• 경영과정보연구
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• 제1권
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• pp.167-191
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• 1997

1. Today mass communication informs us of the unethical behaviors of business almost everyday and the social interest about them including individuals implicated in loss and gain grows larger. It is the real aspect that business manager and scholars do not cope with the situation. 2. Five business ethical scales as justice theory, relativism, egoism, utilitarianism, deontological theory and information ethics were applied to this thesis. 3. Hypothesis : There will he a difference in the response on five ethical scales and the recognition degree of information ethics with consumers. 4. The response on five ethical scales with the sex of consumers showed a significant difference but that with the age showed a little difference that with the academic career showed a significant difference in justice theory, relativism, utilitarianism and deontological theory 5. The recognition degree of information ethics with the age and academic career of consumers showed a significant difference and the hypothesis was accepted, but that with the sex showed a little difference.

• 아태비즈니스연구
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• 제4권2호
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• pp.21-30
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• 2013

Ethics involves distinguishing between what is right or wrong thereby making a correct choice. An organization should treat its internal as well as external stakeholders ethically. This research gives valuable insights on the prevailing ethical climate and potential organizational challenges in institutionalizing ethics and its management in the manufacturing sector. The present study is designed to analyze four parameters of ethical climate in the manufacturing sector with reference to different managerial levels, to identify the critical factor of the ethical code of conduct and to find correlations between four parameters of ethical climate. Descriptive research has been used and data are collected from 200 employees of three Indian companies of manufacturing sector using a well designed questionnaire. Analyzing data with SPSS, It has been found that overall good number of people believe that MBE (Management of Business Ethics) process is well implemented. People are well aware and trained and involved in the ethical process. Senior management is very much committed to promote the ethical environment in the organization and thus company values are well communicated to the employees. Concern resolution mechanism is well established in the organization. MBE in the organization is more prevalent in higher-level employees. Senior management commitment and reinforcement is very critical for CoC (code of conduct). Correlation between all the 4 parameters is positive and significant. But the parameters are not highly correlated with each other. Organizations need to work upon these parameters to promote an ethical climate in the organization by awarding or felicitating exemplary ethical behavior. More emphasis should be given on senior management commitment and reinforcement of the ethical behavior across all levels.

• Asia Marketing Journal
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• 제7권3호
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• pp.83-104
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• 2005

이 사례에서는 유통업에서의 사회적 책임과 윤리경영의 중요성을 일찍이 부터 인식하여 앞선 비전과 안목으로 이를 실천해 온 롯데마트가 그동안 사회적 책임과 윤리경영을 어떤 체계와 내용으로 실천해왔는지, 그리고 그 성과는 무엇이며 우리에게 어떤 시사점을 주고 있는지 정리하고 있다. 롯데마트는 경영목표(vision)에서 인간존중, 친환경, 바른 경영, 서로 돕고 더불어 커가는 문화를 명시함으로서 윤리경영을 기업경영의 핵심 가치로 설정하고 있으며, 경영개선팀을 중심으로 이를 추진하고 있다. 롯데마트 윤리경영은 고객, 주주, 임직원, 협력회사 그리고 국가/사회의 이해관계집단별로 다양한 실천프로그램을 마련하여 운영하고 있다. 롯데마트는 이처럼 사회적 책임과 윤리경영을 전략적으로 접근하여 다양한 윤리경영의 틀과 실천프로그램을 통해 이를 핵심역량으로 키워냄으로서 협력업체와의 좋은 관계를 통한 상품경쟁력 향상, 임직원의 자부심제고를 통한 업무효율 제고, 그리고 고객만족과 신뢰획득을 통한 고객충성도 상승을 일구어냈고, 그 결과 국가고객만족도의 순위상승과 매출증가로 이어지는 성과를 거두었다.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.487-496
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• 2022

This study attempts to discover a differentiated service strategy for the hotpot restaurant industry from the perspective of Chinese Generation Z customers, as well as to further explore the inner needs of Chinese Generation Z to make practical implications for discovering the method of gaining their satisfaction and loyalty. This paper employs questionnaires to collect analytical data and through a case study to produce company strategies. Smith's Marketing Ethics Sequential System Model (SMESSM) is introduced in this paper for the decision of whether the case study company Haidilao Hot Pot should make a new strategy on service based on Generation Z's consuming behavior. The findings of this study demonstrate that hotpot restaurant must differentiate their services for Generation Z from older generation customers to gain a sustainable development of the hotpot business. Proper differentiated service will not only improve Generation Z's dining experience but also reduce costs. This paper is the first to discuss differentiated service strategy in the hotpot restaurant business from the perspective of Generation Z customers. And a Chinese experience of SMESSM for practical use is introduced in this paper, which enriches the relevant implications for future research on business strategy.

• 패션비즈니스
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• 제20권6호
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• pp.1-18
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• 2016

This study examines the impact of consumer ethics on the CSR motive attributions and, the subsequent consumer perception of the firm's ethicality. Data of 512 adults were collected nationwide using a self-administered questionnaire online. Exploratory and confirmative factor analysis were employed to identify six underlying dimensions of consumer ethics, as follows: actively benefiting from illegal actions, passively benefiting from illegal actions, no harm/no foul, economic benefiting from illegal actions, intellectual property infringement, and pro-environmental behavior. In order to examine the relationships between consumer ethics, CSR motive attribution, and consumer perceived ethicality, a structural equation modeling test was conducted. The results demonstrated that actively benefiting from illegal actions, economic benefiting from illegal action, and pro-environmental behavior had impacts on CSR motive attributions such as strategy-driven attribution, value-driven attribution, and stakeholder-driven attribution. Consequently, strategy-driven attribution and value-driven attribution influenced the consumer perception of the firm's ethicality, whereas stakeholder-driven attribution did not. This study provides an understanding of the CSR attribution mechanism from the view of consumer ethics that are multi-dimensional. The ethical judgements on different types of consumer behavior lead to attributions of CSR motives and subsequently their perception of a firm's ethicality.

• 한국산학기술학회논문지
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• 제9권6호
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• pp.1856-1868
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• 2008

본 연구는 최근 들어 부각되고 있는 문화마케팅이 기업윤리와 사회적 책임의 조절효과를 중심으로 기업이미지와 브랜드자산형성에 어떤 영향을 미치고, 문화마케팅이 기업이미지와 브랜드자산을 형성하는 각 유형들 중 어느 부분에 더 밀접한 영향을 주는지에 대한 연구이다. 연구 결과는 다음과 갈다. 첫째, 문화 마케팅활동은 기업브랜드 자산에 간접적인 영향을 미쳤다. 둘째, 문화 마케팅은 기업브랜드 이미지에 직접적인 영향을 미쳤다. 셋째, 문화마케팅은 브랜드연상 이미지에 긍정적인 영향을 미쳤다. 넷째, 사회적 책임과 기업윤리는 브랜드 충성도에 간접적인 영향을 미쳤다. 다섯째, 기업의 사회적 책임과 기업윤리는 브랜드 이미지에 긍정적인 영향을 미쳤다. 여섯째, 기업의 사회적 책임 중 지역사회 활동은 조절변수 역할을 했다. 일곱째, 응답자의 일반적 특성에 따라 기업의 마케팅, 사회적 책임 및 윤리의식, 브랜드 자산에 대한 인식의 차이를 보였다. 위의 결과를 요약해보면 문화마케팅은 기업이미지라는 매개체를 통하여 기업의 브랜드자산 형성에 간접적인 영향을 미치고 있음을 규명할 수 있었다. 이 연구결과는 기업들이 문화마케팅이 가지고 있는 특성과 매체와의 적절한 조화, 지속적이고 장기적인 계획, 브랜드자산 유형과의 연계성을 감안한 전략적 마케팅계획수립의 중요성을 암시해 주고 있다. 또한 상품과 서비스의 생산 및 제공이라는 기업의 경제적 활동이 경제적 결과만을 가져오지 않고 부의 편재, 정경유착 문제, 소비자 안전문제, 공해문제 등의 부정적인 사회적 결과를 가져온다고 인식됨에 따라 경제적 기능으로 한정되는 기업의 역할에 대한 반성을 일게 했다. 이러한 반성으로부터 나타난 것이 기업의 사회적 역할, 즉 기업의 사회적 책임이며, 기업윤리의 실천을 동시에 조화롭게 추구하도록 요청받게 된 것을 확인할 수 있었다.

• 한국생활과학회지
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• 제12권2호
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• pp.215-223
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• 2003

This study aimed to understand the economic ethics among Koreans today and explored the differences of the attitudes toward the economic ethics depending on the consumers' characteristics. As results of the study, 1) consumers tended to emphasize the business ethics including their responsibility on the society and ethics of the economic systems including fairness. But their economic ethics to themselves were very flexible and acceptable from the self-centered views. 2) Consumers living in the city area, aged 20's, being on more high level of the social status, and not having religion had more self-centered economic ethics than others.

• 연구윤리
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• 제5권1호
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• pp.13-18
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• 2024

Purpose: Since 2006, social, ethical, and institutional options have been attempted in Korea to establish research ethics; however, the effectiveness of these attempts has not been thoroughly examined. Studies have been conducted abroad to determine the timeliness of social, ethical and institutional alternatives, such as the adoption of laws governing research ethics, the improvement of research ethics education, the bolstering of systems, the introduction of incentive programs, and the creation of social environments that support research ethics. Research design, data, and methodology: Specific facets of research misconduct or research ethics must be investigated and verified. Aspects of moral growth at the person level must be investigated via research ethics and research ethics education. Results: There is an increasing need for the general public to define and uphold research ethics as the impact of research findings on society grows. Researchers can boost their confidence in their ethical judgments and actions by being aware of research ethics. This may lead to confidence in their capacity to make morally sound decisions. Conclusion: By doing this study, the researcher confirmed that ethically correct behavior can lead to and realize self-growth. Researchers may be more interested in and dedicated to their work when they feel that their research might help them mature and develop ethically.

• 유통과학연구
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• 제18권7호
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• pp.37-48
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• 2020

Purpose: There has been an increasing focus on consumer ethics by researchers and practitioners alike with the former seeking to examine the general discrepancy between ethical attitude, intention and actual behaviour by proposing behavioural measures to understand ethical consumption. Research into the effects of generational cohorts and gender, two fundamental demographic factors that shape the consumer habituated repertoire, on consumer ethics has reported mixed findings. The present study investigates if there are differences in ethical consumer behavior by generational cohorts and by gender in the context of an emerging market - Vietnam. Research design, data and methodology: Data was collected using a quantitative survey (a link to the questionnaire was posted on relevant social media platforms). A total of 539 usable responses was used for ANOVAs and independent t-tests to test the hypotheses. Results: a) There are significant differences in terms of ethical consumer behavior between Gen Z and Gens Y/X, but no difference between Gen X and Gen Y; b) There is no gender difference in ethically minded consumer behavior. Conclusion: For consumer ethics, generational effects may be moderated by macroeconomic conditions, while gender alone as a biological variable may not be a reliable predictor.

• 연구윤리
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• 제1권1호
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• pp.11-15
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• 2020

Purpose: This study is to review and analyze orientation and strategy of the East Asian Journal of Business Economics and all of the published articles of 2013 to 2020 and to investigate the previous publication system and process in order to enhance the general quality of EAJBE. Research design, data and methodology: This paper applied a case study method and analyzed the previous published articles and system including homepage of East Asian Journal of Business Economics. Results: This journal strives to be the most globalized than other domestic journals in the field of management/economy, and since its inception in 2013, all the papers is written in English, and more than 40% of the contributors are overseas contributors, so it is developed by global strategies in a different direction from other domestic journals. Conclusions: The EAJBE provides the full text of the contributors' research ethics regulations to the online system, and mandates researchers to submit a pledge from the stage of the contribution. The journal provides clear criteria such as self-plagiarism and duplicates publication, and specifies the copyright agreement and submission application twice, and guides the contributors and the reviewers to use the system in advance.