• Korean Institute of Interior Design Journal
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• v.20 no.1
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• pp.208-219
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• 2011

This study is intended to formulate the issues through the status analysis and image evaluation for each street on the basis of colors for the outdoor advertisements for part of street side in the oldest downtown for its construction year. Analysing the business type of the street side, it displays the identity of the fashion business area and the color status shown on the outdoor advertisement did not consider the harmony on the other business type and building improvements that it displays chaotic street views in overall. Status of color for the outdoor advertisement compared and analyzed for each street-side to be analyzed with high color contrast with the building structure and outdoor advertisements than the Street B side where there are many businesses of fashion sundries and fashion clothes to form more complicated street scenery visually for the Street A side. The color combination principle of building structure and outdoor advertisement was shown to be the factor for the contrasting unity and diversity. In order not to stimulate this visual confusion, the colors of outdoor advertisement has to be applied on the basis of the color guideline based on the color combination principle of outdoor advertisement and building structure to have the aesthetic harmony overall. As a result of analysis using the KJ method, the present image of the old downtown area was shown with the adjective vocabularies of "complicated", "out-dated", "chaotic", "disorganized", "dirty", "suffocating", and "unilateral", and its image to strive for would be in a total of 6 adjective vocabularies of "well-arranged", "young", "dynamic", "sophisticated", "personable" and "neat", and it has presented the basic foundation of color guideline of outdoor advertisement fit for its image.

• Journal of Fashion Business
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• v.9 no.5
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• pp.77-95
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• 2005

This study was for applying web based street fashion design analysis system(web-SFAS), which was designed in preceding research and realized, to a practical use. Web-SFAS was developed to analyze data fast, accurately, conveniently, and to provide them to related fields by using Information Technology (IT) in fashion design industry. By inputting, sorting and analyzing actual image data into this system, it purposes to check if it needs to be corrected and to verify its operation and application. This study was collected in 2004 s/s 177 points image data and survey results input to the system This system analyzed the results as follow ; First, in all four areas of S/S, many people wear soft materials and plain T-shirts on top and tough material and plain jeans on the bottom. Second, In the case of dresses, in many areas people wear tough fabric plain A-line, one-piece dresses but in Hapsung-dong, many people wear geometrical figures. Third, fashion image, most people wear a sportive casual style with semi casual in a close second. Therefore, web-SFAS can be useful system analyzing for the trendy apparel type, design, material, color, image and variable in demography through street fashion image data.

• Archives of design research
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• v.19 no.2 s.64
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• pp.99-108
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• 2006

Based on the results from the already published 'A study on factors that make busy of street space' and 'A study on street the image evaluation of streetscape', this study is an attempt to explore factors, other than the structural factors, that compose the street space and affect the image of street to be more lively. First of all, this study was mainly concentrated on the structure of street space that fits the theory of the previous two theses, stating that the structural ratio ($D/H=0.5{\sim}2$) gives the street an interesting image. The next study subject was the street space that exhibits the amenity and busy of image according to the space structure ratio. I defined that exhibiting amenity and busy means the activation of the street space, and I attempted to extract the activation factors from the component elements. The street space that shows amenity and busy image after the activation was named as 'lively street space' in this study. Furthermore, I selected 20 street spaces, after classifying the whole, according to nations and local characteristics as the previous theses had done and looked for the 'lively street space', whose structural ratio was not in the range of $D/H=0.5{\sim}2$ and the factors that contributed to the Image. As the result, I founded that in case of the business areas with the ratio of $D/H=0.5{\sim}2$, street activation factors were hydroponic facilities, sidewalks, and wayside buildings and In case of the commercial areas, the factors were sidewalk, wayside buildings, hydroponic facilities, and illumination facilities. Especially, 5 commercial areas in Korea and 1 business areas in Japan did not have the structural ratio of $D/H=0.5{\sim}2$, but still exhibited lively image as streets. This was because aside from the structural element, other street activation factors such as facilities also had major contribution in these streets. In other words, in commercial areas in Korea have wayside buildings, sidewalks, and hydroponic facilities as activating factors, whereas in street spaces in business areas in Japan, hydroponic facilities, wayside buildings, and sidewalk factors are influential to the activation of street spaces.

• Journal of Fashion Business
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• v.10 no.2
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• pp.60-82
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• 2006

The purpose of this study was to confirm and practical use the street fashion design analysis system(Web-SFAS) which was designed in preceding research. Web-SFAS was developed to analyze data fast, accurately, conveniently, and to provide them to related fields by using Information Technology (IT) in fashion design industry. By inputting, sorting and analyzing actual image data into this system, it purposes to check if it needs to be corrected and to verify its operation and application. For this study, 191 street fashion image and paper questionaries were collected on Oct. 16th from 4pm to 7pm in Gyeong-Nam area(4 markets), 2004. This study was processed basically cross research(real time research). The collected data and paper questionaries were analysed by 4 experts who had over Master Degrees, and the results were input to the Web-SFAS system. This system analyzed the results as follow ; First, Top is usually wear T-shirts, cardigan item of soft material, Bottom is usually wear Skirt, jean item of hard material. Second, As for shoes, pumps were the most popular, and as for accessories, diverse items such as shoulder bag, jewelry, and totebag were preferred. Third, fashion image, most people wear a sportive casual style with semi-casual in a close second. Therefore, We also expect that this data can be used a prediction for the next seasons design trends and needs, especially if we make an online database through this development system, then it will be easier to access faster and more accurate fashion information.

• Archives of design research
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• v.18 no.4 s.62
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• pp.287-296
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• 2005

The street image in a business area is so much affected by Facade that the front side of a roadside building makes. Recently, for the indiscreet and intemperate advertising signboard of the front side of roadside buildings, a streetscape becomes more disordered than before, so now we need to do research about signboards of roadside buildings for a streetscape image. In this research, we focused on a streetscape with difference of occupation density of signboard in the business area via investigation and analysis about occupation density of signboards of the front side of roadside buildings, and we suggested optimum occupation density of signboards for supporting the road image positively. An object of research is the street in the business area that has many pedestrians and active passing zone of cars. We investigated and analyzed how to feel street images on the rate of occupation density of roadside building's signboards of in the chosen street. As a result of using an adjective that we use for estimating street view images for extraction of street images, we could know 2 factors. We named that one is the image of recognition, and the other is the image of feelings. We knew that signboard density of street of heavily recognized images is from 20% to 30% and, signboard density of street of heavily feeling images is from 50% to 60%. We also could know that people feel both images of recognition and images of feeling in specific density, 30 to 50%. Through this result of research, we can suggest Facade on signboard density with the recognition and the feeling and use images of the street view as materials to be more specific and more special.

• Archives of design research
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• v.17 no.2
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• pp.135-146
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• 2004

The street landscape image is through complex experience of psychological factor by the visionary experience and physical factor by recognize a street's structure. Therefore, the need for analyz-ing and evaluating the psychological and physical aspect of street view was aroused, and how much it has an effect on the outcome. Above all, a definite street standard of a region in its characteristics was selected to analyze the street characteristics of a region (commercial, business, and complex area). A questionnaire was used to measure psychological information felt in a street area. As a result, the street image holds similar characteristics according to regional characteristics and the amenity and busy condition play a major role in having the effect. To know of the effect of street of a region that is known to cause the busy in a region, the discriminant analysis was made between the selected regions to analyze the difference. As a result, the difference of the width of street, ratio of widths of sidewalk and driveway, the ratio of height of a building and width of street, and the difference of tree-planting ratio were main factors which helped to feel more of the contrary of street in a region. Current research has helped to make more precise analysis and evaluation of all kinds of street images, and suggested different means of having more live image in a street region through physical factors. To create more the busy in a region, it is considered that analyzing the image of a street would be used more.

• Journal of Fashion Business
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• v.12 no.1
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• pp.129-146
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• 2008

The purpose of this study is to identify components of CEO image and to examine predictors to affect company's market value. To explore the social construction of the CEO Image depicted in the popular business newspaper, the Wall Street Journal and daily newspaper of Korea, was analyzed. Then, the reconstructed image of the CEO was compared with the firm's stock price change to see their relationship, if any. This paper focused on the case of Carly Fiorina as previous chief of Hewlett-Packard, who was the Fortune's ranking of the 50 most powerful women in business is presented. The period for the analysis was five years and eight months from her inauguration(July, 1999) to the release(February, 2005). The results, four predictors such as nature, management ability, leadership style, appearance character had statistically significant relationship with both company's market value and the image of CEO. In addition to revealed that media coverage of Carly Filoina was commensurate with the financial performance, particularly stock price change of the Hewlett-Packard. In general, the best image of the CEO is highly transcends to the image of the company as well. Therefore it is need to manage effectively components of CEO image to enhance brand image and its brand value, which are further expected to enhance company's market value.

• Journal of Environmental Science International
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• v.15 no.4
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• pp.325-332
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• 2006

The purpose of this paper is to suggest practical suggestions to mitigate Urban Heat Island(UHI) problems in Daegu regarding urban surface temperature. Urban street trees's size and the relations between urban land use types and surface temperature are analysed using aerial photos, the numerical value map and Landsat TM image with special reference to Jung-gu. Total urban street tree's crown size is $156,217.6m^2$ and it is equal to 2.24% of study area. In addition, the size of 'city and residential area' is $6,681,870m^2$(95.7% of study area), which causes UHI and the total size of 'river' shows the lowest surface temperature area and 'road' and 'business and service area' are the highest surface temperature zones. Therefore, it is probable that the network between urban street trees and the lowest surface temperature areas mitigate UHI effects.

• International Journal of Highway Engineering
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• v.16 no.6
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• pp.137-147
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• 2014

PURPOSES : Daejeon is basically divided into an old downtown and a new downtown, and the recent relocation of the Chungcheongnam-do Provincial Government of Republic of Korea from the old downtown and the opening of governmental buildings in the new downtown as well have made this new downtown only densely populated with industrial and business facilities. Such changes in the downtowns have promoted the conditions of the new downtown while, consequently, dragging down the old downtown. Out of concern for those unbalanced developments of the two downtowns, Daejeon is now carrying out several city projects to revive the old downtown. In the light of that, as a part of the project to promote the old downtown, this study aims to conduct an evaluation on landscape of the culture and arts street in Daeheungdong which was built upon those ideas of a theme street project by Daejeon. METHODS : Based on the findings from the questionnaire not only on the components that would design the streetscape of the culture and arts street but also on the public satisfaction with the streetscape, the study defined how those changes in the components affect emotional factors of the pedestrians. In order to achieve the research goal, the study made changes in D/H ratio of the street structural components as well as the roadside trees. In terms of the questionnaire method, the study used the SD scale, and proceeded with its investigation through the frequency analysis, the principal component analysis (the factor analysis) and the structural equation model. RESULTS : According to the results from the factor analysis and the regression analysis, of those three factors, such as the openness, the comfortable sensation and the safety, the openness followed by the comfortable sensation and the safety was determined to have the most positive influence on the total satisfaction. The structural model analysis reported that the D/H and the structural components of the roadside trees and planting have a positive effect on the emotional image, and this emotional image also appeared to be positively related to the total satisfaction. CONCLUSIONS : This study looked into how the changes in the street structural components of the culture and arts street in Daeheungdong would affect the satisfaction with the streetscape, and finally confirmed that the D/H and the planting are what would have a positive effect on this satisfaction. What has been learned from this study will be the basic data to figure out how to promote and improve the culture and arts street in Daeheung-dong as this data will also help designing and developing of those specialized streets in other regions.

• Journal of Fashion Business
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• v.8 no.1
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• pp.91-106
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• 2004

This study focuses on the sportism expressed in the modern fashion. Many factors attribute to the advent of sportism such as rapid development and cultural changes toward sports, increase in leisure time, new fashion materials resulting from new technologies, youth culture and postmodernism. Designers gazing into the future are inspired by the details and functionality of clothing for snow boarding, skiing, rock-climbing and fitness. While the sportswear is the term whith stemmed from the need for functionally in sports, the Sportism is the style inspired by the formative elements, that is, the details, the silhouette, and the colors of the sportswear. New technologies for sports, the powerful influence of youthful culture, and the celebritizations of the sports stars made the sports look more popular. It can be categorized into three aesthetic values, i.e., the functional sportism, the street sportism, and the futuristic sportism. The functional sportism is expressed with the details of function, simplicity, and no useless ornament, the street sportism with fun, androgynous and unisex mode and the image of hip-hop look and traditional look, the futuristic sportism with new high tech fabrics and cyber style. The characters of these are a sence of unisex, sensualness, ostentation, renovation.