• Proceedings of the Korean Operations and Management Science Society Conference
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• 2001.10a
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• pp.87-90
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• 2001

One of the most important challenges facing companies in the age of internet business is the proper alignment customers needs with internet business system that allaws them to react rapidly and continuously. This paper proposes a methodo1ogy to align analyzing customer's requirements with implementing Internet business system The methodology consists of five Phases. It covers from customer analysis to Internet business system implementation, and each of the five phases has its own activities and outputs. A real- world case is proposed to illustrate the application of the methodology.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.303-317
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• 2021

The purpose of this study is to analyze the competitiveness of OTT operators by developing an analysis framework specialized for the OTT industry. Based on existing research on business model, platform business model, and OTT characteristics, the OTT platform business model framework was developed, and case analysis was conducted based on data from related materials, literature, and internal data to suggest the direction for domestic OTT operators. As a result of the study, domestic OTT operators should use advanced AI and big data technologies to produce original content and improve the infrastructure and service quality of the platform. This study is meaningful in that it provides an analysis framework for OTT operators to establish their own competitive strategies and suggests the direction for domestic OTT operators through case application.

• Information Systems Review
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• v.11 no.1
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• pp.133-144
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• 2009

Today, eCRM has been attention as an enterprise information system that systematically manages and utilizes the eCRM customer information visiting Internet home page. On this paper, the case study of N company Korea's leading manufacturers of the dairy industry is been application research in the practices of using optimization tools for analysis of customer information and marketing activities by the introduction of eCRM and doing weblogs analysis. This research is a case study on an introduction and the use of eCRM solutions in dairy industry company. In addition, of the scope and effectiveness for use introduced eCRM explain.

• Journal of the Korea Safety Management & Science
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• v.20 no.2
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• pp.65-76
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• 2018

Recently, most of the information system use environment is changing to GUI environment based on windows and web. Most of the development tools for building such a GUI-based information system support object-oriented and event-driven programming concepts. However, there is still a lack of a development methodology that systematically supports event-based information system construction. From a business perspective, an information system is one that supports business processes efficiently and effectively to improve business performance. These business processes are composed of business activities which involve a series of business events. A business event is executed according to a business scenario. Therefore, it is necessary to grasp these events in the requirements analysis stage and to apply it on the system development methodology. However, information systems development methodology which systematically reflect the event processing concept still is insufficient. From this viewpoint, this paper proposes an event-driven scenario-based development methodology that can meet the recent development environment of information systems, and applies the proposed methodology to a small scale information system development case.

• The Journal of Bigdata
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• v.4 no.1
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• pp.83-97
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• 2019

With sensor and communication technology development, spatial data related to business activities is exploding. Spatial data is now evolving into atypical data about space over three dimensions, away from two-dimensional geographic data. In addition to the Fourth Industrial Revolution, which connects the virtual space with the real space, there is a great opportunity for companies to utilize it. The analysis of recent overseas cases shows that it is possible to analyze customized services by understanding the situation of customers and objects located in the space, to manage risk, and furthermore to innovate business processes by analyzing spatial data. In the future, business innovation that combines spatial data from various sources and real-time analysis of relationships and situations between people and objects in space is expected to expand in all business fields.

• Journal of Construction Engineering and Project Management
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• v.2 no.2
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• pp.36-44
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• 2012

Adoption and practical application of BPM yet remains at a theoretic and methodological level for many industrial sectors. As for construction industry, adapting BPM into enterprise resource across all business processes could cause problems due to rapid change in corporate operation systems. Furthermore, it is unable to predict potential risks of business process while BPM are being applied. Therefore, applying BPM model to core strategy and individual task seems more effective than applying BPM model to the entire enterprise resource planning. In this paper, we define BPM and suggest a BPM model by analyzing each business unit in order to evaluate each business unit which is included in the business process architecture based on quantitative standards. This paper also presents a sequential application plan for business process model. Finally, a case study is demonstrated for the application of BPM system, focusing on cost management business, which turned out to be a top priority in the aspect of efficiency and ease based on priority analysis.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.4 no.4
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• pp.27-43
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• 2009

Location decision problems of franchisees which determine revenues and costs in business are one of the most important issues in franchisor research. The major portion of franchisees are located in Kyunegi-do and 5 major cities in Korea. What's the reason behind this fact? The purpose of this research is to provide the rationale for location decisions of franchisor businesses. Based on the break-even analysis, we conclude that major decisive factors of location decisions are demand and costs of franchisor businesses. At the good location which can attract many customers, franchisor businesses can be much more competitive than independent stores. However, at the bad location, franchisor businesses can not be maintained because of high costs.

• International Commerce and Information Review
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• v.9 no.4
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• pp.395-413
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• 2007

The main purpose of this study is to analyze the relationships between the R&D characteristics and R&D performance for Korean enterprises. We divided R&D performance into technological and business launching performance and analyzed four R&D characteristics' effect on the performance. The empirical analysis results can be summarized as follows: First, R&D characteristics of enterprises show a strong relationship with R&D performance in the case of R&D process control. Second, firm capability and information routine positively affect to technological performance at 0.1 significant level but not showing significance in the case of business launching performance. Third, managerial support negatively affects to technological performance but dose not show statistical significance. Its effect on business launching performance, however, shows positive and significant effect. This result is expected to be highly suggestive for establishing the effective R&D strategies of enterprises and also the relevant overseas marketing plan to support R&D planning.

• Journal of Fashion Business
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• v.12 no.6
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• pp.138-151
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• 2008

This study aims at providing comprehensive data which would be helpful to establish a web shopping mall by analyzing the structure of web fashion star shops which have recently emerged as a result of advances in digital technology and communication. For the purpose of analyzing VMD strategy used in web fashion star shop, we adopt both of the documental and empirical research methods, based on which we examine the concept of E-commerce and current business situation of web fashion star shop industry, and then analyze the main page, product category page and product detail page in a star shop featured by a male pop star within a web shopping mall. According to our analysis of the structure of web fashion star shop, in case of open market, a banner with star's image on it leads to star shop when people click on the link of the banner, and in case of independent mall, they show each star's unique style in the main page. Product category page is linked to each product detail page which presents items of various fashion coordinates, satisfying needs of consumers to follow star's trendy fashion sense.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.4
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• pp.307-314
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• 2022

The construction and real estate industries contribute significantly to each country's economic development. Strong construction and real estate firms will contribute more to the country's GDP by contributing to the industry's development. The purpose of this study is to examine the factors that influence the performance of the construction and real estate sectors in Vietnam. A survey of 200 construction and real estate firms in different areas was conducted from 2020 until the end of 2021. Following the removal of errors, the author got 196 replies, 6 of which were invalid, leaving 190 votes for quantitative analysis. The research findings show that elements such as (1) senior executives' commitment to the organization, and (2) the ability to use technology have a positive and significant impact on firm performance when using advanced econometric analysis. Furthermore, in the case of Hanoi, Vietnam, business relationships have a positive impact on firm performance. Training and development, as well as the working environment and incentives, have little effect on the profitability of construction and real estate firms. Finally, the research also has some recommendations and limitations for the construction and real estate sector.