• 한국콘텐츠학회논문지
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• 제16권7호
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• pp.19-30
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• 2016

본 연구는 지식서비스기업의 경영성과 영향 요인을 규명하고자 AHP 분석 방법론을 활용하여 지식서비스 비즈니스 모델 구성요인 간의 상대적 중요도를 도출하고 기존 제조업을 대상으로 한 선행연구 결과와 비교분석하였다. 연구결과, 지식서비스기업 비즈니스모델의 상위요인들의 상대적 중요도는 제품/서비스(0.361), 마케팅(0.251), 재정능력(0.234), 인프라(0.154)순으로 나타났으며, 하위요인들의 상대적 중요도는 가치제안(0.254), 수익원(0.154), 핵심활동(0.107), 핵심자원(0.100), 채널(0.086) 순으로 나타났다. 또한, 제조업에서는 마케팅이 상대적 중요도가 높은데 반해 지식서비스업에서는 제품/서비스로 나타나 산업특성간의 상대적 중요도가 다르다는 것을 확인할 수 있었다. 본 연구는 산업특성별 비즈니스모델 구성요인의 중요도가 다름을 인식하고 산업별 특성을 고려하여 비즈니스모델을 수립하는데 유용한 시사점을 제공한다.

• 품질경영학회지
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• 제51권2호
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• pp.247-261
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• 2023

Purpose: This study investigates the relationship between service compensation, consumer sentiment and revisit intention for service recovery in the Chinese foodservice industry, and the moderating effect of employee authenticity. Methods: Data were collected from people who experienced eating out in a city located in central China, and the hypothesis was verified through multiple regression analysis and hierarchical regression analysis. Results: The results indicate that the specificity of compensation affects both positive and negative emotions of customers, and the activeness of compensation also influences positive emotions of customers. Also, employee autheticity moderates the effect of specificity of compensation on customers' positive emotions. Both positive and negative emotions of customers influences revisit intention. Conclusion: These results show that the role of service compensation is important in service recovery in the rapidly expanding Chinese foodservice industry. In addition, since the sincerity of employees plays an important role in maximizing the recovery effect in the process of service recovery, it suggests that it is important not only to improve services in the quantitative aspect but also in the qualitative aspect through employee training.

• 지식경영연구
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• 제10권3호
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• pp.115-132
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• 2009

This paper makes an analysis of economic spillover effects of credit guarantee by linking the remainder of guarantee according to industries from 2003 to 2006 in this study. Specifically, total remainder of guarantee in 2006 is approximately 3922 billion and 600 million won on the basis of unchangeable price in 2003, and each funds becomes the input of the last demand in 27 industries over the cow1try and, thereby, induces production, added value, and the effect of employment. The last demand according to industries shows that a lot of funds have been supported to the manufacturing industry for about 1200 billion won, the wholesale and retail for about 1299 billion and 500 million won, food and lodging industry for about 144 billion and 100 million won, education and health care industry for about 132 billion and 600 million won, and social and other service industry for about 339 billion and 300 million won. The spillover effect about the remainder of guarantee in 2006 classified by industries over the country on the basis of production shows the high effects on the manufacturing industry for 37.8%, 2625 billion and 90 million won, the wholesale and retail for 20.7%, 1439 billion and 290 million won, food and lodging industry for 9.4%, 654 billion and 570 million won, real estate and business service industry for 9.2%, 637 billion and 310 million won, social and other service industry for 5.3%, 369 billion and 90 million won, and education and health care industry for 2.9%, 199 billion and 300 million won of the effect causing production over the country, 6945 billion won in order. The effect causing added value shows high spillover effect on the wholesale and retail for 36.7%, 1186 billion and 830 million won, the manufacturing industry for 25.8%, 831 billion and 500 million won, food and lodging industry for 14.9%, 480 billion and 980 million won, social and other service industry for 9.3%. 300 billion and 160 million won, and real estate and business service industry for 4.2%, 135 billion and 36 million won of the effect causing added value over the country in order. Finally, the effect causing employment shows a lot of employment have occurred in the wholesale and retail for 37.4%, 23,060 people, the manufacturing industry for 18.9%, 11,637 people, food and lodging industry for 13.7%, 8,429 people, social and other service industry for 7.9%, 4,866 people, and real estate and business service industry for 5.6%, 3,429 people of 61,617 people in order.

• 디지털산업정보학회논문지
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• 제18권2호
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• pp.93-110
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• 2022

The purpose of this study is to explore business investment and operation of O2O (Online-To-Offline) combined service. The study will analyze the necessary factors for growing the business by dividing the O2O service by industry. The Online-to-Offline is a method of inducing purchases of products and services by connecting between online and offline This research methodology organized the four stages of the analysis process. The analysis of all stages was performed with association rules in big data techniques. It is divided into the start-up period, growth period, maturity period, and decline period, and analysis is conducted on the business investment, expenditure cost, business operation, and conflict factors. As the research result, the first analysis has shown commonality with government subsidies, bank loans, and personal funds in all industries. The second analysis showed a lot of expenditure on labor costs of internal employees, marketing/sales, facility facilities, equipment, and equipment purchase costs. The third analysis showed difficulty in raising the investment resources necessary for business operations in all industries. The last analysis showed conflicts in the industry, businesses license, legal systems, and small business owners in all industries. This study contributed to the abundance and diversity of research methodologies in management information systems using association rules. In addition, the description of organizational development theory was updated while explaining the business investment and operation of O2O combined services. In practical implication, the O2O services include environmental factors that cause convergence between industries. Accordingly, this is required for new O2O services through new laws and systems and reorganization of existing laws and regulations.

• 디지털융복합연구
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• 제7권3호
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• pp.93-102
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• 2009

Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.

• 한국산학기술학회논문지
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• 제12권3호
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• pp.1136-1144
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• 2011

SW 기반 서비스모델은 지식기반 경제에 있어 국가 선진화와 국민 경제 발전을 견인하기 위해 필요한 전략산업으로 평가받고 있으며, 공익성과 수익성의 특징을 모두 가지고 있어 평가 또한 민간의 측면과 공공의 측면을 모두 반영한 지표를 통해 평가를 수행해야 한다. 본 연구에서는 기존 비즈니스모델 평가와 관련한 연구와 기술개발 관련 평가기법, 공공부문 평가기법 등을 종합적으로 고려하여 전문가그룹 분석을 통해 SW 기반 서비스모델의 평가모형을 도출하고, AHP 분석기법을 이용해 평가영역 및 평가항목간의 중요도를 차별적으로 분석하였다. 연구결과 민간 비즈니스모델과 공공사업 평가항목, SW 서비스모델의 특징을 반영한 5개 상위항목과 15개 하위항목을 도출하였고, 항목별 가중치를 제시하였다. 본 연구의 결과는 향후 민간 또는 공공에서 우수한 SW 기반 서비스모델 선정을 위한 유용한 가이드라인을 제시할 것으로 기대된다.

• 패션비즈니스
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• 제19권4호
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• pp.75-91
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• 2015

There is an increased interest in having beauty regardless of ages and sex with improvement of the national income level and increase in social activities. Competition within the beauty service industry is increasing rapidly because of global impact within Korea wave. Thus, active public relations and offering distinguished service in the beauty service industry are important. Also, uniforms play an important role in providing an image differentiated from other brands and presents professionalism to the customer. Therefore, we determined function and design of uniforms required in beauty service industry by researching wearing realities, satisfaction, preferred designs and functions of uniforms from hair shop staff. Functional and aesthetic uniforms play an important role to enhance the staffs' sense of belonging. In addition, it is good for the image of hair shop. Special design mirroring job characteristics with expression of differentiated personalities is needed. However, the research was conducted only in the hair shop in Seoul, Daejeon, and Gyeonggi-do. Further studies on much wider areas will be needed.

• 한국전자거래학회지
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• 제14권4호
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• pp.35-45
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• 2009

국내 ASP(Application Service Provider) 산업은 지난 10년 동안 정부 주도하에 중소기업을 대상으로 급 성장하였다. 그러나 최근 ASP 서비스 업체의 지속적 적자 및 이용업체의 가입 정체 등으로 ASP 산업이 침체되고 있다. 따라서 본 논문에서는 ASP 시장 규모 및 시장성장률의 BCG 매트릭스를 이용하여 핵심 서비스 군을 도출하고 이 서비스 군을 대상으로 집중 인터뷰(Focused Group Interview)를 통하여 핵심 성공 요소를 파악하여 ASP 산업의 활성화 방향과 차세대 ASP로 지칭되는 SaaS(Software as a Service)로의 발전방향을 모색하고자 한다.

• 산업경영시스템학회지
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• 제29권2호
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• pp.67-74
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• 2006

This paper is to test the mediating effect of superior trust on the relationship between organizational justice and service quality in service food industry. Based on 302 data gathered in western Kangwon area, analysis result showed that procedural, interactional, and distributive justice have affirmative relation with trust, and also trust has close relation with service quality. Therefore, trust appeared to have fully mediating effect on the relationship between organizational justice and service quality.

• 패션비즈니스
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• 제19권3호
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• pp.59-72
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• 2015

The purposes of this study are to explore how the service recovery of the beauty shops and customers' perceived justice affect the customer relationship. A survey based questionnaire method was employed for this study. Data were collected by a convenient sampling of 232 female customers of hair beauty shops in Seoul and Busan. The data were analysed by using SPSS 21.0, including a frequency analysis, reliability analysis, factor analysis and multiple of regression analyses. The first result showed that all dimensions of service recovery had a significantly positive effect on the perceived justice. Especially, behavioral recovery of beauty shops was the major significant factor affecting perceived justice. Second, distributive justice and interactive justice had a significant effect on satisfaction. However, procedural justice did not have any significant effect on satisfaction. Finally, satisfaction was significantly and strongly associated with both trust and commitment. These results provide empirical proposition that the recovery strategies for complaint handling of the beauty service shop are related closely to relationship marketing.