• Title/Summary/Keyword: Business Model Design and Analysis

Search Result 970, Processing Time 0.025 seconds

The Design of Business Model Based on the Consumer Context of Social Commerce (소셜커머스의 소비자 컨텍스트를 기반한 비즈니스모델 설계)

  • Kim, Joon-Woo;Kim, Young-Ae;Shin, Ho-Kyun
    • The Journal of Information Systems
    • /
    • v.21 no.1
    • /
    • pp.93-116
    • /
    • 2012
  • Internet users' desire to share shopping experiences has resulted in the appearance of the paradigm shift called social commerce, which combines social media with commerce. However, while foreign market realizes social commerce in a various way, current domestic social commerce market still seems to be highly filled with social shopping sites offering 50 percent discount, thus causing concerns about market distortion from a cutthroat competition. In order to overcome the limitations of social commerce remaining in the early stage, and to enhance the communication among consumers, this study conducted an empirical study on the social-commerce business models design based on context. The results of the study brought the imaginary, optimal combination model by conjoint analysis, using the segmented group through cluster analysis. To overcome the uniformity of social commerce and to enhance communication among consumers, the context-based optimal combination model should be proposed as the alternative social commerce business model in the domestic market which remains as a simple group-purchase function. Furthermore, this study will be used as an informative reference designing customer oriented service model for social commerce business.

Note on Debate over Relationship Between Business Model and Strategy

  • PARK, Kyoo-Ho
    • East Asian Journal of Business Economics (EAJBE)
    • /
    • v.10 no.4
    • /
    • pp.39-45
    • /
    • 2022
  • Purpose - This short paper reviews the debate dealing with the relationship between strategy and traditional strategy approach on the one hand, and business models and new business model approach on the other hand and tries to offer useful direction to be more helpful to theoretical discussions. Research design, data, and methodology - This paper makes a theoretical analysis to explain the confusion surrounding the debate, reviewing mainly literature survey papers and finds theoretical conjecture and its limitations in order to present useful direction to the future theoretical work. Result - In order to comprise its diversity, business model studies should consider the characteristics of each firm, sector, and market. Adding further elements which are related to each sector or market, theoretical studies can capture the diverse phenomena related to business model and business model innovation. Conclusion - The traditional strategy perspective can be utilized to the Business model phenomenon in the case of incumbent firms and non-digital sector and existing markets. Meanwhile the new business model perspective can be utilized to business model phenomena in case of start-ups and digital sector and emerging markets. Reconciling two perspectives, the studies dealing with the business model should focus on the characteristics of firms, markets, and knowledge from the perspective of business model innovation.

Business Process Models for the Implementation and Operation of Internet Shopping Mall (인터넷 쇼핑몰 구축 및 운영을 위한 비즈니스 프로세스 모델)

  • 김형수;김중인
    • The Journal of Society for e-Business Studies
    • /
    • v.4 no.3
    • /
    • pp.95-118
    • /
    • 1999
  • There have been many research papers and practical implementations on the various EC(Electronic Commerce) aspects such as merchant system, security, payment gateway, legal and policy issues. However, it is very hard to find the systematic approaches and business process models from the viewpoint of the company willing to start B2C(Business-To-Customer) EC. Therefore, we develop business process models for the planning, systems analysis and design, implementation, and operation of internet shopping mall to suggest a guideline and reference model for the realization of successful B2C EC.

  • PDF

The Effects of Advanced Design Innovation Strategy on Business Performance (선행 디자인 혁신 전략이 기업 성과에 미치는 영향)

  • Kim, Yong-Wook;Song, In-Am;Hwang, Hee-Joong
    • Journal of Distribution Science
    • /
    • v.11 no.10
    • /
    • pp.27-36
    • /
    • 2013
  • Purpose - This paper empirically studies the effects of advanced design innovation strategy on business performance, to investigate manufacturing industries that can develop design-driven-innovation strategies. Many researchers now recognize the importance of design in a CEO's decision-making process. To analyze these effects, this study deduces the definition of advanced design strategy by reviewing existing studies. The advanced design is a strategy that is applied to improve business performance instead of the appearance of a product for increasing its sales. In terms of business processes, the advanced design strategy is defined as the incorporation of business activities prior to the development of the product, to offer new experiences and values to users, from those designs. Research design/data/methodology - This paper establishes a model for empirical analysis. In this study, we derived factors of the characteristics of advanced design based on previous studies. We tried to investigate whether advanced design innovation strategy and entrepreneur's characteristics could have any impact on business performance. At the same time, we tried to find out the moderating effect of entrepreneurs' characteristics. The advanced design is made up of three elements: precedence, integration, and immersion of design activities. These three elements are independent variables for the model. The dependent variables are: increased rate of sales, R & D performance, and public image of the company. Specifically, this study establishes a CEO's characteristics as a moderating variable between the independent and dependent variables. Results - We proved that the level of entrepreneurs' characteristics has a moderating effect on the business performance. The findings of this study offer the following theoretical implications. The precedence of design activities positively affects the increased rate of sales by offering new experiences to users and creating new values. The integration of design activities also has a positive effect on the R&D performance. In addition, the immersion of design activities positively influences all the elements comprising business performance. The analysis of moderating variables elucidates that CEO's characteristics have a moderating role between precedence, integration, and immersion of design activities, and business performance. Conclusions - The practical implications of the study are as follows. This study contributes to the progression of advance design theories by conducting an empirical study on the advanced design concept. More importantly, the empirical study on the CEO group seeking exploratory innovation supports Verganti's "design-driven innovation" concept, according to which design can make innovation successful by offering useful values to users, as evident in the case of many innovative companies, such as Nintendo and Apple. Future studies need to investigate the reliability of practical examples, including the various activities of business. We suppose that there may be real differences between the results of this study and the applicative situation in the presence of a CEO group.

Methodology Design for Service Encounter-based Customer Experience Management Portfolio Analysis: Focus on the Case of Coway's Air Cleaner (서비스접점 기반의 고객경험관리 포트폴리오 분석을 위한 방법론 설계: 코웨이의 공기청정기 사례를 중심으로)

  • Geun Wan Park;Seung Jun Hwang;Eui Jong Hwang
    • Journal of Information Technology Services
    • /
    • v.22 no.5
    • /
    • pp.17-30
    • /
    • 2023
  • A company's sustainable growth is a very important goal, and for this purpose, the company's business model is changing into a convergence of products and services. The purpose of PS-Offering is to maintain a long-term relationship with customers, and customer experience management is necessary for this. This study presents a service design methodology that can support customer experience management of the PS-Offering business model. The experience management portfolio analysis methodology consists of four steps: 1. Deriving service encounter through customer journey maps; 2. Identify the service structure of each service encounter in three forms (FFC, FSC, FSE). 3. Analyze the customer's emotional variables, that is, customer experience, at each service encounter, Finally, 4. After plotting the level of customer experience at the service encounter, the analysis is conducted with a customer experience management portfolio that seeks future strategic plans for this. The methodology presented in this study will help in the service design of the service encounter unit centered on customer experience. And it will improve the financial performance of the company by raising the service level of the business model.

Strategic Resource Initiative of Enterprise

  • Viatkina, Tetiana
    • Asian Journal of Business Environment
    • /
    • v.4 no.4
    • /
    • pp.5-11
    • /
    • 2014
  • Purpose - The paper aims to study strategic enterprise resource initiative formation processes. It analyzes the process of managing the strategic resource initiative and discusses its implementation mechanism. A research model for enterprises' strategic development is proposed, which suggests a geometric interpretation for estimating a company's long-term development. Research design, data, and methodology - The analysis employs theoretical studies of modern researchers. The main models used to determine the optimal alternative business strategy are graphic interpretation and mathematical modeling. Results - The hypotheses testing demonstrates the definition of a company's strategic resource initiative and explains the-mechanism or design of its formation. The study presents a geometric prism-refraction model of practice using a strategic resource initiative. Conclusions - An enterprise's strategy could return to its initial state in case of its unexpected deviation as a result of passing through the nodal points. The proposed model allows us to evaluate business performance, its surrounding environment, and the resource management strategy, to determine the necessary scope of strategy changes necessary to bring it back to the original state.

FORE: A Form-Driven Object-Oriented Reverse Engineering Methodology (업무 양식에 근거한 객체 지향 역공학 방법론)

  • Yoo, Cheon-Soo;Lee, Hee-Seok
    • Asia pacific journal of information systems
    • /
    • v.9 no.1
    • /
    • pp.115-142
    • /
    • 1999
  • Legacy applications are valuable assets that should be integrated into next generation business systems. To gain this advantage, progressive companies can reverse engineer the legacy business operations. This paper presents a form-driven object-oriented reverse engineering(FORE) methodology by the use of business forms to recover semantics of legacy applications. They retain the user-oriented contents of business and thus are easily understandable. Our form driven object-oriented reverse engineering methodology consists of five phases: form and usage analysis, form object slicing, object structure modeling, scenario design, and model integration. Knowledge about form structure and user interaction with legacy applications is used to capture the design semantics. An object model, which consists of an object structure model and scenario results from such form knowledge. The resulting object model is more likely to help reverse engineers understand and reuse legacy systems.

  • PDF

A Study of Smartphone Sustainable Business in the Chinese Market through Conjoint Analysis

  • Junyan YANG;Jun ZHANG
    • The Journal of Industrial Distribution & Business
    • /
    • v.15 no.3
    • /
    • pp.11-20
    • /
    • 2024
  • Purpose: This study focuses on the Chinese smartphone market to estimate product attributes influencing Chinese customers' preference for developing new smartphones through conjoint analysis. Research design, data and methodology: The online questionnaire survey is processed among Chinese potential smartphone customers. Conjoint analysis including traditional conjoint analysis (TCA) and choice-based conjoint analysis (CBCA), is used to analyze the useful data of 500. Results: Results indicate that price is the most important predictor while screen size is the least for Chinese customers' preference whether the method is TCA or CBCA. However, the importance of brand, capacity, CPU, and screen design is different. Moreover, based on each smartphone attribute level's utility, the new products with the best combinations are different compared with both methods. Finally, the predicted market shares of the top 3 products are the same with maximum utility rule model between TCA and CBCA. However, when considering with the new best combined product, they are significantly different. Conclusions: Managers should recognize the differences between TCA and CBCA and select the best method to develop new smartphones for sustainable business in the Chinese competitive market based on the important attributes of price, brand, capacity, CPU, screen design, and size.

Building an Agrophotovoltaic System and Suggesting Activation Plans (영농형 태양광 발전 시스템 구축 및 활성화 방안 연구)

  • Cho, Young Hyeok;Cho, Seok Jin;Kwon, Hyug Soo;Yoo, Dong Hee
    • The Journal of Information Systems
    • /
    • v.28 no.1
    • /
    • pp.115-132
    • /
    • 2019
  • Purpose The purpose of this study is to explain the agrophotovolatic system built by the Korea South-East Power Company and to propose methods to activate the agrophotovolatic system for the development of the renewable energy industry. Design/methodology/approach We conducted a three-step simulation in order to design a photovoltaic module, and we built the agrophotovolatic system based on the results of the simulation. Then, we analyzed the monthly generation of power and the rice harvests produced on farmland using the photovoltaic module. Based on the results of the analysis, we proposed institutional improvements to increase the use of the agrophotovolatic system, and we proposed new business models to increase the participation of farmers and business persons. Findings When we compared the agrophotovolastic system with the general photovoltaic system, we found that the agrophotovoltaic system had higher utilization rates and power generation. An analysis of rice produced on farmland using the photovoltaic module showed that more than 80% of the rice produced on general farmland was harvested. We suggested activation plans that involved the revision of the farmland law and the introduction of renewable energy certificate (REC). We also proposed a land lease model and a farmer participation model as two new business models, and we conducted economic evaluations and sensitivity analyses for both models.

An Information System Analysis and Design Methodology Based on Object-Oriented IDEF0: A Case Study for the PDM System of ship Production (OOIDEF0 기반의 정보시스템 분석 및 설계 기법: 조선 PDM 시스템 적용사례)

  • Kim, Jae-Gyun;Jang, Gil-Sang
    • IE interfaces
    • /
    • v.16 no.1
    • /
    • pp.70-84
    • /
    • 2003
  • Recently, object-oriented techniques have been used more and more for developments of an information system. But, established object-oriented methodologies are hard to express a business process of various abstract degrees in the analysis level and independent components of the system. They have difficulties in developing a large-scale information system of manufacturing industry such as PDM and CIM. This paper proposes an information system development methodology that imports the object-oriented IDEF0 (OOIDEF0) function model in analysis level. This methodology is made up of requirements gathering, system analysis, system design, and implementation. In requirements gathering level, organization diagram and interview technique are used for input data of OOIDEF0 function model. The OOIDEF0 function model, the interface model and function descriptions are made out in analysis level. Information objects and implementation objects are designed on the basis of the OOIDEF0 function model in design level. The database is built and programming is accomplished in implementation level. In order to prove the consistency and efficiency of the proposed methodology, the PDM system for ship production is modeled and prototyped.