Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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A Study on the Negotiation on Management Normalization of GM Korea through the Two-Level Games

양면게임 이론으로 분석한 한국GM 경영정상화 협상연구

  • Lee, Ji-Seok (School of Business Administration and Trade, Semyung University)
  • 이지석 (세명대학교 글로벌경영학부)
  • Received : 2019.01.09
  • Accepted : 2019.02.22
  • Published : 2019.02.28
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Abstract

This study examines the normalization of Korean GM management between the Korean government and GM in terms of external negotiation game and internal negotiation game using Putnam's Two-Level Games. In addition, GM's Win-set change and negotiation strategy were analyzed. This analysis suggested implications for the optimal negotiation strategy for mutual cooperation between multinational corporations and local governments in the global business environment. First, the negotiation strategy for Korea's normalization of GM management in Korea can be shifted to both the concession theory and the opposition theory depending on the situation change and the government policy centered on the cautious theory. Second, GM will maximize its bargaining power through 'brink-end tactics' by utilizing the fact that the labor market is stabilized, which is the biggest weakness of the Korean government, while maintaining a typical Win-set reduction strategy. GM will be able to restructure at any time in terms of global management strategy, and if the financial support of the Korean government is provided, it will maintain the local factory but withdraw the local plant at the moment of stopping the support. In negotiations on the normalization of GM management in Korea, it is necessary to prepare a problem and countermeasures for various scenarios and to maintain a balance so that the policy does not deviate to any one side.

Keywords

Acknowledgement

이 논문은 2018학년도 세명대학교 교내학술연구비 지원에 의해 수행된 연구임.

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