• 융합정보논문지
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• 제10권1호
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• pp.93-98
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• 2020

연구는 '콘텐츠 소비'의 관점과 '한국의 것에 대한 인식'관점에서 중국시장에서 간접적 한류 체험이 한국의 국가이미지와 제품 구매의도에 어떠한 영향을 미치는지 분석하고자 한다. 이를 위해 중국 베이징과 상하이 지역 중국 대학생을 대상으로 총 178부를 최종 분석하였다. 연구 분석 결과, 간접적 한류체험에 대한 인식은 한국 국가 이미지와 제품 구매의도에 긍정적인 영향을 미쳤다. 또한, 국가이미지는 후광효과로 제품 구매 의도에 긍정적인 영향이 나타났다. 한국에 대한 관심도는 한류의 전파에 의해 향상될 수 있으며, 이는 단기간 내에 한국에 대한 네임 밸류(name value)를 높이는 결정적 계기될 수 있다. 한류의 주소비자로 부상하고 있는 링링허우(00後)에 대한 관심과 연구가 필요하다. 그들의 사회, 문화적 심리 요소와 특성을 잘 파악해서 세대별 차별화된 콘텐츠를 개발하고, 현지 마케팅 전략을 고려해야 한다.

• 경영과정보연구
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• 제22권
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• pp.85-115
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• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• 패션비즈니스
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• 제17권2호
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• pp.17-32
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• 2013

Throughout history, tennis-wear designers have attempted reforms to the designs, which were swayed a lot by game rules, and more efforts than ever are put forth recently. The efforts to introduce fashion designers into tennis brands and to break down the barriers between sports brands and common fashions have contributed to the advancement of tennis-wear. Howver, designers are not the only contributors to the development and innovation of tennis-wear. Tennis players who are well aware of the design make-up may affect some aspects of tennis-wear. Even some tennis players launched certain tennis-wear brands. They are not just players in games, but also innovators of this certain type of clothing. In this sense, they design, select, and put on tennis-wear as designers and players, which has contributed a lot to variation and advancement of tennis-wear. Such diversified of attempts in terms of design have led to the variety of tennis-wear, and adopting certain features of other sportswear has enhanced the functionality as well. As for materials, functional materials as well as lingerie look and laceworks as in dance looks were used, and even nude-color short pants were introduced to represent such images of fantasy and illusion. As for color as well, a revolution of color, which has been a taboo, was led. The popularity of tennis-wear fashions even leads to combination with features of other areas, which has been more diversified by the collaboration with designs inspired by toga of Greece and various other areas such as films and arts.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.53-73
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• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

• 정보보호학회논문지
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• 제14권2호
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• pp.3-13
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• 2004

DRM (Digital Rights Management)$^{(1)(2)}$ 은 디지털 컨텐츠의 불법 사용방지를 위한 기술로서 인터넷과 같은 전송 매체를 통해 디지털 컨텐츠가 배포될 때 DRM의 복제 방지 기능을 사용해서 디지털 컨텐츠의 안전한 배포 및 판매를 촉진시키기 위한 기술이다. 이러한 DRM 환경 하에서 디지털 컨텐츠 저작권자의 가장 큰 요구 사항인 저작권 보호와 컨텐츠 보호를 위한 핵심 기능을 수행하는 DRM Client 시스템은 신뢰할 수 없는 사용자 환경에 설치되어 향후 배포되는 디지털 컨텐츠들에 대한 착인 및 플레이(실행)를 지속적으로 처리하게 되며, 이러한 처리 과정 중에 DRM Client 시스템은 사용자에 대한 인증이나 암호화된 디지털 컨텐츠 데이터의 복호화 및 디지털 컨텐츠 사용규칙을 명시한 라이센스에 관한 데이터를 처리하며 이러한 데이터는 사용자가 접근 못하도록 안전하게 보호되어야 한다. 본 논문은 이러한 사용자 인증키, 암호키, 라이센스 데이터를 DRM Client 시스템 하에서 안전하게 보호할 수 있는 Secure Storage Device (SSD)를 구현하여 소개하는데 그 목적이 있다.

• Journal of the Korean Wood Science and Technology
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• 제49권2호
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• pp.122-133
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• 2021

The radon gas from nature mainly considers a cause of radon problems, and it is closely affect human life cycle. Korean yellow residual soil, Hwangtoh, widely used as a building material, is considered to be one of major sources of indoor radon. However, there have, as yet, been no studies about radon from Hwangtoh in mass market brands. Here, we investigated the indoor radon concentrations and exhalation rates in four Hwangtohs from different brand names and regional features. The Closed Chamber Method (CCM) conducted by a Continuous Radon Monitor (CRM) has been used for the rates of radon exhalation. Based on equations of previous references, the indoor radon concentrations were deducted. As a result, the radon surface exhalation rates resulted in the 1.4208 to 3.0293 Bq·㎡·h-1 range. Significant differences were found among Hwangtohs according to production regions. Materials with higher radon concentration required a longer time to reach a quasi-steady state in a given environment, in other words, the number of half-life cycles increased from a set starting point. The experimentally identified Hwangtohs demonstrated its safety for construction purposes. There exists, so far, a possibility to exert influence radon emanation due to unidentified factors. Therefore, it is necessary to corroborate with more research by increasing the number of Hwangtohs, considering the other references reported high radon exhalation rates. In addition, it is highly recommended that the radon exhalation rates should be measured for all building materials for preventing human health before the material usage.

• 한국정보통신학회논문지
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• 제25권6호
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• pp.841-848
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• 2021

본 연구의 목적은 스마트폰을 사용하는 사용자들이 의사결정에 어떤 요소를 통해 영향을 미치는지 탐구하는 것이었다. 본 연구는 친밀감/개인 연결성, 사용/의존성, 친숙함/전문성, 효능/효과, 자아정체성, 제어 등을 독립변수로 설정하고 의사결정은 종속 변수로 설정하였다. 본 연구에서는 스마트폰 사용자 200명을 설문지를 통해 수집·분석하였으며, 변수 간 영향을 파악하기 위해 WarpPLS를 사용하였다. 이 연구는 사용자의 심리적인 의사결정이 스마트 기기에 어떤 요인으로 영향을 미치며, 이를 통해 미래 산업의 발전과 스마트 기기를 사용하는 사용자들의 특성과 수용성을 파악할 수 있다.

• 문화기술의 융합
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• 제8권4호
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• pp.347-353
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• 2022

외식업은 소비자의 수요가 많고 진입장벽이 낮아 창업이 활발하게 일어난다. 하지만 외식업은 폐업률이 높고, 프랜차이즈의 경우 동일 브랜드 내에서도 매출 편차가 크게 나타난다. 따라서 외식업 프랜차이즈의 폐업을 방지하기 위한 연구가 필요하다. 이를 위해, 본 연구에서는 프랜차이즈 가맹점 매출에 영향을 미치는 요인들을 살펴보고, 도출된 요인들에 머신러닝 기법을 활용하여 프랜차이즈의 성패를 예측하고자 한다. 강남구 프랜차이즈 매장의 PoS(Point of Sale) 데이터와 공공데이터를 활용하여 가맹점 매출에 영향을 미치는 여러 요인들을 추출하고, VIF(Variance Inflation Factor)를 활용하여 다중공산성을 제거하여 타당성 있는 변수 선택을 진행한 뒤, 머신러닝 기법 중 분류모델을 활용하여 프랜차이즈 매장의 성패 예측을 진행한다. 이를 통해 최고 정확도 0.92를 가진 프랜차이즈 성패 예측 모델을 제안한다.

• 한국인터넷방송통신학회논문지
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• 제22권1호
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• pp.141-151
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• 2022

무선이어폰은 스마트기기(휴대폰 등)와 함께 소비가 많은 제품으로 일반이어폰 대비 선 꼬임이 없고 편리하여 다양한 가격대의 제품이 시장에 출시되어 있다. 하지만 무선이어폰 품질에 대한 정보는 부족하여 소비자는 브랜드 인지도에 따라 제품을 구매하는 경향이 높고, 제조사는 품질 평가를 위한 측정 방법에 대한 표준이 부재하여 제품마다 다른 기준으로 소비자에게 정보를 전달하고 있다. 특히 무선이어폰의 재생 시간은 소비자의 구매에 직접적인 영향을 줄 수 있는 요소로서 이를 제대로 측정하기 위한 표준화된 시험 방법 마련이 필요하다. 본 논문에서는 무선이어폰에 대한 현황과 관련 표준 동향을 소개하고 이를 통해 개발된 무선이어폰 오디오 재생 시간 측정법을 제시하고자 한다. 또한 본 측정법은 국가표준인 한국산업표준(KS)으로 제정 후 국제표준(IEC)으로 제안할 예정이다.

• 한국IT서비스학회지
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• 제22권3호
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• pp.141-165
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• 2023

With the advent of the fourth industrial revolution, technologies such as the Internet of Things, artificial intelligence and cloud computing are developing rapidly, and smart homes enabled by these technologies are rapidly gaining popularity. To gain a competitive advantage in the global market, companies must understand the differences in consumer needs in different countries and cultures and develop corresponding business strategies. Therefore, this study conducts a comparative analysis of consumer reviews of smart homes in South Korea and China. This study collected online reviews of SmartThings, ThinQ, Msmarthom, and MiHome, the four most commonly used smart home apps in Korea and China. The collected review data is divided into satisfied reviews and dissatisfied reviews according to the ratings, and topics are extracted for each review dataset using LDA topic modeling. Next, the extracted topics are classified according to five evaluation factors of Perceived Usefulness, Reachability, Interoperability,Trustness, and Product Brand proposed by previous studies. Then, by comparing the importance of each evaluation factor in the two datasets of satisfaction and dissatisfaction, we find out the factors that affect consumer satisfaction and dissatisfaction, and compare the differences between users in Korea and China. We found Trustness and Reachability are very important factors. Finally, through language network analysis, the relationship between dissatisfied factors is analyzed from a more microscopic level, and improvement plans are proposed to the companies according to the analysis results.