• Title/Summary/Keyword: Business administration major

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A Study on the Effect of Online Activation Business Transaction Factors of Fresh Food Shopping Mall on e-Customer Relationship Quality and e-Customer Loyalty

  • Shin, Jong-Kook;Lee, Sang-Youn
    • East Asian Journal of Business Economics (EAJBE)
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    • v.7 no.1
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    • pp.1-16
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    • 2019
  • Purpose - For the development of fresh food shopping malls, consumers should continue to experience loyalty and favorability for the company's products or brands, and this should lead directly to purchase so that active word-ofmouth and recommendation should be encouraged. Therefore, the purpose of this study is to investigate the effect of e-service quality and e-ERM on e-loyalty with customer satisfaction and commitment as mediators. Research design, data, and methodology - This study was conducted by sample survey method on 320 online customers who have experience in using major online fresh food shopping malls for more than one year. Data analysis methods were frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis. Result - Hypothesis 1 through Hypothesis 7 were all supported. The results of this study suggest that e-service quality and e-CRM of online fresh food shopping malls have a significant effect on satisfaction and commitment. Therefore, the conclusion has been derived that the focus of this study, that such satisfaction and commitment have a significant effect on e-customer loyalty. has been supported theoretically and empirically. Conclusion - This study suggests that studies on customer loyalty based on activation commerce factors related to fresh food in online shopping malls will be an index that can reflect on customer's needs corresponding with future trends of not only online shopping malls but also offline shopping malls.

An Effect on Satisfaction and Loyalty of the Characteristics in Mobile Learning: According to Gender (모바일 러닝의 특성이 만족과 충성도에 미치는 영향: 성별에 따른 분석)

  • Chung, Kyung-Soo;Lee, Won-Bin;Noh, Mi-Jin
    • The Journal of Information Systems
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    • v.19 no.3
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    • pp.75-103
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    • 2010
  • This study analyzes a model appling value in the mobile learning. We investigate the interaction, ease of use, hedonic value, and utilitarian value considering importance factors in the mobile learning, and the customer values are found to influence the customer satisfaction. We analysis a relationship between these factors and the customer satisfaction, and the relationship between the customer satisfaction and the loyalty. Finally, we research difference among gender of the satisfaction on the mobile learning. To fulfill this purpose, the research model was designed from literature review, and the structural equation modeling technique was used to evaluate hypotheses. The major results of this study are as follows. First, the ease of use, hedonic value, and utilitarian value positively influenced the satisfaction, and the satisfaction had positive influences on the customer loyalty. But the interaction didn't have positive influence on the satisfaction. Second, gender difference was found for some path coefficient. Male user's interaction and ease of use has effect on the satisfaction, and Female user's hedonic value and utilitarian value have influenced the satisfaction. When it consider the market share or the growth potential of the mobile learning industry, the results of this study will provide the useful information to manage mobile learning.

Research on Purchase Decision Factors to TV Home Shopping Product: Digital·Home Appliance

  • Lee, Kwang-Keun;Jang, Si-Nam;Kim, Pan-Jin
    • Asian Journal of Business Environment
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    • v.2 no.2
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    • pp.13-21
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    • 2012
  • Purpose - The purpose of this research was to suggest purchasing decision factors through understanding the context of purchasing behavior and to figure out variables related to purchasing decision, purchasing cognition, and attitude. Research design / data / methodology - By random sampling, 200 consumers who are over 20, have purchased Digital·home appliance on TV home shopping, and have lived in the Seoul area were chosen as sample subjects. Questionnaires data were obtained from all subjects by self-administration method. Results - Result of analysis could be summarized as following. Analysis of the cognition of digital/home appliance product features, and influence of digital/home appliance product feature to purchasing intention are presented in the following order; price (3.50), diversity (3.10), brand (3.00). Also, analysis of the cognition of TV home shopping feature and influence of TV home shopping feature to purchasing of digital/home appliance are presented in the following order; awareness (3.63), safety of delivery (3.38), safety of transaction (3.28), product test (3.27). Conclusions - Purchasing attention of TV home shopping features presented difference in awareness, safety of delivery, safety of transaction, and product testing factors. In order to vitalize home shopping, impossibility of quality confirmation should be overcome and reinforcement of brand power should be considered.

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Causal Relationship of Infra, Process and Firm Performance on Supply Chain Quality Management (모기업과 협력기업의 공급망 품질경영 인프라(Infra), 프로세스(Process), 성과(Performance)간 인과관계 연구)

  • Park, Ji-Young;Oh, Soo-Jung;Kim, Soo-Wook
    • Journal of Korean Society for Quality Management
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    • v.39 no.4
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    • pp.464-479
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    • 2011
  • The purpose of this study is that analyzing the causal relationship between Infra, Process and Performance of companies which are executing the Supply Chain Quality Management(SCQM) with their subcontractors and partners. Korean Standards Association(KSA) provides the Supply Chain Quality Management Model and Quality Collaboration Index for 4 years, but a few study has investigated the critical variables and their causal relationship to organizational performance. Therefore we examine the SCQM model and related index and choose the quality, human resource and risk management processes for identifying the path to organizational performance. In addition, exploratory factor analysis is conducted for figuring out the major factors among the 3 processes. Structural Equation Model are successively used for determining which characteristics of the infra and processes are the most critical variables to performance. The data was collected from KSA and composed of 52 companies and 346 their partners. The result shows that risk management process has no significant effect on the organizational performance and pre-production process collaboration.

A Survey on the Fishery Perception and Recreation Fishing Demand Level of Coastal Waters Ranch with the Case of Tongyeong City's Bijin-do Yongcho-do, Juk-do (연안바다목장의 어업 인식도 및 유어낚시 수요도 조사: 통영시 비진도·용초도·죽도 사례를 중심으로)

  • Kang, Seok-Kyu
    • The Journal of Fisheries Business Administration
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    • v.48 no.1
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    • pp.73-87
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    • 2017
  • The purpose of this study is to investigate the fishery perception and recreation fishing demand level of coastal waters ranch with the case in Tongyeong city's Bijin-do Yongcho-do, Juk-do. The study conducts a survey of 27 fishermen and 113 recreation fishing tourists from September 26 to November 21, 2016. The major results of this study are as follows. First, the survey of fishery perception level suggests that the increase of fishery resources by Tongyeong-si coastal waters ranch project contributes to the rising income of fishermen, decreased fishing cost, and increased the number of tourists. Second, the survey of recreation fishing tourists's demand level suggests that a beautiful view, fish populations, kindness of residents, fishing point information, charter information, and the convenience of transportation are highly praised and highly regarded. However, links to nearby tourism, lodging facilities, and food information that can increase the income of fishermen is poorly praised. Therefore, this study suggests that a careful marine policy with fishery resource creation should be followed for marine fishing village tourism consumer's benefits in order to increase fishing village's income.

The Trajectory of University Science Parks (USPs) in China: Institutional Evolution and Assessment

  • Su, De-Jin;Wu, Bei;Sohn, Dong-Won;Zhou, Da-Yong
    • STI Policy Review
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    • v.7 no.2
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    • pp.16-34
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    • 2016
  • This study aims to identify the chronological trajectory of university science parks (USPs) in China and to discuss the roles of government-driven science and technology (S&T) policies in the development of USPs and the future directions of these entities. Our study shows that USPs in China have undergone two development waves: The first from the late 1980s to the late 1990s, when research universities expected to directly participate in economic activities, and the second from 2000 when the Ministry of Science and Technology (MOST) and the Ministry of Education (MOE) jointly enacted the Proposed Regulation of State-level USPs Management to guide and regulate the development of USPs. The development trajectory highlights that USPs are effective platforms that link scientific research, knowledge spillovers and industrial system. However, Chinese USPs still need to confront some conundrums which may influence the processes and outcomes of UILs. Finally, we also summarize the major issues inherent in the development of USPs to guide policymakers to enact more effective policies.

KODISA Academic Journal Strategy: Synopsis in 2016 and Vistas of the Future

  • Hwang, Hee-Joong;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.14 no.4
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    • pp.5-11
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    • 2016
  • Purpose - The Education Ministry has plans to select top 10 percent academic journals among the domestic registration journals in NRF(National Research Foundation of Korea), and designate them as outstanding academic journals. To reflect this trend, KODISA has set its sights on paper publication rate and citation index with pushing forward globalism. First, this study will arrange the process of globalism and the current state of paper submission, and propose the direction of improvement in academic journals through understanding the characteristics of each major field. Research design, data, and methodology - KODISA has preceeded in examining and publishing research papers related to distribution field through indirectly or stimulating academic advancement. KODISA covers the whole fields in social science as well as in business administration and economics that associated with distribution field not limiting only within the range of distribution field. That is, the new subject that contributes to the progress in distribution field with original research can be a priority criteria in KODISA journal publication. Results - The major fields in papers published in KODISA can be categorized broadly as distribution field with economic and business administration point of view. Therefore, the distribution field with economic point of view includes the issues such as regulations, system, industry, market environment, distribution system, trade, and macroeconomics, etc. The business administration point of view in distribution includes distribution strategy, distribution organization, and distribution channel from the perspectives of the firm, etc. Conclusions - The aim of KODISA in 2020 is to be a global academic journal as SCI level of each journal in KODISA, JDS(Registration journal), IJIDB(Registration candidate), EAJBM(Registration candidate), JAFEB(Cabell's Registration journal). The KODISA journals have already settled as the largest academic society and journals of Korea in 2016 currently from humanities and social sciences area by the most gross in publication circulation, volumes, and types. Hereafter, KODISA will focus on the improvement for the objective indicators such as Impact Factor and Centrality index as qualitative growth as well as quantitative expansion. By doing so, KODISA will be a forum for developmental academic debate with attracting the world's greatest scholars' papers. Furthermore, they will be recognized journals and grow as the first-rate academic journals inside and outside of Korea.

Japanese Apparel Industry: A Recent Survey of Wholesalers and Manufacturers

  • Urakami, Takuya;Komiya, Kazutaka;Kim, Woon-Ho;Inoghchi, Junji
    • The International Journal of Costume Culture
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    • v.13 no.2
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    • pp.93-100
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    • 2010
  • The business strategies of small to medium enterprises (SMEs), especially in relation to the Japanese apparel wholesaler and apparel manufacture markets, have been undertaken by Urakami and his colleagues (Komiya et al., 2009; Urakami et al., 2009; Urakami & Wu 2010). The aim now is to investigate the changing business climate of apparel products in Asia, now that China seems to a major player of apparel products in the Asian region. The production of apparel products from China has resulted in a major shift of the business environment. Such products have now invaded import markets throughout the world economies. Such a drastic change in the business environment impacts the structure of distribution channels in competing economies, affecting both wholesalers and manufactures. This research focuses on the effects this has had on the Japanese distribution channels. The findings derived from our previous research are highlighted, together with several planned hypotheses that require testing, in order to build a clearer understanding of apparel manufacturing in the Asian region.

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Key Account Management: Towards a Multidimensional Definition

  • Ahmmed, Kawsar;Noor, Nor Azila Mohd.
    • Asian Journal of Business Environment
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    • v.2 no.1
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    • pp.5-13
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    • 2012
  • The aim of this paper is to propose an integrative definition of key account management (KAM) at the organizational level through a content analysis of the existing definitions of KAM available in the business literatures. A representative pool of definitions of key account management was generated through literature review from twenty three journals that covers the divergence of name variety like global account management, strategic account management, national account management, international key account management, key client management, major account management, key customers management and key account management. Relating to the definition of key account management various attributes are identified through content analysis and according to the relevance, profile for each attributes are developed. On the basis of these attributes a diagrammatic and textual definition is proposed that covers the different standpoints and aspects of key account management approach and captures its essence as well. Eventually, several strategic implications are derived that create the field for further empirical investigation.

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