• 제목/요약/키워드: Broadcasting Programming

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Strategies of Local Terrestrial Broadcasting Companies since the Introduction of Comprehensive Programming Channels (종합편성채널 도입에 따른 지역 지상파방송 대응 전략)

  • Jeong, Jong-Geon
    • The Journal of the Korea Contents Association
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    • v.11 no.7
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    • pp.192-209
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    • 2011
  • This study looked into coping strategies of local terrestrial broadcasting companies in the media market, since the introduction of comprehensive programming channels was confirmed. Local terrestrial broadcasting companies vulnerable to market competitiveness are driven more out to the difficulty of survival in a limited advertising market with the advent of comprehensive programming channel. and Local terrestrial broadcasting receive discriminative application than comprehensive programming channel. They have reverse discrimination in must-carry, broadcasting area, programming regulation, advertisement regulation, broadcasting development fund. Hence, Local terrestrial broadcasting needs diverse countermeasures at difficult media circumstances. Above all, Competitive content reinforcement is desperately needed. That's why content distribution structure needs diversification. And, It is necessary for local terrestrial broadcasting companies to diversify the content distribution system. As a way to expand distribution structure of local broadcasting, the introduction of local programming regulations for total amount will be highlighted in the nationwide network program. The mandatory policy that programs produced by local terrestrial broadcasting companies will be broadcast regularly in prime time through a nationwide network is an example. In addition to developing high content independently, 2nd Multiple channels of distribution is needed. It has to be supplied to various platforms including local broadcasting, SO and etc. In addition, it is necessary to activate regional co-production program between local terrestrial broadcasting companies and regions. Time rate between central stations and local terrestrial broadcasting companies must be distributed practically. And also, local terrestrial broadcasting companies in addition to ad revenue model to themselves and their own businesses by expanding the sponsorship to strengthen the competitiveness will have to nurture self-sustaining. Moreover they must have enlarge economy of scale through widen of broadcasting area.

The Comparison of the Characteristics Regarding Interior Spaces for TV News Centers (TV 뉴스센터 스튜디오의 실내 공간에 관한 특성 비교)

  • Kim, Dongsik;Sung, Lee-Yong
    • Korean Institute of Interior Design Journal
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    • v.24 no.1
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    • pp.197-206
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    • 2015
  • The purpose of this study is to analyze characteristic interior spaces for TV news center studio. Based on eight channels including public and comprehensive programming broadcasting stations the method for this research is to make differentiate existing relevant literature by creating analysis items for interior spaces through various case studies as well as find out characteristics of spatial forms, colors, materials, decorations, and etc. The conclusions are as follows. Firstly, spatial form of desk and ceiling are similar shapes but floor and wall are different comparing with public and comprehensive programming broadcasting stations. Secondly, preferred color for floor and ceiling is black, for wall and desk are blue and gray. Thirdly, various materials are preferred between public and comprehensive programming broadcasting stations. Fourthly, Flat and elevated floors are preferred as well as space and logos of broadcasting station are preferred for background images as decoration elements. Lastly, Soffit ceiling, desk accommodating more than 4 people, spotlight for public broadcasting stations, and architectural lighting for comprehensive programming broadcasting stations are preferred.

Organizing Korean International Broadcasting's Programming Strategy and Channel Positioning map (한국 해외홍보방송의 편성전략과 채널 포지셔닝 설정)

  • Yoon, Hong Keun
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.97-103
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    • 2013
  • The research is centered towards analyzing the differentiation of the characteristics and organization of programming strategy and channel positioning by selecting Korean International Public Relations Broadcasting Stations Arirang TV and KBS World. According to the results, Arirang TV positions Korean culture content-implied educational programs as their strategy while KBS World places the main programs of KBS1, 2TV with many entertainment programs such as dramas and entertainment shows. Arirang TV's programming strategy is well-fulfilling the purpose of promoting Korea's culture contents by organizing their programming with documentaries, tourist information, and daily living information. On the other hand, KBS World works as the agent of the spread of the Korean Wave by filling their program with dramas and K-pop programs such as . Due to the difference in programming strategy of these two broadcasting stations, Arirang TV has positioned itself as a diplomatic channel to spread Korean culture and KBS World a channel representing the Korean Wave. However, there are problems of inefficiency due to recurrent investments because of the fact that both broadcasting stations' programming strategy is to promote Korean culture and spread the Korean Wave by aiming similar targets such as foreigners or overseas Koreans.

A Study on Programming Ability Assessment Tool Development for the No-Programming Experienced

  • Jun, Woochun
    • International Journal of Internet, Broadcasting and Communication
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    • v.9 no.1
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    • pp.56-63
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    • 2017
  • Programming is very important subject in computer science and similar computer-related areas such as electronics engineering, etc. Programming is also important for information education for elementary, middle, and high school students since programming is one of the most basic subjects in computer science courses and other similar areas. In current information and knowledge society, raising programming ability is a key factor for everyone's competitiveness. With highly-competitive programming ability, one can enjoy his or her daily life abundantly. He or she also can get a highly-paid job, and make money using his or her programming ability. In this paper, a programming ability assessment tool is developed and introduced for the no-programming experienced. It is very difficult to test programming ability for the no-programming experienced with non-programming tools or activities. In this paper, a programming ability assessment tool is developed based on logical thinking ability. Especially the proposed tool consists of 15 questions for test one's logical thinking ability. The tool does not require any computer science or programming background. The proposed tool will be helpful as criteria for entrance examination or job screening examination for programming-related areas or subjects.

Competitive Structure in The Broadcasting Market and Quality of News Content: A Comparison Analysis of Comprehensive Programming Channels and Terrestrial Broadcasting (방송시장의 경쟁구조와 뉴스 콘텐츠 품질: 종합편성채널과 지상파 영상뉴스 비교 분석)

  • Park, Gi-Muk;Kim, Gwang-Jae
    • The Journal of the Korea Contents Association
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    • v.14 no.12
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    • pp.706-722
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    • 2014
  • This paper investigates audience perception on news content through comparison analysis on Comprehensive Programming Channels, TV chosun, JTBC, Channel A, and Terrestrial Broadcasting 'KBS'. How sensationalism created by video news affect audiences' credibility on news and media. The results shows that Comprehensive programming channels are assessed more sensational than terrestrial broadcasters by audience. Additionally, Comprehensive programming channels are assessed to get a lower credibility than terrestrial broadcasters by audience in the analysis of news and media credibility, comprehensive programming channels and terrestrial broadcasters. As a result, comprehensive programming channels showed lower news credibility and media credibility compared to that of the terrestrial broadcasters. This means that comprehensive programming channels must do the best not only recovering credibility from audiences but also constructing position as national broadcasting media.

Competition among Chinese Broadcastings, CCTV1, Hunan and Gangso Satellite Broadcasting : The Programming Niche Dimension (중국 방송사들의 프로그램 자원의존 전략에 관한 연구 -CCTV1, 후난 위성방송, 강소 위성방송의 편성행위 분석을 중심으로-)

  • Yu, Sae-Kyung;Gu, Yang
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.116-126
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    • 2015
  • The purpose of this study is to analyze the change of programming strategies of chinese broadcasting as competitions intensify in the niche dimension. Specifically, the niche breadth which indicates the diversity of program genre and way of program production, the niche overlap which indicates the degree of competition among the channels, are investigated. The results show, as the competition has intensified, three chinese television pursued different programming strategies; CCTV1 maintained programming strategy without big change, while Hunan and Gangso pursued change of programming strategy. However the change of programming strategies of Hunan and Gangso showed different direction; Hunan has tended narrows niche breadth of program genre and the way of progrm production, while Gangso broadens niche breadth. In overall, Chinese broadcastings have found the way of co-exist pursuing different programming strategy. And the programming strategy of Gangso satellite broadcasting which broadens niche breadth has showed better performance in rating and advertising revenue.

Current Status and Improvement Plan of Programming Education for Electronics Engineering

  • LEE, Seung-Woo;LEE, Sangwon
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.2
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    • pp.112-119
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    • 2021
  • In the Fourth Industrial Revolution and the foundation of software and hardware technologies through ICT, the technology to analyze the principles of information processing activities is the ability to implement programming. In this study, to improve the programming academic performance of electronics majors, firstly, we presented an effective teaching method in order to promote employment in the programming field by improving problem-solving skills and logical thinking skills in the programming field that electronics majors do not prefer. Secondly, we plan to promote intelligence informatization by converging intelligence information technology into the existing electronics industry by developing software utilization skills through programming curriculum that reflects the specificity and reality of electronics. Lastly, as computer programmers, we would like to expand creative talent education by developing learners' capabilities to cultivate smart talents who have both hardware and software capabilities.

Study on Principal Agent in Charge of Freedom of Programming of KBS (KBS 보도 및 편성 책임 주체에 관한 연구)

  • Choi, Eun-Heui
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.187-195
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    • 2015
  • This paper purposes to identify who is/are in charge of KBS broadcasting programming in view of freedom of broadcasting and interest of audience under the circumstance that Blue House put pressure on KBS to refrain from reporting Sewol Ferry disaster. For this purpose this study has reviewed prior theses, books, journals, laws, and cases, etc. It is analyzed that principal agents in charge of freedom of broadcasting journalism and programming are KBS employees in charge of producing broadcasting programs and KBS chief programming officer, who is appointed by KBS CEO. KBS CEO, who can easily be influenced by governmental pressure in terms of KBS structure, should avoid interfering with programming and producing directly or indirectly for freedom of the press and public interests.

Components of Korean Broadcasting Production System-Based on Analysis of 'Broadcasting Culture' & 'PD Journal' (한국의 방송 제작체계 구성요소 <방송문화>, 내용분석을 바탕으로)

  • Hong, Kyung-Soo
    • The Journal of the Korea Contents Association
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    • v.13 no.4
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    • pp.115-124
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    • 2013
  • In this study I selected the keyword analysis method to infer what's the components of production system. Magazine , were chosen, because they are most close media to production reality. After content analysis of , key words of main reports were programming production, institution policy, industry, technology. As for , institution policy, organization, programming production, collective action were frequently found. Even though there are some differences between two media, institution policy, industry, technology, organization keywords are very salient components regarding programming production.

Changes of Programming of General Programming Channels (종합편성채널의 편성변화)

  • Han, Jinmann;Zhoujing, Zhoujing;Joo, Chungmin
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.258-266
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    • 2016
  • This study analyzes what contents the general programming channels have been programming since they opened in December, 2011. The findings reveal that their programming tends to center on specific genres such as news, current affairs, variety shows etc., although the general programming channels have programmed diverse contents. This study also shows that the concentrated programming of these genres has been intensified in all the general programming channels as time goes by. The ratio of re-run is shown to be comparatively high, reaching the level of 50%. Thus, it is necessary that they program more diverse genres in order to satisfy the original purpose of the introduction of the general programming channels and to provide the audience with more chances to select programs.