• Asia Marketing Journal
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• v.13 no.3
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• pp.55-77
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• 2011

This study investigate the interaction effects of bundle price discount framing and message framing on consumer's attitude of bundle component. Although each effect of bundle price discount framing and message framing has been explored individually, few attempts have been made to invest them jointly. This study tests the interaction effects of bundle price discount framing and message framing on consumer's evaluation of bundle component. Moreover, this research focuses on consumer's evaluation of individual bundle component while the existing research on bundling primarily focused on consumer's evaluation of the bundle. Prior research suggests that consumers are sensitive to the framing of prices and discounts in the presentation of the bundle offer. For example, there is considerable evidence that partitioning or consolidating the prices of a bundle can influence the attractiveness of the bundle offer. Similarly, there is evidence that an equivalent price reduction to the overall bundle, one of the individual products in the bundle, or distributed among the individual products in the bundle can alter the perceived attractiveness of the offer (e.g. Chakravarti, Krish, Paul, and Srivastava 2002; Hamilton and Srivastava 2008; Janiszewski and Cunha 2004; Johnson, Herrmann and Bauer 1999; ; Morwitz, Greenleaf, and Johnson 1998; Yadav 1994; 1995). In line with these earlier research, this research suggests that the bundle type can influence the consumer's evaluation of bundle component. There are two types of bundle - mixed-leader bundle and mixed-joint bundle. In mixed-leader bundling, the price of one of the two products is discounted when the other product is purchased at the regular price. In mixed-joint bundling, a single price is set when the two product are purchased jointly. This study supposes that the teeth whitening product is the leader product in a mixed-leader bundle. So bundle price discount framing is manipulated such as "Buy the teeth whitening product (regular price \80,000) and get 50% discount on the functional toothpaste(regular price \40,000), special set price \100,000" or "Buy the functional toothpaste and the teeth whitening product as a set and get discount for the set, special set price \60,000". Message framing is manipulated through the product claims described in an advertising bill. The positive framing presents that "Over 95% of users achieved the expected 2-3 shades of improvement in two weeks" where as the negative framing presents "less than 5% of users did not achieve the expected 2-3 shades of improvement in two weeks". This study uses hypothetical brand name of the teeth whitening product and the functional toothpaste This study is based on a 2x2 factorial design with bundle discount framing (mixed-leader bundle vs. mixed-joint bundle) and massage framing (positive vs. negative). The dependant variables are consumer's perceived quality and attitude of the teeth whitening product The data reveals that two dependant variables are correlated, so the data is analyzed with two-way MANOVA. This research explores the significant interaction effect of bundle discount framing and message framing on consumer's perceived quality and attitude of the teeth whitening product. When the message framing is positive, consumer's perceived quality and attitude of the teeth whitening product is higher in mixed-leader bundle than mixed-joint bundle condition. However, when the message framing is negative, consumer's evaluation is higher in mixed-joint bundle than mixed-leader bundle. The author explains this result by stating that consumers are less likely to use heuristics such as price-quality association and value discounting hypothesis(Raghubir 2004) in the negative message framing condition. Additionally, consumer's perceived risk of the teeth whitening product in the negative message framing condition can be more reduced by the bundle partner(e.g. the toothpaste) in mixed-joint bundle than mixed-leader bundle. Based on the results, marketing managers are advised to use different bundle type based on message framing of their product.

• Journal of Intelligence and Information Systems
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• v.9 no.1
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• pp.23-51
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• 2003

With the recent expansion of internet shopping mall, the importance of intelligent products recommendation agents has been increasing. for the products recommendation, This paper propose case-based reasoning approach, and developed a case-based bundle products recommendation system which can recommend a set of sea food used in family events. To apply CBR approach to the bundle products recommendation, it requires the following 4R steps : \circled1 Retrieval, \circled2 Reuse, \circled3 Revise, \circled4 Retain. To retrieve similar cases from the case-base efficiently, case representation scheme is most important. This paper used OW(Object Modeling Technique) to represent bundle products recommendation cases, and developed a similarity measure method to search similar cases. To measure similarity, we used weight-sum approach basically. Especially This paper propose the meaning and uses of taxonomies for representing case features.

• Proceedings of the KSRS Conference
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• 2005.10a
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• pp.683-686
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• 2005

This study addresses a photogrammetric approach to generate Mars topographic products from mapping data of Mars Global Surveyor (MGS). High-resolution stereo images and laser altimetry data collected from the MGS mission are combined and processed to produce Digital Elevation Models (DEM) and orthoimages. First, altimeter data is registered to high resolution images and considerable registration offset (around 325 m) is discovered on high resolution stereo images. Altimetry data, exterior orientation elements of the camera and conjugate points are used for bundle adjustment to solve this mis-registration and detennine the ground coordinates. The mis-registration of altimetry data are effectively eliminated after the bundle adjustment. Using the adjusted exterior orientation the ground coordinates of conjugate points are detennined. A sufficient number of corresponding points collected through image matching and their precise 3-D ground coordinates are used to generate DEM and orthoimages. A posteriori standard deviations of ground points after bundle adjustment indicate the accuracy of OEM generated in this study. This paper addresses the photogrammetric procedure: the registration of altimetry data to stereo pair images, the bundle adjustment and the evaluation, and the generation of OEM and orthoimages.

• The Journal of Information Systems
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• v.10 no.2
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• pp.5-32
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• 2001

The main goal of this research is at the development of a bundle product suggestion sub-system of an internet shopping mall for fishery products, which can reduce the search cost of user. To achieve the goal, we first study tie key factors of successful direct commerce for fishery products, and second, we design a bundle product suggestion module and its sub-module. For this, we identify the objectives of system, and write out the necessary functions of the system and models(process model, data model, dynamic model) through the analysis of user requirements. Based on the functions and models, we design user interfaces, database, processes, and knowledge base. In designing knowledge base and inferencing strategy, we consider two intelligent agent approach(optimal algorithms, heuristic rules) and suggest one more approach(case-based reasoning). The intelligent agent can be used in enhancing the suggestion of multiple fishery product simultaneously. The system analysis and design documents presented as the research results can be used to provide good guidelines to the companies who consider developing an production suggestion agents.

• Journal of the Korean Mathematical Society
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• v.55 no.3
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• pp.553-574
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• 2018

In this paper, we study harmonic maps and biharmonic maps on the principal G-bundle in Kobayashi and Nomizu and also the warped product $P=M{\times}_fF$ for a $C^{\infty}$(M) function f on M studied by Bishop and O'Neill, and Ejiri.

• Journal of Distribution Science
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• v.15 no.7
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• pp.35-41
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• 2017

Purpose - A product bundling is a marketing approach where multiple products or components are packaged together into one bundle solution. This paper aims to introduce an optimal bundle search problem (hereinafter called "OBSP") which may be embedded with online recommendation system to provide an optimized service considering pairwise discount and delivery cost. Research design, data, and methodology - Online retailers have their own discount policy and it is time consuming for online shoppers to find an optimal bundle. Unlike an online system recommending one item for each search, the OBSP considers multiple items for each search. We propose a mathematical formulation with numerical example for the OBSP and analyzed the complexity of the problem. Results - We provide two results from the complexity analysis. In general case, the OBSP belongs to strongly NP-Hard which means the difficulty of the problem while the special case of OBSP can be solved within polynomial time by transforming the OBSP into the minimum weighted perfect matching problem. Conclusions - In this paper, we propose the OBSP to provide a customized service considering bundling price and delivery cost. The results of research will be embedded with an online recommendation system to help customers for easy and smart online shopping.

• Journal of Korean Society of Forest Science
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• v.25 no.1
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• pp.49-71
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• 1975

The importance of bamboo as raw material for bamboo wares and several kinds of industrial products is highly appreciated at home and abroad. But different kinds of bamboo-bundle systems have been traditionally used in the local areas. There being no reasonable bamboo-bundle system, we have a lot of difficulty in trading bamboo products and executing adrinistmative works. Therefore, a reasonable bamboo-bundle system based on scientific proofs needs to be tested and established for fair trade and administration. This study is carried out to solve the above difficulty with statistical investigation and analysis. The results obtained are as follows. 1. The larger the circles at eye-height become, the more the possibility of the largest internode covering the span between eye-height and 1/4 height increases. 2. The longest internodes are distributed according to a rule without relation to circles at eye-height. 3. The tapering grade of bamboo culms is very high and its form is almost the same without relation to its size. (Form exponent; 0.71-1.05, eye-height form factor; 0.60-0.66, 1/4 becomes, seeing that the circle grade and the percentage of actual volume height form factor; 0.61-0.69). 4. The larger the circles at eye-height are, the lower the percentage of actual volume have negative curve relation to each other. 5. It is considered that the numbers of bamboos bundled in a "Sok" is not decided according to the usefulness of bamboos, judging from the fact that the outputs of bamboo wares per "Sok" in every circle grade are not the same. 6. As the results of the regression analysis, the empirical formulae of several amounts to circles at eye-height and culm length are as follows; Volume, $${\hat{y}}_i=\bar{3}.821874+2.013181log\;C_i+0.839128log\;H_i$$ $$V=0.0066355\;C^{2.013181}\;H^{0.839128}$$ Actual volume, $${\hat{y}}_{ai}=3.915338+0.776549log\;C_i+1.857000log\;H_i$$ $$V_a=0.0082288\;C^{0.776549}\;H^{1.857000}$$ Weight, $$w_i=3.869148+1.936410log\;C_i+0.566904log\;H_i$$ $$W=0.0073986\;G^{1.936410}\;H^{0.565904}$$ 7. Korean Phyllostachys bambusoides Sieb. et Zucc. is almost the same as that of Japan in several amounts, just the same especially in the weight. 8. It is found that the bamboo-bundle systems of Korea and Japan have much closer relation to the weight than other amounts. So It is, therefore, considered that the weight is important factor in deciding bamboo-bundle system. 9. According to the item 8, I should like to propose the appropriate numbers per "Sok" adjusted on the basis of the weight in the Table 18.

• Information Systems Review
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• v.13 no.3
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• pp.123-139
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• 2011

This paper researches the value of domestic telecommunication bundle products. Customers evaluate each telecommunication products differently according to their attributes. The attributes affecting the customer value of telecommunication bundling can be categorized in 3 ones as follows; corporate image, service feature, and service price. Also authors analyze the difference of importancy that customers consider when they evaluate each products, and propose the optimal scenario for bundling. In conclusion, other two companies A, C excluding B should invest more resources into the portion that strengthen the attributes of company image, and service feature to upgrade their 'corporate image', and 'service feature'. According to 6-scenarios analysis on the bundle products, the QPS expansion of company A was the most advantageous position, but if companies B, C expand DPS made use of their strengths, they can prevent from decreasing additivity rapidly with sequential scenario. The above results show that one company may have equable power in each area, but if another company having strengths in special areas makes up for its weakness and differentiates gradually it can contribute to strengthen its competitiveness. This contributed much more theoretical and practical than the existing researches. Supposing that additivity index evaluated by consumers can be changed by efforts of companies, this scenario planning is the result of study showing that the investment and publicity of each company have to be considered as its characteristic of each product at the same time.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.4
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• pp.100-106
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• 2023

Bundling has become a general promotion strategy in mobile shopping context. Previous research on bundling has mostly focused on bundle frame or price frame. Even though consumers are searching and purchasing the product in mobile channels, little research has investigated the effects of bundling in mobile shopping. The objectives of this study is to examine how different product image of bundle affects consumer's perception and purchase intention differently, and how brand familiarity moderate this influence. A sample of 140 subjects participated in a within-subjects experiment. A bundling composed of two different product image (a single product vs. bundled products) was evaluated by individuals. Brand familiarity (familiar brand vs. unfamiliar brand) were manipulated to test a set of hypotheses. We found that the effectiveness of bundling does not depend on the type of product image and brand familiarity. The findings of our study provide some implications for researchers and marketers. Although there have been studies on the effects of bundle framing on consumer behavior, we suggest new insights regarding bundling based on product image and mobile shopping context.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.243-253
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• 2010

The competition for telecommunication-broadcasting bundle is under full steam. Even large mobile OS companies like Apple and Google are showing signs of moving into the telecom and broadcasting industry, and it is expected that competition for bundle will become even fiercer. In the light of this situation, this study will show which factors can heighten purchasing intention for bundle and lower expected-discounting rates, seeking its answer in the quality, satisfaction, and brand loyalty to core product. The results of the study show that the brand loyalty to core product affects the customer's purchasing intention positively while lowering expected-discounting rates. This conclusion suggests the importance of a marketing strategy that heightens satisfaction of existing customers who use a single item, which is just as important as strategies to induce switching behavior of the customers of other companies through competitive pricing. Also, the results suggest that rather than appeal to loyal customers through discounts, it is more effective to offer them different benefits or value.