• 연구윤리
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• 제4권2호
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• pp.13-17
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• 2023

Purpose: EAJBE is actively responding to changes in academic paradigms at domestic and abroad and is carrying out measures to maximize synergy effects between academic fields with the goal of being at the world level. This study aims to present a developmental strategy for EAJBE to grow into an academic journal with international public trust and prepare for future changes. Research design, data and methodology: This paper identifies the current status from the first issue of EAJBE to the present, and analyzes the overall development strategy and direction. Results: EAJBE continues to strengthen long-term investment for internationalization and activities to attract members of excellent scholars. Specifically, first of all, EAJBE aims to operate responsible academic journals, such as guaranteeing the long term of the president of the academic society, the chairman of the editorial board, and the editor-in-chief. EAJBE also focuses on expanding investment for internationalization from a long-term perspective. Finally, EAJBE actively strives for academic exchanges between scholars abroad and at home. Conclusions: EAJBE was indexed in the KCI of the Korea Research Foundation and currently operates a rigorous academic journal to be indexed in the SCOPUS. Already, EAJBE is doing its best to become a successful model for Korean academic journals. EAJBE's path forward will be the first one that no academic society has ever reached as the world's top academic journal.

• 한국건설관리학회논문집
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• 제4권2호
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• pp.82-90
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• 2003

기업은 이윤창출을 위해 사회의 변화와 고객의 요구에 따라 진화되어왔다. 건설산업 역시 시대의 변화에 따라 진화되어오면서 고객에 대한 관계를 관리하게 되었다. 하지만 현재 건설산업에서의 고객관리는 홍보나 광고에 치중된 고객관리를 하고 있어 진정한 고객관리가 이루어지지 못하고 있는 실정이다. 따라서 진정한 고객관리를 위해서는 대상에 대한 관리뿐만 아니라 그 사이에서 형성되는 관계를 관리함으로써 고객의 자료를 정보화하고 이를 활용할 수 있는 방안을 마련하는 것이 필요하다. 본 연구는 고객관계관리를 위한 적극적이고 체계적인 경영전략인 고객관계관리(Customer Relationship Management)의 적용을 위한 건설산업에서의 고객의 정의, 기존 CRM경영전략과 차이점 그리고 지향해야 할 CRM경영전략과 역할에 대한 제안을 통하여 건설산업에서의 CRM적용방안을 제시하고자 한다.

• 유통과학연구
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• 제16권12호
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• pp.33-45
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• 2018

Purpose - This study analyzes how Hanssem, which ranks first in domestic market in the furniture industry, responds to the expansion of IKEA, a large overseas furniture maker, and investigates the recent strategic changes of Hanssem and IKEA. Research design, data, and methodology - As a research method, a general method of case studies, literature research, is carried out through academic research results, reports, articles, and statistics. In addition, methods such as field observation and interview with stakeholder were performed to collect in-depth understanding and information about the companies. Results - Along with its core competences, Hanssem has pursued strategic changes to compensate for its weaknesses. IKEA has also used a variety of strategies changes to match the situation in Korea. Conclusion - Both companies have properly balanced localization elements and standardization strategies that value the needs of local consumers. In particular, Hanssem has implemented various strategies based on its core competence in response to IKEA's strategy. In addition, Hanssem and IKEA are actively managing and have good performance not only in Korea but also in foreign markets.

• Human Ecology Research
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• 제62권1호
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• pp.1-13
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• 2024

This study analyzed the current operational status, business continuity, and business continuity strategies of 11 Soho fashion shopping malls through a longitudinal case study (2019/2020 and 2022/2023). The aim was to determine how Soho fashion shopping malls are continuing their business having been successfully established in the fiercely competitive current online fashion market. Regarding changes in shopping mall operation status, all cases displayed changes in items, distribution channels, marketing channels, core values, and profit structures. After establishing the businesses, a crisis arose due to the COVID-19 pandemic, leading to difficulties in creating new customers. Moreover, there was excessive business expansion, resulting in saturation of the online platform store market. This meant companies were experiencing reduced sales (5) or difficulties in maintaining their business (3). However, there were differences in the direction of overcoming the crisis and continuing or converting the business. These revealed that to continue the business after successful establishment of an online fashion shopping mall, it is essential to have the expertise of entrepreneurs, work performance, and marketing ability, as well as differentiation capabilities such as product power and management strategy and core competitiveness that provides a relative advantage over other shopping malls. Customized government support at the level of the start-up ecosystem is also essential for the survival and business continuity of a SOHO online fashion shopping mall with poor human and material resources.

• 경영과학
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• 제19권2호
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• pp.205-220
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• 2002

As the business structure of many industries changes under IT progress and internet economy, the customer information has emerged a key factor in setting up the management policy. The customer has come to replace the product as a central figure in business competition. The domestic life insurance market has also experienced the rapid structural changes in IT time. The competition in the insurance industry to maintain the existing membership and to attract the new members gets stronger under such a new business circumstance. Accordingly, it is necessary for an individual insurance company to develop a systematic marketing plan, based on the customer information, to be competitive in the market. Unlike other studies in which customer characteristics are neglected, this study attempts to utilize the customer information by applying the data mining technique, and then suggests an efficient marketing strategy that could prevail in the competitive business environment.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2012년 춘계학술대회
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• pp.139-155
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• 2012

A fundamental concepts of business environment changes and the importance of stakeholder's value creation is changing in the business. This study ISO9004: 2009 quality management system of Category 5: Strategy and Policy, Category 10: improvement, innovation and learning (Note) SBK target was to develop a model that is the company's sustained success. Three concepts of the new revision of ISO9004" in response to environmental changes," "learning", "innovation" (Note) SBK applied to the project settings and talent establish long-term vision was to establish the process as the organization's learning content was TDR for the creation of exceptional and innovative programs were introduced. As a result, (Note) SBK three years of continuous business performance indicator has grown dramatically to more than 50% continued success is going to create business models. But 100 years to accomplish the vision, ISO9004 model needs to extends the entire category as a management system to achieve the optimization needed.

• 산업경영시스템학회지
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• 제42권1호
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• pp.21-32
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• 2019

The flow of the $4^{th}$ Industrial Revolution calls for the innovation of the traditional business models of the manufacturers. Servitization is a corporate strategy to respond to changes in the business environment. These days, the value that the market demands can be created on the basis of the product-service integration. Thus the manufacturers must pursue the fundamental innovation of the current strategy and business models. It is necessary to create common values with customers through providing product-service integrated offerings beyond the development, production, and delivery. The purpose of this study is to develop the evaluation indicators for selecting suppliers when the manufacturer who offers the value of product-service integration needs to obtain the resources from outside. The case company in this study is the manufacture firm conducting the retail IoT business as a new business. The Delphi method is used to develop the evaluation indicators for selecting suppliers. This study suggests the academic implications providing the perspective of Servitizaiton by using Delphi method, and the practical implications applying the creating value method of Servitization by collecting the opinions from both value providers and value consumers in the process of developing the evaluation indicators.

• 한국경영과학회지
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• 제42권2호
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• pp.19-34
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• 2017

In this study, we develop an optimal sourcing strategy considering compensation orders to mitigate the supply chain disruption risks. We considered two-echelon supply chain consisting of a single buyer and multiple suppliers who have fixed transaction cost and probabilistic disruption risks. Under this setting, we provide the joint optimization method to determine the number of suppliers and the order quantities. Through numerical examples, we provide managerial implications on the sourcing strategy by investigating changes in the order quantities and the number of suppliers due to the degree of supply chain disruption risks.

• 한국전자거래학회지
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• 제20권2호
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• pp.1-14
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• 2015

본 논문에서는 인터넷 검색 추세와 주식시장 사이에 어떤 관계가 있는지를 알아보고자 한다. 관심 기업의 정보를 얻기 위하여 투자자가 인터넷 검색엔진을 활용하고 이것이 실제 투자로 이어질 수 있다는 가정에서, 기업에 대한 검색량의 변화가 해당 기업의 주가 및 거래량 변동과 어떤 관계성이 있는지를 실제 데이터를 통해 분석하였다. 검색량의 변화를 기초로 한 검색트렌드 투자전략을 대기업 그룹과 중소기업 그룹에 적용하여, 두 그룹의 수익률 등락과 주식거래량에 대한 상관관계를 분석하였다. 7년(2007년~2013년)간의 데이터를 기초로 KOSPI와 KOSDAQ 모두에서 검색트렌드 투자전략이 시장의 평균 수익률 이상을 실현하고, 대기업보다는 중소기업에서 더 투자효과가 높다는 결과를 얻었다. 검색량과 주식거래량의 관계 또한 대기업보다는 중소기업이 더 영향을 받는다는 것을 알 수 있었다.

• 디지털융복합연구
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• 제17권12호
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• pp.481-488
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• 2019

디자인 교육의 변화가 요구되는 것은 산업의 가치 변화와 시장의 요구가 혼재되어 나타나는 현상이다. 오늘날 디자인 산업에 영향을 미치는 외부적 요건의 변화와 내부적 가치 변화는 소비자 중심의 디자인에서 이해관계자 중심의 디자인으로 가치가 전이되고 있다. 이러한 변화의 중심에서 본 연구는 디자인 교육의 분야별 특성에 부합하는 교육적 매커니즘의 내용적 제안이 목적이다. 디자인 특성화는 '디자인+비즈니스'의 개념으로 디자인의 고유 기능인 스타일 개발과 마케팅, 경영 전략, 창업 등을 결합하여 창의적 사고와 전략적 사고를 융합하여 활용함으로써 디자인 시너지의 극대화를 추구하는 새로운 영역을 뜻한다. 따라서 디자인 특성화는 우선 경제적 가치에서 교육의 정책을 실현해야 하며 이전의 도제적 교육관에서 벗어나 합리성과 효율성을 제고하는 디자인 프로세스로 전환되어야 한다.