면 문화예술 생태계를 보다 심도 깊게 이해할 수 있을 것이라고 사료된다.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2006년도 춘계종합학술대회
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• pp.313-318
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• 2006

본 논문에서는 ART-1 기반 자가 생성 지도학습 알고리즘과 얼굴 인증을 이용한 주민등록증 인식방법을 제안한다. 본 논문에서는 주민등록증 영상에서 주민등록번호와 발행일을 추출하기 위해, 획득된 주민등록증의 영상에서 Sobel Mask와 Median Filter를 이용하여 윤곽선을 추출하고 잡음을 제거한 후, 수평 스미어링을 적용하여 주민등록번호와 발행일 영역을 각각 추출한다. 그리고 고주파 필터링을 적용하여 추출된 영역을 이진화하고 4방향 윤곽선 추적 알고리즘을 적용하여 개별 코드를 추출한다. 추출된 개별 코드는 ART-1 기반 자가 생성 지도학습 알고리즘을 적용하여 인식한다. 얼굴 인증은 Template Matching 방법을 적용하여 Face Template Database를 구축하고, 획득된 주민등록증의 얼굴 영역과의 유사도를 측정하여 주민등록증의 사진 위조 여부를 판별한다. 제안된 주민등록증 인식 방법의 성능을 평가하기 위해 10개의 주민등록증을 대상으로 실험하였고 원본 주민등록증 영상에서 사진과 얼굴 부분을 위조한 주민등록증에 대해 얼굴 인증 실험을 하였다. 실험을 통해 제안된 방법이 주민등록번호 인식 및 얼굴 인증에 있어서 우수한 성능이 있음을 확인하였다.

• 한국IT서비스학회지
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• 제8권4호
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• pp.187-199
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• 2009

Content services for silver users on the ubiquitous technologies are getting attention as a new business model, monitoring users in real-time on the real-world and/or cyber-world. A lot of business and service model have been developed to apply silver or elder user. This study explained a state-of-the-art silver IT service to innovative services for users, ranging from home and finance to support for healthcare and living. Due to the variation of subtle terminologies, this study was conducted to restructure an adaptive terminology including some definitions. Current silver IT service model has been evaluated from the technical, functional, and business analyst, and its suitability has also been expressed in a proposed model and service. The purpose of this study was to propose a systematic approach of new IT service business model for silver users. A proposed model was described to explain the feasibility of the silver IT industry.

• 패션비즈니스
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• 제6권2호
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• pp.53-66
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• 2002

The spiral form, which comes from the organic form of natural phenomenon such as growth of creatures, has been used as a factor of formative shape in various fields of art until now. In conjunction herewith, this study intends to discover and express the life force and the formative beauty of natural substances with the organic spiral forms into clothing design, using various creating methods and materials such as Korean traditional paper. The natural substances with the spiral structure, such as seashells, land snails, passion flower, curled flower, growing chart of plants, Impatiens textori was used as subjects of the designs. The seven pieces of work were completed with attempts to develop aesthetic forms through the presentation techniques and methods via restructuring process of simplification, partial transformation and consolidation. Through such process the conclusion of this study is as follows: First, the nature, with unlimited possibilities, could be subject of human formative activities, leading to the creative world of formative art for designers. Second, adaptation of the spiral organic forms of nature into the contemporary clothing designs proved the motif as a source of inspiration of diverse subject, in recognition with its innate formative beauty as well as external shape. Third, design expressions via restructuring process of simplification, partial transformation and consolidation with designer's subjective point of view were adequate for the creations of contemporary fashion designs. Fourth, the Korean traditional paper, as a fine material for various shape according to the handling method, could be used appropriately in the contemporary clothing designs, expressing our aesthetic senses. Fifth and finally, expansion of the realm of formative expression of clothing through the development of possibilities of expression in contemporary clothing would enhance the creative possibilities of clothing design as formative art. In conclusion, the expression of clothing design as formative art was developed on the emphasis of re-creation of natural objects of the organic spiral form. For the future study, the applications of spiral form into everyday clothing designs, consolidating artistic senses and practical senses, are expected as opportunity of proposing developmental possibilities of the contemporary clothing designs.

• 패션비즈니스
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• 제6권1호
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• pp.31-42
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• 2002

The purpose of this study is research on the characteristics of post-modernism expressed on western hair styles in the late 20th century. Therefore this thesis analyzed the relationship of modernism & the hair styles of that mage and post-modernism & the hair styles of that mage. That will re-illuminate the same beauty worth of same age as to accurate the concept of post-modernism & the hair styles of that mage. And the last, criticizing the post-modernism design and that hair design, helping to find new trends. The method of this study was the literature research & analysis of visual materials focus on upper bust image that can know the relationship of modernism & the hair styles of that mage, and post-modernism & the hair styles of that mage. First, the literature research is composed of analysis of theses, magazines on art, clothing and cosmetology having the contents of 20th century western culture, art and hair styles. Second, the analysis of visual materials is composed of analysis of video films, slide films and photographs of books, magazines, and internet home-pages. Modern western hair styles, appeared after 1910's, is represented as a short cut & permanent wave. That express experimentalism, functionalism, and purism, that is same as the other art's trend of same age. Post-modern western hair styles, appeared after 1960's, also show the same trend with same age's. This summarized & characterized 8 categories; historical method, pluralism, negotiation, escape from the formality, recovery of humanity, ornament, connection with race, metaphor & symbolism. But post-modernism concentrating pluralism makes easy making low quality art and absence of criticism, so this thesis criticised it 5 categories; absence of ideas, absence of the social sense of responsibility, lost of one's characteristics, decline of skills, decline of worth of usages.

• 휴양 및 경관연구
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• 제12권4호
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• pp.67-78
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• 2018

Hangang Artpark construction is an enterprise founded in 2018 that involved installing public artworks created by 37 different people (teams) in Hangang Park located in Yeouido and Ichon Park. An iconic public space in Seoul, Hangang Park is turning into an even better public space due to the efforts to change the park into an eco-friendly, cultural-artistic space in tandem with the change in times. The objective of the Hangang Artpark construction business is to augment the environmental and scenic value of Hangang not only to provide a space for leisurely activities but also to revive it as a cultural-artistic area. This is a study of the concept and the design and installation processes of "Thinking of each other", a project by the Hangang Artpark construction business. This art piece has been installed in the wetlands and it trails along Ichon Hangang Park, which was created during the environmental recovery project. The piece consists of sculptures molded into animal shapes that are unique to the location and ecology of the area, displayed in harmony with the park's street furniture. By showing the coexistence of animals that existed in Hangang in the past along with the current inhabitants and the natural enemies of these inhabitants, the piece displays an ecofriendly scene. Moreover, by incorporating this piece into the street facilities of the park, such as gazebos, streetlights, surveillance cameras, and perches, the piece exhibits a different kind of street view compared to the installation style of other conventional environmental artworks. The various sculptures are installed along with the street facilities throughout the trail, rather than in a specific location intended for artworks, thereby achieving harmony with the park scene. In so doing, the piece elicits in the beholder an environment-friendly way of thinking, and at the same time, gives them a sense of calm and pleasure. Further, the paper researches the methods of safely installing art pieces in public spaces and of maintaining these installations.

• 패션비즈니스
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• 제23권2호
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• pp.124-139
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• 2019

The purpose of this study was to examine the characteristic expression of Korean traditional costumes shown in the Korean paintings by Kim Hyun-Jung. The study analyzed the paintings by Kim Hyun-Jung to find out the characteristics of the contemporary Korean paintings and the expression of Korean traditional costumes. The characteristics of Kim Hyun-Jung's works are as follows: 1) The paintings are drawn by using Korean traditional painting methods and finished with Korean traditional paper, hanji. Moreover, they show the Korean traditional costume as main subject material. 2) They use modern painting methods, such as collage, and show pop art characters by use of contemporary popular products. 3) The artist communicates with the public through SNS and YouTube, and shows characteristics of popular art through commercial art products and advertisements. The characteristics of the Korean traditional costume in Kim Hyun-Jung's works are as follows. 1) The hanbok shown in the paintings is a traditional style with tight jeogori and wide chima. Chima is drawn in thin coloring with Korean ink and jeogori is expressed with semi-transparent hanji in various patterns and colors, which shows the subject 'coy'. 2) Various kinds of Korean traditional accessories and modernized flower shoes with high heels are shown as subject materials. The art works by contemporary Korean artists are expected to be the route to give valuable information to the public about Korean traditional costumes as well as the trendy Korean culture.

• Asia Marketing Journal
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• 제17권3호
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• pp.105-127
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• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• 한국산학기술학회논문지
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• 제15권5호
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• pp.3203-3212
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• 2014

기업의 문화 예술 지원은 메세나 운동으로부터 시작되었고 이후에는 소비자의 문화욕구를 만족시키고 기업의 이미지를 향상시키며 시대의 요구와 변화로서 기업의 활동을 증가시키는 문화마케팅으로 변화되었다. 그러므로 많은 기업들은 다양한 영역에서 문화마케팅 활동을 발전시키고 있다. 특히 아트마케팅은 예술 활동에 대한 관심과 기대치를 올리고 생산품에 대한 비판적인 관점과 삶의 기준을 높이는 역할로 인해 중요한 업무가 되었다. 그러므로 기업은 전략적 차원과 공공복지에 기여하는 차원에 따르는 이미지 마케팅 활동으로서 자사건물이나 별도의 공간에 전시공간을 제공해 예술과 관련된 다양한 전시, 스폰서, 교육 프로그램을 제공한다. 본 논문은 문화마케팅의 개념, 기업의 문화 예술 지원현황 및 아트 마케팅의 개념과 유형을 분류한다. 동시에 문화마케팅 수단으로서 기업 미술관의 전시공간의 유형을 분류하고 프로그램의 분석을 통해 기업 미술관의 특성 및 유형을 파악한다.

• 한국산학기술학회논문지
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• 제13권10호
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• pp.4432-4439
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• 2012

기존의 미술품 가격 추정 모델에서는 자료의 한계상 주로 경매 시장에서의 미술가격을 기준으로 헤도닉 모형을 제시해 왔다. 본 논문에서는 미술품이 거래되는 시장으로서 경매 시장 뿐만 아니라 비경매 시장도 포함된 미술시가 데이터를 이용하여 두 시장의 차이에 대해 살펴보았다. 특히 기존의 헤도닉 모델들이 미술품 가격에 대해 작가 요소, 미술품 요소 등 객관적이고 정량적인 헤도닉 요인만을 통해 미술품 가격 추정을 한 반면, 본 연구에서는 예술적 가치라는 주관적이고 정성적인 요인을 추가하여 과연 이 요인의 추가가 미술가격 추정 모델의 설명력을 높여 주는가에 대해 살펴보았다. 그 결과 경매와 비경매 시장으로 구분하지 않은 경우에는 순수한 헤도닉 가격 추정 모델과 그 모델에 예술적 가치 요인을 추가한 가격 추정 모델 사이에 유의한 차이를 발견할 수 없었으나, 경매와 비경매 시장으로 구분한 경우에는 비경매 시장의 매매에 있어서 예술적 가치 요인이 추가된 가격 추정 모델에서 유의적으로 실제 매매가격과 더 일치하는 가격 추정치를 발견할 수 있었다. 결론적으로 본 연구는 기존의 미술가격 추정 헤도닉 모델에 예술적 가치라는 주관적인 요인을 포함시켰을 때에 미술품 거래 시장의 형태에 따라 차별적으로 모델의 설명력 향상이 발생할 수 있다는 것을 보여줌으로써 미술품 가격 결정 분야의 연구에 기여한다.