• 복식
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• 제65권7호
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• pp.75-85
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• 2015

The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

• 복식문화연구
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• 제26권3호
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• pp.390-408
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• 2018

The number of hand knitters has increased dramatically in the past few years. Recently, various hand knitted items have been seen in many fashion collections. The main purpose of this study is to analyze the design features of hand knitted items in the collections from Daniela Gregis. This brand was selected because it featured knitted items in its collections every season. An empirical analysis about form, material, color and knitting technique was done for hand knitted items from Daniela Gregis' collections from 2012 S/S to 2018 S/S. The results can be summarized as follows: In terms of form, garments such as pullovers, cardigans, and shawls used basic components, and accessories such as bags, mufflers, hats, and decorative pieces had various shapes. In the material, there were many items that expressed unique textures by combining various materials such as a mix of fabric and yarn. With regards to color, orange, yellow, and red were mainly used as accent colors, and combinations of two or more colors were prominent in the items. In terms of knitting technique, the methods used in the collections were mostly simple and basic. Among various techniques, plain knitting, garter knitting, and single crochet methods were mainly used. While this study is limited to the characteristics of hand knitted items from a single brand, therefore cannot be generalized for all knit fashion, the study provides basic data that could facilitate the revitalization of the hand knitting industry and expand the application range of hand knitting techniques.

• 한국생활과학회지
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• 제21권2호
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• pp.315-329
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• 2012

The purpose of this study was to examine clothing purchase behavior of sports participants based on outdoor sports types and sports participation motivation. The research was conducted with the use of a self-administered questionnaire. A total of 703 respondents between the ages of 25 and 55 participated in the research through an internet survey. Motivation for participation in particular sports was comprised of four factors: impress others, mental rejuvenation, social interaction, and health maintenance/improvement. Perceived benefits of clothing choice were categorized into three factors: brand/fashion pursuit, positive image pursuit, and practicality pursuit. Outdoor sports activities was categorized into six types, climbing, jogging, cycling, fishing, golf, and others including ball games. Each sports group presented differences in demographics, sports motivation factors, and benefit factors. Four segments were identified based on sports participation motivation: active group, social group, health and revitalization group, and inactive group. The active group considered three clothing benefits and 14 evaluative criteria as being the most important among the four segments, indicating the major target market for outdoor sportswear brands. On the other hand, the members of inactive group showed passive attitudes toward clothing purchasing behaviors. This study discusses the results of this research within the context of the managerial implication for outdoor sports marketers.

• 통상정보연구
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• 제12권4호
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• pp.479-508
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• 2010

Korea is leading in G20 summit beginning in 2011 and the 19th United Nations World Tourism Organization(UNWTO) to attract international conferences and meetings. The interests on MICE have been increasing. The MICE, from the mid-l990s, was launched in Singapore in terms of the convention industry leader in Asia, stands for corporate a generic term of Meeting, tourism award Incentive, Convention, and Exhibition. The MICE has been showing many good results as a golden industry such that no pollution has occurred and the effect is very large invisible value can be created because most of the participants in international conference are opinion leaders in each country and they can be Korea brand promoters in their home country after attending the conference and returning to. Korea has been ranked at the world's 11th most-popular destination for international business meetings, confirming its world-class reputation for business events. Korea cities also featured highly on the list. Seoul was ranked seventh globally, while Busan jumped to sixth in Asia and Jeju came in at number eight. Changwon, Daegu, Daejeon, Gyeongju and Gwangju also made their debuts on the Asian list. Consequently, the economic & political effects of MICE industry were investigated and accordingly the revitalization of the global MICE bureau was discussed.

• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.68-73
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• 2021

The 'Good School Uniform' development project was conducted in consultation with Gyeonggi-do and the Gyeonggi Provincial Office of Education. The aim is to find various ways to supply school uniforms reflecting the latest trends at low prices using high-quality textile materials produced in Gyeonggi-do. From 2015, when the 'Good School Uniform' development project started, to the present, various events and fairs are making great progress. However, there are several problems in actually wearing each middle and high school student. In order to satisfy the characteristics of each school and the satisfaction of parents and students together, it is necessary to not only conduct practical research such as closer customer satisfaction surveys, industry-academia-research networks, expert interviews, and surveys, but also several supplements such as consultations between practitioners. There are many domestic studies on the development of school uniform design, but the research on the revitalization plan according to the free school uniform support is very insufficient. Moreover, it is not easy to find recent studies on the development of 'Good School Uniforms'. This study intends to study how to build a system so that the Gyeonggi-do 'Good School Uniform' development project can be used as a role model. In addition, it is expected that this study will be used as basic data for building a nationwide system such as public brand development and collaboration with small domestic companies.

• 패션비즈니스
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• 제26권4호
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• pp.18-31
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• 2022

Fashion is one of the main environmental pollution industries. To reduce pollution, much of the deadstock clothes are given a new value by being redesigning based on the designer's competency. This study aims to promote the revitalization of redesigning by analyzing and presenting hybrid design characteristics of the Sacai design collection, as a redesigning brand, and formative element characteristics of redesigning. A theoretical study using previous research on redesigning and related books and an empirical study analyzing the Sacai Collection were conducted. Based on the study results, there are four types of redesigning processes; recombination of heterogeneous clothing structure, reorganization by reversed function and position, reorganized composition by material processing, and mixing of heterogeneous materials. In the recombination of heterogeneous clothing structures, heterogeneous materials and structures coexist by combining the clothing components with other clothing elements. The second is the reconstruction by subversion. The third is reconstruction by material processing. The fourth is a mixture of disparate materials. This study has innovative redesign features from Sacai designs, and there are plans for a follow-up study that will analyze the work of another designer who is recognized for the excellence in redesigning.

• 산경연구논집
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• 제14권9호
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• pp.13-19
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• 2023

Purpose: Rural tourism, as a green and sustainable new development method, has become a new economic growth point in China's rural revitalization. The current research on rural tourism has not formed a complete and mature theoretical system, especially the study of tourist satisfaction. This paper is based on the perspective of tourist satisfaction and takes rural tourism in southern Jiangsu, China as the research object. Starting from the current situation of rural tourism development in southern Jiangsu, it elaborates on the current situation of rural tourism development in southern Jiangsu. Research design, data and methodology: Through literature analysis, it is concluded that the factors that affect tourist satisfaction are divided into four major aspects: personal factors, perceived effect factors, destination experience factors, and social factors. Design a survey questionnaire from four aspects: diversity, safety, convenience, agreeableness, and draw conclusions through data analysis. Results: From the four dimensions of the survey, tourists pay more attention to the diversity, agreeableness, and convenience of rural tourism products. This requires increasing the development of tourism products and improving the richness and diversity of rural tourism products. Conclusions: Therefore, optimization measures such as continuously implementing local rural cultural construction, establishing brand effects, and increasing policy support have been proposed.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2008년도 정기학술발표대회 논문집
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• pp.176-183
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• 2008

최근 낙후된 도심 재개발을 목적으로 신도시 및 신시가지 위주의 도시재생을 위한 프로젝트가 진행되고 있다. 이러한 도시재생 프로젝트들은 매우 다양한 기능을 요구하므로, 현존하는 단일 프로젝트 단계의 프로젝트 관리 시스템을 적용하기에는 한계점을 갖는다. 특히, 도심이라는 한정된 공간에서 다양한 도시기반시설을 입체화하고 다양한 용도를 복합화하는 복잡한 배경과 함께, 참여 주체들 간의 복잡한 이해관계, 민간 및 공공 개발영역의 혼재, 운영유지 및 자산관리의 어려움 등의 문제점이 제기되고 있다. 그러므로, 본 연구에서는 다음의 두 가지 목적을 달성하고자 한다. 1) 수평, 수직적인 공간내 다양한 시설이 입체적으로 배치되는 메가프로젝트에 적합한 새로운 프로그램 관리 시스템 Prototype Ver 1.0의 개발, 2) 동시다발적으로 진행되는 다양한 프로젝트의 종합적인 관리가 가능한 프로그램 수준의 관리 체계 Prototype Ver 1.0의 수립. 효율적인 연구수행을 위해 지능형 종합 사업관리시스템 개발, 생애주기단계별 업무 프로세스 최적화 및 표준화 개발, 사업 전(全)단계를 고려한 종합사업비 및 공정관리 기술개발, 종합사업관리 효율화 및 최적화 기술개발 등의 세부 과제로 이루어져 있으며, 메가프로젝트 생애주기의 최적화, 다양한 위험요소에 대한 대응 및 예측방안, 비용/공정/프로세스의 관리 및 예측방안, 웹기반의 새로운 iPMIS를 제시하고자 한다.

• 산학경영연구
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• 제23권1호
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• pp.129-146
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• 2010

본 연구는 자연휴양림이 인접마을 지역경제에 미치는 영향에 대한 주민 인식을 조사 분석하여 휴양림이 나가야 할 발전방안을 이끌어 내는데 본 연구의 목적을 두었다 연구지역은 강원도 내 국립자연휴양림으로 한정하고, 이들 휴양림에 인접한 지역 마을 12곳을 대상으로 하였다. 수집된 자료는 SPSS. 12.0를 이용하여 빈도, 교차, t-test, ANOVA 분석 실행하였다. 연구의 결과 자연휴양림으로 인한 소득증대와 고용효과를 묻는 질문에 세 지역 모두에서 소득증대와 고용창출에 기여하지 못했다고 응답하였다. 모든 지역에서 휴양림이 인접지역마을의 인지도 영향 향상에 도움이 안됐다고 인식 있었고 휴양림 인접마을에서 이용된 주요시설로 관광지, 숙박시설, 농산물 등의 순으로 꼽았으며 이용시설만족도에서는 모든 지역에서 만족도가 낮았으며 불만족 이유로 낮은 상품가치와 마을소개부족, 특산물부족과 낙후된 도로 등을 지적했다. 결론에서는 도출된 연구결과를 중심으로 발전방안을 제시 하였다.

• 한국콘텐츠학회논문지
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• 제10권2호
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• pp.184-192
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• 2010

감성마케팅의 시대라 불리는 요즘 현대인들에게 감성을 불러일으킬 수 있는 독립된 서체인 캘리그라피는 광고, 북디자인, 영화타이틀, 포스터, 패키지, BI, 패션에 이르기까지 다양한 분야에 활용되어지고 있다. 이에 인천시 계양구를 중심으로 캘리그라피를 사용한 옥외간판 100곳을 선정하여 업종별 캘리그라피 사용현황 및 활용실태와 표현도구별 분류, 색상 사용분석을 통해 캘리그라피가 옥외간판에서 활성화 될 수 있는 개선방안을 연구하였다. 그 결과 요식업종 뿐만 아니라 금융권이나 기업체 등 다양한 업종에서의 시도가 요구되어지며, 고비용으로 전문가에게 의뢰해 제작되어진 프랜차이즈의 브랜드 로고타입에서만이 아니라 영세 개인상점에서도 저비용으로 질 높은 캘리그라피 제작을 위해 지역사회를 중심으로 다양한 캘리그라피 교육프로그램 개발이 필요하겠다. 또한 세계화의 흐름 속에서 한글의 아름다움을 알리고 우리만의 독특한 거리 문화 창조를 위해 다양한 도구와 질감 표현들이 요구되어지며, 앞으로 옥외간판에서의 캘리그라피에 대한 연구들이 활성화 되어야 할 것이다.