• Title/Summary/Keyword: Business Attributes

Search Result 795, Processing Time 0.021 seconds

A Study on Airline Service Quality Assessment using Potential Customer Satisfaction Improvement Index Based on Kano Model- Centered around Chinese Passengers (카노 모형에 기반한 항공서비스품질 분류와 잠재적 고객만족 개선지수에 관한 연구 - 중국 승객을 중심으로)

  • Qi, lin;Chung, Kyu Suk
    • Journal of Korean Society for Quality Management
    • /
    • v.44 no.4
    • /
    • pp.813-831
    • /
    • 2016
  • Purpose: The purpose of this study is to assess the service quality attributes of Korean airlines service for Chinese passengers and suggest revised model to count potential improvement. Methods: Using the Kano and Timko models based on survey questionnaire to classify the quality attributes and to calculate the customer satisfaction index for each service attributes. And the revised potential customers satisfaction index(R-PCSI) are used to access the improvement possibilities by Kano model's attributes. Results: The attributes by Kano model, the relative importance, and the priorities for improvement for 30 airline service quality characteristics are identified. The most important item for improvement is 'Loses and delays compensations service'. Conclusion: According to the PCSI calculation results, this paper can help for Korean Airlines to improve customer satisfaction for Chinese passengers. And R-PCSI model suggested by this paper can be used for other service quality analysis.

The effects of the Store attributes and Relationship quality on the Conversion intent of fashion store -Focused on Internet shopping mall and Local store- (의류점포속성 및 관계품질이 점포전환의도에 미치는 영향에 관한 연구 - 인터넷 쇼핑몰과 재래시장 패션전문상가를 중심으로 -)

  • Chung, Young-Ju;Jang, Eun-Young
    • Journal of Fashion Business
    • /
    • v.16 no.4
    • /
    • pp.75-87
    • /
    • 2012
  • This study was to investigate the conversion intent of fashion store among college undergraduates. The conversion intent in internet shopping mall and local store was associated with store attributes and relationship quality. A random sample of undergraduate students completed a questionnaire that contained measure of Store attributes, Relationship quality, Conversion intent of fashion store. The results revealed that store attributes of local store were store comport/salesman service, product diversity, store location, price and the store attributes of internet shopping mall were product diversity/easy of navigation, store reliability, screen configuration, sales promotion. Also, the result founded that the conversion intent of fashion store is related to store comport/salesman service in local store and is related to product diversity/easy of navigation, screen configuration, promotion in internet shopping mall. Relationship quality is highly effected of the conversion intent of local store and internet shopping mall. We expect that this research results can be used as a basic material for another study and setting up the marketing strategies in fashion store.

Male Consumers' Clothing Consumption Values and Perceived Importance of Store Attributes by Store Type Preferences (남성 소비자의 점포 선호유형에 따른 의복소비가치와 점포속성중요도)

  • Suk, Semi;Lee, Yoon-Jung
    • Journal of Fashion Business
    • /
    • v.22 no.5
    • /
    • pp.15-31
    • /
    • 2018
  • The purpose of this study was to classify male consumers and examine their clothing consumption values and the perceived importance of store attributes. Using Internet-based research service, survey data were collected from 651 male consumers aged between 20 and 40. The questionnaire included questions regarding respondents' preference of different store types, clothing consumption values, perceived importance of store attributes. According to the results, the respondents were categorized into 5 distinct groups based on their store type preferences: discount store preference group, multi-channel preference group, store indifferent group, brand store preference group, online store preference group. Multi-channel preference group was the largest among these groups. The five store type preference groups statistically varied in clothing consumption values, i.e., epistemic value, brand/conspicuous value, and economic value. The groups also differed in the importance they placed in the store attributes of: service and product quality, promotion, fashionability, salesperson and store environment, store atmosphere, convenience, and website image. The results of this study have direct implication for retail marketers of fashion companies who are targeting male consumers. Marketers can apply findings of this study in implementing retail strategies for different types of stores.

Do Perceived Choice Attributes in Traditional Market Influence Perceived Value, Satisfaction, and Loyalty? (전통시장의 지각된 선택속성 지각이 지각된 가치, 만족, 그리고 충성도에 미치는 영향 )

  • Yong Jae RIM;Yong Ki LEE;Jae Youl KIM
    • The Korean Journal of Franchise Management
    • /
    • v.14 no.4
    • /
    • pp.17-33
    • /
    • 2023
  • Purpose: This study divides choice attributes that can help strengthen the competitiveness of traditional markets into product, price, personnel, and physical evidence. This study also examines which choice attributes affect customer value perception, satisfaction, and loyalty. Research design, data, and methodology: The data were collected from 542 traditional customers aged 20 or older who frequently visit traditional markets across the country and analyzed using the Smart PLS 4.0 program. The survey was conducted with the help of an online survey company for a total of 14 days from April 7, 2023 to April 20, 2023. Result: First, product, price, and employee quality have a positive impact on utilitarian and hedonic value, but physical evidence does not. Second, product, price, and employee quality have a positive impact on hedonic and hedonic value. Second, utilitarian value has a positive impact on satisfaction and revisit intention. Third, hedonic value has a positive impact on satisfaction, but does not on revisit intention. Lastly, satisfaction has a positive impact on revisit intention. Conclusions: Based on the S-O-R model and the theory of consumption value, this study proposed and examined an integrated framework in which satisfaction leads to revisit intention through selection attributes acting on perceived value.

The Effects of Business Startup Attributes on the Overconfidence of Business Startup and Entrepreneur's Attitude in Foodservice Industry (외식산업 창업속성이 창업 과잉자신감과 창업자 태도에 미치는 영향)

  • Song, Kyong-Suk
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.3
    • /
    • pp.414-426
    • /
    • 2014
  • The purpose of this study is to examine the effects of business startup attributes on the overconfidence of business startup and entrepreneur's attitude in foodservice industry. To achieve this, a survey was carried out to 300 entrepreneurs in the foodservice industry through October 1 to October 30, 2012. The results were as follows. First, entrepreneur's characteristics, funds for business startup, locations and products had a statistically significant positive effect on the overconfidence of business startup(p<.05). Second, funds for business startup, locations and products had a statistically significant positive effect on entrepreneurs' attitude(p<.01). Third, the overconfidence of business startup had a statistically significant positive effect on entrepreneurs' attitude(p<.001). The findings stated above mean that knowledge or experience related to specialized management mind as entrepreneur's characteristic factors are just as important, and customers' use and choice of restaurants are also connected to stable management when the floating population of them are located to a suitable place in combination with product characteristics in enough financing and preparation based on this, showing entrepreneur's positive attitude through stable management along with confidence.

Effects of Application Attributes of Coffee Chains on Consumer's Repurchase Decision-Making Processes (커피전문점의 모바일 애플리케이션 특성이 고객 재구매 의사 결정에 미치는 영향)

  • Zhang, Hang;Kim, Hyoeun;Kim, Byoungsoo
    • Journal of Digital Convergence
    • /
    • v.15 no.9
    • /
    • pp.137-146
    • /
    • 2017
  • This study explores the impacts of application attributes of coffee chains on consumer's re-purchase decision-making processes in the context of coffee chains. We posited coffee quality, service quality, and physical environment as key service attributes of coffee chains and personalization, usefulness, economy, and convenience as key application attributes. The moderating effect of application attributes on the relationship between consumer satisfaction and repurchase intention was investigated. The theoretical framework was tested based on 382 consumers who frequently visit coffee chains and install their applications. PLS method was used to analysis the hypotheses. The theoretical model accounts for 48.1% of variance in customer satisfaction and 41.6% of variance in repurchase intention. The analysis results showed that personalization and convenience play an moderating effect on consumer's repurchase decision-making processes. Coffee quality and physical environment were found to have significant effects on customer satisfaction, while service quality does not significantly influence consumer satisfaction. Brand image has a significant effect on customer satisfaction and repurchase intention.

Effects of Mobile Social-Commerce Shopping Mall Attributes and Business Characteristics on the Shopping Satisfaction and Shopping Mall Loyalty: Focusing on Purchasers of Fashion Clothing (모바일 소셜커머스 쇼핑몰 속성과 업체 특성이 쇼핑 만족도와 쇼핑몰 충성도에 미치는 영향: 패션의류 구매 경험자를 중심으로)

  • An, Sang-Hee
    • Journal of Digital Convergence
    • /
    • v.18 no.8
    • /
    • pp.435-446
    • /
    • 2020
  • The objectives of this study are to understand the factors composing the attributes of mobile social-commerce shopping mall and the characteristics of shopping mall business, and also to verify the effects of those attributes on the shopping satisfaction and shopping mall loyalty. The respondents participating in this study are the consumers who have experiences in purchasing fashion clothing in mobile social-commerce shopping mall within the last one year. The results of this study are as follows. First, the personally-customized service and convenience of shopping mall had positive effects on the social-commerce shopping satisfaction. Second, the personally-customized service and diversity of products had positive effects on the shopping mall loyalty. Third, the reputation of shopping mall of the characteristics of social-commerce shopping mall business had positive effects on the shopping satisfaction and shopping mall loyalty. This study above could provide the important implications for the establishment of marketing strategies for vitalizing the fashion clothing market of social-commerce shopping mall.

A contingent analysis on the relationships between end-user computing attributes and its implementation (최종사용자 컴퓨팅의 속성과 실행과의 상황적 분석)

  • 이진주;서건수
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 1990.04a
    • /
    • pp.81-90
    • /
    • 1990
  • The major objective of this paper is to analyze the relationships between End-User Computing(EUC) attributes and its implementation. Reviewing the related literatures, we categorized EUC attributes into threefactors - relative advantage, compatibility, complexity. With such attributes this paper proposed a hypothetical model which explains the effect of the EUC attributes on its implementation. Under the assumption that EUC attributes affect its implementation differently according to the several contingent factors, the model included such factors as organizational size, organizational support level on the EUC activities and individual characteristics - computer experience, education level, age. Data were collected form 177 end-users of 40 Korean business firms. Hypotheses were tested using Pearson Correlation, t-test, ANOVA and the results are discussed below.

  • PDF

Critical Factors Affecting Consumer Acceptance of Online Health Communication: An Application of Service Quality Models

  • Lee, Jung Wan
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.4 no.3
    • /
    • pp.85-94
    • /
    • 2017
  • The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The paper employs factor analysis and structural equation modelling analysis with latent variables to identify critical factors from the survey data collected from Korean consumers. The results of the study identifies three major constructs: consumer needs for health information, the perceived value of tangible attributes of health information providers, and the perceived value of intangible attributes of health information providers. The results show that consumer needs for health information and the tangible and intangible attributes of health information providers should be considered as important antecedents of accepting online health communication through social networking sites. The findings suggest that the success of online health communication via social networking sites largely depends on the tangible and intangible attributes of health information providers.

A Method of Extracting Significant Design Attributes using PRETREE Model (PRETREE 모형을 이용한 중요 디자인 속성 추출 방법)

  • Lee, Yuri;Park, Sang-June
    • Science of Emotion and Sensibility
    • /
    • v.15 no.4
    • /
    • pp.565-574
    • /
    • 2012
  • This study focuses on a consumer-based design process that overcomes practical drawbacks of the previously used design process. On the contrary of the existing method of attracting design attributes by designers' own insights, it present the PRETREE model that attracts the important design attributes of the products based on consumer preferences. The PRETREE model has the advantage that it does not require identifying design attributes a priori. For the wire-wireless telephones, this study presents the identifying process the important design attributes empirically using PRETREE Model. The PRETREE Model has been widely used in the fields of psychology, consumer science, economics and business administration. It might also be useful in the design field because it can identify the important design attributes objectively without designers' own insights.

  • PDF