• Title/Summary/Keyword: Brokerage

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A Study on the Loyalty to Web Based Cyber Trading Systems (웹기반 사이버트레이딩시스템의 충성도에 관한 연구)

  • 이원호;김은홍;권순범
    • Journal of the Korean Operations Research and Management Science Society
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    • v.29 no.2
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    • pp.97-116
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    • 2004
  • Recently, e portion of on-line stock brokerage has been rapidly increased to be more than 50%, on the basis of contracted money. The usage of wCTS(Web Based Cyber Trading Systems) has now got into the steady state over the initial diffusion stage, which means wCTS has got more-than-half customer base in on-line service. Therefore, brokerage service providers have their competitive strategic focus on customer retention through the enhancement of customer loyalty. This study provides framework and survey results on explanation of wCTS user's loyalty, what and how factors affect wCTS user's loyalty. We adopt the results of early studies on information technology acceptance and diffusion such as TAM(Technology Acceptance Model) and IDT(Innovation Diffusion Theory). We also referred loyalty theory of marketing area and studios on CTS usage. We categorized explanation factors as three groups characteristics of users, characteristics of system, social environment. And we assumed that these three factors could affect the loyalty through two parameters : customer satisfaction and trust to the system. This study firstly shows that the ease of use and usefulness, the major factors of TAM. can also be applied to the loyalty of wCTS with resulting that the usefulness is more important than the ease of use In wCTS. Secondly, it shows that the innovative and risk-sensitive user has the lower degree of loyalty. Thirdly, it shows that the satisfaction and trust impact the loyalty simultaneously, the trust particularly impacts more strongly than the loyalty, due to the characteristics of monetary transaction in wCTS. This study provides meaningful results to the other on-line EC service fields as a first empirical research regarding the loyalty to wCTS which is a typical on-line EC service.

Design of User Integrated Authentication System in Heterogeneous Distributed Cloud Service Brokerage Environment (이종 분산 클라우드 서비스 브로커리지 환경에서의 사용자 통합 인증 시스템 설계)

  • Lee, Daesung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.11
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    • pp.2061-2066
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    • 2016
  • Currently, cloud systems are not interoperable due to low interoperability between cloud systems as operators build up cloud environments with their own way. For example, users of the Google cloud system can not use the Microsoft (Microsoft) cloud system unless they go through an additional log-in process. In order for Google cloud system's users to use MS cloud system services, they must log in to the MS cloud system again after logging out of Google cloud system. In order to solve these problems, Cloud Service Broker(CSB) technology has emerged to resolve the interoperability problem between cloud systems, but many researches and developments are still needed. In this paper, we design an integrated user authentication system, which is a fundamental problem of cloud user interoperability among CSB (Cloud Service Broker) technologies, which is emerging as a service intervention technology of heterogeneous distributed cloud environment.

Architecture of Virtual Cloud Bank for Mediating Cloud Services based on Cloud User Requirements (클라우드 사용자 요구사항 기반으로 클라우드 서비스 중개를 위한 가상 클라우드 뱅크 아키텍처)

  • Park, Joonseok;An, Youngmin;Yeom, Keunhyuk
    • Journal of KIISE
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    • v.42 no.9
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    • pp.1090-1099
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    • 2015
  • The concept of Cloud Service Brokerage (CSB) has been introduced as a result of the expansion of the cloud-computing paradigm. Cloud services that provide similar functionality are registered with a CSB. A CSB intermediates cloud services between cloud users and providers. However, there are differences in the price and performance offered by each of the cloud providers. Thus, cloud users have difficulty in finding suitable services to use. Therefore, a CSB is required in order to provide an approach for cloud services to fulfill the requirements of cloud users. In this paper, we propose a virtual cloud bank architecture that includes both a Service Analysis Model (SAM) that can be used to specify and analyze various cloud services and a requirement analysis method that can be used to collect and analyze the cloud user requirements. The VCB architecture that is herein proposed can be used as a reference architecture to provide user-centric cloud services.

Improvement of Housing Market Related Laws and Policies Causing Sudden Changes according to the Application Criteria (적용기준에 따라 큰 변화를 수반하는 주택시장관련 법률 및 정책의 개선방안)

  • Lee, Yong-Seong;Kim, Kyung-Hwan
    • Korean Journal of Construction Engineering and Management
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    • v.20 no.5
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    • pp.12-20
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    • 2019
  • This study analyzes and suggests improvement direction for the problems of housing related market laws and policies that cause sudden changes according to the application criteria. These laws and policies include income deduction from housing subscription, monthly rent loan for housing stability, high price house, penalty points from poor quality construction, and real estate brokerage commission. Each has one or more specific values that decide application criteria causing noticeable different results. Benefit or loss can be decided when an application range is changed by a small difference of the application value near to the boundary. This study suggest to use equations instead of a certain values to remove those sudden changes and to make them steadily increasing slopes which can be lines or curves. The concept can be applied to other laws and policies that have significantly different results between criteria.

Comparison of solar power prediction model based on statistical and artificial intelligence model and analysis of revenue for forecasting policy (통계적 및 인공지능 모형 기반 태양광 발전량 예측모델 비교 및 재생에너지 발전량 예측제도 정산금 분석)

  • Lee, Jeong-In;Park, Wan-Ki;Lee, Il-Woo;Kim, Sang-Ha
    • Journal of IKEEE
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    • v.26 no.3
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    • pp.355-363
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    • 2022
  • Korea is pursuing a plan to switch and expand energy sources with a focus on renewable energy with the goal of becoming carbon neutral by 2050. As the instability of energy supply increases due to the intermittent nature of renewable energy, accurate prediction of the amount of renewable energy generation is becoming more important. Therefore, the government has opened a small-scale power brokerage market and is implementing a system that pays settlements according to the accuracy of renewable energy prediction. In this paper, a prediction model was implemented using a statistical model and an artificial intelligence model for the prediction of solar power generation. In addition, the results of prediction accuracy were compared and analyzed, and the revenue from the settlement amount of the renewable energy generation forecasting system was estimated.

Comparative Analysis of Solar Power Generation Prediction AI Model DNN-RNN (태양광 발전량 예측 인공지능 DNN-RNN 모델 비교분석)

  • Hong, Jeong-Jo;Oh, Yong-Sun
    • Journal of Internet of Things and Convergence
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    • v.8 no.3
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    • pp.55-61
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    • 2022
  • In order to reduce greenhouse gases, the main culprit of global warming, the United Nations signed the Climate Change Convention in 1992. Korea is also pursuing a policy to expand the supply of renewable energy to reduce greenhouse gas emissions. The expansion of renewable energy development using solar power led to the expansion of wind power and solar power generation. The expansion of renewable energy development, which is greatly affected by weather conditions, is creating difficulties in managing the supply and demand of the power system. To solve this problem, the power brokerage market was introduced. Therefore, in order to participate in the power brokerage market, it is necessary to predict the amount of power generation. In this paper, the prediction system was used to analyze the Yonchuk solar power plant. As a result of applying solar insolation from on-site (Model 1) and the Korea Meteorological Administration (Model 2), it was confirmed that accuracy of Model 2 was 3% higher. As a result of comparative analysis of the DNN and RNN models, it was confirmed that the prediction accuracy of the DNN model improved by 1.72%.

Management Innovation of Real Estate Business using Six Sigma Methodology: Strategy Planning and Critical Success Factors (6 시그마 방법론을 활용한 부동산업 경영혁신: 전략수립과 핵심성공요소 도출을 중심으로)

  • Lee Young Suk;Park Sung Hyun;Cho Byung-Jun
    • Journal of Korean Society for Quality Management
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    • v.32 no.3
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    • pp.216-233
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    • 2004
  • The real estate management includes not only the brokerage, property management, development, investment and consulting which are related to real estate handling, but also the human resources who deal with the real estate business. The level of management quality of Korean real estate business is rather poor. This paper deals with management innovation of real estate management using Six Sigma methodology The main focus of this Paper is to develop strategy Planning, and is to select critical success factors for each strategy to make an advanced management system for real estate business. This paper is a case study, and the target company for this innovation is ERA-Korea Company. Seven strategies are proposed, and for each strategy several critical success factors are suggested. Through this case study, the authors hope that a management quality model for real estate business is proposed, and an improved management method can be adopted in the other real estate companies.

A study on the role of technology on ICT(information and communication technology) network (정보통신기술 네트워크에서의 기술역할 분석)

  • Sin, Jun-Seok;Lee, Uk;Park, Yong-Tae
    • Proceedings of the Technology Innovation Conference
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    • 2005.06a
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    • pp.116-139
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    • 2005
  • ICT(information and communication technology) has played a pivotal role in the world economy, and the out look for ICT has improved markedly. One of the noticeable characteristics in the ICT sector Is the global rationalization of its technology and service. Specialization on the specific ICT capability is a pressing problem for many countries. Along the line of classical innovation cluster and network studies, this paper suggests a way to find and analyze the role of core technologies on the ICT network First, technology network is constructed by using patent citation data from USPTO. Then, a couple of cluster is generated by K-means clustering technique. Finally, brokerage analysis is applied to manifest the role of principal technologies. The network visualization and some stylized facts on dynamics are briefly given altogether Based on the role and relationship of technologies across clusters, it is expected that this research could contribute to the ICT cluster formation and the vision-making for ICT specialization at the viewpoint of technology Policy.

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Buying Pattern Discovery Using Spatio-Temporal Data Mart and Visual Analysis (고객군의 지리적 패턴 발견을 위한 데이터마트 구현과 시각적 분석에 관한 연구)

  • Cho, Jae-Hee;Ha, Byung-Kook
    • Journal of Information Technology Services
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    • v.9 no.1
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    • pp.127-139
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    • 2010
  • Due to the development of information technology and business related to geographical location of customer, the need for the storage and analysis of geographical location data is increasing rapidly. Geographical location data have a spatio-temporal nature which is different from typical business data. Therefore, different methods of data storage and analysis are required. This paper proposes a multi-dimensional data model and data visualization to analyze geographical location data efficiently and effectively. Purchase order data of an online farm products brokerage business was used to build prototype datamart. RFM scores are calculated to classify customers and geocoding technology is applied to display information on maps, thereby to enhance data visualization.

SNS Advertisement Brokerage Platform Based On Viral Widget (측정위젯 기반 SNS 광고 중개)

  • Park, Kiung;Kwon, Hee-Gu;Yu, Dong-Kyun;Lee, Jae-Won
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.449-450
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    • 2014
  • 온라인 마케팅 요소 중 하나로 개인의 SNS를 통해 이루어지는 바이럴마케팅(Viral Marketing)이 각광 받고 있다. 이러한 흐름 속에서 콘텐츠의 바이럴을 유도하기 위한 수단으로 보상형광 고가 많이 활용되고 있다. 하지만 종래의 보상형광고 추첨을 통해 특정인에게만 지급이 되고 그 당첨확률은 매우 낮았다. 초기에는 매우 번창하였으나 당첨가능성이 없다는 인식이 확대되면서 참여율은 지속적으로 하락하였고, 보상형광고를 통한 바이럴마케팅 유도 사례는 점점 보기 어려워졌다. 이러한 문제점을 해소하기 위해 측정위젯을 기반으로 하여 콘텐츠의 바이럴의 생성과 확산에 기여도가 높은 참여자일수록 성과제로 더 많은 리워딩을 받을 수 있는 솔루션과 함께 광고주와 참여자를 직접 이어 줄 수 있는 플랫폼을 설계하였다.

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