• Title/Summary/Keyword: Business Analytics

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Empowering Agriculture: Exploring User Sentiments and Suggestions for Plantix, a Smart Farming Application

  • Mee Qi Siow;Mu Moung Cho Han;Yu Na Lee;Seon Yeong Yu;Mi Jin Noh;Yang Sok Kim
    • Smart Media Journal
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    • v.12 no.10
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    • pp.38-46
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    • 2023
  • Farming activities are transforming from traditional skill-based agriculture into knowledge-based and technology-driven digital agriculture. The use of intelligent information and communication technology introduces the idea of smart farming that enables farmers to collect weather data, monitor crop growth remotely and detect crop diseases easily. The introduction of Plantix, a pest and disease management tool in the form of a mobile application has allowed farmers to identify pests and diseases of the crop using their mobile devices. Hence, this study collected the reviews of Plantix to explore the response of the users on the Google Play Store towards the application through Latent Dirichlet Allocation (LDA) topic modeling. Results indicate four latent topics in the reviews: two positive evaluations (compliments, appreciation) and two suggestions (plant options, recommendations). We found the users suggested the application to additional plant options and additional features that might help the farmers with their difficulties. In addition, the application is expected to benefit the farmer more by having an early alert of diseases to farmers and providing various substitutes and a list of components for the remedial measures.

Current Literature Analysis of Arts and Cultural Management

  • Woo-Jun JANG
    • The Journal of Industrial Distribution & Business
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    • v.15 no.4
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    • pp.27-33
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    • 2024
  • Purpose: Arts and cultural management are a field with unique meaning and significance. This study is uniquely based on the focus of arts and cultural management on social and cultural sustainability sets it apart from other related study fields. Through delving into arts and cultural management, one can quickly gain skills vis-à-vis creativity and innovation in traditional and emerging media platforms. Research design, data and methodology: The current researcher relied on the descriptive research design, arriving at and evaluating the findings. The descriptive research design was the most ideal because of the need to evaluate the various literature sources systematically and later describe them without undue influence. Results: This research's core finding of art and cultural management in the current literature may be split up four findings, such as (1) Art and Cultural Management is Fast Embracing Digital Innovations and Related Elements, (2) Data and Analytics in Art and Cultural Management, (3) Interdisciplinary Nature of Arts and Cultural Management Elements, and (4) Arts and Cultural Management Face Numerous Challenges that Define it and its Future. Conclusions: All in all, based on the literature findings, the present research concludes that It is incumbent upon the various stakeholders, such as the government, to prioritize the arts and cultural management field through adequate budgeting and allocation of money.

Deep Learning Framework with Convolutional Sequential Semantic Embedding for Mining High-Utility Itemsets and Top-N Recommendations

  • Siva S;Shilpa Chaudhari
    • Journal of information and communication convergence engineering
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    • v.22 no.1
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    • pp.44-55
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    • 2024
  • High-utility itemset mining (HUIM) is a dominant technology that enables enterprises to make real-time decisions, including supply chain management, customer segmentation, and business analytics. However, classical support value-driven Apriori solutions are confined and unable to meet real-time enterprise demands, especially for large amounts of input data. This study introduces a groundbreaking model for top-N high utility itemset mining in real-time enterprise applications. Unlike traditional Apriori-based solutions, the proposed convolutional sequential embedding metrics-driven cosine-similarity-based multilayer perception learning model leverages global and contextual features, including semantic attributes, for enhanced top-N recommendations over sequential transactions. The MATLAB-based simulations of the model on diverse datasets, demonstrated an impressive precision (0.5632), mean absolute error (MAE) (0.7610), hit rate (HR)@K (0.5720), and normalized discounted cumulative gain (NDCG)@K (0.4268). The average MAE across different datasets and latent dimensions was 0.608. Additionally, the model achieved remarkable cumulative accuracy and precision of 97.94% and 97.04% in performance, respectively, surpassing existing state-of-the-art models. This affirms the robustness and effectiveness of the proposed model in real-time enterprise scenarios.

A Study on the Structure of Research Domain for Internet of Things Based on Keyword Analysis (키워드 분석 기반 사물인터넷 연구 도메인 구조 분석)

  • Namn, Su-Hyeon
    • Management & Information Systems Review
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    • v.36 no.1
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    • pp.273-290
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    • 2017
  • Internet of Things (IoT) is considered to be the next wave of Information Technology transformation after the Internet has changed the process of doing business. Since the domain of IoT ranging from the sensor technology to service to the users is wide, the structure of the research domain is not delineated clearly. To do that we suggest to use the Technology Stack Model proposed by Porter et al.(2014) to measure the maturity level of IoT in organizations. Based on the Stack Model, for the general understandings of IoT, we do keyword analyses on the academic papers whose major research issue is IoT. It is found that the current status of IoT application from the perspectives of cloud and big data analytics is not active, meaning that the real value of IoT has not been realized. We also examine the cases which deal with the part of cloud process which is crucial for value accrual. Based on these findings, we suggest the future direction of IoT research. We also propose that IT is to value chain what IoT is to the Stack Model to derive value in organizations.

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Collaborative Filtering for Credit Card Recommendation based on Multiple User Profiles (신용카드 추천을 위한 다중 프로파일 기반 협업필터링)

  • Lee, Won Cheol;Yoon, Hyoup Sang;Jeong, Seok Bong
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.4
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    • pp.154-163
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    • 2017
  • Collaborative filtering, one of the most widely used techniques to build recommender systems, is based on the idea that users with similar preferences can help one another find useful items. Credit card user behavior analytics show that most customers hold three or less credit cards without duplicates. This behavior is one of the most influential factors to data sparsity. The 'cold-start' problem caused by data sparsity prevents recommender system from providing recommendation properly in the personalized credit card recommendation scenario. We propose a personalized credit card recommender system to address the cold-start problem, using multiple user profiles. The proposed system consists of a training process and an application process using five user profiles. In the training process, the five user profiles are transformed to five user networks based on the cosine similarity, and an integrated user network is derived by weighted sum of each user network. The application process selects k-nearest neighbors (users) from the integrated user network derived in the training process, and recommends three of the most frequently used credit card by the k-nearest neighbors. In order to demonstrate the performance of the proposed system, we conducted experiments with real credit card user data and calculated the F1 Values. The F1 value of the proposed system was compared with that of the existing recommendation techniques. The results show that the proposed system provides better recommendation than the existing techniques. This paper not only contributes to solving the cold start problem that may occur in the personalized credit card recommendation scenario, but also is expected for financial companies to improve customer satisfactions and increase corporate profits by providing recommendation properly.

Analysis of Public Perception and Policy Implications of Foreign Workers through Social Big Data analysis (소셜 빅데이터분석을 통한 외국인근로자에 관한 국민 인식 분석과 정책적 함의)

  • Ha, Jae-Been;Lee, Do-Eun
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.1-10
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    • 2021
  • This paper aimed to look at the awareness of foreign workers in social platforms by using text mining, one of the big data techniques and draw suggestions for foreign workers. To achieve this purpose, data collection was conducted with search keyword 'Foreign Worker' from Jan. 1, to Dec. 31, 2020, and frequency analysis, TF-IDF analysis, and degree centrality analysis and 100 parent keywords were drawn for comparison. Furthermore, Ucinet6.0 and Netdraw were used to analyze semantic networks, and through CONCOR analysis, data were clustered into the following eight groups: foreigner policy issue, regional community issue, business owner's perspective issue, employment issue, working environment issue, legal issue, immigration issue, and human rights issue. Based on such analyzed results, it identified national awareness of foreign workers and main issues and provided the basic data on policy proposals for foreign workers and related researches.

Experiencing with Splunk, a Platform for Analyzing Machine Data, for Improving Recruitment Support Services in WorldJob+ (머신 데이터 분석용 플랫폼 스플렁크를 이용한 취업지원 서비스 개선에 관한 연구 : 월드잡플러스 사례를 중심으로)

  • Lee, Jae Deug;Rhee, MoonKi Kyle;Kim, Mi Ryang
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.201-210
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    • 2018
  • WorldJob+, being operated by The Human Resources Development Service of Korea, provides a recruitment support services to overseas companies wanting to hire talented Korean applicants and interns, and support the entire course from overseas advancement information check to enrollment, interview, and learning for young job-seekers. More than 300,000 young people have registered in WorldJob+, an overseas united information network, for job placement. To innovate WorldJob+'s services for young job-seekers, Splunk, a powerful platform for analyzing machine data, was introduced to collate and view system log files collected from its website. Leveraging Splunk's built-in data visualization and analytical features, WorldJob+ has built custom tools to gain insight into the operation of the recruitment supporting service system and to increase its integrity. Use cases include descriptive and predictive analytics for matching up services to allow employers and job seekers to be matched based on their respective needs and profiles, and connect jobseekers with the best recruiters and employers on the market, helping job seekers secure the best jobs fast. This paper will cover the numerous ways WorldJob+ has leveraged Splunk to improve its recruitment supporting services.

Exploratory Study on Child Abuse Reduction Plan through the Big Data Convergence Analysis (빅데이터 융합분석을 통한 아동학대 감소방안에 관한 탐색적 연구)

  • Hwang, Jun-Soo;Lim, Jong-Yun;Gwon, Sun-young;Noh, Kyoo-Sung;Lee, Joo-Yeoun
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.95-105
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    • 2016
  • Recently the problem of child abuses has become a big social issue. According to national statistics data portal, the population under 19 years old is shrinking trend, but the number of child abuse is increasing day ever. However, the number of counseling after calling is a constant level without large fluctuations. Due to the seriousness of the problems, child abuse is even worse despite the research and countermeasures. This study designed a study model on the child abuse based on a preliminary study and suggested plans for reducing child abuse through the big data analytics. When we see a result of test of the hypothesis, abuse actor characteristics, characteristics of children, and employment type were analyzed to have a significant impact on child abuse. Based on such analysis, this research has suggested ways to reduce child abuse, including educational and economic support measures.

Proposal of Promotion Strategy of Mobile Easy Payment Service Using Topic Modeling and PEST-SWOT Analysis (모바일 간편 결제 서비스 활성화 전략 : 토픽 모델링과 PEST - SWOT 분석 방법론을 기반으로)

  • Park, Seongwoo;Kim, Sehyoung;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.28 no.4
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    • pp.365-385
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    • 2022
  • The easy payment service is a payment and remittance service that uses a simple authentication method. As online transactions have increased due to COVID-19, the use of an easy payment service is increasing. At the same time, electronic financial industries such as Naver Pay, Kakao Pay, and Toss are diversifying the competition structure of the easy payment market; meanwhile overseas fintech companies PayPal and Alibaba have a unique market share in their own countries, while competition is intensifying in the domestic easy payment market, as there is no unique market share. In this study, the participants in the easy payment market were classified as electronic financial companies, mobile phone manufacturers, and financial companies, and a SWOT analysis was conducted on the representative services in each industry. The analysis examined the user reviews of Google Play Store via a topic modeling analysis, and it employed positive topics as strengths and negative topics as weaknesses. In addition, topic modeling was conducted by dividing news articles into political, economic, social, and technology (PEST) articles to derive the opportunities and threats to easy payment services. Through this research, we intend to confirm the service capabilities of easy payment companies and propose a service activation strategy that allows gaining the upper hand in the market.

Analysis of the Effects of E-commerce User Ratings and Review Helfulness on Performance Improvement of Product Recommender System (E-커머스 사용자의 평점과 리뷰 유용성이 상품 추천 시스템의 성능 향상에 미치는 영향 분석)

  • FAN, LIU;Lee, Byunghyun;Choi, Ilyoung;Jeong, Jaeho;Kim, Jaekyeong
    • Journal of Intelligence and Information Systems
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    • v.28 no.1
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    • pp.311-328
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    • 2022
  • Because of the spread of smartphones due to the development of information and communication technology, online shopping mall services can be used on computers and mobile devices. As a result, the number of users using the online shopping mall service increases rapidly, and the types of products traded are also growing. Therefore, to maximize profits, companies need to provide information that may interest users. To this end, the recommendation system presents necessary information or products to the user based on the user's past behavioral data or behavioral purchase records. Representative overseas companies that currently provide recommendation services include Netflix, Amazon, and YouTube. These companies support users' purchase decisions by recommending products to users using ratings, purchase records, and clickstream data that users give to the items. In addition, users refer to the ratings left by other users about the product before buying a product. Most users tend to provide ratings only to products they are satisfied with, and the higher the rating, the higher the purchase intention. And recently, e-commerce sites have provided users with the ability to vote on whether product reviews are helpful. Through this, the user makes a purchase decision by referring to reviews and ratings of products judged to be beneficial. Therefore, in this study, the correlation between the product rating and the helpful information of the review is identified. The valuable data of the evaluation is reflected in the recommendation system to check the recommendation performance. In addition, we want to compare the results of skipping all the ratings in the traditional collaborative filtering technique with the recommended performance results that reflect only the 4 and 5 ratings. For this purpose, electronic product data collected from Amazon was used in this study, and the experimental results confirmed a correlation between ratings and review usefulness information. In addition, as a result of comparing the recommendation performance by reflecting all the ratings and only the 4 and 5 points in the recommendation system, the recommendation performance of remembering only the 4 and 5 points in the recommendation system was higher. In addition, as a result of reflecting review usefulness information in the recommendation system, it was confirmed that the more valuable the review, the higher the recommendation performance. Therefore, these experimental results are expected to improve the performance of personalized recommendation services in the future and provide implications for e-commerce sites.