• 아태비즈니스연구
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• 제5권2호
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• pp.25-35
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• 2014

This paper aims to propose a conceptual model that empirically examines the relationship of psychological empowerment & role satisfaction and their dimensions with motivation in an Indian context. 176 executives/managers from many public sector organizations in India were approached. Cronbach alpha, correlation and regression analyses were applied to check the research hypotheses. Only meaning was found to be important predictor of motivation. Interestingly, achievement and extension were also observed to be the determinants of motivation. This paper would help researchers and practitioners to work on these variables in some other sectors also. Improvement in the psychological empowerment and role satisfaction will enhance the motivation among Indian business executives/managers which will improve the overall performance of the organization. It is an innovative attempt to utilize psychological empowerment and role satisfaction independently to improve motivation in an Indian framework.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.881-889
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• 2021

The purpose of this study is to descriptively reveal the demographic and business profile and personal-entrepreneurial characteristics in Manado, the capital of North Sulawesi, and secondly to associate these profiles and characters to their business progress. A sample size of 21 respondents was drawn - selected from those who warmly welcomed the interviewers for an open-ended structured questionnaire. SPSS 24 has been employed to descriptively reveal the sample distribution according to demographic factors and business entities and to determine the dominant factors affecting the progress of the business by testing the hypothesis on the association of variables under study using specified statistical analytical tools, such as regression analysis, especially stepwise regression formula, between specified dependent variables and independent variables and /or between all variables. The stepwise regression analysis has enabled the researcher to determine which variables are the most important reflecting the personal characteristics theorized as "locus of control": self-efficacy, needs for achievement, personal traits, and barriers to business progress The analysis reveals that the progress of business does have an association and is dependent on the source of capital and education, needs for achievement and locus of control.

• 벤처혁신연구
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• 제5권2호
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• pp.35-48
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• 2022

본 연구는 창업의지에 미치는 영향을 분석하고 어떤 요인이 가장 큰 영향을 미치는지에 대해 실증적으로 분석하기 위해 이루어졌다. 이를 위해 창업의지에 미치는 영향요인으로 자아성취동기, 간접경험, 롤모델, 사업가에 대한 인식, 실패부담감을 독립변수로 설정하였다. 이를 실증적으로 분석하기 위하여 일반인을 대상으로 유효한 데이터 399개를 분석 대상으로 하였다. 통계분석에는 SPSS 25.0를 활용하였다. 본 연구의 실증 분석 결과, 자아성취동기, 간접경험, 롤모델, 사업가에 대한 인식, 실패부담감은 창업의지에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 본 연구 결과는 창업의지에 영향을 미치는 요인 중에서도 자아성취동기가 가장 큰 영향을 미치는 것을 확인하였으며, 이론형 창업강좌, 창업특강, 부모나 지인들의 창업 유무 등 간접경험과 롤모델이 창업의지에 영향을 미치는 것을 실증적으로 분석하였다는 측면에서 의의가 있다.

• Journal of Information Technology Applications and Management
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• 제21권4호
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• pp.141-156
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• 2014

This study intended to evaluate the viability of cyber education in terms of learning satisfaction and learning achievement. The study integrated two research streams such as social presence model and learning environment model. Where the learning environment model emphasizes the components of learning aids, social presence model considers more deeply the relationships among peers and with instructors. These two research streams have been considered relatively independently. The study integrated these ideas and measured their reliabilities and validities. The results demonstrate that the two constructs are relevantly independent and both of these constructs are very important considerations for the success of cyber education. The study concludes that cyber education 2.0 requires more social presence factors than the learning environment factors such as technological development or new equipments.

• 유통과학연구
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• 제20권5호
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• pp.75-84
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• 2022

Purpose: The paper employs the theory of planned behaviour, social identity theory, social presence theory, and social exchange theory to propose a model for using the social media platform Facebook in distributing information in universities. Research design, data and methodology: Data were obtained from 618 students at Hanoi University of Industry (HaUI) in Vietnam. The study used structural equation modeling in SPSS and the statistical analysis software AMOS version 24 to explore the information distribution role of Facebook. Results: Findings reveal that subjective norms and social presence play a key role in driving students to use Facebook for studying. In addition, university administrators can boost student satisfaction and academic achievement through Facebook. Interestingly, students who strongly identify with the brand name of the university have a strong connection with the university are more likely to engage in behaviors supportive toward the university. Conclusions: These findings show that Facebook had played a key information distribution role in universities. Thus, the study provides the executive board of the university and teachers can gain new understanding of why students employ Facebook for studying as well as capitalize on the platform to improve several operational metrics such as brand identification, student satisfaction, and academic achievement.

• 벤처창업연구
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• 제9권5호
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• pp.21-31
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• 2014

본 연구는 인터넷 쇼핑몰에 대한 창업교육 서비스 품질이 자기효능감, 기대 성취욕구 및 교육만족도 간의 관련성을 탐색하고자 하였으며, 첫째, 창업교육 서비스 품질(창업교육 강사, 창업교육 전문성, 창업교육 차별성, 창업교육 운영)이 자기효능감과 기대 성취욕구에 미치는 영향을 살펴보고, 둘째, 자기효능감과 기대성과가 창업교육 만족도에 미치는 영향을 살펴보고자 하였다. 이 연구를 위하여 국내의 심플렉스 인터넷 주식회사가 운영하는 카페24 인터넷 쇼핑몰 창업교육팀의 해당 교육을 수강한 교육생을 연구대상으로 선정하여 설문조사 및 연구 결과를 도출하였다. 분석결과를 살펴보면, 첫째, 창업교육 서비스 품질이 자기효능감에 미치는 영향력을 분석한 결과 창업교육 전문성, 창업교육 차별성, 창업 교육 운영이 자기효능감에 영향을 미치는 것으로 나타났다. 둘째, 창업교육 서비스 품질이 기대 성취욕구에 미치는 영향력을 분석한 결과 창업교육 전문성, 창업교육 운영이 기대 성취욕구에 영향을 미치는 것으로 나타났다. 마지막으로 자기 효능감과 기대 성취욕구가 창업교육 만족도에 관한 영향 요인을 분석한 결과 자기 효능감과 기대 성취요구가 창업교육만족도에 영향을 미치는 것으로 나타났다. 본 연구는 창업교육서비스 품질, 자기효능감과 기대 성취욕구간의 영향관계를 확인하였으며, 또한 자기효능감과 기대성취욕구와 창업교육만족도 간의 영향관계를 확인하였다는 데 의의가 있다.

• 산경연구논집
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• 제11권6호
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• pp.7-17
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• 2020

Purpose: The purpose of this study is to examine the factors affecting the academic achievement of international students in degree programs in global education environment. Based on exploratory research, this study proposed four factors and examined effects of academic factors on academic satisfaction, effects of social factors on social adjustment, effects of cultural factors on cultural adaption, effects of economic factors on financial stability, and effects of four factors on academic achievement of international students. Research design, data, and methodology: This study conducted online survey to collect the data and results provide importance to increase interactivity between international students and teachers and between international students and hosting country's students. Results: The results of this study found what variables affect four proposed factors, while academic satisfaction significantly affects academic achievement rather than other factors. Conclusions: The results show how to improve academic related variables is key for the success of academic achievement. Results of this study provide implications which aspects should be considered to increase overall academic achievement by managing and improving the quality of higher education in global setting. This study provides managerial and policy implications for enhanced academic achievement of international students in global context.

• 산경연구논집
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• 제10권4호
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• pp.57-66
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• 2019

Purpose - Present study aimed at investigating the factors that may affect consumers' decision confidence and decision comfort inducing choice commitment taken place at the stage of post-decision/pre-outcome. This study explored whether there are positive effects of dominance and instrumentality of chosen product on the decision confidence, and also identified whether there are positive effects of choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Research design, data, and methodology - Portable digital camera as experimental product was used. 260 data were collected from college students. Four were removed from the analyses because they did not complete the questionnaire. Eighteen were removed because they indicated not experiencing the camera in the past. 238 data were used at the analyses to verify hypotheses by structural equation model in AMOS 21.0. Results - First, both of the consumers' decision confidence and decision comfort positively affected choice commitment. Second, the dominance as well as the instrumentality had positive impact upon the decision confidence. Third, the choice easiness and goal achievement-related affect felt at the chosen product had positive impact on the decision comfort. In sum, present study identified the mediation roles of the decision confidence in the effects of both dominance and instrumentality of the chosen product on forming choice commitment, and also found the mediation roles of the decision comfort in the effects of choice easiness and goal achievement-related affect felt at the product on forming choice commitment. Conclusions - Focusing on the stage of post-decision/pre-outcome in decision making process, present study contributes to advancing the choice commitment theories by exploring the positive effects of both dominance and instrumentality of chosen product on the decision confidence, and by finding the positive effects of both choice easiness and goal achievement-related affect felt at the chosen product on the decision comfort. Marketers should promote their products' dominance and instrumentality by showing the superior roles of their product attributes in achieving consumption goal, and should help consumers feel comfort by making choice process easier and giving information that could help feel the goal achievement-related affect at their product chosen.

• 대한안전경영과학회지
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• 제23권4호
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• pp.113-120
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• 2021

In the past, manufacturing-oriented industries focused on improving labor productivity to achieve economic growth. Korea is changing from a labor-intensive industry to a technology-intensive industry in order to occupy a competitive edge compared to other countries. Recently, a lot of investment has been made not only in technology-intensive industries but also in information industries. Therefore, it is developing in various forms such as special technology, platform industry, and virtual reality as a technology-intensive industry and information industry field. In this social phenomenon, the necessity of starting a business using new ideas and technologies is increasing. Therefore, universities also need entrepreneurship education for their students, and it is necessary to investigate how the contents of the university's start-up education support, individual achievement needs, and the degree of acquisition of start-up knowledge affect the establishment of business strategies necessary for start-ups.

• 벤처혁신연구
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• 제7권1호
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• pp.131-149
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• 2024

소상공인이 한국 경제에서 차지하는 비중과 경기 침체로 인해 소상공인의 어려움을 감안해 볼 때 소상공인의 경영성과는 생존을 위해 매우 중요하다. 이에 본 연구에서는 소상공인의 경영성과에 영향을 미치는 요인에 대해 실증분석을 했다. 실증분석을 위해 소상공인의 개인적 특성 중 혁신성, 관리능력, 성취욕구, 기술능력을 독립변수로 설정하였고, 여기에 추가하여 소상공인의 제품차별화 요소를 설정하였다. 이러한 변인들이 소상공인 경영성과에 영향을 미침에 있어서 사회적 자본의 조절효과도 함께 분석하였다. 이를 위해 전국의 소상공인을 대상으로 설문조사를 실시하였으며, 총 250부를 본 연구에 활용하였다. 실증분석은 SPSS 24.0을 활용하여 위계적 회귀분석 방법으로 하였다. 실증분석결과는 다음과 같다. 소상공인의 관리능력, 성취욕구 및 제품차별화는 경영성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 반면, 혁신성과 기술능력은 유의성이 검정되지 않았다. 경영성과에 영향을 미친 변인의 영향력 크기는 제품차별화, 관리능력, 성취욕구 순으로 나타났다. 사회적자본의 조절효과는 관리능력, 성취욕구와 경영성과 간 유의한 것으로 나타났다. 사회적자본은 이들 관계를 강화하는 것으로 분석되었다. 반면, 혁신성, 기술능력, 제품차별화와 경영성과 간 사회적자본의 조절효과의 유의성은 검정되지 않았다. 이러한 연구 결과는 한국 소상공인 경영성과에 영향을 미치는 요인으로 소상공인의 관리능력, 성취욕구 및 제품차별화의 중요성을 밝혀낸 것이다. 또한 소상공인이 가지고 있는 사회적자본에 따라 이러한 영향 관계가 달라질 수 있음을 밝힌 것으로 어려운 경제 환경 속에서 소상공인 경영성과를 향상시킬 수 있는 기초를 제공했다는데 본 연구의 의의가 있었다.