• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.147-162
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• 2017

The purposes of this study were to investigate objectified body consciousness and appearance management behaviors, and to analysis the differences on this two variables between Korean and Chinese consumers. The subjects were 700 Korean and Chinese female university students. The research method was a survey and the measuring instruments consisted of objectified body consciousness scale, appearance management behaviors items, and subjects' demographics attributions. The data were analyzed by frequency analysis, cross tabs analysis, $x^2$ test, Cronbach' ${\alpha}$, factor analysis, t-test, and regression analysis, using SPSS statistical program. The results were as follows. First, three factors(body surveillance, body shame, and control belief) were emerged on objectified body consciousness, and Korean students showed the higher level of objectified body consciousness than Chinese students. Second, Korean students had much more experience and a higher intention to perform various appearance management behaviors than Chinese students. Third, body shame and control belief factors had important effects on appearance management behaviors of both country students. However, body surveillance was an important factor on only Korean students' appearance management behaviors. This study showed that objectified body consciousness is an important variable to affect appearance management behaviors, and there are many differences on objectified body consciousness and appearance management behaviors by cultural environments.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.63-77
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis. The results were as follows. Three dimensions(appearance importance awareness, slimness importance awareness, and internalization) were emerged on sociocultural attitude toward appearance. Three dimensions(body shame, body surveillance, and control belief) were emerged on objectified body consciousness. Five dimensions(skin, hair, body, fashion, and plastic surgery management) were emerged on appearance management behavior. In sociocultural attitude toward appearance dimensions, appearance importance awareness and internalization had important effects on appearance management behavior. In objectified body consciousness dimensions, body shame and control belief had important effects on appearance management behavior. This results concluded that sociocultural attitude toward appearance and objectified body consciousness are important variables to understand on male consumer' appearance management behavior.

• Korean Journal of Culture and Social Issue
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• v.18 no.2
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• pp.301-327
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• 2012

This study investigated body images based on the survey data drawn from college students in three East Asian countries(Korea, Japan, and China). 347 Korean, 341 Chinese, and 271 Japanese college students responded to questions designed to measure body images such as body-related values (operability, inclination, locus of evaluation, and instrumentality of appearance), body esteem (appearance, and health), and objectified body-consciousness ( surveillance and shame). The results showed that body images differ among countries. Regarding body-related values, Korean students have least conservative beliefs and followed by Japanese, and Chinese. Korean students showed the highest acceptance level for the voluntary body alteration(operability), highest inclination to body appearance over health. They also showed the strongest tendency of evaluating their body from the observer's point of view and the strongest belief about the social utility of body appearance compare to Japanese and Chinese students. Appearance- esteem of Korean was similar to Chinese but higher than Japanese. Surveillance and shame about body appearance of Korean students were similar to Japanese but higher than Chinese. Compare to male students, females showed stronger belief about the body appearance over health, lower appearance esteem, and higher surveillance and shame about body. Korean women showed the least conservative body-related values, and the levels of body appearance esteem and objectified body consciousness were located in between Japanese and Chinese women. Japanese women showed especially low body appearance esteem and highest surveillance and shame. Chinese women showed the most conservative body-related value, the highest appearance-esteem, and the lowest surveillance and shame. It was revealed that the body-related values indirectly affect to appearance-esteem through the mediating role of objectified body consciousness in Chinese and Japanese samples, but that the body-related values had direct effect on appearance-esteem as well in Korean sample.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.4
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• pp.714-726
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• 2021

The purpose of this study is to investigate the effect of retail therapy (RT) values and the role of body consciousness on therapeutic shopping motivations and outcomes. In order to accomplish our research aim, we investigated therapeutic shopping values (i.e., positive mood reinforcement and negative mood reduction) and the moderating effects of body surveillance, body shame, and weight preoccupation. A total of 247 female college students in the United States participated in an online Qualtrics survey, and structural equation modeling (SEM) and multigroup analysis were performed to analyze the data. The findings reveal that therapeutic shopping values (positive mood reinforcement and negative mood reduction) significantly influence therapeutic shopping motivation. Therapeutic shopping motivation, in turn, positively influences therapeutic shopping outcomes. Moreover, weight preoccupation moderates the relationship between negative mood reduction and therapeutic shopping motivation, suggesting that RT should especially be utilized for weight-conscious individuals. The results can be utilized for retailers to develop marketing strategies for consumers who are conscious about their appearance. Academic and managerial implications, along with future research, are suggested.

• Journal of Korean Dental Hygiene Science
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• v.3 no.2
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• pp.67-77
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• 2020

This study investigated the effects of body consciousness and body esteem on interpersonal competence. A structured questionnaire was distributed to 220 dental hygiene students during July 1-31, 2020. The findings show that the subjects scored means of 3.32±0.26, 3.33±0.53, and 3.49±0.45 out of 5 in body consciousness, body esteem, and interpersonal competence, respectively. There were negative correlations between body surveillance and body shame (r=-0.303, p<0.001), as well as between two subfactors of body consciousness. Body shame was positively correlated with subfactors of interpersonal competence such as relationship initiation (r=0.217, p<0.01), claim for displeasure (r=0.218, p<0.01), and conflict management (r=0.231, p<0.01). Under the category of body esteem, body function esteem had positive correlations with conflict management (r=0.293, p<0.01) and consideration for others (r=0.141, p<0.05). Body consciousness and body esteem had effects on interpersonal competence, with an explanatory power of 13.4%. Higher body consciousness (β=.16, p=0.016) and body esteem (β=.22, p=0.02) were associated with greater interpersonal competence. These findings demonstrate that college students' objectified body consciousness and body esteem have an impact on their interpersonal competence. This raises the need to develop and apply a program to help students have positive perceptions of their bodies and establish their own individuality and body images to enhance their interpersonal competence.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.247-254
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• 2016

The purpose of this study is to identify the degree of participation sport for how this affects the objectified body consciousness of the Physically Disabled. The subjects were enrolled in the members participating in the sport for the disabled, while 221 people living in the city A. Data processing was carried out frequency analysis, factor analysis using SPSS 21.0 program, the analysis of the specific factors independent t-test and the way analysis of variance and multiple regression analysis was carried out. All statistical significance level was set at .05. First, population, gender (male), age of the sociological characteristics of the handicapped (40, 50), the objectification of the body consciousness level of the disability rating (Level 4) showed that a positive effect. Second, there are life sports participation rate (exercise duration, exercise time, exercise intensity) has positive effects on the body shame of objectification of the body consciousness of the handicapped, the body monitoring Exercise Period, the body shame, the intensity of exercise, control beliefs this exercise showed that each time a positive impact.

• Anxiety and mood
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• v.14 no.1
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• pp.36-43
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• 2018

Objective : There is an increasing number of people are not satisfied with their appearance and shape. Therefore, assessment tools are needed to evaluate the appearance or body shape. This study investigated the reliability and validity of a Korean version of the Body Shape Questionnaire (BSQ). Methods : Participants completed the BSQ, Body Dysmorphic Disorder Examination-Self Report, Eating Disorder Inventory-2, Beck Depression Inventory, Self-Esteem Scale, State-Trait Anger Expression Inventory, and State-Trait Anxiety Inventory. Results : The Korean version of BSQ presented satisfactory test-retest reliability, internal consistency and validity. Exploratory factor analysis yielded four factors as follow: feeling fat, shame and inferiority about one's body shape, attitudes concerning body image perception, and purging behavior. Conclusion : These results show the Korean BSQ exhibits good psychometric properties and can accurately evaluate the body shape concerns among Korean adults.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.18 no.4
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• pp.452-462
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• 2011

Purpose: The purpose of this study was to examine the factors affecting body image among undergraduate students. Method: The research design for this study was a descriptive survey design using a convenience sampling. Data collection was done using self-report questionnaires with 319 undergraduate students located in 3 cities, Seoul, Gangneung and Seosan. Pearson correlation coefficients and hierarchical multiple regression with the SPSS Win 12.0 Program were used to analyze the data. Results: In the hierarchical multiple regression analysis, gender, height, weight and college major were controlled. Body surveillance and body shame significantly predicted 72.3% of appearance orientation. Sociocultural attitudes toward appearance and self-esteem significantly predicted 33.5% of appearance evaluation. Self-esteem and body surveillance significantly predicted 15.9% of health orientation. Self-esteem significantly predicted 23.3% of health evaluation. Conclusion: Findings from this study provide a comprehensive understanding of body image and related factors in undergraduate students in Korea. However, further study with a larger random sample and more a detailed research design is necessary.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.127-142
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• 2017

The purpose of this study was to investigate the clothing and cosmetics purchasing behaviors of middle aged male consumers according to objectified body consciousness. The subjects were 329 male adults aged from 40 to 59, and measuring instruments consisted of objectified body consciousness, clothing and cosmetics purchasing behaviors, and subjects' demographics attributions. The data were analyzed by factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, and $x^2$ test using the SPSS program. The results were as follows. First, three factors (body shame, body surveillance, and control belief) emerged on objectified body consciousness. Second, subjects were divided into 2 groups (objectified group and non-objectified group) by objectified body consciousness. Third, these two consumer groups showed many differences regarding clothing and cosmetics purchasing behaviors. The objectified group showed many more positive clothing and cosmetics purchasing behaviors than the non-objectified group in terms of purchase motives, selection criteria, information source, purchase place, and purchase cost per month. These results show that objectified body consciousness is a useful variable for understanding adult male clothing and cosmetics purchasing behavior and to segment the male consumer market effectively.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.809-822
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• 2014

The purpose of this study was to investigate male adult' appearance management behavior according to objectified body consciousness. The subjects were 648 male adults aged from 20 to 59 and measuring instruments consisted of objectified body consciousness, appearance management behavior, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, ${\chi}^2$ test, and t-test. The results were as follows. First, 3 dimensions (body shame, body surveillance, and control belief) were emerged on objectified body consciousness, and subjects were divided into 2 groups (objectified group, and non-objectified group) by this variable. Second, male adults were deeply aware of the need of appearance management, and showed the high level of intention to perform appearance management behavior. Third, objectified group showed much more active appearance management behavior than non-objectified group. This results concluded that objectified body consciousness is a very useful variable to understand male adult' appearance management behavior.