• 품질경영학회지
• /
• 제46권1호
• /
• pp.153-168
• /
• 2018

Purpose: The balanced scorecard (BSC) has been adopted to evaluate factors affecting performances in organizational dealer marketing in Chinese cosmetics market. Four performance measures in BSC: learning & growth, internal business processes, customer performance, and financial performance are employed in our empirical study. Methods: We conducted surveys of dealers in a Chinese cosmetics company and used total 463 samples for analysis. Confirmatory factor analysis and structural equation model analysis were employed using AMOS 20.0. Results: This study found that internal business process had a positive relation with customer performance and learning and growth. Also, customer performance and learning & growth positively affected financial performances. Conclusion: This study has some academic and practical contributions in that the revised BSC model reflects the special aspects of Chinese cosmetics market and it can be used as a guide for companies in the Chinese cosmetics market to understand which factors are affecting performances.

• 벤처창업연구
• /
• 제9권3호
• /
• pp.129-138
• /
• 2014

글로벌 경제위기이후 중국은 세계경제의 두 축의 하나로 부상하였으며, 한국경제에 가장 큰 영향을 미치는 국가로 자리매김 하고 있다. 그럼에도 불구하고, 현재까지 한국에서는 중국의 금융시장 특히는 자본시장에 관한 연구가 매우 적은 실정이다. 본 연구는 중국 심천증권거래소에 출범한 창업판시장을 살펴보고, 중국 중소벤처기업의 상장전후 경영성과를 비교분석하였다. 기술혁신 벤처기업과 고성장형 중소기업들의 자금조달을 목적으로 하는 중국 창업판시장에서 기업의 상장요건은 상해와 심천 증권거래소의 주시장보다 완화되어 있으며, 상장절차도 간소화되어 있다. 따라서 중국의 많은 기업들이 상장하고자 하며, 상장 경쟁도 매우 치열하다. 그리고 창업판시장에 최초로 상장한 36개 기업의 상장 전후의 경영성과를 살펴본 결과, 자기자본 순이익률 부채비율 영업이익증가율 등 3개 지표는 모두 크게 하락하였으며, 거의 모든 기업에서 이런 현상이 나타났다. 즉, 중국 창업판시장에 상장한 중소벤처기업들의 수익성과 성장성은 상장후 급속하게 하락하였으며, 많은 자금조달로 인하여 안정성만이 개선되어 있었다. 나아가 이러한 현상은 중소벤처기업들이 상장을 위하여 상장전 경영성과를 과대 포장한데서 기인한 것으로 분석되었다. 따라서 중국 증권감독관리위원회는 향후 상장기업에 대한 회계심사기준과 심사제도를 강화하여야 할 것이며, 분식회계기업에 대해서는 엄중한 제재조치를 실시하여 건전한 자본시장 풍토를 정착시켜야 할 것이다.

• 수산경영론집
• /
• 제49권4호
• /
• pp.37-52
• /
• 2018

Busan is a representative of ocean cities in South Korea, which attracts many Chinese tourists. As a number of Chinese tourists increase, Chinese tourists' evaluations of sightseeing resources in Busan appear extremely important. However, there are few researches on Chinese tourists' evaluations of sightseeing in Busan. The purpose of this paper is to analyze Chinese tourists' evaluations of Busan tourism. Chinese tourists who travel to Busan are chosen as research objects and several aspects including marine, fisheries and general tourism are investigated to evaluate the tourists' overall satisfaction of the tourism in Busan. IPA analysis, factor analysis multiple regression analysis are used for the research. The results are as follows. Chinese tourists' evaluations of the importance and performance level of variables on Busan tourism were significantly different (total 19 of 25 variables) and the performance was lower than importance. This means the outputs of the various Busan tourism elements do not live up to their expectations. The findings show that Chinese visitors have high satisfaction on infrastructures of fisheries tourism (e.g. cleanness of aquatic product tourism facilities and sanitary state on fishery products), but low satisfaction in terms of the contents (e.g. unique cooking method experience of seafood and traditional seafood cooking consumption). The factors of fisheries tourism (e.g. product services of fisheries tourism and the attractiveness of seafood in Busan) never affect their satisfaction and intention to revisit and recommend the city.

• 패션비즈니스
• /
• 제7권3호
• /
• pp.24-35
• /
• 2003

This study is intended to figure out marketing strategies of women clothing brands which are remarkably preferred and recognized among Chinese women in their twenties by analyzing and comparing the features of products between Chinese fashion brands and Korean brands. This study result is follow as: 1. As the result of women fashion brands in China, it became certain that the differentiation policy of each brand and the strategy of development design reflected the needs of Chinese consumers in 20s were preferred in Chinese fashion market. 2. As the result of comparing and analysing the strategy of Korean brands' clothing product entered China market, some of them reflected well Chinese women' inclination who are in their twenties. Therefore with the proper positioning and the strategy of actual place, those Korean brands are prominently preferred. However others can not be the leading brands because of supplying inharmonious basic-style product with the preference of Chinese women in 20s.

• 패션비즈니스
• /
• 제10권6호
• /
• pp.91-109
• /
• 2006

This study aims at strengthening the national competitiveness of Korea's clothing industry as it provides substantial information on the human body proportion and proportional dimension standards for Chinese women and improves the fitness of clothing, considering human proportion in the production of clothing products for export to China. This study selected by simple random sampling Chinese women in Beijing and Shanghai, China, whose age is between 19-50 from June 23 to August 7, 2004. The stature of the average Chinese woman belonging to the High Frequency group is 7.09 times as long as the length of the head. We developed the body proportional dimension standards with the same proportion with High-Frequence group. The basic size of proportional dimension standards for Chinese women has the stature of 159cm, (chest circumference)/2 of 42.8cm.

• 한국항만경제학회지
• /
• 제29권4호
• /
• pp.223-246
• /
• 2013

최근 국제무역 환경은 글로벌 제조업 중심으로 경쟁이 치열해지면서 기업들은 핵심역량을 강화하기 위해 비핵심 부분을 아웃소싱하여 경쟁우위 확보를 위한 노력을 하고 있다. 중국 제3자 물류는 아직 초보단계로 실증연구가 미흡하다. 본 연구에서는 중국 제조기업의 제3자 물류 활용 요인을 도출하여 사업성과에 미치는 영향을 검증하였다. 이를 위해 이론적 고찰 및 선행연구를 바탕으로 가설을 설정하고 구조방정식 모형을 통한 실증 분석을 실시하였다. 본 연구를 수행하기 위해서 중국에서 활동하고 있는 제조기업들을 중심으로 각 기업의 담당자들과의 설문조사를 실시하였으며, 분석에는 AMOS 통계패키지를 사용하였다. 연구결과는 다음과 같다. 첫째, 기업의 전략적 지향성은 제3자 물류 기업의 정보역량과 파트너십에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 둘째, 제3자 물류 기업의 정보역량은 기업의 사업성과에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 셋째, 파트너십은 기업의 사업성과에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 마지막으로 본 연구의 결과를 바탕으로 한 연구의 의의, 한계점 및 추후 연구에 대한 제언을 논의하였다.

• 아시아태평양코퍼스연구
• /
• 제2권2호
• /
• pp.17-29
• /
• 2021

The current study explores small corpora of critiques written by Chinese and non-Chinese university students and how strategies used by these writers compare with high-rated L1 students. Data collection includes three small corpora of student writing; 20 student critiques in 2017, 23 student critiques from 2018, and 23 critiques from the online Michigan MICUSP collection at the University of Michigan. The researchers employ Text Inspector and Lexical Complexity to identify university students' vocabulary knowledge and awareness of syntactic complexity. In addition, WMatrix4® is used to identify and support the comparison of lexical and semantic differences among the three corpora. The findings indicate that gaps between Chinese and non-Chinese writers in the same university classes exist in students' knowledge of grammatical features and interactional metadiscourse. In addition, critiques by Chinese writers are more likely to produce shorter clauses and sentences. In addition, the mean value of complex nominal and coordinate phrases is smaller for Chinese students than for non-Chinese and MICUSP writers. Finally, in terms of lexical bundles, Chinese student writers prefer clausal bundles instead of phrasal bundles, which, according to previous studies, are more often found in texts of skilled writers. The current study's findings suggest incorporating implicit and explicit instruction through the implementation of corpora in language classrooms to advance skills and strategies of all, but particularly of Chinese writers of English.

• Journal of Korea Trade
• /
• 제24권1호
• /
• pp.35-58
• /
• 2020

Purpose - This study examines the determinants of foreign direct investment (FDI) location choice for Chinese firms, focusing on the agglomeration effect for firms of the same nationality. Design/methodology - The empirical data are China's inward FDI from the top 19 economies (excluding tax havens and Taiwan) in terms of FDI during 1997-2015 and China's outward FDI from the top 18 economies (excluding tax havens). This study uses a random effects generalized least squares model for panel data analysis. Findings - The results confirm that both host countries' costs and market conditions and the degree of agglomeration affect these countries' attractiveness for FDI inflows. Specifically, agglomeration has a significant effect on China's inward and outward FDI. This study confirms that the agglomeration of firms of the same nationality has predictive power for multinational enterprises' FDI location choices. The host countries' real GDP and trade openness also positively affect FDI inflows. Interestingly, however, China's production cost has a positive effect. Thus, inward FDI aimed at entering the Chinese market is increasing in recent years relative to the previous efficiency-seeking FDI. Inward FDI in China is therefore the market-entry type, whereas outward FDI by Chinese firms is the market-oriented type. Originality/value - These results suggest that the effects of the potential determinants of Chinese outward FDI are similar to those of inward FDI as China's trade liberalization progresses.

• 유통과학연구
• /
• 제20권4호
• /
• pp.65-75
• /
• 2022

Purpose: Environmental pollution problems have become more and more serious, how to effectively protect the environment has become a hot spot of concern to all sectors of society. The way to solve this problem is environmentally friendly management. However, theoretical perspectives and research frameworks of existing research on environmentally friendly management are still unclear. This study aims to examine how the CEO's beliefs for SMEs of Chinese distribution industry affect the environmentally friendly management based on institutional theory. Research design, data, and methodology: This paper collected data from 215 SMEs in China distribution industry and conducted a series of data analysis and hypothesis testing based on an institutional theory perspective using Amos and SPSS to verify the effects of regulatory pressure, normative pressure, and imitation pressure on firms' environmentally friendly management. Results: Through the analysis, this paper tests that normative pressure and imitative pressure have a positive effect on CEO's beliefs. However, regulatory pressure did not have a significant effect on beliefs of CEO. Meanwhile, the degree of CEO's beliefs has a positive effect on environmentally friendly management in Chinese distribution SMEs. Conclusions: Theoretical contributions, practical implications, and future research directions are discussed.

• Asia pacific journal of information systems
• /
• 제32권2호
• /
• pp.249-274
• /
• 2022

This study is to focuses on users' attitudes toward augmented reality games. Based on the Technology Acceptance Model (TAM) and Flow theory, continuous usage intention was set as a dependent variable, and immersion was set as a mediating variable. As independent variables, spatial presence, perceived interactivity, perceived pleasure, and sickness were set. Besides, this study strived to compare and analyze Korean and Chinese Data. The results of this study were as follows. First of all, Korean users significantly affected spatial presence, perceived pleasure, and immersion. Spatial presence and perceived pleasure had also mediated effects on continuous usage intention through immersion. However, perceived interactivity and sickness did not affect immersion and even no mediating effect to continuous usage intention. In the case of Chinese users, spatial presence, perceived interactivity, and perceived pleasure were grouped into one variable. This variable influenced immersion and also had mediated effect on continuous usage intention. However, sickness, like Korean users, did not affect the set path. This study had implications for analyzing user perspective using immersion, a significant variable in previous research. In addition, this study found similarities and characteristics through a comparative analysis between Korean and Chinese users indirectly.