• Management & Information Systems Review
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• v.38 no.2
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• pp.105-118
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• 2019

In order for a strategy established by a company to be implemented efficiently, it must be supported by an appropriate organizational culture. This means that if a firm has an organizational culture suitable for strategy implementation, performance can be enhanced. This study divides competitive strategy into cost leadership strategy and product differentiation strategy, and organizational culture into hierarchical/rational culture and consensual/development culture. Based on 122 questionnaires collected through KOSPI listed manufacturing companies, the results of the empirical analysis on the effect of suitability between competitive strategy and organizational culture on performance by balanced scorecard perspective are summarized as follows. First, it shows that the cost leadership strategy and the hierarchical/rational culture are more fit. Specifically, The high suitability between the cost leadership strategy and the hierarchical/rational culture has a positive effect on the performance of the balanced scorecard perspective(excluding performance by learning and growth perspective). Second, The high suitability between the product differentiation strategy and the consensual/development culture has a positive effect on the performance of the balanced scorecard perspective. The results of this study suggest that it is important to form a corporate culture that can lead to changes in the beliefs and behaviors of organizational members in accordance with the competitive strategy in order to successfully implement the strategies established by the company.

• Management & Information Systems Review
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• v.37 no.4
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• pp.125-140
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• 2018

Technology cooperation is a necessary factor for small and medium sized firms to be survived and developed because small and medium sized firms can make economy scale and economy scope by new advanced technologies obtained from technology cooperation. Therefore, the technology cooperation of small and medium sized firms can be thought as their specific resource. Due to the importance of technology cooperation, many previous studies paid an attention on its positive effect. Unlike the related studies, this study examined the link among uncertainty of technology environment, relationship characteristics(such as degree of technology cooperation and influential strategy), and relationship tie. The empirical results are reported as follows: Firstly, uncertainty of technology environment positively affected on degree of technology cooperation. Secondly, degree of technology cooperation positively affected on uncoercive influential strategies of both own firm and partner firm. Thirdly, degree of technology cooperation and uncoercive influential strategy of own firm have positive effects on relationship tie while uncoercive influential strategy of partner firm does not. The positive effect of uncoercive influential strategy of own firm means the importance of strategic countermeasures to promote relationship tie in technology cooperation of both own firm and partner firm.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.2
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• pp.25-40
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• 2019

Many companies are executing big data analysis and utilization projects to legitimize the development of new business areas or conversion of management or technical strategies. In Korea and abroad, however, such projects are failing because they are not completed within specified deadlines, which is not unrelated to the current situation in which the knowledge base for big data project risk management from an engineering perspective is grossly lacking. As such, the current study analyzes the risk factors of big data implementation and utilization projects, in addition to finding risk factors that are highly important. To achieve this end, the study extracts project risk factors via literature review, after which they are grouped using affinity methodology and sifted through expert surveys. The deduced risk factors are structuralize using factor analysis to develop a table that categorizes various types of big data project risk factors. The current study is significant that in it provides a basis for developing basic control indicators related to risk identification, risk assessment, and risk analysis. The findings from the study contribute greatly to the success of big data projects, by providing theoretical basis regarding efficient big data project risk management.

• The Korean Journal of Franchise Management
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• v.10 no.3
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• pp.37-52
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• 2019

Purpose - This study examined the relationship between service quality, perceived value, customer satisfaction and behavioral intention of coffee shop using CoffeeSERV scale. In this model, CoffeeSERV scale consists of fundamental characteristics, physical environment, confidence, beverage characteristics, and representation factors. In particular, this study tried to demonstrate the moderating effect of customer's regulatory focus orientation among in the relationships between service quality, perceived value, customer satisfaction and behavioral intention. Research design, data, and methodology - This study intends to expand the existing service quality research by using the coffee shop service quality measurement tool developed by domestic researchers. I wanted to find some implications for the trend. In particular, this study applied the regulatory focus theory to identify individual differences of customers regulatory focusing motivation. In order to verify several hypotheses, the data were 227 college students and analyzed with SPSS/PC 21.0 and SmartPLS 3 program. The moderating role of customer's regulatory focusing motivation was tested using multi-group analysis with SmartPLS 3 program. Results - The resutls are as follows. First, the fundamental characteristic factors only had a significant influence on the utilitarian value perception, but in the hedonic value perception, all other service factors except for the beverage characteristic had a statistically significant effect. Second, utilitarian and hedonic value had significant effects on customer satisfaction. Third, customer satisfaction had a significant effect on behavioral intention. Finally, the regulatory focus orientation played a moderating role in the relationship between beverage characteristic - utilitarian value, representation - utilitarian value, fundamental characteristic - hedonic value, physical environment - hedonic value, confidence - hedonic value, and utilitarian value - behavioral intention. Conclusions - The results of this study show that the various service quality factors that make up the CoffeeSERV scale have different effects on utilitarian and hedonic value. This means that perceived benefits from product and service experience have different impacts on the customer's experience. Therefore, marketers should identify the impacts of service quality dimension that customers who use coffee shops consider important, understand the impact process of these quality factors on experience value, customer satisfaction, and behavioral intention, and allocate limited marketing budget. The results also show that it is possible to establish differentiatied response strategies using customer's regulatory focus orientation to find ways to enhance utlitarian and hedonic value, customer satisfaction, and behavioral intention using various Coffeeshop service quality factors. At the end of this paper, some limitations and future research directions were suggested.

• International Area Studies Review
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• v.21 no.1
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• pp.163-179
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• 2017

Iran has been focused on FDI by global automobile companies after the economic sanction on Iran was removed except primary sanction. In this paper, some strategies for Korean Automobile Industry to branch out into Iran are suggested. For the purpose, Iran's automobile industry and characteristics are examined. The market situation is analyzed qualitatively and quantitatively. In passenger cars sector, Korean automobile companies would be better to wait and see the development of US-Iran relationships while exporting CKD sets of cars to Iran. It can be a good strategy, however, to put parts companies into Iran first because of Iran Government could be displeasing with exporting CKD only. FDI, licensing, and joint venture are all available for the parts companies. Motor companies can clear the regulation of auto-parts localization proportion by the method. The parts companies will be able to do key roles as supply chains after OEM branch out into Iran. It is also advisable to upgrade outpost in Iran into frontline for exporting cars to MENA area. In such a case it will be a prerequisite to develop a role-division model with facilities in East Europe. It could be called Parts first-then cars strategy. In commercial cars sector, it can be suggested to leverage natural gas as a link to branch out into Iran. Iran government wishes to develop natural gas resources. The strategy can be summarized that automobile companies carry out producing CNG buses in Iran while energy companies are drilling and producing natural gas.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.21-28
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• 2020

In this study, we reviewed the main strategies and contents of the work style innovation promoted by the Moon Jae-in government, and analyzed the contents and success factors of the work innovation based on the case of a specific local government. In particular, this study analyzes the case of innovation in the way of working through simplification of work, and the local governments, which were the subject of the study, received excellent evaluation in the government innovation evaluation of the Ministry of Public Administration and Security in 2019. In this study, we conducted in-depth interviews with employees of local governments to examine the problems, achievements, and success factors related to business simplification. First, it was found that it is very important to form consensus so that the members of the organization can participate in the change in order to simplify the task. Second, incentives, such as HR, were needed to induce active participation of members in the innovation project called Simplification of Work. Third, in order to induce and support organizational change, it was found that the interest and support of middle managers and directors were the most important factors. The results of this study will help to prepare the policy for innovation in the public sector's working style.

• Knowledge Management Research
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• v.22 no.1
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• pp.243-267
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• 2021

Sentiment represents one's own state through the process of change to stimulus, and emotion represents a simple psychological state felt for a certain phenomenon. These two terms tend to be used interchangeably, but their meaning and usage are different. In this study, we try to find out how it affects the helpfulness of reviews by classifying sentiment and emotion through online reviews written by online consumers after purchasing and using various products and services. Recently, online reviews have become a very important factor for businesses and consumers. Helpful reviews play a key role in the decision-making process of potential customers and can be assessed through review helpfulness. The helpfulness of reviews is becoming increasingly important in practice as it is utilized in marketing strategies in business as well as in purchasing decision-making issues of consumers. And academically, the importance of research to find the factors influencing the helpfulness of reviews is growing. In this study, Yelp.com secured reviews on restaurants and conducted a study on how the sentiment and emotion of online reviews affect the helpfulness of reviews. Based on the prior research, a research model including sentiment and emotions for online reviews was built, and text mining analyzes how the sentiment and emotion of online reviews affect the helpfulness of online reviews, and the difference in the effects on emotions It was verified. The results showed that negative sentiment and emotion had a greater effect on review helpfulness, which was consistent with the negative bias theory.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.268-277
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• 2020

This study emphasizes that the survival strategy of universities should be a co-evolution strategy based on ecological thinking. Therefore, the purpose of the research is to present a theoretical framework for dividing the university innovation ecosystem into four stages and building a co-evolution strategy for each step, as universities play a prominent role in regional innovation ecosystems. Thus, our research method focused on literature research, and the theoretical framework for the university innovation ecosystem used Moore's Enterprise Ecosystem Model (1996). The university's ecological innovation strategy is divided into four stages of development, and a step-by-step co-evolution strategy is presented. Findings are summarized as follows. The pioneering stage involves the creation of values of the university-led innovation ecosystem. The expansion stage focuses on the establishment of critical mass. The authority stage covers maintaining authority and bargaining power. The renewal stage features continuous performance improvement. In particular, this theoretical model of the university-regional innovation ecosystem is meaningful in that it provides a theoretical basis for enhancing the effectiveness of government financial support projects, and for individual universities, it provides a framework for strategies suitable for their ecosystem building process.

• Journal of the Korean Society for information Management
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• v.38 no.1
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• pp.53-69
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• 2021

This study aims to understand the research landscape of South Korea using the data of 2020 Google Scholar Metrics. To achieve the goal, we constructed and analyzed four types of networks including the university collaboration network, the keyword co-occurrence network, the journal citation network, and the discipline citation network. Through the analysis of the university collaboration network, we found major universities such as Seoul National University, Keimyung University, and Sungkyunkwan University that have led collaborative research. Job related keywords such as job change intention and job satisfaction have been frequently studied with other keywords. Through the analysis of the journal citation network, we found multiple journals such as The Journal of the Korea Contents Association, Korean Journal of Sociology, and Korean Journal of Culture and Social Issues that have been widely cited by the other journals and influenced them. Finally, Education, Business administration, and Social welfare were identified as the top influential disciplines that have influenced other disciplines through the knowledge diffusion. The study is the first of its kind to use the data of Google Scholar Metrics and conduct a stepwise network analysis (e.g., keyword, journal, and discipline) to broadly understand the research landscape of South Korea. Our results can be used by government agencies and universities to develop effective strategies of promoting university collaboration and interdisciplinary research.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.79-88
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• 2021

COVID-19 is putting the entire performance industry in a dire situation. One of the approaches to overcome this crisis is contactless performance business using video media. But, these contactless performance videos are now found to have their own issues. First, with the increasing demands for these videos, the need for higher-quality video products is also increasing. However, there are many organizations that cannot afford such an investment. Second, it is not possible to have the same unique experience of a live performance with the videos. 360-degree VR performance videos are now gaining attention as an alternative to cope with this issue. As such, the researcher reviewed the production of 360 VR performance videos in general based on the cases of the play and a children's story concert As a result, the researcher could confirm the three benefits of simulated 'live experience through a sense of reality', 'convenience of filming' and 'continuity of acting'. Also, the issues related to this approach including 'Lack of professional filming companies', 'Expensive viewing equipment', 'Absence of Platform' and 'Limitations of Camera Technology', among others have been identified, etc. Based on these findings, the researcher could propose strategies for improvement in order to utilize 360-degree VR performance videos.