• Journal of Agricultural Extension & Community Development
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• v.10 no.2
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• pp.229-237
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• 2003

Since the 1960s in Korea, major broadcasting channels broadcasted farm television programs, however, airing of these programs were reduced in the 1990s. This was due to the declining number of farmers, and the low popularity rating of farm television programs. To cope with the situation, agriculture businessmen, farmers, and the officials concerned tried to acquire the independent farming television channel in cable television and satellite television, In 1998, one cable television channel started broadcasting, while another channel in satellite television began its broadcasting in 2001. One of the major concerns of the people in the broadcasting was actualization of the public interests in the new media multi-channel age. Recognizing this point, the study explored a few areas of concern such as conceptualizations of the public interest of the people in the digital age, examination of the surroundings of program production and marketing, and survey the media use behavior of target audience - rural residents; In the concept of the public interest, there are two points of view; market focused and democratic principle oriented. As the digitalization of broadcast advances and the logic of economics prevails, it is difficult to offer the public broadcasting service to farmers, however, democratic principles should be more emphasized. The rural resident prefer major terrestrial television channel to cable television and satellite television channel, and in media use behavior, the medium of major terrestrial television would be more useful for farm broadcasting.

• KDI Journal of Economic Policy
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• v.33 no.4
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• pp.85-118
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• 2011

This paper uses the horizontal regulation system as the base analysis framework. The study clearly defines the regulatory goals of the followings: the horizontal cross-ownership regulations on program provider (PP) and platform provider, the vertical regulation on cross-ownership between PP and platform operator, the regulation on cross-ownership of program provider by terrestrial broadcasting company, and the regulation on cross-ownership between terrestrial broadcasting company and platform provider. Then, by analyzing the conformity between goals and criteria of regulations and the adequacy of the regulation level according to regulatory purposes, this paper examines the justifiability of each regulation and extracts improvement measures that suite regulatory purposes. This analysis finds following appropriate measures: replacing the horizontal cross-ownership regulation on PP with conduct regulations, such as designating major broadcasting programs or replacing the current criterion of cross-ownership regulation from sales to the audience market share; reshaping the horizontal cross-ownership regulation on platform provider so that system operator (SO), satellite broadcaster and Internet protocol television (IPTV) operator would be applied by the same regulation based on the number of subscribers of pay television services; and discontinuing other cross-ownership regulation. In this way, the study shows that with appropriate regulations on cross-ownership of PP, there would be no need for additional regulation on vertical integration between PP and platform operator. On the other hand, given that the regulation on terrestrial broadcasting cross-ownership of PP could be justified only by regulatory purpose of the protection of the diversity of public opinions, it would be desirable to replace the current criteria of the number of PPs with the criteria of the audience market share. Lastly, the study shows that when platform operator is targeted by the cross-ownership regulation based on the number of subscribers of pay television services, the regulation on cross-ownership between terrestrial broadcasting company and platform provider should be replaced with conduct regulations, such as designating must-offer channels and major broadcasting programs.

• The Journal of the Korea Contents Association
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• v.7 no.8
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• pp.117-124
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• 2007

The one-person producing system is that planning program, arrangements, composition, taking pictures and edition are all done by only one person. In the reality of the producing systems of the broadcasting programs, as the number of the broadcasting stations, which apply one-person producing systems, is gradually increasing, the study on the change is going on. In this study I grasped the merits and demerits of both systems ; multi men producing system and one-person producing system. And then I analyzed the sudden change of the method of the producing programs into one using the 6m digital camera. The merits of producing programs by means of the 6m digital cameras are following ; the mobility of producing programs, a close contact with the source, the enlargement of the diversity of the contents and cutting down expenses. The demerits of it are following ; a lowering of the degree of completion and the unstableness of an image. Nowadays because of the enlargement of the rate of the outsourcing production, the number of the independent production studios rapidly increased. From the viewpoint of cutting down expenses and the diversity of contents, the number of broadcasting programs produced by means of one-person producing broadcasting program system is increasing.

• ETRI Journal
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• v.32 no.2
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• pp.302-311
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• 2010

In this study, we analyzed consumers' choices of various broadcasting and telecommunication convergence services and time consumption for chosen services by using survey data. A multivariate probit model was used to model consumers' choices of various broadcasting and telecommunication convergence services, and an ordered probit model was used to model consumers' time consumption for chosen services. Factors affecting consumers' choices and time-consumption behavior were identified, and simulation results of market competition and substitution were obtained. Based on these results, it was found that for the time being, consumers are highly locked into existing broadcasting services and are likely to become more price-sensitive to the new broadcasting and telecommunication convergence services. Also, the ways in which individual characteristics affect choices and time consumption were found to be very diverse service by service.

• IE interfaces
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• v.9 no.3
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• pp.22-33
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• 1996

The KOREASAT satellite, the first Korean commercial communication and broadcasting satellite, has been launched in August 1995, and has started to provide the communication and preliminary broadcasting services, respectively, in March and July 1996. In this paper the network configurations and characteristics of the services which the KOREASAT satellite provides are described. The services, which are provided by the KOREASAT satellite with its twelve communication and four broadcasting transponders, are the direct broadcasting service, the video relay service including the TVRO, SNG and TV/CATV program distribution, the company-wide communication service including VSAT and TSAT, and the other services with the digital line, trunk relay, telephone line, mobile data, music broadcasting services, etc. A communication transponder has the 36MHz bandwidth and 14W output power, and a broadcasting transponder has the 27MHz bandwidth and 12OW output power.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.10a
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• pp.615-618
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• 2007

It has able to express digital video/audio data from analog and to broadcast it via improvement of video/audio compression technology and publishing standard of MPEG-2 System. Nowaday many System Operators are provide regular digital broadcasting program to customer with their own access program. To provide access program, two process needs that are creating broadcasting information and remultiplexing it with video/audio data, and this solution is providing with high-cost system only. For this reason, digital access program bas week point to product. In this paper, we designed and implemented Generating PSIP Information System to product digital access program which generate PSIP information via receiving broadcasting information from user, and map PSIP information directly to video/audio data.

• Journal of Digital Contents Society
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• v.16 no.1
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• pp.71-77
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• 2015

Currently, numerous (broadcasting) programs are being provided to viewers, which makes it hard for viewers to select a program to watch. Especially, surfing channels watching the program videos (which is the most general manner of searching a program) became a time consuming task of performing several tens of channel changes (a channel change takes about 0.7 second). In the paper, a data service for guiding programs using the multi-view of program videos is proposed. The data service allows viewers to navigate all program videos without channel changes. To implement the data service, a method for composing and transmitting multi-view videos with the meta data for handling each video of the multi-view has been devised and a Java API has been implemented to clip, resize, and display parts of the multi-view videos.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.139-144
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• 2010

In this study, we have propose an english, math education program to the children of elementary school and Single Display Groupware (SDG) technique was applied to implement the program. By SDG-based program, learners will be performed at the same time learning cooperatively. Finally, we have implement a prototype of SDG system and take a usability test with elementary school children.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.116-126
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• 2015

The purpose of this study is to analyze the change of programming strategies of chinese broadcasting as competitions intensify in the niche dimension. Specifically, the niche breadth which indicates the diversity of program genre and way of program production, the niche overlap which indicates the degree of competition among the channels, are investigated. The results show, as the competition has intensified, three chinese television pursued different programming strategies; CCTV1 maintained programming strategy without big change, while Hunan and Gangso pursued change of programming strategy. However the change of programming strategies of Hunan and Gangso showed different direction; Hunan has tended narrows niche breadth of program genre and the way of progrm production, while Gangso broadens niche breadth. In overall, Chinese broadcastings have found the way of co-exist pursuing different programming strategy. And the programming strategy of Gangso satellite broadcasting which broadens niche breadth has showed better performance in rating and advertising revenue.

• Korean journal of communication and information
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• v.22
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• pp.7-38
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• 2003

This study is primarily concerned with the discussion about the crisis of Korean Public Service Broadcasting within the context of changing media environment. The study firstly attempts to explain the causes of current problems of Public Service Broadcasting in general, and categorizes the patterns of Western countries' reactions to cope with the problems. Secondly, the present study deals with the case of Korean Public Service Broadcasting. This paper argues that Korean Public Service Broadcasters have adopted four salient strategies: 1) They have tried to achieve high program ratings based on non-distinctive programming; 2) They have preferred the commercial advertising revenues as the primary financial resource; 3) They have attempted to expand their social power while exploiting their program contents; 4) Finally, they have tried to be a sole player in the decision making process, independent from all the other social forces such as the state, capital, and the civil organizations. This study suggests that four strategies should be reconsidered because those are far from the original ideas of Public Service Broadcasting.