• 제목/요약/키워드: Business Service Design

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스마트폰 앱 스토어의 서비스 품질이 재구매 의도에 미치는 요인에 관한 실증연구 (Empirical Analysis of the Effects of Service Quality of the Smartphone App Store on Users' Repurchase Intention)

  • 이명무;이건창
    • 한국IT서비스학회지
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    • 제14권3호
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    • pp.1-18
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    • 2015
  • Recent trends of mobile convergence has already brought about many changes in our digitally-powered society. Especially, taking advantage of strengths of existing mobile devices and smart phones have already been established as a primary standard in the business intelligence world. Such high-powered digital devices equipped with mobile convergence functions are getting more momentum as app stores are prevailing. Basically, the app stores are administered by smart phone manufacturers, creating a new business ecosystem among app developers and end-users. However, there are paucity of studies tackling an issue about how users' repurchase intention of the apps is influenced by the service qualities of the app stores. In this respect, this study aims to investigate the effect of app store service quality on users' satisfaction and repurchase intention. As the value of loyal customers is incomparably high in app commerce, winning customers' loyalty is vital to the success of app stores. In this study, a customer is defined as one who has purchased goods or services at least once from the app stores. The proposed research model includes a number of constructs such as app perceptions, customer service, perceived ease of use, design, promotion, perceived consumer risk and connectivity. Empirical results revealed that perceived consumer risk has a negative relationship with consumer's perceived repurchase intention. All the other variables-app perceptions, customer service, perceived ease of use, design, promotion, connectivity- are found to be positively related with the repurchase intentions.

여행객들의 문화적 차이 공유를 위한 공항 내 서비스 디자인 제안 (Service Design in Airport for Sharing the Cultural Difference Among Tourists)

  • 구민희;김승인
    • 디지털융복합연구
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    • 제14권10호
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    • pp.415-421
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    • 2016
  • 국제적으로 경제적 교류뿐 아니라 문화적 교류도 엄청난 성장 속도를 가지고 늘어나고 있다. 하지만 경제적, 사업적 부분에 있어 문화적 차이 해소를 위한 연구는 많이 되어 왔지만, 여행객을 위한 문화적 차이 해소 방안에 관한 연구는 부족한 실정이다. 이에 본 연구는 여행객의 문화적 교류의 허브인 동시에 문이 되는 공항을 공간적 범위로 설정하여 문화적 차이 해소를 위한 공항 서비스를 개발하고자 하였다. 문헌 연구를 통하여 문화적 차이를 해결하는데 커뮤니케이션과 공유가 가지는 의미를 이해하고, 공항 애플리케이션, 와이파이 연계 사례 등을 분석하여 본 제안에 적용할 수 있도록 하였다. 여행객들 스스로 문화적 차이를 문자를 통하여 공유하고, 이를 공항 내 와이파이 서비스, 기존의 공항 애플리케이션과의 연계를 통하여 자연스러운 사용자 참여를 유도할 수 있도록 하였다. 본 연구를 통하여 국가 간의 문화 차이를 해소함과 동시에 서로 간의 발전과 국가 이미지 개선에 도움이 될 수 있는 연구가 더욱 활발하게 이루어질 수 있을 것이라 기대한다.

소형 무인기 통제를 위한 다자간 방식 관제시스템 구축방안-설계 중심으로 (Implementation of Multilateral Control System for Small UAV Control-Focused on Design)

  • 최현택;김석관;류갑상
    • 스마트미디어저널
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    • 제6권4호
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    • pp.65-71
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    • 2017
  • 본 논문은 국내 전 지역에서 동시에 비행 중인 다수의 소형 무인기 위치정보를 신속하고 안정적으로 수집하기 위해서, LTE 기반의 소형 무인기 관제시스템을 구축을 위한 설계 방안을 제시하였다. 특히, 다수의 소형 무인기 운용기관이나 감독기관에서 비행 중인 전체 소형 무인기의 위치를 동시 모니터링 할 수 있도록, 주요 요구사항을 네트워크(N/W), 하드웨어(H/W), 소프트웨어(S/W), 데이터베이스(DB), 개발 아키텍처, 비즈니스 니즈로 나누어 도출하였다. 이러한 요구사항을 충족시키기 위해, 소형무인기 실시간 위치추적 시스템의 설계 요건 측면에서 N/W, H/W, S/W, DB설계, 아키텍처 설계 방안을 제시하였다. 시스템 설계 시 소형 무인기 다자간 관제하기 효과적으로 하기 위해 단위 시스템의 기능과 역할에 따라 Front-end Service 영역과 Back-end Service 영역으로 나누어 아키텍처를 설계하였다. 소형 무인기의 위치와 상태를 파악하고 제어하는 Front-end Service 영역은 Client PC 방식을 적용함으로써, TCP/IP 네트워크를 통해서 N개 까지 확장이 가능한 설계 부분에 대해 연구하였다.

An Exploratory Study of Cloud Service Level Agreements - State of the Art Review

  • Saravanan, K.;Rajaram, M.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제9권3호
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    • pp.843-871
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    • 2015
  • Cloud computing evolve as a cost effective business model for IT companies to focus on their core business without perturbing on infrastructure related issues. Hence, major IT firms and Small & Medium Enterprises (SME) are adopting cloud services on rental basis from cloud providers. Cloud Service level agreements (SLA) act as a key liaison between consumers and providers on renting Anything as a Service (AaaS). Design of such an agreement must aim for greater profit to providers as well as assured availability of services to consumers. However in reality, cloud SLA is not satisfying the parties involved because of its inherent complex nature and issues. Also currently most of the agreements are unilateral to favour the provider. This study focuses on comprehensive, 360-degree survey on different aspects of the cloud service agreements. We detailed the life cycle of SLA based on negotiation, different types of SLA, current standards, languages & characteristics, metrics and issues involved in it. This study will help the cloud actors to understand and evaluate the agreements and to make firm decision on negotiation. The need for standardized, bilateral, semantic SLA has also been proposed.

선내 수집데이터를 활용하는 선박 및 육상 서비스를 위한 선박용 어플리케이션 시스템 설계 및 구현 (Design and Implementation of Ship Application System for Maritime Service Utilizing onboard Ship Collected Data)

  • 강남선;김용대;김상용;이범석
    • 한국항행학회논문지
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    • 제20권2호
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    • pp.116-126
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    • 2016
  • 본 논문에서는 선내에서 수집되는 데이터를 이용하는 선박과 육상의 어플리케이션 서비스의 효율적인 데이터 통합관리를 위한 선박용 어플리케이션 시스템을 설계하고 모듈을 구현하였다. 선박용 어플리케이션 시스템은 선내 수집 데이터를 활용하는 선박과 육상의 서비스를 지원하고 개별 장비간 원활한 연동 서비스를 제공하기 위하여 IALA에서 논의되고 있는 데이터 공유 시스템 모델과 ISO 16425의 XML 구조를 적용하였으며, 시스템 운영을 위한 공통 모듈과 데이터 수집 및 통합관리를 위한 윈도우 서비스, 관리를 위한 웹서비스 모듈을 구현하였다.

The Effect of Airport Self-Service Characteristics on Passengers' Technology Acceptance and Behavioral Intention

  • KIM, Jong-Hyeon;PARK, Jin-Woo
    • 유통과학연구
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    • 제17권5호
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    • pp.29-37
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    • 2019
  • Purpose - This paper analyzes the effects of the SST characteristics at airports on behavioral intention through technology acceptance and customer satisfaction, and presents a strategic plan for introducing SSTs to airports providing differentiated services. Research design, data, and methodology - We examine the role of airport self-service characteristics and access the influence of the Technology Acceptance Model (TAM) on both customer satisfaction and behavioral intentions towards SSTs. To do this, a survey is conducted with passengers having used self-service technologies(SSTs) at Incheon International Airport. A total of 400 questionnaires are then analyzed using structural equation modeling. Results - According to the results, of the self-service characteristics, customer satisfaction and behavioral intention were affected by optimism through perceived ease of use, perceived usefulness, and perceived enjoyment and by innovativeness and insecurity through perceived ease of use. Conclusions - According to the results of the study, the purpose of using TBSS in the airport is to save time and convenience. Therefore, it is necessary to closely analyze the differences in technology acceptance by age and generation, increase user self-efficacy, increasing satisfaction through effective management of cognitive and emotional waiting time will have a positive impact on behavioral intentions.

The Trend of Outsourcing Housework through Home Meal Replacement: The Consumption Value of Food Subscription Service

  • LEE, Hyun-Ah;SONG, Seo-Hyun
    • 동아시아경상학회지
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    • 제10권3호
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    • pp.75-91
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    • 2022
  • Purpose - This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology - Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result -The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion - Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

The Effects of Agents' Competing Interests on Corporate Cash Policy and Cash Holdings Adjustment Speed: The Distribution and Service Industries

  • RYU, Haeyoung;CHAE, Soo-Joon
    • 유통과학연구
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    • 제20권3호
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    • pp.53-58
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    • 2022
  • Purpose: Controlling and minority shareholders sometimes have conflicting interests. Controlling shareholders who do not have adequate monitoring can exhibit a strong tendency to maximize their personal wealth. In this case, cash holdings can be the easiest means for them to pursue their personal interests. This study examined whether the largest shareholder's ownership proportion affected the speed at which firms adjust their cash holdings to target levels in Korean distribution and service companies. Research design, data, and methodology: The study uses regression analysis to examine 834 firm-year samples listed on the KOSPI between 2013 and 2018 in the distribution and service sectors. Results: The largest shareholder's ownership is positively related to a firm's cash holdings adjustment speed. That is, the larger the largest shareholder's ownership, the faster the firm adjusts its cash holdings to achieve the target level. Conclusions: This study contributes to the literature by providing evidence that the cash holdings adjustment speed in Korean service and distribution companies is affected by the largest shareholder's ownership. As the agency problem between controlling and minority shareholders in Korea is a major issue, minority owners' sensitivity to agency costs may help restrict controlling owners' ability to maximize their personal wealth.

Causal Relationship between e-Service Quality, Online Trust and Purchase Intentions on Lazada Group, An Asia's Leading E-commerce Platform

  • RUANGUTTAMANUN, Chutima;PEEMANEE, Jindarat
    • 유통과학연구
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    • 제20권1호
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    • pp.13-26
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    • 2022
  • Purpose: The Covid-19 pandemic has accelerated and triggered changes in online shopping especially in an emerging market. This paper develops a modification of SERVQUAL model to examine the relationship between individual dimensions of e-service quality, online trust and purchase intentions in singular online shopping platform. Research design, data and methodology: Data from an online survey of 385 Lazada's shoppers were used to test the research model. The structural equation modeling technique was performed to test the research model. Results: The analytical results revealed that five dimensions of e-service quality were positively correlated with one another whereas some dimensions were negatively correlated with purchase intentions. The results of this study provide new insight into the literature as well as practical implications for marketers especially in Thai online market. Conclusion: This study develops the instrument dimensions of e-service quality through modifying the SERVQUAL model to examine the e-commerce context and to testify how these individual dimensions are interlinked with one another. It also suggests that responsiveness has two-sided affects that in responses which are too prompt and insistent could make the customer feel uncomfortable and perhaps ending up with no interaction and transaction.

Determinants of Revisit Intention Among Indonesian Beauty Clinic Customers in Distribution Beauty Clinic Market: The Mediating Role of Trust

  • Anas HIDAYAT;Binarinta Tirto ANDIKA;Sri Rejeki EKASASI
    • 유통과학연구
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    • 제22권2호
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    • pp.31-40
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    • 2024
  • Purpose: This study aimsto assert trust as an important mediator in the service business. The research topic relatesto service businesses that have low exposure to comparative information and weak consumer positions in terms of law, such as the beauty clinic businesses in Indonesia. Research design, data, and methodology: This study uses explanatory and purposive sampling. A survey was conducted among 268 Indonesians, collected by distribution via Google Forms. The hypotheses were tested using AMOS software. Results: The results indicate that trust did not have a significant role in mediating brand awareness, service quality, and price perception on revisit intention, but only mediated satisfaction. Furthermore, this study discloses the neutralization attitude and dissonance behavior represented by trust mediation. Conclusions: These findings attempt to expand the literature on the role of trust in the service business. However, the beauty clinic businessin Indonesia infers misbehavior. Misbehavior is caused by vulnerable conditionsin which consumers are unable to share their experiences with other consumers. The reason is that the defamation law in Indonesia is often implemented in the wrong direction. This must be corrected so that consumers obtain their rights and create a mutually beneficial relationship between beauty businesses and consumers.