• 제목/요약/키워드: Business Model Evaluation

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전자상거래 평가모형에 관한 연구 : 인터넷 비즈니스모델을 중심으로 (Study on E-commerce Evaluation Model : Focused on "Internet Business Model")

  • 이영민
    • 유통과학연구
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    • 제14권1호
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    • pp.85-91
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    • 2016
  • Purpose - Recently, the importance of rapid change in business models is more and more increasing as the change of information technology environment. Therefore, a variety of business models have emerged. On the other hand, there is no company that can generate revenue. Many enterprises are still maintained while they are changing only their appearance of the business model. Business model is important in e-commerce. However, a lot of researches are targeted only in Web sites. Thus, e-commerce companies do not have the infrastructure for measuring and business models. The purpose of paper is to evaluate factors which are related with the structuring of the e-commerce success. And it proposed a financial items and non-financial items. From the perspectives of administrators and managers, the paper researches the possibility for E-Commerce Evaluation Model as a valuable criteria in measuring business model. Research design, data and methodology - The methods are taken by the classification for the type of business-to-business transactions, transactions subject, and the degree of integration and innovation capabilities. Financial and Non-financial value is used to build E-Commerce Evaluation Model. Evaluation items in Administration's perspective are composed with enhance the effectiveness of the mission, improving efficiency of the administration, and control of costs. Evaluation items in the customer's perspective were measured by customer participation and cooperation with customer Satisfaction. In the case of researching the information system's perspective, three criteria are used such as adequacy of the development process, improvement of the quality of service, and maintenance of standardized information technology. In researching for the ICT competence's perspective, evaluation items were composed of enhanced user capabilities, utilizing new technologies, and empowerment of information workers. Results - In this paper, E-Commerce Evaluation Model with financial and non-financial perspectives shows the possibility to be criteria in the case of measuring business model. Moreover, it gives the positive expectation to be successful criteria. But the research may have ambiguity in its essential concept because it cannot avoid the limitation in selecting evaluation tools from merely the model. It is impossible to exclude the possibility in omitting specific properties which may take place in actual case study. Therefore, In hereafter research, it is necessary to include actual case study research in selecting evaluation tools in order to improve the limit point. Actual measurement items which are derived from actual case study should be subdivided, and it would be more effective to complete the research. Conclusions - In rapid change in business models, there are various kinds of business models. But it is general situation that companies which adopted business models have not brought in revenue. For this reason, E-Commerce Evaluation Model is needed as an important factor for the structuring of the e-commerce success. Although it has the limitation in selecting evaluation tools from model, E-Commerce Evaluation Model proposes the implication for measuring business models as a valuable criteria.

전자 상거래에서 인터넷 쇼핑몰의 비지니스 평가 모델 (A Business Evaluation Model for Internet Shopping Mall in Electronic Commerce)

  • 박용진;한주윤;정봉주
    • 경영과학
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    • 제17권3호
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    • pp.97-118
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    • 2000
  • This paper proposes an evaluation model for internet shopping mall business by defining its characteristics and evaluation criteria. We analyzed the characteristics of internet shopping mall business environments and classified the business into four major categories. We derived the evaluation criteria which can evaluated all categories comprehensively. The proposed criteria are cost, netizen, technology, transaction, and marketing, each of which gives a significant impact on the business profitability. Based on these criteria, a quantitative evaluation method was developed. We also proposed a penta-classification scheme which can be used to identify the overall characteristics shape of each internet shopping mall business site. An actual application of our evaluation model was illustrated in order to show that our proposed model may be used in the real business sites.

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데이터마이닝을 이용한 창업보육센터의 평가모델 개발 (Development of Evaluation Model in Business Incubator Using Data Mining Process)

  • 이동엽;김진욱
    • 산업공학
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    • 제20권3호
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    • pp.387-394
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    • 2007
  • Numerous countries promote business programs to revitalize local economy, increase employment, and nurture high-tech industries. Recently, a number of business incubators have been established and operated with aims to adapt to changing environment and increase economic competitiveness in Korea. To give satisfactory results of governmental policy, the requirement to develop the evaluation model to support effective operations of business incubators using the objective and rational criteria is growing. The purpose of this study is to develop evaluation model in Business Incubator using Data Mining Process. We suggested the evaluation model of business incubator, 'Score-5 RS' consists of making evaluation factor process using weighted sum and 5-grade classification and analyzing process by Decision Tree algorithm.

정보기술 성과 평가 모델에 관한 연구 (A Study on the Information Technology Performance Evaluation Model)

  • 최경현;남지영
    • 산업경영시스템학회지
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    • 제28권3호
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    • pp.121-132
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    • 2005
  • Nowadays, Information Technology(IT) has become one of the most critical managerial decision areas, because its role in the business practice tends to be more important and hence the amount of the investment in growing. Since there is no dominant and promising measure to evaluate the IT performance, the managements have difficulties on the decision process for IT investment. In this paper, we propose an IT performance evaluation model. The proposed model starts with finding the business performance evaluation areas and the corresponding KPIs, and then concentrates on the IT performance evaluation areas corresponding to the business performance evaluation areas. To extract the specific and reliable KPIs for the IT performance measure, we map the business performance evaluation areas into the corresponding IT performance evaluation areas and then combine and adjust these KPIs with the KPIs obtained from the experiential field interview. Finally, We present the complete model which has 11 business performance indices and 48 IT performance indices are completed.

Using Support Vector Machine Method to Improve Company Performance Management

  • Yuanhao LI;Xin LI;Han XIA
    • Asian Journal of Business Environment
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    • 제13권4호
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    • pp.1-6
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    • 2023
  • Purpose: To explore the application prospect of support vector machine (SVM) in supply chain management and its practical application in supply chain performance evaluation practice. Research design, data and methodology: This paper establishes the performance evaluation index system of supply chain management according to the balanced scorecard (BSC) theory, and establishes the SVM model of supply chain management performance evaluation based on the SVM principle. Results: The performance evaluation results of the supply chain of an electric power equipment Co., Ltd. in Harbin established by using the model are consistent with the actual situation, which indicates the nature and accuracy of the possible reflection of the established supply chain performance evaluation model. Conclusions: The results show that SVM model can be used to evaluate enterprise supply chain management performance indicators, and can improve enterprise supply chain management performance, thus demonstrating the effectiveness of the model.

산업융합을 위한 소프트웨어 기반 서비스모델 평가방법론에 관한 연구 (A Study on the Software Service Model Evaluation Methodology for Industry Convergence)

  • 권혁인
    • 한국산학기술학회논문지
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    • 제12권3호
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    • pp.1136-1144
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    • 2011
  • SW 기반 서비스모델은 지식기반 경제에 있어 국가 선진화와 국민 경제 발전을 견인하기 위해 필요한 전략산업으로 평가받고 있으며, 공익성과 수익성의 특징을 모두 가지고 있어 평가 또한 민간의 측면과 공공의 측면을 모두 반영한 지표를 통해 평가를 수행해야 한다. 본 연구에서는 기존 비즈니스모델 평가와 관련한 연구와 기술개발 관련 평가기법, 공공부문 평가기법 등을 종합적으로 고려하여 전문가그룹 분석을 통해 SW 기반 서비스모델의 평가모형을 도출하고, AHP 분석기법을 이용해 평가영역 및 평가항목간의 중요도를 차별적으로 분석하였다. 연구결과 민간 비즈니스모델과 공공사업 평가항목, SW 서비스모델의 특징을 반영한 5개 상위항목과 15개 하위항목을 도출하였고, 항목별 가중치를 제시하였다. 본 연구의 결과는 향후 민간 또는 공공에서 우수한 SW 기반 서비스모델 선정을 위한 유용한 가이드라인을 제시할 것으로 기대된다.

분석적 계층기법을 활용한 e-Business 기업의 초기투자단계 및 성장단계별 평가모형의 개발 (Developing the Stage Evaluation Model for e-Business Company using Analytic Hierarchy Process)

  • 최혜진;한인구;오경주
    • Asia pacific journal of information systems
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    • 제15권1호
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    • pp.45-61
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    • 2005
  • This study develops the evaluation model for e-Business company using analytic hierarchy process. As the first step of this study, we derived the appraisal standards based on the previous literature and the knowledge of experts from venture capitalists, security companies, credit evaluation companies, and consulting firms. In order to validate the evaluating factors in the models, this study was supported by analysts of top ranked venture capitalists in Korea. Through their assistance, this study can determine necessary evaluating factors that refined and deepened the models. Four expert groups, such as venture capitalists, credit analysts, analysts of security company and e-Business consultants, provide their knowledge for the determination of the weights of evaluating factors in the hierarchical model through the questionnaires and interviews. The results show that the weights of the evaluating factors differed by the maturity of e-Business company.

An Application of Total Quality Management Efficiency Model in the Korean Distribution Industry

  • Yoo, Han-Joo;Park, Jong-Woo;Song, Gwang-Suk
    • International Journal of Quality Innovation
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    • 제10권1호
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    • pp.25-36
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    • 2009
  • The purpose of this study is to analyze the efficiency of the service quality activity itself by using the DEA Model, in contrast to previous quality evaluation methods, as an attempt to evaluate the service quality activities of the distribution industry. Furthermore, by complementing the shortfalls of the weighted value of the DEA Model, it recommends a DEA/PS Model that is appropriate in the evaluation of service quality activities. Based on this model, the study proposes the SQAE Model, an evaluation tool to complement the traditional measuring method. According to the results of the analysis of 18 sample distribution businesses, there was a discrepancy by business in the results of the Traditional Scoring System and the Evaluation Measuring System. Therefore, it is most desirable to not only be active in service quality activities but also increase efficiency at the same time.

중소기업 정보화수준 평가를 위한 정보시스템 감리모델 설계 (Design of Information Systems Audit Model for the Small and Medium Enterprise's Informatization Level Evaluation)

  • 김정환;김희완
    • 한국IT서비스학회지
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    • 제14권4호
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    • pp.105-120
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    • 2015
  • Enterprise should determine the adoption and utilization of information systems would be a great help to increase management performance. So, it maintains continually the budget and the investment for informatization. However, there is a limit to clarify whether the investment in informatization is contributed to create business opportunities through corporate competitiveness certainty or not. We tend to recognize the information system as a simple means to support common business rather than being used to achieve the company's business performance and to remain competitive. It is not an easy problem for the quantitative evaluation and analysis on the effect of intangible, such as management performance measurement by introducing computerization project. Informatization level evaluation model for the harsh business environment, specifically the Small and Medium Enterprise is lacking. In this paper, we proposed the audit evaluation model of an Small and Medium Enterprise informatization level based on system quality, information quality, user satisfaction, and IT business contribution. The proposed audit evaluation model was evaluated in the information system users, and verified the suitability throughout the survey of the audit professionals.

정보통신 창업보육센터 평가모델 개발 (Development of Evaluation Model in Telecommunication Business Incubator)

  • 최종호;이상석
    • 한국통신학회논문지
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    • 제27권11C호
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    • pp.1189-1195
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    • 2002
  • 최근 들어 중소·벤처기업의 창업촉진과 창업성공률을 제고할 목적으로 정보통신 창업보육센터가 다수 설립되어 운영되고 있다. 정부의 창업보육 지원정책이 실효를 거두기 위해서는 객관적이고 합리적인 평가기준에 의한 선별지원이라는 차원에서 평가모델을 마련하는 것이 필요하다. 본 연구에서는 이와 같은 현실을 고려하여 정보통신 창업보육센터의 평가요인을 계층적으로 분류하고, 각 단계별 동일 집합 내 정보통신 창업보육센터 평가요인간의 이원비교를 통해 산출한 중요도와 정보통신 창업보육센터 세부 평가요인에 대한 평가척도를 이용하는 정보통신 창업보육센터 평가모델을 제안하였다. 본 연구에서 제안한 평가모델로 전국에 있는 39개의 정보통신 창업보육센터를 평가한 결과, 전체적으로 보통수준인 61~77점 정도로 평가되었다.