• 품질경영학회지
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• 제37권3호
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• pp.74-82
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• 2009

This article presents a six sigma project for improving purchase conversion rate in mobile game site. The project was carried out based on DMAIC process. First, a defect rate is defined as low purchase conversion rate. In addition, 60-days purchase data was analyzed and it is shown that the defects level was 2.48 sigma level. In this study, in order to raise the sigma level, six personalization services were used in the mobile game site. Six factors were determined based on FDPM(Functional Deployment Process Map), fishbone chart, linear regression analysis, effort-performance matrix, and so on. The sigma level of defects has improved from 2.48 to 2.93.

• 무역학회지
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• 제44권1호
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• pp.31-44
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• 2019

This study examines the normalization of Korean GM management between the Korean government and GM in terms of external negotiation game and internal negotiation game using Putnam's Two-Level Games. In addition, GM's Win-set change and negotiation strategy were analyzed. This analysis suggested implications for the optimal negotiation strategy for mutual cooperation between multinational corporations and local governments in the global business environment. First, the negotiation strategy for Korea's normalization of GM management in Korea can be shifted to both the concession theory and the opposition theory depending on the situation change and the government policy centered on the cautious theory. Second, GM will maximize its bargaining power through 'brink-end tactics' by utilizing the fact that the labor market is stabilized, which is the biggest weakness of the Korean government, while maintaining a typical Win-set reduction strategy. GM will be able to restructure at any time in terms of global management strategy, and if the financial support of the Korean government is provided, it will maintain the local factory but withdraw the local plant at the moment of stopping the support. In negotiations on the normalization of GM management in Korea, it is necessary to prepare a problem and countermeasures for various scenarios and to maintain a balance so that the policy does not deviate to any one side.

• 경영과학
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• 제22권1호
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• pp.47-66
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• 2005

Online game business has emerged as the most lucrative entertainment Industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games Into the main-stream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from in vestigating the relationships among the players' loyalty, interactivity, the sense of presence and the impacts of several other key game-related constructs. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' loyalty to the sense of presence, flow, satisfaction and interactions. Other interesting results concerning game development strategy are also provided.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2004년도 추계학술대회 및 정기총회
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• pp.200-218
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• 2004

Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' loyalty, interactivity, the sense of presence and the impacts of several other key game-related constructs. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' loyalty to the sense of presence flow, satisfaction and interactions. Other interesting results concerning game development strategy are also provided.

• 한국게임학회 논문지
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• 제6권4호
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• pp.25-37
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• 2006

최근 구성주의 학습이 강조되고 있음에도 불구하고 교사들은 교육현장에서 구성주의 학습이론에 기반을 둔 수업을 진행하는데 많은 부담을 느끼고 있다. 이에 대한 주된 원인으로 교사들이 구성주의 학습활동에서 활용할 수 있는 적절한 학습도구를 찾기 힘들다는 점을 언급할 수 있다. 최근 연구를 통해 온라인게임은 학습도구로서 효과적임이 증명되었다. 이에 본 연구는 구성주의 학습에 온라인게임이 효과적인 학습도구로 활용될 수 있음을 논의해 보고자 한다. 본 연구는 2006년 온라인게임 '군주'를 활용하여 중앙대학교 대학생 50명을 대상으로 9주 동안 진행된 전략경영 수업과정을 구성주의 학습의 관점으로 살펴보았다. 그 결과 온라인게임을 활용한 수업에서 구성주의 학습방법이 효과적으로 적용되고 있음을 알 수 있었다. 이러한 논의를 바탕으로 구성주의 학습활동의 효과적인 도구로써 온라인게임이 활용될 수 있음을 논의하였다.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2017년도 제56차 하계학술대회논문집 25권2호
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• pp.75-78
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• 2017

본 논문에서는 현재 다수의 게임 회사가 추구하는 수익 모델의 문제점을 조사하고 이로 인해 발생하는 부정적인 요인이 게임에 어떤 영향을 끼치는가를 분석하여 새로운 게임을 기획하거나, 운영할 때 과금정책에서 고려해야 할 점을 제시한다. 이러한 조사 및 분석은 앞으로 게임 운영자 및 게임 산업에 많은 도움이 될 것으로 기대된다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2011년도 춘계 종합학술대회 논문집
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• pp.115-116
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• 2011

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.564-568
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• 2005

Recently, Knowledge Management (KM) has been applied to construction industry. Surprising, there is few studies that address the most fundamental problem in KM: people may prefer not to share their knowledge so as to preserve their intellectual or unique values in the organization. Without the premise of each individual's willingness to share knowledge, there will be no valuable input for the IT system and, thus, no knowledge management at all. This paper aims to model the behavioral dynamics of knowledge sharing and to design an incentive system that may facilitate knowledge sharing for construction companies. In this paper, a game-theory based model will be developed, and the framework for designing an incentive system will be proposed according to the model.

• 한국게임학회 논문지
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• 제9권2호
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• pp.81-93
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• 2009

본 논문은 21세기 지식기반 경제의 가치 창출 원천이 새로운 아이디어와 창의성의 주체인 인적자본에 있음을 근거로 국내 온라인게임 기업 인적자본 운영의 효율성을 연구해보았다. 온라인게임 산업은 최근 국가 신성장 동력으로 주목 받고 있는 문화콘텐츠 서비스업의 하나로, 세계 최고의 기술과 콘텐츠를 기반으로 하여 높은 연평균 성장률과 수출 공헌도를 보이고 있는 산업이다. 이런 맥락에서 본 논문은 인적자본이론, 지식경제이론, 경제성장이론에 기초하여 온라인게임 산업에서 인적자본이 지속적인 성장을 견인할 수 있음을 이론적으로 규명하였다. 또한 대표적인 비모수적 분석모형인 자료 포락 분석(DEA)을 통하여 국내 온라인게임 기업의 인적자원 운영 규모, 투자, 교육, 보상의 투입 효율성을 기업의 산출이라고 할 수 있는 매출을 기준으로 실증 분석 하였다. 이 연구를 통해 국내 온라인게임 기업들에게 미래의 지속 가능한 성장 동력인 인적자본을 운영함에 있어 최적의 효율성을 달성할 수 있도록 전략적 시사점을 제공할 수 있을 것이다

• 품질경영학회지
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• 제36권3호
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• pp.87-101
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• 2008

This paper studied the determinants affected the gamer's flow and communication on personal factors and environmental factors. The study deeply researched on the influence of flow and communication on customer loyalty, comparing korean gamer's behavior with chinese ones as research objects. As a result for this study, on-line game with high customer loyalty are considered as the more successful ones, resulted in korean gamers more influential on customer loyalty than chinese gamers, and suggested the strategic directions for online game developers and services.