• Title/Summary/Keyword: Building Strategy

Search Result 1,126, Processing Time 0.023 seconds

Bottlenecks in Building an Online Customer Base: A Experimental Field Study on Viral Marketing (온라인 고객 기반 확보의 장애 요인: 바이럴 마케팅의 현장 실험 연구)

  • Park, Sunju;Chung, Seungwha;Pyo, Na Sung;Hwang, Soonki
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.1
    • /
    • pp.682-695
    • /
    • 2019
  • In recent years, using a connected platform, companies have built and implemented a mobile viral marketing strategy to attract new customers and to have long-term relationships with existing customers. The emergence of interactive Web 2.0 has led to an explosive increase in customer engagement, and practitioners have become interested in connected platform to build close relationships with their customers. However, the study on the effectiveness of various customer influx methods using the connected platform that companies utilize for an increase of customer participation is insufficient. Based on the theoretical study of Sashi (2012), this study analyzes the actual mobile viral promotion of company A's open market shopping mall for the purpose of bringing new customers and having a long-term relationship with the new customers[1]. By analyzing the customer engagement type, the implications for the effectiveness of mobile viral promotion are suggested. First, as a result of the immediate effect of online viral promotion, promotions are partially effective in attracting new customers. Second, as a result of examining the change of customer engagement type in order to find out the long - term effect of online viral promotion, it was found that in most cases, new customers were not become satisfied customers and, Laggard Effect, which takes time to become a satisfied customer, has been confirmed.

A Study on Functional Requirements of Records Management Systems for Government-Affiliated Organizations to respond to Immediate Disclosure of Original Official Documents (체계적인 원문정보공개를 위한 정부산하공공기관 기록관리시스템 기능요건 연구)

  • Hwang, Jin-hyun;Yim, Jin-hee
    • The Korean Journal of Archival Studies
    • /
    • no.46
    • /
    • pp.325-363
    • /
    • 2015
  • The object of this study is to help the government-affiliated public institutions, which are ahead of the Immediate Disclosure of Original Official Documents in 2016, to conduct a systematic disclosure of the original official documents on the basis of records management. As of now, many government-affiliated public institutions are facing difficulties in systematically conducting the immediate disclosure of original official documents as they lack specialists in records managements, let alone a system for carrying out the procedures. In this situation, the study induces insights on this matter by inspecting former cases of the Ministry of Government Administration and Home Affairs, and of Seoul Metropolitan Government. Moreover, the study examines the examples of three government-affiliated public institutions, which are establishing a records management system to better cope with the immediate disclosure of original official documents. The institutions are in the beginning stages of building up a system for records management and immediate disclosure of original official documents. Therefore, the characteristics of these institutions must be considered in working out the strategy for immediate disclosure of original official documents. For this reason, this study reflected the attributes of each institute in establishing a self-developed records management system; in which, the disclosure of original documents based on registrars and records management system is made possible. This study also suggests functional requirements that must be included in coping with the immediate disclosure of original official documents.

A Study on Developing Korean Naval Forces by Examining How Japan built their Maritime Self-Defense Force: Focusing on the 'eight (艦)-eight (機) fleet system' (일본 해상자위대 전력건설 재조명을 통한 한국 해군력 건설논리 발전방향 연구: '8함(艦) 8기(機) 체제'를 중심으로)

  • Ryu, Jae-hak
    • Maritime Security
    • /
    • v.2 no.1
    • /
    • pp.43-70
    • /
    • 2021
  • This study started from questioning our general view that the Japan Maritime Self-Defense Force (JMSDF) is a natural result of Japan being a prosperous and island country. Japan's naval power collapsed after World War II. The initial power of the JMSDF, founded in 1954, was very small and not different from the Republic of Korea Navy (ROKN), mostly consisting of ships given by or borrowed from the US. Although growing into the world's second-largest economy and the geographical characteristics of an island nation acted as an opportunity to increase naval forces, there were also difficulties in the early stage, such as a temporary severance with the Japanese Navy, strategic thinking centered on land forces, and an economic crisis caused by the oil crisis. As a result, the JMSDF has become a world-class naval power and is developing into a four helicopter carrier operating system, which may change the basic concept of exclusive defense. There are various factors behind the growth of Japan's naval power, but this study explores how to develop Korean naval forces by analyzing how Japan developed their escort fleet, the core of the JMSDF, focusing on the eight (艦)-eight (機) fleet system, which was the basic logic behind building the JMSDF.

  • PDF

Development Plan of R.O.K. Naval forces to prepare Tasks in the Arctic Ocean: Based on Operational Environment(SWOT) Analysis (한국 해군의 북극해 진출과 발전방안에 대한 고찰: 작전환경(SWOT) 분석을 중심으로)

  • Ji, Young
    • Maritime Security
    • /
    • v.1 no.1
    • /
    • pp.311-343
    • /
    • 2020
  • Because of the global warming, the Arctic Ocean is expected to be ice-free by the year 2035. When the Arctic Ocean will be opened, a number of national interests will become more salient as experiencing a shortened sailing distance and decreasing navigation expense, possibility of natural resources transport by sea from Arctic Circle, and indirect-profit making by building a herb port in Asia. To secure the national interests and support the free activities of people in this region, R.O.K government is trying to make advanced policies. In order to carry out the naval tasks in the Arctic Ocean, using the operational characteristics(mobility, flexibility, sustainability, presence of capabilities, projection) is necessary. To this end, ROK Navy should analyze the operational environment (O.E.) by its capability(weakness and strength), opportunity, and threat. R.O.K. Navy should make an effort over the following issues to implement the tasks in the Arctic Ocean: first, Navy needs to map out her own plan (Roadmap) under the direction of government policies and makes crews participate in the education·training programs in home and abroad for future polar experts. Third, to develop the forces and materials for the tasks in cold, far operations area, Navy should use domestic well-experienced shipbuilding skills and techniques of the fourth industrial revolution. Next, improving the combined operations capabilities and military trust with other countries in the Arctic region to cover the large area with lack of forces' number and to resolve the ports of call issues. Lastly, preparation in advance to execute a variety of missions against military and non-traditional threats such as epidemics, HA/DR, SOLAS, in the future operation area is required.

  • PDF

A Study on the Development of 3D Virtual Reality Campus Tour System for the Adaptation of University Life to Freshmen in Non-face-to-face Situation - Autonomous Operation of Campus Surrounding Environment and University Information Guide Screen Design Using Visual Focus Movement - (비대면 상황에서 신입생 대학생활적응을 위한 3차원 가상현실 캠퍼스 투어시스템 개발연구 - 시야초점의 움직임을 활용한 캠퍼스주변 환경의 자유로운 이동과 대학정보안내화면 GUI설계 -)

  • Lim, Jang-Hoon
    • Journal of Information Technology Applications and Management
    • /
    • v.28 no.3
    • /
    • pp.59-75
    • /
    • 2021
  • This study aims to establish a foundation for autonomous driving on campus and communication of abundant university information in the HCI environment in a VR environment where college freshmen can freely travel around campus facilities. The purpose of this study is to develop a three-dimensional VR-style campus tour system to establish a media environment to provide abundant university information guidance services to freshmen in non-face-to-face situations. This study designed a three-dimensional virtual reality campus tour system to solve the problem of discontinuity in which VR360 filming space does not lead to space like reality, and to solve many problems of expertise in VR technology by constructing an integrated production environment of tour system. We aim to solve the problem of inefficiency, which requires a large amount of momentum in virtual space, by constructing a GUI that utilizes the motion of the field of view focus. The campus environment was designed as a three-dimensional virtual reality using a three-dimensional graphic design. In non-face-to-face situations, college freshmen freely transformed the HMD VR device, smartphone, FPS operation mode of the gyroscope sensor. The design elements of the three-dimensional virtual reality campus tour system were classified as ①Visualization of factual experiences, ②Continuity of space movement, ③Operation, automatic operation mode, ④Natural landscape animation, ⑤Animation according to wind direction, ⑥Actual space movement mode, ⑦Informatization of spatial understanding, ⑧GUI by experience environment, ⑨Text GUI by building, ⑩VR360, 3D360 Studio Environment, ⑪Three-dimensional virtual space coupling block module, ⑫3D360-3D Virtual Space Transmedia Zone, ⑬Transformable GUI(VR Device Dual Viewer-Gyro Sensor Full Viewer-FPS Operation Viewer) and an integrated production environment was established with each element. It is launched online (http://vautu.com/u1) by constructing a GUI for free driving mode and college information screens to adapt to college life for freshmen, and designing an environment that can be used simultaneously by current media such as PCs, Android, and iPads. Therefore, it conducted user research, held a development presentation, a forum on excellence in university innovation support projects, and applied it as a system on the website of a particular university. College freshmen will be able to experience university information directly from the web and app to the virtual reality campus environment.

A Study on the Space Innovation of Public Libraries Belonging to Chungcheongnam-do Office of Education (충남교육청 소속 공공도서관의 공간혁신에 관한 연구)

  • Lim, Jeong-Hoon;Oh, Hyoung-Seok;Lee, Byeong-Ki
    • Journal of Korean Library and Information Science Society
    • /
    • v.52 no.4
    • /
    • pp.103-126
    • /
    • 2021
  • This study aims to propose a plan to restructure libraries as a complex space for education and culture for 19 public libraries belonging to the Chungcheongnam-do Office of Education. For the purpose of this, case surveys and user surveys of complex facilities of domestic and foreign public institutions were conducted. Based on the findings, a space restructuring strategy was suggested by dividing the library space into the following ways: a space to learn (a comprehensive data room, a theme data inquiry room, a future classroom, a blended learning center, a STEAM training room, and an online lecture learning room), a space to express (a foyer, a maker room, a digital media creation room and an online lecture production room), a space to share (a club room, a group study room, a well-being complex culture space, a convenient living space, rest area, and a browsing area), and a space to enjoy (a performance-thought playground, infant and child archives, a digital virtual experience room, a specialized alcove room, and an outdoor reading room). In addition, a restructuring model of public libraries belonging to the Office of Education was proposed, such as a leading model, a basic model, a joint model, and a minimum model, in consideration of the size of the building, the size of the library, and the level of service and space.

A Methodology of AI Learning Model Construction for Intelligent Coastal Surveillance (해안 경계 지능화를 위한 AI학습 모델 구축 방안)

  • Han, Changhee;Kim, Jong-Hwan;Cha, Jinho;Lee, Jongkwan;Jung, Yunyoung;Park, Jinseon;Kim, Youngtaek;Kim, Youngchan;Ha, Jeeseung;Lee, Kanguk;Kim, Yoonsung;Bang, Sungwan
    • Journal of Internet Computing and Services
    • /
    • v.23 no.1
    • /
    • pp.77-86
    • /
    • 2022
  • The Republic of Korea is a country in which coastal surveillance is an imperative national task as it is surrounded by seas on three sides under the confrontation between South and North Korea. However, due to Defense Reform 2.0, the number of R/D (Radar) operating personnel has decreased, and the period of service has also been shortened. Moreover, there is always a possibility that a human error will occur. This paper presents specific guidelines for developing an AI learning model for the intelligent coastal surveillance system. We present a three-step strategy to realize the guidelines. The first stage is a typical stage of building an AI learning model, including data collection, storage, filtering, purification, and data transformation. In the second stage, R/D signal analysis is first performed. Subsequently, AI learning model development for classifying real and false images, coastal area analysis, and vulnerable area/time analysis are performed. In the final stage, validation, visualization, and demonstration of the AI learning model are performed. Through this research, the first achievement of making the existing weapon system intelligent by applying the application of AI technology was achieved.

The Performance Improvement of U-Net Model for Landcover Semantic Segmentation through Data Augmentation (데이터 확장을 통한 토지피복분류 U-Net 모델의 성능 개선)

  • Baek, Won-Kyung;Lee, Moung-Jin;Jung, Hyung-Sup
    • Korean Journal of Remote Sensing
    • /
    • v.38 no.6_2
    • /
    • pp.1663-1676
    • /
    • 2022
  • Recently, a number of deep-learning based land cover segmentation studies have been introduced. Some studies denoted that the performance of land cover segmentation deteriorated due to insufficient training data. In this study, we verified the improvement of land cover segmentation performance through data augmentation. U-Net was implemented for the segmentation model. And 2020 satellite-derived landcover dataset was utilized for the study data. The pixel accuracies were 0.905 and 0.923 for U-Net trained by original and augmented data respectively. And the mean F1 scores of those models were 0.720 and 0.775 respectively, indicating the better performance of data augmentation. In addition, F1 scores for building, road, paddy field, upland field, forest, and unclassified area class were 0.770, 0.568, 0.433, 0.455, 0.964, and 0.830 for the U-Net trained by original data. It is verified that data augmentation is effective in that the F1 scores of every class were improved to 0.838, 0.660, 0.791, 0.530, 0.969, and 0.860 respectively. Although, we applied data augmentation without considering class balances, we find that data augmentation can mitigate biased segmentation performance caused by data imbalance problems from the comparisons between the performances of two models. It is expected that this study would help to prove the importance and effectiveness of data augmentation in various image processing fields.

A study on coding mathematics curriculum and teaching methods that converges school mathematics and school informatics (수학교과와 정보교과를 융합하는 코딩수학 교육과정 및 교육방법 연구)

  • Kang, Ha Ram;Lim, Chae Lyeong;Cho, Han Hyuk
    • The Mathematical Education
    • /
    • v.60 no.4
    • /
    • pp.467-491
    • /
    • 2021
  • This study is a study on the coding mathematics curriculum that converges elementary and middle school mathematics and information subjects and a minimum coding game-based education method for this. For the past 3 years, the coding mathematics curriculum and educational methods to effectively operate the curriculum were studied by applying them to 6th graders of elementary school and 1st graders of middle school. As a result of the first year of research, the coding mathematics curriculum was modified to a coding environment including the mathematical concept of a three-dimensional coordinate space, and the three-dimensional object was improved to be output as a real 3D print. As a result of the 2nd year study, it was improved so that even low-level students can build buildings by introducing different level commands for each component of the building so that self-directed learning is possible. As a result of the 3rd year study, a teaching-learning strategy based on a minimal coding game was designed to induce an increase in the level of computational thinking, and evaluation and feedback for diagnosing computational thinking were developed. Educational methods to promote self-directed learning and computing thinking ability, and researched coding mathematics curriculum are meaningful for the research and practice of the convergence education of school mathematics and informatics.

A study on machine learning-based defense system proposal through web shell collection and analysis (웹쉘 수집 및 분석을 통한 머신러닝기반 방어시스템 제안 연구)

  • Kim, Ki-hwan;Shin, Yong-tae
    • Journal of Internet Computing and Services
    • /
    • v.23 no.4
    • /
    • pp.87-94
    • /
    • 2022
  • Recently, with the development of information and communication infrastructure, the number of Internet access devices is rapidly increasing. Smartphones, laptops, computers, and even IoT devices are receiving information and communication services through Internet access. Since most of the device operating environment consists of web (WEB), it is vulnerable to web cyber attacks using web shells. When the web shell is uploaded to the web server, it is confirmed that the attack frequency is high because the control of the web server can be easily performed. As the damage caused by the web shell occurs a lot, each company is responding to attacks with various security devices such as intrusion prevention systems, firewalls, and web firewalls. In this case, it is difficult to detect, and in order to prevent and cope with web shell attacks due to these characteristics, it is difficult to respond only with the existing system and security software. Therefore, it is an automated defense system through the collection and analysis of web shells based on artificial intelligence machine learning that can cope with new cyber attacks such as detecting unknown web shells in advance by using artificial intelligence machine learning and deep learning techniques in existing security software. We would like to propose about. The machine learning-based web shell defense system model proposed in this paper quickly collects, analyzes, and detects malicious web shells, one of the cyberattacks on the web environment. I think it will be very helpful in designing and building a security system.