• Title/Summary/Keyword: Brand Sizing System

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A Study on Actual Condition of Sizing System of Women′s RTW Apparel Brands in Korea (한국 여성복 브랜드의 치수 체계 실태에 관한 연구)

  • 오설영;천종숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.1
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    • pp.50-61
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    • 2002
  • The manufacturer first identifies a target market before developing a sizing chart. A target market is specific for age or figure type. The purpose of this study is to evaluate the suitability of sizing system of women's apparel brand in Korea. For this purpose, the characteristics of the manufacture's sizing chart for jacket and skirt/pants were analyzed. For each brand, the target age of the brand and the age of consumers who preferred that bland were compared. The size charts collected from 27 women's apparel brands were analyzed and compared with Korean industrial standard sifting chart. The results of this study reviled that the body proportion in many manufacturer's sizing chart does not correspond to the body types in Korean industrial standard sizing chart. This trend was apparent for the short figure sizes made for women 155cm in height. There is a difference between the target age in brand concept and the age of consumer preferring to purchase that brand apparel. The age of fitting models usually does not correspond the customer's age. It was concluded that the age of target customer does not go well with the age of brand concept nor the fitting model age caused fit problem of the women's ready-made clothes.

Survey on the Brand of Online Custom Dress Shirts and Analysis of the Sizing System (온라인 맞춤 드레스셔츠 업체 현황조사 및 치수체계 분석)

  • An, Dong-joo;Lee, Jeong-yim
    • Fashion & Textile Research Journal
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    • v.20 no.5
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    • pp.556-568
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    • 2018
  • In this study, we surveyed the current status and sizing system of the custom dress shirts sold through online shopping, compared with the sizing system of the ready-made dress shirts. We tried to collect the information needed to make the well fitted dress shirts for middle-aged men from this study. The 17 online custom dress shirt brands were selected and the sales type, sales price, design options and size options of each brand were analyzed. The sizing systems of online custom dress shirt brands were compared with the sizing system of the 10 ready made dress shirt brands. The result showed that online custom dress shirts brands offered a variety of design options and size options to meet the consumers' individuality, taste and demand for good fit. In the ready-made brands, all 10 brands were using the same size notation system. In the same size designation, the difference in product size among the ready-made brands showed a tendency to be smaller than the online custom brands. The online custom brands had the different size notation system among brands. The size notation, the number of size designation and the size interval were different for each brand. Also, in the online custom brands, the product size among brands differed from each other in the same size designation. Therefore, the standardized size information and sizing system for middle-aged men that could be used as criteria when making the product size and pattern design in online custom brands were needed.

Study on the Sizing System of Head Gears (모자업체의 유형별 치수체계에 관한 연구)

  • Lee, Jin-Hee;Do, Wol-Hee
    • Korean Journal of Human Ecology
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    • v.12 no.4
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    • pp.571-578
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    • 2003
  • The purpose of this research was to provide basic information for enhancing sizing suitability in terms of the need for appropriate fit in head gear. The method for this research was to survey about sizing system of head gear, basic measure part, repair service. The subject of this study were 15 head gear companies. The results of this research were as follows : 1. In the sex target analysis according to company type, most of fashion brand companies were producing woman's head gear. In case of the company to produce man's head gear, sizes appeared variously. On the other hand, the sports brand companies were producing unisex head gear and safety helmet companies were producing man's one. 2. The number of size of head gear manufacturing companies were under 3 sizing system. This means that the sizing system of current head gear manufacturing company isn't various. 3. While the measuring part using currently in the company was head girth, one to be considered necessary for manufacturing of head gear except the head girth was head height.

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A Study on Sizing System of the Domestic and Overseas Cycle Wear Brands (국내외 사이클 웨어 브랜드의 치수체계 조사)

  • Park, Hyunjeong;Do, Wolhee
    • Fashion & Textile Research Journal
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    • v.18 no.5
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    • pp.647-657
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    • 2016
  • This study investigated domestic and foreign cycle wear sizing systems for the domestic market and provided basic data for development of a high functional cycle wear with excellent fitness qualities. Each brand was found to have different dimension items and different sizes as well as size deviation and range according to each item. Therefore, a size selected by referring to the dimension items would be expected to have confusion when selecting a size. Domestic brands are able to selects sizes relatively easily because they suggest sizes mainly by height and weight (which are a universal size). However, the development of a sizing system for domestic cycle wear brands is needed because each brand have different sizes according to its dimension items. Foreign brands are also different from domestic brands in size marking items and sizes according to items. Therefore, the establishment of a sizing system standard for foreign brands is necessary because there could be a problem with fitness in the same sizes selected for domestic brands. Cycle wear is also able to cover various body types due to the elasticity of its material; however, and evaluation of fitness and a follow-up study will be necessary to develop cycle wear with a fitness that is proper for a Korean body type.

Comparison between Clothing Sizing Systems of Korean and Foreign SPA Brands for Clothing Size Satisfaction of Tall Women in their Twenties

  • Kim, Hye Suk;Kim, So Hyun;Choi, Han Ra;Nam, Yun Ja
    • Fashion & Textile Research Journal
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    • v.17 no.3
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    • pp.405-420
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    • 2015
  • The purpose of this study is to identify the differences between clothing size satisfaction and clothing sizing systems of Korean and foreign SPA (specialty retailer of private label apparel) brands according to height group, and provide foundation material that can be used to establish product strategy from the perspective of Korean SPA brand clothing sizes in order to secure competitiveness in the international market. Satisfaction of tall women in their twenties with the clothing sizes of SPA brands was researched, and t-test was conducted to examine differences between clothing size satisfaction of Korean and foreign SPA brands between the two height groups. Then, differences in the size minimum and maximum values, size ranges, size intervals and size numbers between clothing sizing systems of Korean and foreign SPA brands were researched and comparatively analyzed. Existing clothing sizes need to make improvements considering the lengths and shoulder width of tall consumers. And Korean SPA brands need to diversify the range and number of sizes in the clothing sizing system, and set a separate tall-size group, or apply the relationship between vertical and horizontal sizes of clothing to establish a clothing sizing system. A product strategy that applies the results of this study will solve the clothing size dissatisfaction of tall female consumers and stimulate sales of Korean SPA brand clothing products. The study has value in that it extracted realistic problems by researching clothing sizing systems of products that are actually sold.

Lower Body Type of Women in their Thirties after Childbirth (출산에 따른 30대 여성의 하반신 형태 연구)

  • Lee, Jeong-Ran;Hong, Eun-Suk;Paek, Kyung-Ja
    • Fashion & Textile Research Journal
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    • v.10 no.6
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    • pp.979-988
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    • 2008
  • The purpose of this study is to analyze the lower body size and forms of married women in their thirties who have experienced pregnancy and parturition. Their measurements derived from the direct anthropometry and indirect photographic measures were compared to those of 20's. Improving consumer satisfaction for missy brand, especially in fitness of skirt and pants, some lower body classification were presented. The results were as follows : 1. The characteristics of lower body showed many differences by individuals especially in depth, girth, length and angle measures rather than height and breadth measures. Many items including index, calculations and angles revealed significant differences compared to those of 20's. Several breadth items, crotch length had distinct increase than those of women in twenties. Flattened buttocks side silhouette from waist to hip, buttocks drooping and decrease of inclination implied the influence of pregnancy, parturition and aging. 2. We hardly find out sizing system differences between missy brand and miss brand. Based on waist and hip girth measurements of subjects, sizing system of missy apparel wasn't suitable for their body size. Excessive drop(hip girth-waist girth) of missy brands, 25~30 cm, was almost the same to the drop of miss brands. 3. To improve the size satisfaction of missy women, we classified the lower body into 5 types according to drop, buttocks angle and hip length. Type 1 was small waist with large buttocks projection, and hip length was close to an average. Type 2 was small waist with medium buttocks projection, and the hip length was close to an average. Type 3 was medium waist, with average projection of the buttocks and hip length. Type 4 was large waist, projection of the buttocks and the hip length were close to an average. Type 5 was large waist, projection of the buttocks was small and the hip length was close to an average.

Consumer's Apparel Brand Preference and Fit of Ready-to-wear for Women (소비자(消費者)의 여성정장(女性正裝) 브랜드 선호(選好)와 기성복(旣成服) 치수(値數)의 맞음새)

  • Oh, Seol-Young;Chun, Jong-Suk
    • Journal of Fashion Business
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    • v.6 no.1
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    • pp.128-136
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    • 2002
  • This study was initiated to study suitability of the apparel sizing systems that utilized in women's ready-to-wear market. To achieve this, the researchers surveyed 383 women from the ages of 18 through 59. The result of this study are followed. 1) The targeted age of the apparel brand does not always correspond with the purchaser's age. The subjects tend to prefer the brands targeting younger women than their age. The women who prefer the brand targeting younger women than their age were less satisfied with the jacket size available in Korean apparel market. They also took into consideration their body size. 2) The subjects who prefer the brands aimed for younger women were dissatisfied with fit at waist and hips. 3) The result of this study also shows that the more sizes are needed for short and tall women. The subjects pointed out that hips of the pants gave worst fit. 4) KS standard size designation system which listed body measurements bust-hips stature was not well known to the consumers.

A Study on Actual Conditions and Sizing Systems of Domestic Glove Production Companies (국내 장갑 제조업체의 실태조사 및 치수체계에 관한 연구)

  • Choi Hei-Sun;Kim Eun-Kyong
    • Journal of the Korean Society of Costume
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    • v.55 no.2 s.92
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    • pp.116-128
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    • 2005
  • The aim of this study is to understand problems with both fit and sizing system of gloves by analyzing the glove production industries with an emphasis on the sizing system, production measurement system, and general marking situation. Also, to suggest the basic raw materials for improving sizing system for gloves, actual glove control sizes were compared to the anthropometric data of the previous study Fifteen domestic production companies were participated in this study-Domestic glove production companies established their own sizing system by copying inter-national brand's glove sizing system or by their experience. The Korean Standard of gloves and the 1997 Korean Standard Anthropometrics Measurement for producing glove patterns are not considered because of its discordance with the reality of the required measurements. Domestic glove production companies used different size designation and labeling system. Size measurement unit also showed difference among the glove production companies. Some companies used 'cm', some used 'mm', some used 'inch' for the measurement unit. In general, companies produced 5 to 4 sizes in one design of glove and the production was the highest in M and L size. In 9 out of 15 companies preferred control size as hand length and hand circumference. For reference size, most of the companies preferred finger circumference, finger length, palm length, hand breadth, crotch height, and hand thickness. Actual glove sizes were compared to the anthropometric data of the previous study. The results indicated that most of the measurements of actual glove sizes were significantly larger than the anthropometric data.

Analysis of the Branded Unisex Sweatshirt Sizing System (브랜드 남녀 공용 스웨트셔츠 치수체계 분석)

  • Jeong yim Lee
    • Fashion & Textile Research Journal
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    • v.26 no.1
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    • pp.44-54
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    • 2024
  • In this study, the sizing systems of 40 unisex sweatshirt brands were analyzed to collect the size information needed to produce unisex clothing. Each size specification was compared with the body size distribution and percentiles of men and women aged 18 to 29. Depending on the brand, unisex sweatshirt sizes ranged from 1 to 8. Despite being unisex apparel, three brands offered only one or two sizes. Out of the brands surveyed, 50% were found to offer four or five sizes. Out of the 40 brands, 25 used letters such as "S," "M," and "L" to indicate the size designation. More than 92.5% of the brands included M and L, and the sizing system tended to focus on larger sizes such as XL and 2XL rather than smaller sizes such as XS and S. The size specifications of shoulder width, chest circumference, sleeve length, and total length were compared with the body size distribution and percentiles of men and women aged 18 to 29. The distribution of each size specification mostly appeared in a section larger than the men's body size. The size specifications of unisex sweatshirts were set close to or larger than men's sizes and hardly represented women's sizes. To increase consumer satisfaction with unisex clothing, establishing a size standard that could accurately reflect the body size distribution of men and women was found to be imperative. Such a size standard could also help each brand specify or diversify its target and differentiate itself with other brands.

A Study 2nd Proposal on the Sizing System for Middle-School Girls' Clothing (여중생의 기성복 치수적합성과 치수체계에 관한 연구)

  • Kim Nok-Yeon;Choi Hei-Sun
    • Journal of the Korean Society of Costume
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    • v.55 no.6 s.96
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    • pp.67-81
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    • 2005
  • The purpose of this study is to evaluate a sizing system of ready-to-wear clothes for middle-school girls. Results of the study are as follows. 1. Results of the survey revealed most middle-school girls preferred garments for women like unisex-casual and young-casual, and prioritized overall style and design over sizing issues. However, when they purchased clothes, they were dissatisfied with the poor fit of ready-to-wear clothing, which is a little too big for average middle-school girls. 2. There is a difference between a brand's target age and its average consumer age. $96.7\%$, of respondents purchased clothes from unisex-casual and young-casual brands, which sizes did not fit for them. Most of these brands had female adults ages 18 to 24 as their targets, whose somatotypes do not correspond with those of girls 12 to 15 years old. 3. Body measurements of those in age groups from 12 to 15 and from 10 to 24 were analyzed to identify physical differences between middle-school girls and female adults, which confirmed the relevance of different sizing systems for each age group. As a result, it is undesirable that middle school girls' clothes are designed in accordance with sizing system for female adults' garments. 4. Using the two-wav distribution of middle school girls' stature-bust circumference for upper garments, and stature-waist circumference for lower garments, this study establishes a sizing system in sections of high frequency. The size intervals of stature and circumference were 5cm and 3cm respectively.