• 제목/요약/키워드: Business Strategy Changes

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A Study on the Development of Information Strategic Planning for Green & Smart IT in Government-supported Research Institutes : Focused K Research Institute (정부출연 연구기관의 그린&스마트IT 정보전략계획 수립에 관한 연구: K연구원을 중심으로)

  • Cho, Sung Nam;Kim, Jae Sung;Jung, Chul Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.1
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    • pp.37-50
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    • 2013
  • Typical areas of recent changes in IT field is the progress of the Green & Smart IT. The primary purpose of this study is to establish information strategic planning for Green & Smart IT of government-supported research institutes. To this purpose, we developed the information strategic planning for Green & Smart IT environment based on the comprehensive analysis about the status of the related policy trends and relevant organizations' business. In particular, the establishment of information strategic planning was to target K research institute, a representative institute in the field of information analysis and distribution in Korea. And we developed implementation projects and long-term road-map for its effective and efficient promotion. Through the evaluation of priority testing based on their importance and viability of business to targe derived implementation projects, 12 critical implementation projects were selected. Then the target system and concrete action plan for each critical implementation project were presented. Based on the results of this study, we provide government-supported research institutes with useful implications for establishing a correct orientation for the introduction and promotion of Green & Smart IT in the future.

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Vertical Integration of Solar business and its Value Analysis: Efficiency or Flexibility (태양광 수직통합화가 사업가치에 미치는 영향: 효율성 및 유연성)

  • Kim, Kyung-Nam;Jeon, Woo-Chan;SonU, Suk-Ho
    • New & Renewable Energy
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    • v.8 no.2
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    • pp.33-43
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    • 2012
  • Why solar companies preferred vertical integration of whole value chain? Major solar companies have built internally strong vertical integration of entire PV value chain. We raise a question whether such integration increases the corporate value and whether market situation affects the result. To test these questions, we conducted multi-variant analysis where characteristic factors mainly affect the corporate value measured in terms of Tobin'Q, based on the financial and non-financial data of PV companies listed in US stock market between 2005 and 2010. We hypothesize that since integration increases the overall efficiency but decreases the flexibility to adjust to various market situation, the combined effect of the efficiency gain and the flexibility loss ultimately determines the sign of integration effect on the corporate vale. We infer that the combined effect will be influenced heavily by business cycle, as in boom market (Seller's market) the efficiency gain may be larger than the flexibility loss and vice versa in bust market. We test whether the sign of combined effect changes after the year of 2009 and which factors influence most the sign. Year of 2009 is known as the year when market shifted from Seller's to Buyer's market. We show that 1) integration increases corporate value in general but after 2009 integration significantly decreases the value, 2) the ratios such as Production/Total Cost, Cash turnover period chosen for reversal of the flexibility measure are negatively affect Tobin's Q and especially stronger after 2009. This shows the flexibility improves corporate value and stronger in the recess period (Buyer's market). These results imply that solar company should set up integration strategy considering the tradeoff between efficiency and flexibility and the impact of the business cycle on both factors. Strategy only based on the price competitiveness determined in boom time can bring undesirable outcomes to the company. In addition, Strategic alliances in some value chains as a flexible bondage should be taken in account as complementary choice to the rigid integration.

Effect a Presentation Product has on the Repurchase Action (증정상품이 소비자의 재구매행동에 미치는 영향)

  • Yun, Gi-Seon;Kim, Hong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.1 no.2
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    • pp.193-224
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    • 2006
  • When we look into the market economy of our country recently, we learn that the mind of consumption after IMF crisis is very shrunk and the market is led into a serious slump of consumption. For an approach to survive the contraction of the market and the market competition, enterprises command a variety of sales promotion strategy, out of which presentation is a sales promotion strategy to give the same product. The price-discounted strategy through the provision of donation commodity may induce the temporarily-discounted commodity not to be sold to the consumers or make a damage of the images of the brand, or arouse the price war against other companies, or lower the sense of the quality of the commodity. Therefore, it is necessary for a company to meet the end users' demand and also maintain the evaluation of the quality on the consumers' products highly. Therefore, in this study, we have attempted to study and analyze the consumers' satisfaction level and reliability on the donation goods in order to suggest the orientation of the presentation promotion strategy in accordance with the changes of the sales market. In addition, we tried to understand how the recognition, consumers' satisfaction level and reliability on the presentation goods had on the repurchase. With such objectives in this study, we could make an analogy of the following significance and suggestion of study. Firstly, in order to survive a serious competition market, enterprises must execute the product presentation along with diverse events instead of commanding the sales promotion strategy through a simple product presentation. This strategy can be an alternative to lower the danger a person-to-person product presentation may bring about. That is to say, we shall not lower the quality and value of the products but enhance a new image to customers through a product donation occasion together with an event as a new marketing pioneering method. Secondly, during the period of the current economic depression, if a company provides the consumers with an opportunity free of charge through the present special event period and the practical events, it will affect the advertising effect of the goods, the introduction of the customers and customers' repurchase. For this purpose, the company has to heighten customers' preferences by selecting the items customers are liable to prefer and closely analyze the consumers' response and market for such an objective. Thirdly, with the internet age, as the market has a tendency to increase In the number of consumers who do shopping in the internet, the marketing strategy has to build up the strategy of the presentation product instead of a simple offline strategy. For example, a company shall have to draw attention or attraction from end users who intend to do shopping through the online by a product planning expo or a presentation product corner. Fourthly, the excessive sale promotion strategy of presentation products may bring about even a reverse effect on the value of the goods or consumers' attitude as seen above. Therefore, a company has to relay' the value as to the price' to the consumers instead of the sales promotion strategy of donation products just for a temporary sales volume. Conclusively, even if we put the value with a reasonable price through the presentation product strategy in the past, we shall have construct the strategy by providing some plus factors in the price such as the provision of the upgraded products or services instead of just presentation, or the invitation of the events related to diverse events or culture arts from now on.

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Method's to introduce ROKN Nuclear Propulsion Submarines (한국형 원자력 추진 잠수함 도입방안)

  • Jang, Jun-Seop
    • Strategy21
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    • s.42
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    • pp.5-52
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    • 2017
  • Debates about introducing nuclear submarines have been a main issue in Korea. The highest officials and the government has started to think seriously about the issue. Yet there were no certain decision to this issue or any agreements with US but it is still necessary to review about introducing nuclear submarines, the technologies and about the business. The reason for such issues are the highest officials of Korea to build nuclear submarine, nK's nuclear development and SLBM launching. ROKN's nuclear submarine's necessity will be to attack(capacity to revenge), defend(anti-SSBN Operation) and to respond against neighboring nation's threat(Russia, Japan, China). Among these nations, US, Russia (Soviet Union), Britain, France had built their submarines in a short term of time due to their industrial foundation regarding with nuclear propulsion submarines. However China and India have started their business without their industrial foundation prepared and took a long time to build their submarines. Current technology level of Korea have reached almost up to US, Russia, Britain and France when they first built their nuclear propulsion submarines since we have almost completed the business for the Changbogo-I,II and almost up to complete building the Changbogo-III which Korea have self designed/developed. Furthermore Korea have reached the level where we can self design large nuclear reactors and the integrated SMART reactor which we can call ourselves a nation with worldwide technologies. If introducing the nuclear submarine to the Korea gets decided, first of all we would have to review the technological problems and also introduce the foreign technologies when needed. The methods for the introduction will be developments after loans from the foreign, productions with technological cooperations, and individual production. The most significant thing will be that changes are continuous and new instances are keep showing up so that it is important to only have a simple reference to a current instances and have a review on every methods with many possibilities. Also developing all of the technologies for the nuclear propulsion submarines may be not possible and give financial damages so there may be a need to partially introduce foreign technologies. For the introduction of nuclear propulsion submarines, there must be a resolution of the international regulations together with the international/domestics resistances and the technological problems to work out for. Also there may be problem for the requirement fees to solve for and other tough problems to solve for. However nuclear submarines are powerful weapon system to risk everything above. This is an international/domestically a serious agenda. Therefore rather than having debates based on false facts, there must be a need to have an investigations and debates regarding the nation's benefits and national security.

A Comparative Study on Business Ecosystem of Samsung and Xiaomi: Focus on CPND Value Chain of IoT Industry (삼성과 샤오미의 기업생태계 비교 연구: IoT 산업의 CPND 가치사슬을 중심으로)

  • Sawng, Yeong-Wha;Cho, Yeong-Eun;Park, Sun-Young
    • Information Systems Review
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    • v.18 no.2
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    • pp.1-22
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    • 2016
  • In response to changes in the global market environment, companies in the Information and Communications Technology (ICT) industry have begun to pursue cooperation and competition on a business ecosystem level. In particular, to become a leader in the new growth engine industry of Internet of Things (IoT), companies around the globe aim to consolidate vertically up the value chain through a solid establishment of their platforms. This paper looks at Samsung and Xiaomi, whose strategies for creating an ecosystem based on their own platforms differ in accordance to the ecosystem in which they compete. An analysis of these two companies indicate that Samsung pursues a strategy to become the market standard by openly sharing its platform with complementary companies, whereas Xiaomi pursues a strategy that achieves value as a channel owner through the restriction on which companies may become partners. This paper concludes that as Samsung and Xiaomi strive to become IoT industry leaders, each company pursues a variant of a platform-based value chain integration strategy based on the specific nature of the ecosystems in which they compete, thereby creating value through a symbiotic relationship with their partner companies.

A Longitudinal Study on the Mostly Visited Plastic Surgery Web Sites in 2006~2011 in Korea (다(多) 방문 성형외과 웹 사이트에 대한 종단적 연구 : 2006~2011년)

  • Cho, Yeong Bin;Kim, Chae-Bogk
    • Journal of Information Technology Applications and Management
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    • v.20 no.3_spc
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    • pp.187-199
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    • 2013
  • South Korea became the country where there is the most plastic surgery per person in the world. Plastic surgery already has been the core part in the beauty industry. Therefore, in order to understand the beauty industry, we studied the characteristics of the plastic surgery's websites. From 2006 to 2011, we researched total number of 407 plastic surgery websites including, 166 the most visited plastic surgery websites, 241 comparing of bench mark websites. The collected data was analyzed by using the method of Multiple Discriminant Analysis(MDA). As a result of the research, firstly, the most visited plastic surgery websites were not a contents provider but a community website, secondly, well organized and actively adaptable of the rapid changes from environment. In addition, there were also competitiveness to become the most visited plastic surgery website and by the possibilities, the relatively large size of plastic surgery had high probability to own the most visited website. This research paper is looking forward to be used as the understanding the e-business of the plastic surgery.

A study on the factors influencing the ASP service users' repurchase intent and organization benefits (ASP(Application Service Provider) 서비스 사용자의 재구매 의사와 조직 이익에 미치는 영향요인 연구)

  • Kim, Kyung-Kyu;Shin, Ho-Kyoung;Kim, Su-Hyun
    • Journal of Information Technology Applications and Management
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    • v.17 no.1
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    • pp.55-81
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    • 2010
  • ASP service users' needs for flexible and customized services to deal with changes in business environments and user contexts seems to be appealing due to the progress of technology and IT paradigm such as ubiquitous computing and web 2.0. Through the lens of expectancy confirmation and flexibility, we explored factors that influence users' repurchase intent and organizational benefit in ASP services. With an empirical study, we examined information quality, service quality, flexibility, customization, user satisfaction, trust in ASP services can contribute to the repurchase intent and organizational benefit. In addition to, business type and company size are added to the research model as control variables for user satisfaction, trust, and repurchase intent. Our findings suggested that the service quality and flexibility significantly were cruicial determinant of user satisfaction in ASP services. Furthermore, user satisfaction significantly influenceS repurchase intent, and organization benefits were affected by repurchase intent. This study has important implications for academic researchers and practitioners who seek to understand factors that affect ASP service users' repurchase intent and organization benefits.

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Quality Management in a Manufacturing Environment using a 3D Printer (3D 프린터를 이용한 제조 환경에서의 품질경영)

  • Son, Eun-Il;Song, Hae-Keun;Lim, Sung-Uk
    • Journal of Korean Society for Quality Management
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    • v.42 no.2
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    • pp.145-152
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    • 2014
  • Purpose: As the number of people directly employed in making things declines, the cost of labour as a proportion of the cost of production and delivery will diminish too. This will make to move the focus of quality management because new manufacturing techniques make it cheaper and faster to respond to changing local tastes Methods: This discussion is induced by understanding that change the point of view of quality. Results: Mark-processing method using a mold of 3D-printer is different from traditional manufacturing methods. Design, rapid prototyping of products produced by the right way, many changes in many industries will be created. Therefore, the design will be more emphasis on the importance of quality. Conclusion: As manufacturing goes digital, a Quality great change is now gathering pace. It will allow things to be made economically in much smaller numbers, more flexibly and with a much lower input of labour, thanks to new materials, completely new processes such as 3D printing. So we must change the vantage point of quality, from process to Design, R&D, and Delivery.

A Study on Training Ensembles of Neural Networks - A Case of Stock Price Prediction (신경망 학습앙상블에 관한 연구 - 주가예측을 중심으로 -)

  • 이영찬;곽수환
    • Journal of Intelligence and Information Systems
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    • v.5 no.1
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    • pp.95-101
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    • 1999
  • In this paper, a comparison between different methods to combine predictions from neural networks will be given. These methods are bagging, bumping, and balancing. Those are based on the analysis of the ensemble generalization error into an ambiguity term and a term incorporating generalization performances of individual networks. Neural Networks and AI machine learning models are prone to overfitting. A strategy to prevent a neural network from overfitting, is to stop training in early stage of the learning process. The complete data set is spilt up into a training set and a validation set. Training is stopped when the error on the validation set starts increasing. The stability of the networks is highly dependent on the division in training and validation set, and also on the random initial weights and the chosen minimization procedure. This causes early stopped networks to be rather unstable: a small change in the data or different initial conditions can produce large changes in the prediction. Therefore, it is advisable to apply the same procedure several times starting from different initial weights. This technique is often referred to as training ensembles of neural networks. In this paper, we presented a comparison of three statistical methods to prevent overfitting of neural network.

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A Study on the technical application of VoIP Service in e-Trade (전자무역의 VoIP 서비스기술 활용에 관한 연구)

  • Jeong Boon-Do
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.8
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    • pp.1339-1346
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    • 2006
  • This thesis outlines a preparation plan for e-Trade business service regarding tendency development in super-highway information network including internet, cable, and wireless communication. It also explains two perspectives in e-Trade market: changes of circumstances and consumerism, and revitalization devices of Von(Voice over Internet Protocol) service technology for creating new market in rapidly changing IP(Internet Protocol) environment. Plus it illustrates what core competence and progress business organizations must have in current situation, forecasts turns of future e-Trade market, and analyzes technological applications of VoIP service in an extended viewpoint of corporate strategy.