• 제목/요약/키워드: Business Support

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Service Distribution Strategy Development for MICE in Nakhon Si Thammarat Province, Thailand

  • Pannapa KHIAWNOI;Sor sirichai NAKUDOM
    • 유통과학연구
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    • 제22권2호
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    • pp.63-69
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    • 2024
  • Purpose: This study analyses the Service Development Strategy for MICE in Nakhon Si Thammarat Province, Thailand aim to 1) Investigate the current and desirable conditions of the service businesses in order to support the MICE 2) Undertake a SWOT analysis of service businesses with regard to supporting the MICE 3) Analyze service business distribution strategies development to support the MICE in Nakhon Si Thammarat Province. Research design, data and methodology: This study divided into 2 phases: Phase 1 involved qualitative research to study the process of service businesses in their support of the MICE. Phase 2 involved research and development with regard to the development of innovative service business development strategies to support the MICE. Results: The article showed that company executives and related parties understand the meaning of service business management to support the MICE to consist of 8 indicators: quality of meeting venues, access to meeting venues, meeting infrastructure, government support, additional activities in addition to meetings, the image and reputation of the city, MICE personnel, and security. Conclusions: Strategies for developing service business innovations to support the MICE consist of a proactive strategy, a preventive strategy, and a remedial strategy together with defensive strategies.

창업 및 창업문화 확산을 위한 창업대학원 역할에 관한 탐색적 연구: 창업비지니스센터의 역할을 중심으로 (A Study on the role of graduate school of entrepreneurial management in the diffusion of entrepreneurship and entrepreneurship culture)

  • 황보윤;이일한
    • 벤처창업연구
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    • 제7권2호
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    • pp.45-53
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    • 2012
  • 최근에 창업에 대한 관심과 정부의 창업지원정책이 증가하고 있다. 창업지원 정책의 목적은 인프라확충에서 직접지원 까지 다양하며, 지속적으로 양적규모는 확대되었으나 직절수준은 미흡하다. 이에 국내 창업관련과 관련하여 창업대학원 역할을 모색하고자 하였다. 본 연구는 창업 및 창업문화 확산을 위한 창업대학원 역할에 대하여 탐색적 연구를 하였으며, 첫째, 창업지원체제 현황에서 청년창업 관련현황, 국내창업지원 시스템, 국외창업지원시스템을 살펴보았으며, 둘째, 창업비지니스센터의 추진전략은 창업지원시스템의 총괄 업무 추진, 4세대 창업보육센터, 창업보육센터의 조직구조, 트랙/단계별로 특성화된 교육 콘텐츠 개발이다.

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중소기업 해외진출지원에 관한 연구: 일본과 독일의 지원정책사례를 중심으로 (Overseas Expansion Support to Small and Medium Enterprises: The Case of Japan and Germany)

  • 요시모토 코지;배일현
    • 유통과학연구
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    • 제13권7호
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    • pp.53-61
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    • 2015
  • Purpose - This research analyzes overseas expansion support systems for small- and medium-sized enterprises in Germany and Japan. Germany and Japan have developed overseas expansion support policies for such enterprises. The study then explores the implications for Korea and its local governments. Research design, data, and methodology - We did a comparative analysis of Japan and Germany and their support for overseas expansion of small and medium companies. Data were mainly collected from the Ministry of Economy, Trade and Industry (Japan) and the Germany Trade and Invest (Germany) agency through statistics and literature surveys, and analysis studies. Results - First, human resources cultivation and funding support policies, which both Germany and Japan use as part of small- and medium-sized enterprise policies, should be modified to Korean circumstances and to reflect its own small- and medium-sized enterprise support needs. Second, both the German policies that support overseas expansion of small- and medium-sized enterprises and those of Japan's include the philosophy and methods that put an emphasis on these enterprises, despite the fact that there are big differences in the overseas policies in these two countries. Third, German and Japanese governments are embracing the idea that small- and medium-sized enterprises are key to their national economies and implementing policies based on the ratio occupied by these enterprises in the domestic consumption or GDP. In other words, Germany and Japan consider small- and medium-sized enterprises as central to their nation's industry, and assess them as economic industry that should definitely exist for the continued survival of big businesses, and not just as merely supplemental to big business. Fourth, whereas Germany emphasizes support to product exhibition in its overseas expansion support policies, Japan is providing integrated support containing foreign direct investment to small- and medium-sized enterprises. Fifth, there are differences in the overseas expansion support in Germany and Japan in terms of their support to big business. Whereas Germany considers support to big business unnecessary, Japan is implementing active support policies to areas corresponding to big business. Korea will have to benchmark the policies of Germany and Japan, and decide whether or not to give full support to small- and medium-sized enterprises, while excluding areas supporting big business. Conclusions - Based on this analysis of German and Japanese overseas expansion support policies, we need to choose the policies that will engender a solid outcome and derive modified policies for the circumstances of Korea. Additionally, we can use the comparison of the overseas support policies of Japan and Germany to choose small- and medium-sized enterprise overseas expansion support policies for Korea. However, we cannot provide specific overseas support policies by industry. This point will be referenced as a limitation of this study. In future research, we expect that some researchers will take an empirical approach to exploring Korean overseas expansion support through collecting cases of overseas support policies and interviewing policy authorities.

Factors Affecting Entrepreneurial Intention of College Students: An Empirical Study from Vietnam

  • NGO, Thi Thuy An;TRUONG, Phuong Thao;TRAN, Yen Linh;TRAN, Thao Vy;TRAN, Ngoc Tram;HUYNH, Ai My;HUYNH, Thanh Truc
    • The Journal of Asian Finance, Economics and Business
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    • 제9권5호
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    • pp.147-156
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    • 2022
  • The study aims to identify factors that influence university and college students' entrepreneurial intentions in Vietnam's Mekong Delta region. The study examines entrepreneurship mindset, subjective norm, capital sources, concept development assistance, personality qualities, and perceived behavioral control of university support for a student's entrepreneurial aim. The research was conducted according to the quantitative method. The data was collected through an online survey with a sample size of 611 students from 19 universities and colleges in the Mekong Delta region. The methods that test the scale, including Cronbach Alpha Test, Structural Equation Modeling (SEM), are used to consider the correlation between the influence factors. The results of SEM analysis show that there are five main factors affecting students' entrepreneurial intention with decreasing level of influence, including the source of capital, perceived behavioral control, business development support, entrepreneurial attitude, and educational support. Besides, the results indicate that the subjective norm, personality traits, and concept development support have no impact on the intention of students toward entrepreneurship. The research also reveals that the entrepreneurial intention of students at universities and colleges has a positive relationship and is significantly affected by capital source and perceived behavioral control.

친환경농식품 가공업체의 경영계획 수립을 위한 다목표 수리계획모형의 적용 방안 (Applying Multi-objective Mathematical Programming Model for Business Planning of Eco-friendly Agrifood Processing Enterprise in Korea)

  • 조완형
    • 한국유기농업학회지
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    • 제26권2호
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    • pp.181-202
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    • 2018
  • Most of eco-friendly agrifood processing enterprises in Korean rural area are small and medium-sized business. For this reason, it's hard for eco-friendly agrifood processing enterprises to neither analyze business performance for efficient business management nor establish their own business plan for rational decision-making. Therefore it's necessary to design effective mathematical programming model and to make practical application which can support rational management decision-making ensuring the stable business activity of eco-friendly agrifood processing enterprises. Accordingly this paper focuses on the designing and its application of multi-objective mathematical programming model using goal programming to support rational decision-making of eco-friendly agrifood processing enterprise. Hansalimanseongmachum Food Inc. which runs soy bean processing business making tofu based on regional-based soybean farms around Anseong City will be the specific case to apply multi-objective mathematical programming model in practice. And it will suggest measures to support rational management decision-making of other eco-friendly agrifood processing enterprises.

제조업 창업에서 창업보육센터의 기술지원과 양산지원의 조절효과가 창업자의 경험과 기업의 성과에 미치는 영향 (The Moderating Effect of Business Incubator's Technical Support and Competence Support on the Relationship between Founder's Experiences and Performance in Manufacturing Start-ups)

  • 이정승;김수경
    • 한국콘텐츠학회논문지
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    • 제20권2호
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    • pp.197-202
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    • 2020
  • 창업보육센터는 창업 기업들에게 기술적인 지원에서부터 인적지원까지 다양한 서비스를 제공하는 중요한 역할을 하고 있다. 본 연구는 제조업 창업 기업에 초점을 맞추어 창업보육센터에서 제공하는 서비스 중에서 연구개발 지원과 양산 지원이 창업자의 실무 및 창업 경험과 기업의 성과 사이에 조절역할을 하는지에 대해 실증적인 연구를 실행하였다. 이를 위해 전국의 창업보육센터에 입주한 창업 기업들의 최고경영자들로부터 얻은 총 201부의 설문을 분석하였다. 이를 통해 창업보육센터의 양산 지원과 창업자의 창업 경험이 기업 성과에 유의한 조절효과를 보이는 가설이 채택되었다. 본 연구의 결과를 바탕으로 시사점을 제공하였다.

기업지원사업 수혜기업의 효율성 평가모형 개발에 관한 연구 - DEA를 적용하여 - (A study of developing the efficiency test model of benefit enterprises in enterprise support business by using DEA)

  • 이종영;김명호
    • 산학경영연구
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    • 제23권2호
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    • pp.53-75
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    • 2010
  • 강원도는 기업지원사업인 기술지원사업과 마케팅지원사업의 성과를 개별적으로 평가하여 왔으며, 기업을 대상으로 한 평가는 만족도 조사에 국한되어 왔다. 따라서 본 연구는 효율성 평가에서 그 유용성이 입증된 계량모형인 자료포락분석 (DEA : Data Envelopment Analysis)을 이용하여 기업지원사업에 참여하는 기업들의 효율성을 평가하는 모형을 개발하고 이 모형으로 기업의 효율성을 평가하였다. 기업지원사업의 투입요소와 산출요소를 기업지원사업의 특성에 맞는 변수로 모형을 개발하였으며, DEA 모형를 적용하여 기업에 대한 각각의 상대적 효율성 측정과 비효율적인 기업이 개선해야 할 부분을 계량적으로 제시하였다. 특히, 강원도내 기업의 기업지원 효율성을 처음으로 평가하였다는데 그 의의가 있다.

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보건소 공무원들의 감정노동과 조직지원인식이 직무태도에 미치는 영향 (Effects of Emotional Labor and Perceived Organizational Support on the Job Attitude of Public Health Workers)

  • 신선해;안재선;김문중
    • 보건의료산업학회지
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    • 제13권1호
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    • pp.1-13
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    • 2019
  • Objectives: This study was designed to determine the relationship among emotional labor, perceived organizational support, and job attitude in public health centers. Results: First, emotional dissonance had no effect on perceived organizational support. However, emotional endeavor had a positive effect on perceived organizational support. Second, perceived organizational support had a significant effect on job attitude. Third, emotional labor had no effect on job satisfaction, but emotional labor had a positive effect on job commitment. Fourth, perceived organizational support had a full mediating effect on the relationship between emotional labor and job attitude. The implications of this study are as follows. Conclusions: Higher emotional labor leads to lower job satisfaction and job commitment in public officials, thereby affecting job attitude. Accordingly, various systematic methods, such as flexible working hours and personnel policy, need to be implemented to alleviate the negative effects of emotional labor.

The Effect of Transformational Leadership on Employee Engagement

  • Pai Zhang;Ming-Sheng Li;Myeong-Cheol Choi;Chui-Jie Meng
    • International Journal of Advanced Culture Technology
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    • 제11권1호
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    • pp.74-81
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    • 2023
  • Based on the hypothesized model and the data obtained from the questionnaire, this paper analyzed the data using the statistical analysis software SPSS 25.0 and AMOS 20.0 to empirically prove the relationship between the variables of transformational leadership, organizational support, organizational justice, and employee engagement. It was found that: First, transformational leadership has a significant positive effect on employee commitment; Second, transformational leadership has a significant positive effect on perceived organizational support. Third, perceived organizational support has a significant effect on employee commitment; Fourth, in the relationship between transformational leadership and employee commitment, the mediating effect of perceived organizational support on them holds; At last, organizational justice plays a moderating role in the relationship between transformational leadership and the perceived organizational support. This study enriches and integrates the theoretical systems and research categories of employee engagement, organizational justice, transformational leadership, and perceived organizational support.

장애인 창업의 마케팅전략을 통한 활성화 방안 연구 (Revitalization through a Marketing Research Foundation of the Disabled)

  • 정은혜
    • 유통과학연구
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    • 제13권2호
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    • pp.105-112
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    • 2015
  • Purpose - There is a recent social trend that is focused on the revitalization of business-founding. Business-founding now has an important impact on the progress of the national economy because of youth unemployment and an increase in baby-boom generation retirees. However, the support and infrastructure required for business-founding of the disabled are very insufficient. Since most supporting policies are on youth or middle-aged business-founding, business-founding by the disabled and the socially weak is losing competitiveness. Accordingly, this study diagnosed the issues by analyzing the current status of business-founding by the disabled and suggested a fostering direction for the advance of business-founding by the disabled. An idea for the founding of various business items is required for the competitiveness of business-founding by the disabled and the establishment of a growth-model based on marketing is required so that business-founding by the disabled would advance toward commercialization with growth potential. Research design, data, and methodology - Regarding the study method, the existing study literature on the status and issues in business-founding was mainly explored. In addition, the existing literature on the status and issues in business-founding by the disabled was also studied. The support on business-founding by the disabled by policy enforced by the 'Welfare Service Agency for the Disabled'and the support of related agencies including financial support on the commercialization of business-founding by the disabled were also examined. Results - Existing studies on business-founding by the disabled are very insufficient. It is very difficult to study a viable business-founding by the disabled fostering policy without thorough learning on the difficulties of business-founding by the disabled. Therefore, this study suggested a direction for the resolution of various issues such as market, funds, item, operational matters, and service by analyzing the difficulties in business-founding by the disabled until now. Particularly, this study suggested that building a commercialization model from the aspect of marketing strategy and the effort to change the growth aspect of the disabled into competitiveness are essential. Conclusions - This study examined the aspect of developing an item-development process for the growth and founding of disabled-owned businesses and the requirement of a government support system by multiple policies. Since the number of studies on business-founding by the disabled is very small, it is expected that this study would become an important study in the field of business-founding by the disabled. The revitalization of business-founding by the disabled substantially contributes to the progress of the state of the economy and continuous interest is required from the viewpoint of equal advance in the society. Success models in business-founding by the disabled should be created continuously and active publicizing of them to the disabled business-founders by analyzing the success cases would also be required. In addition, it is believed that a market entry strategy by way of a win-win strategy and cooperative relation with big companies should be also developed in the future.