• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.9B
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• pp.848-856
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• 2006

Location Based Service (LBS) is a service provided to the subscribers based on their (or others') geographical location. Interest in LBS has increased not only in the aspect of promoting utilization, including the public usage such as emergency rescue, but also in the aspect of protecting the personal location information of the subscribers. This study aims to suggest and classify the business models for LBS services, focusing on the flow of the personal location information. Each business model is reviewed from the perspective of protecting the location privacy of the subscribers.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1327-1338
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• 2021

This study aims to examine how experiential marketing and location influence customer loyalty mediated by customer satisfaction. This study's population was Cafe Excelso Rinjani customers in Semarang, Indonesia. The sampling employed a purposive sampling technique, with the following criteria: customers who visited and enjoyed Cafe Excelso Rinjani and aged more than 17 years. Data analysis used multiple regression analysis, and a single test was utilized to test for mediation. The results revealed that experiential marketing positively and significantly affected customers satisfaction. It showed that the better the experiential marketing was done, the more customer satisfaction would be. Location positively and significantly influenced customer satisfaction. It indicated that the more strategic the location, the more customer satisfaction increased. Meanwhile, experiential marketing had no impact on customer loyalty. Location positively and significantly affected customer loyalty at Cafe Excelso Rinjani Semarang. It denoted that the more strategic the location, the more customer loyalty increased. Besides, customer satisfaction had a positive and significant effect on customer loyalty. It signified that, when customer satisfaction increased, customer loyalty would increase. Finally, customer satisfaction perfectly mediated the influence of experiential marketing on customer loyalty, and customer satisfaction mediated the effect of location on customer loyalty.

• Korean Business Review
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• v.21 no.2
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• pp.79-97
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• 2008

Between different organization, they creat competitiveness from the result of their own manufacturing and sales activity especially the manufacturing companies. This paper will focus on the spot location strategy of korea company which have oversea business and find out the relationship between the spot location strategy and the resources or competitive ability of this kind of companies. Each company has their own way to realize their overseas business expansion and creat their competitiveness in their international business. At the same time, they also have their own way to share their resources and their competitive ability. All this 3 kinds of strategies are important and the combination of them is more important for companies that have overseas business. To examine the relationship between the spot location, the resources and the competitive ability strategies, this paper developed two hypotheses and tested them. To test the hypotheses, this paper conducted a mail survey to operations managers of overseas companies in Korea and collected 102 usable responses. To simplify the responses, this paper used cluster analysis and found 3groups of spot location strategy, 2 groups of resources strategy and 2 groups of competitive abilities strategy. This paper also investigated interdependence and performance differences between these groups. From the analyses, this paper found the following results: It is important for a overseas company to make their spot location strategy to be fit for their resources strategy and competitive abilities strategy and a perfect spot location strategy can make the company gain a advantage of high level in most of time.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.2
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• pp.77-86
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• 2017

Selection of location in food service start-up business is sure to be a shortcut to achievement of business performance, and in this context, it's no exaggeration to say that food service industry is an real estate industry. This study looked into what influence of the location factor in food service start-up business had on sales performance, and intended to verify whether the location factors ultimately influenced business performance consequent on the influence of location factors on start-up business satisfaction. To this end, this study set food service owner-operators as its research subject, and conducted a survey of the operators (of restaurants) located in Anyang-si from December 1, 2016 until January 30, 2017. This study distributed a total of 300 copies of questionnaires, and collected 245 copes, among which this study used 198 copies for empirical study excluding the copies whose reply was unfaithful. This study did empirical analysis of 198 copies using SPSS 22.0 Statistical Package Program, together with the application of frequency analysis, factor analysis and regression analysis. The major results of this study are as follows: First, this study divided the location factors in food service start-up business stores into the four, i.e. accessibility, clustering property, placeness and visibility, etc. Second, the study results showed that accessibility, clustering property, placeness and visibility had significant influence as one in the influence of locational factors on sales performance. Third, this study could understand that start-up business satisfaction had a partial mediated effect in the influence of location factors on sales performance. Resultantly, this study confirmed food service start-up business's own selection of location, and wished to find major factors and a differentiated point in time of selection of location of stores in other fields. Such a result gives an implication that it's necessary to concentrate all efforts to increase sales performance of food service start-up business from the location selection phase, and to make efforts to increase start-up business satisfaction.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.4 no.4
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• pp.27-43
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• 2009

Location decision problems of franchisees which determine revenues and costs in business are one of the most important issues in franchisor research. The major portion of franchisees are located in Kyunegi-do and 5 major cities in Korea. What's the reason behind this fact? The purpose of this research is to provide the rationale for location decisions of franchisor businesses. Based on the break-even analysis, we conclude that major decisive factors of location decisions are demand and costs of franchisor businesses. At the good location which can attract many customers, franchisor businesses can be much more competitive than independent stores. However, at the bad location, franchisor businesses can not be maintained because of high costs.

• Information Systems Review
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• v.5 no.2
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• pp.37-51
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• 2003

Mobile business noticed as a constructive alternative of e-commerce and e-business is being diversely considered as a new form or subset of e-business. In this study, mobile business is defined as a comprehensive alternative including e-business. The framework of the superset of e-business has two axes: connectivity and mobility. In addition, various cases based on the combination of the components are provided and explained. It is the main characteristic of this study that the element of off-line "mobility" is added to "connectivity" generally used while explaining e-commerce and e-business. For place (or location) is a prerequisite for the feature of mobility, we grope for why and how Location-Based Service (LBS) will take an important role in the development of new e-business models and services. As the real and full-scale beginning of IMT-2000 service and the rapid progress and diffusion of mobile communications services including wireless LAN require an immense and innovative way of thinking about e-commerce and e-business, the framework suggested in this study is considered to go far toward satisfying the new needs in this area.

• Proceedings of the CALSEC Conference
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• 2004.02a
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• pp.355-377
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• 2004

Mobile business, noticed as a constructive alternative for e-commerce and e-business, has been diversely defined and conceptualized. This study develops a comprehensive framework for the sake of clearing such a havoc of conceptual deluge. The framework for the comprehensive understanding of e-business (including m-business) consists of two dimensions： connectivity and mobility. These two dimensions represent to overcome the constraints of time and place in business transactions, respectively. Various cases for each combination of these two components are explained for clear understanding of this framework. By this framework, we can understand the value that Location-Based Service (LBS) brings anew to e-business services.

• Journal of the Korean association of regional geographers
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• v.17 no.1
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• pp.58-74
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• 2011

This study analyzed and compared the importance and priority of location decision factors in Foreign Direct Investment Firms managing the manufacturing business in the nation's southeastern economic zone, and in expert group by using AHP analytical technique based on examining the location theory and the prior research of real estate for industry. Also, it analyzed difference in importance and priority for location factors by corporate scale, by business category, and by location type targeting only foreign direct investment firms, and offered references necessary for location decision-making. In addition, to elicit useful information for policy related to location decision factors for foreign direct investment firms, the implications were elicited by analyzing the results recognized between foreign direct investment firms and expert group on information elements regarding investment satisfaction, business bottlenecks, and location decision process. The considerable gap was indicated in importance and priority of location decision factors considered between the nation's foreign direct investment firms and real-estate expert group for industry. As a result of analyzing by reflecting the corporate characteristic variable in location assessment model unlike before, the importance of the competitive advantage factor and the business strategic factor was indicated to be very high.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.44
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• pp.33-46
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• 1997

The location decision problem for distribution center is one of the most important problem in business logistics system. Because the proportion of holding and transportation cost to physical distribution cost in our country exceed the 60%, a corporation must feel strong pressure to investigate the location problem for distribution center. This paper presents an algorithm for determining the best location of distribution center in consideration with physical distribution cost, demand, and customer location. The methods of determining the distribution center location is that firstly many of proposed sites are built up where demand position is distributed, and then optimal location of distribution center is selected.

• Journal of Information Technology Services
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• v.9 no.1
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• pp.127-139
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• 2010

Due to the development of information technology and business related to geographical location of customer, the need for the storage and analysis of geographical location data is increasing rapidly. Geographical location data have a spatio-temporal nature which is different from typical business data. Therefore, different methods of data storage and analysis are required. This paper proposes a multi-dimensional data model and data visualization to analyze geographical location data efficiently and effectively. Purchase order data of an online farm products brokerage business was used to build prototype datamart. RFM scores are calculated to classify customers and geocoding technology is applied to display information on maps, thereby to enhance data visualization.