• Title/Summary/Keyword: Broadcasting Attitude

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The Impact of Individuals' Motivational System on Attitude toward the Application of Artificial Intelligence in Smart Homes

  • Moon-Yong Kim;Heayon Cho
    • International journal of advanced smart convergence
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    • v.12 no.2
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    • pp.108-116
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    • 2023
  • Smart home and artificial intelligence technologies are developing rapidly, and various smart home systems associated with artificial intelligence (AI) improved the quality of living for people. In the present research, we examine the role of individuals' motivational system in their responses to the application of AI in smart homes. In particular, this research focuses on individuals' prevention motivational system and investigates whether individuals' attitudes toward the application of AI in smart homes differ according to their level of prevention motivation. Specifically, it is hypothesized that individuals with strong (vs. weak) prevention motivation will have more favorable attitudes toward the application of AI in smart homes. Consistent with the hypothesis, the results reveal that the respondents in the strong (vs. weak) prevention motivation reported significantly more favorable attitudes toward the six types of AI-based application in smart homes (e.g., AIbased AR/VR games, AI pet care system, AI robots, etc.). Our findings suggest that individuals' prevention motivational system may be an effective market segmentation tool in facilitating their positive responses to the application of AI in smart homes.

Study on Satellite Vibration Control Using Adaptive Algorithm

  • Oh, Choong-Seok;Oh, Se-Boung;Bang, Hyo-Choong
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.2120-2125
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    • 2005
  • The principal idea of vibration isolation is to filter out the response of the system over the corner frequency. The isolation objectives are to transmit the attitude control torque within the bandwidth of the attitude control system and to filter all the high frequency components coming from vibration equipment above the bandwidth. However, when a reaction wheels or control momentum gyros control spacecraft attitude, vibration inevitably occurs and degrades the performance of sensitive devices. Therefore, vibration should be controlled or isolated for missions such as Earth observing, broadcasting and telecommunication between antenna and ground stations. For space applications, technicians designing controller have to consider a periodic vibration and disturbance to ensure system performance and robustness completing various missions. In general, past research isolating vibration commonly used 6 degree order freedom isolators such as Stewart and Mallock platforms. In this study, the vibration isolation device has 3 degree order freedom, one translational and two rotational motions. The origin of the coordinate is located at the center-of-gravity of the upper plane. In this paper, adaptive notch filter finds the disturbance frequency and the reference signal in filtered-x least mean square is generated by the notch frequency. The design parameters of the notch filter are updated continuously using recursive least square algorithm. Therefore, the adaptive filtered-x least mean square algorithm is applied to the vibration suppressing experiment without reference sensor. This paper shows the experimental results of an active vibration control using an adaptive filtered-x least mean squares algorithm.

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Analysis on Attitude and Education Need for Food Safety of High School Students in Gyeongbuk Province (경북지역 고등학생의 식품 안전성에 대한 태도 및 교육요구도 분석)

  • Kim, Eun-Jung;Kim, Hyo-Chung;Kim, Mee-Ra
    • Korean Journal of Human Ecology
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    • v.18 no.6
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    • pp.1323-1336
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    • 2009
  • This study examined the attitude and education need for food safety of high school students. Data were collected from 297 high school students in Gyeongbuk province through a self-administered questionnaire on December, 2008. Frequency, t tests, one-way analysis of variance, Duncan's multiple range tests, and chi-square tests were conducted using SPSS V. 14.0. Many respondents answered that the foods produced and distributed in Korea were not safe enough. Over a third of the respondents replied that the produced and distributed foods were not safe because of unsanitary food processing. They pointed out food additives threatened food safety the most, which was followed by heavy metal contamination, and endocrine disruptors. Most respondents mentioned difficulties in acquiring information concerning food safety, and obtained information from the media, such as TV and radio. The respondents required a high level of education regarding food safety, and preferred movie clips and broadcasting media the most. Finally, they pointed out food-related government organizations to be the most efficient educational institution for food safety.

수용자의 상호작용성과 제품관여도에 따른 양방향 TV광고 효과

  • Yang, Yeong-Jong
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.235-245
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    • 2008
  • The interactive advertisement is already on satellite and cable broadcasting hereafter the introduction of this system is concerned on terrestrial programs. This study is to research the effectiveness of interactive TV advertising focusing on factors of involvement and interaction. Study started for the effect measurement of interactive television advertisement. Interactive television advertisement has different concept than existing television advertisement. Thus, the effect also needs to examine in other methods. Study is mainly focusing on the characteristics of interactive and the experiments, which was based on existing data, for measurement of effect. In the experiments, the characteristics were categorized in a search time, a number of searched pages about interactive television advertisement. The research finds that the involvement of the audience increases when the interaction of advertising attitude, brand attitude, and purchase intentions also increases. And so, a successful interactive TV advertisement results in longer searching hours and greater it visits by the audience when the interaction factors are considered and increased. By study of consumer's characteristics and behavior, a new method of the effect measurement for interactive television advertisement is provided. The new method includes not only existing measurement elements of television advertisement which are attitude on advertising and brand, and customers' purpose, but also the features of interactive television advertisement, which are search time, a number of searched pages. Recently added features provides data of the effect on high/low groups and it contributes to the process of interactive television advertisement. Study on interactive television advertisement will be helpful to plan an effective strategy by suggesting the theoretical evidence of its effect.

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A Study on fairness of broadcasting by AHP (AHP를 활용한 지상파 TV방송의 선거보도 공정성 연구)

  • Park, Seung-Jun;Kim, Dug-Mo
    • Journal of Digital Convergence
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    • v.12 no.11
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    • pp.171-181
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    • 2014
  • As the use of mass media in modern politics grows, its influential power is getting larger than before. Therefore, fairness of broadcasting is identified as a very important factor in the current law. In particular, whether the mass media has balanced attitude toward election issues has been a critical point, which maked the current law have separate provisons to deal with it. As for the fairness and bias, most existing studies had focused on how long the media dealt with the specific political issues, which leads to only quantitative analysis. Also, most analysis of the contents had been based on very personal judgement and evaluation of researchers rather than following the criteria which is based on scientific method. This study introduced the AHP analysis method to compare the quantitative data and qualitative data altogether, which aims to develope the indicator for weighted measures and measurement of the fairness. Research findings reveals that each broadcaster has, MBC was highly biased and KBS and SBS followed that. Compared with existing studies regarding the political fairness of the media.

Measurement of Effects of Health Educational Methods on Sex and AIDS (성과 에이즈에 관한 보건교육 방법별 효과 측정)

  • 권관우;이경무;김훈수;김정순;정경균
    • Korean Journal of Health Education and Promotion
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    • v.17 no.2
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    • pp.111-124
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    • 2000
  • The objective of this study is to find the most effective educational method on Sex and AIDS/HIV among young people in Korea. The number of people with HIV amounts to 1,224 as of Sep. 2000, and is increasing continuously, especially among young people(National Institute of Health, 2000). In setting up the policy of health education on Sex and AIDS, the criteria should be the effectiveness. By two-stage cluster sampling, 4,713 students were selected from among the 19,093 students from 44 middle and high schools and divided into three groups and taken the education with three different methods( 〈lecture with slides show〉, 〈lecture without any material〉 and 〈lecture through broadcasting system〉) by the same lecturer with the same contents for about 50 minutes. To compare the effects of education by methods, the tests on the AIDS knowledge, AIDS attitude on AIDS and Sexuality attitudes with self-administered questionnaire were implemented three times, that is, ‘before’, ‘right after’ and ‘2 weeks later’ of the education. As to the degrees of change of AIDS knowledge, AIDS attitudes, Sexuality attitudes and subjective evaluation of the education, 〈lecture with slides show〉 was the most effective, 〈lecture without any material〉 was the second and 〈lecture through broadcasting system〉 was the least effective, respectively. In the cost-effectiveness analysis using the results of this study, 〈lecture with slides show〉 turned out to be the most effective, and 〈lecture through broadcasting system〉 was the second and 〈lecture without any material〉 was least effective. From these results, it is suggested that 〈lecture with slides show〉 is more effective health educational methods on Sex and AIDS than 〈lecture without any material〉 or 〈lecture through broadcasting system〉.

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A study on the effects of digital content marketing in OTT (Over The Top) service platform: focusing on indirect advertising types (OTT(Over The Top) 서비스 플랫폼에서 디지털 콘텐츠마케팅 효과 연구: 간접광고 유형을 중심으로)

  • Kim, Tae-Yang
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.4
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    • pp.155-164
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    • 2020
  • This study measured the effect of PPL(Product Placement: PPL) in OTT(Over The Top) to search a new advertising revenue model according to the change of viewers' video content consumption patterns. On the first, by two research steps, the experiment was carried out using an eye-tracker and then a survey as the second step was administered asking subjects about their attitude about advertising messages, attitude about brand, and intention to purchase the brands used in the experiments. Specifically, the PPL materials used in the experiments were classified with three parts. This study has the meaning as approaching to the PPL research with new methodology by quantitatively access through the eye tracking of the subjects beyond the conventional qualitative measure that depends only on the memory of them. This research aims to find the possibility of indirect advertising as a new revenue model in the OTT environment.

The study on efficient conversion Radio media into digital - Focusing on the analysis results of radio audience's attitude - (국내 라디오방송의 효율적인 디지털전환 방안에 관한 연구 - 라디오 방송 청취행태 분석을 중심으로 -)

  • Kang, Dong-Gu;Park, Jun-Seon
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.4
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    • pp.137-148
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    • 2007
  • Due to the advance of technology, the technology of various media is rapidly converged into digital technology. However, the conversion into digital radio is not achieved in korea yet. This paper is to suggest the best method of digital conversion of radio in korea by examining some conversion examples in foreign countries. In addition, the survey results on radio audience attitude is analysed by 2,000 audience samples in Korea based on the literature analysis. Radio is the unique media which have the strengths such as mobility, individuality, presence, broad coverage and instant. Most of all, radio cannot help keeping continuously the public broadcasting service in the future. So, the conversion into digital radio is crucial to sustain the competitiveness in digital media environment. This paper suggested that the digital conversion of radio broadcasting needs DRM transmission and should pursuit the policy which is distinguished between a AM and a standard FM, and between domestic broadcast and an international broadcast. Additionally, this paper proposed that we need to develop the multiple device for receiving of signal and the setting of standard technology.

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The Structural Relationship and Difference During to Watch Sports Through TV by Advertising to Perceived Intrusiveness, Advertising Attitude and Advertising Avoidance (TV를 통한 스포츠 시청 중 광고에 대한 소비자의 지각된 침입성, 광고태도, 광고회피의 차이와 구조적 관계)

  • Cho, Song-Hyun;Jang, Hyeon-Gil
    • 한국체육학회지인문사회과학편
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    • v.54 no.6
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    • pp.309-319
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    • 2015
  • The purpose of this research was to find out the structural relationship and difference soccer and baseball during TV sport broadcasting of advertising for consumer attitude relation of advertising, advertising avoid, perceived intrusiveness in order to help for advertising strategy and giving for good image to sport viewer by advertising media. In this study, 275 surveys were collected and the participants were university student in B metropolitan city using convenience sampling method. The questionnaires were written using self-administration method. The confirmatory factor analysis and the structural equation model were done using IBM AMOS 20. The reliability analysis, descriptive analysis, frequency analysis, independent t-test and correlation were done using IBM SPSS Statistics 21. The results were as follows: First, cognitive avoidance and physical avoidance was shown that baseball viewer was higher than football viewer. Advertising attitude and perceived intrusiveness was shown the baseball viewer and football viewer not different. Second, perceived intrusiveness had effect advertising attitude. Third, perceived intrusiveness had effect avoidance(physical avoidance, cognitive avoidance). Fourth, advertising attitude had effect on advertising cognitive avoidance. Fifth, advertising attitude had not effect on advertising physical avoidance.

Nursing Care of Arteo Venous Fistula for the Patient Undergoing Hemodialysis

  • Vasuki, R;Kim, Jeongmi
    • International Journal of Internet, Broadcasting and Communication
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    • v.12 no.4
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    • pp.188-195
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    • 2020
  • Purpose: This study aimed to review the recent scientific literature regarding nursing care of arteriovenous fistula (AVF) for the patients with Chronic Renal Failure (CRF) undergoing hemodialysis. Methods: An integrative review was conducted and articles were searched from Cochrane library, Medline, PubMed, Science direct and CINAHL databases by using the terms "nursing", 'Chronic Renal Failure', 'Haemodialysis', renal failure', 'or 'AV Fistula' nursing care', 'self-care'. The inclusion criteria were articles published in English in the year of 2015-2020 with availability of free full text. Reviewed data were carefully analyzed and charted regard to the nursing care of the patient with AVF. Results: 12 articles papers met the inclusion criteria. Three themes were derived from the data: (a) Intervention (b). Patient and nurse education (c) KPA Assessment of (Knowledge, Practice and Attitude) Conclusions: This review indicates the challenges that nursing care of AVF patients undergoing hemodialysis. The identified themes can be used in the development of more effective educational- programs. Future studies should focus on the development and evaluation of educational programs that include these selected themes.