• Title/Summary/Keyword: Business Strategy Changes

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A Study on the Business Strategy Changes of Korean Enterprises Followed by the Proliferation of Free Trade Agreement between Korea and Chile (한·칠레 자유무역협정 확산에 따른 한국기업의 경영전략 변화에 관한 연구)

  • Shim, Dong-Sup;Suh, Chung-Suk
    • International Area Studies Review
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    • v.12 no.3
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    • pp.495-516
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    • 2008
  • This study looks into the change in business strategies of Korean firms under the inauguration of FTA between Korea and Chile. In conclusion, the business strategy changes of Korean enterprises followed by the proliferation of FTA between Korea and Chile are able to be summarized as followings: Firstly under the proliferation of FTA, Korean companies have strategically responded so as to achieve the positive results of their businesses after the inauguration of the FTA system since April 1, 2004. Secondly, Korean large corporations including multinational corporations dealt with this changes of business environments by comprehensively considering both the changes in the business environments(Industry Attractiveness) and their Businesses Strengths, while SMEs have positively responded to the changes of business environments on the basis of their Business Strengths rather than the changes in the market. Lastly, the business strategies of Korean multinational corporations did not change much even after the inauguration of the FTA system, due to the fact that they had already started a global business strategy before the spread of FTAs.

Internet Fashion Business: Environmental Analysis & Future Research Direction (인터넷 패션산업의 환경분석 및 향후 연구방향에 대한 제언)

  • Ko, Eun-Ju;Jo, Oh-Soon
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.203-219
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    • 2002
  • The purpose of the study is to analyze environmental changes in market, customer and information technology of Internet fashion industry, to present fashion company's current situation and strategy for confronting business environmental changes, and to propose the direction of the future research in this fashion field. First, the importance of Internet has been increased due to the rapid growth in number of Internet user and the size of the e-commerce. Second, to satisfy the customers requiring reasonable price and differentiated product and service, e-Branding strategy implementation, customized service development and enhancement on Web-site credibility and loyalty are demanding in the market. Third, development on the mobile technology and the increase in the Internet user using mobile communication device requires preparing mobile consuming environment, new business platform. Fashion industry's current situation and competitive strategy developed by the environmental change analysis were used for developing future research direction, that is, the m-business, CRM, and e-Branding. Through the understanding of environmental changes in Internet fashion industry and proposed research direction, research on Internet fashion marketing is hoped to be vitalized. Results of this study were expected to be utilized the strategy development.

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Strategic Resource Initiative of Enterprise

  • Viatkina, Tetiana
    • Asian Journal of Business Environment
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    • v.4 no.4
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    • pp.5-11
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    • 2014
  • Purpose - The paper aims to study strategic enterprise resource initiative formation processes. It analyzes the process of managing the strategic resource initiative and discusses its implementation mechanism. A research model for enterprises' strategic development is proposed, which suggests a geometric interpretation for estimating a company's long-term development. Research design, data, and methodology - The analysis employs theoretical studies of modern researchers. The main models used to determine the optimal alternative business strategy are graphic interpretation and mathematical modeling. Results - The hypotheses testing demonstrates the definition of a company's strategic resource initiative and explains the-mechanism or design of its formation. The study presents a geometric prism-refraction model of practice using a strategic resource initiative. Conclusions - An enterprise's strategy could return to its initial state in case of its unexpected deviation as a result of passing through the nodal points. The proposed model allows us to evaluate business performance, its surrounding environment, and the resource management strategy, to determine the necessary scope of strategy changes necessary to bring it back to the original state.

Food Business Marketing Strategy Through Social Network Service (소셜 네트워크 서비스를 통한 식품산업 마케팅전략)

  • Sohn, Jeong Woong;Purevjav, Solongo;Kim, Jin Ki
    • Agribusiness and Information Management
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    • v.1 no.2
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    • pp.81-94
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    • 2009
  • Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.

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Role of corporate culture in shaping up innovative, strategy-driven corporation (혁신적 전략기업 형성을 위한 기업문화의 역할)

  • 이원창;서의호
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.10a
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    • pp.22-25
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    • 2000
  • With the dawn of the 21st century, the corporate business environment started to witness the unprecedented, intense competition on global basis. As a result, the kind of corporate business activity that can respond swiftly to the new changes emerged as one of the most critical factors to increase corporate competitiveness. Being reborn as a strategy-focused organization means seeking innovation. And the strategy not involving innovation is just meaningless. It is this innovation that lies at the heart of the corporate strategy, and that is the only way for continuation of the corporation. The most important pending issue facing companies today is to bolster corporate competencies fit for new business environment, to develop corporate culture required for getting competitiveness edge back, and ultimately to put the company on the continued growth path. Corporate culture, as the very underlying belief and philosophy, is not just woven into the fabric of the corporate management strategy and into the way the company is doing its business. It also, as a regulation and norm for its employees to stick by, affects the way they think and behave. This paper aims at presenting the role of the corporate culture in working out problems encountered by companies today, like corporate innovation, instilling vitality to the organization, beefing up the underlying corporate capabilities, and making transformation required by the changing business environment.

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The Effects of Self-Regulated Learning on Career Decision-Making Efficacy through Positive and Negative Attitudes in the Fourth Industrial Era

  • Eom, Soyeon;Oh, Hyungjin;Jeong, Dongwook;Kim, Sohui;Hahm, Sangwoo
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.203-210
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    • 2023
  • As the environment changes become more complex, learners should establish the learning strategy for the 4th industrial era and the post-COVID-19, also change. This paper focuses on the importance of self-regulated learning. Through this learning strategy, learners will form more positive attitudes and reduce negative attitudes toward the 4th industrial era. This attitude change will lead to an improvement in learners' career decision-making efficacy as a sense of future efficacy. As a result of the study, it was demonstrated that self-regulated learning improves career decision-making efficacy through the mediating effect of positive attitude formation toward the fourth industry. This article emphasizes the necessity of self-regulated learning as a valid learning strategy for the new era. The effect of self-regulated learning is explained as an improvement in attitude toward the future and a sense of efficacy. Through this learning strategy, learners' future performance could be improved.

Strengthening Market Position through Branding "CheongKwanJang" - The Case of Korea Ginseng Corporation

  • Koo, Kay Ryung;Kim, Sang Yong;Kim, Seok Kyun;Jun, Mina
    • Asia Marketing Journal
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    • v.20 no.2
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    • pp.85-98
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    • 2018
  • Korea Ginseng Corporation is a global ginseng company, owning one of the most leading brands in Korea, CheongKwanJang. Although Korea Ginseng Corporation was an undoubted market leader in the red ginseng market, it faced a new challenge in 2012 due to the changes in market environment. In order to keep its market leadership in a saturated and competitive market, the company decided to extend its product lines alongside the launches of new brands. In this article, the authors demonstrate the development process of the company's brand portfolio strategy to reveal how the company turned CheongKwanJang into a mega-brand. Also, this paper explores the impact of CheongKwanJang's reputation on new brands, thereby illustrating how the company successfully managed to introduce new products outside of the red ginseng category, ranging from organic food to a pet food market.

A Study on Aquaculture Policy among Japan's Fisheries Policy Reform (일본의 수산정책개혁 중 양식업 정책에 관한 연구)

  • Jung-Hun Song
    • The Journal of Fisheries Business Administration
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    • v.55 no.1
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    • pp.1-20
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    • 2024
  • Among Japan's agriculture, forestry, fisheries and regional revitalization plans established in June 2018, the key matters related to aquaculture include ① a new perspective on the sponge use system for the development of aquaculture and coastal fisheries, ② a comprehensive strategy for growth and industrialization of aquaculture, and ③ expansion of suitable aquaculture areas. There are four countermeasures including ④ research and development trends. In accordance with these key points, the Japanese government established a comprehensive strategy for aquaculture growth and industrialization by strategically setting aquaculture items in consideration of domestic and international demand, establishing a comprehensive strategy from production to sales and export, and then working in earnest to promote the aquaculture industry. This study analyzes environmental changes surrounding aquaculture in Japan and trends in fish farming and marine products, and summarizes the key points of the June 2018 Agriculture, Forestry, Fisheries and Regional Revitalization Plan to suggest measures that can be utilized in Korea's aquaculture policy.

A Social Network Analysis of the Ecosystem Transformation Caused by Technological Innovation

  • Cho, Namjae;Oh, SeungHee
    • Journal of Information Technology Applications and Management
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    • v.21 no.4
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    • pp.187-201
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    • 2014
  • As the complexity of business environment increases rapidly the use advanced information technology start to affect not only the business processes of individual companies but also the fundamental nature of business and industrial ecosystem. The changes observed at the level of business and industrial ecosystem encompasses a broad range of transformation. This unit of analysis is not sufficiently dealt with by existing information system research. This research attempted to analyze the changes in business ecosystem caused by digital transformation using Social Network Analysis. We studied structural change of the Korea film industry ecosystem chronologically divided by critical events. The film industry is chosen because it is an industry very sensitive to the changes in technology and has gone through massive transformation during the last three decade by way of using modern information technology.

Web 2.0 and Firms' Strategy Transformation for Information Management (웹2.0과 기업 정보관리전략의 변화)

  • Jo, Dong-Hwan;Lee, Won-Il
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.1023-1028
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    • 2008
  • Recently the advent of web 2.0 era is an important trend in the business environmental change. Web 2.0 era means users' active participation, share, and openness, develop 'Internet penetration into everyday life,' and change many aspects of our society. web 2.0 has been making these following changes in the socioeconomic aspects: 1) acceleration of system shift to a small quantity of multi-species production system 2) growing influence of on-line channel/information to consumers 3) various minorities' power increase in the socioeconomic sector. Web 2.0 has been making these following changes in the firms' strategies for information management: 1) increase of external knowledge and information utilization 2) amplification and reproduction of information from customers 3) change of information distribution: pursuit of two-way communication with customers 4) integration of different information/services for business transformation. Firms must squarely look at socioeconomic changes owing to web 2.0, and utilize them for firms' effective information management.

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