This study verifies the direct and indirect causal relationship of sociocultural values related to appearance effect appearance evaluation, body area satisfaction, appearance orientation, and self-esteem that are variables involved in body images. This paper is expected to empirically support the information regarding the path and the relative influence among related-variables and their relational structures. A survey was conducted on 230 women from the ages of 20 to 29 who live in Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 19.0 and SPSS 19.0 for Windows. The findings are as follows: First, Sociocultural values relating to appearance affect directly body image - appearance evaluation, body area satisfaction, and appearance orientation. Appearance evaluation and appearance orientation were influenced positively; however, body area satisfaction received egative effects. In addition, sociocultural values related to appearance exert relatively stronger influence on appearance orientation. Second, among body images, appearance evaluation and body area satisfaction directly effect self-esteem; however, appearance orientation did not show any direct influence. Appearance evaluation influenced relatively higher on self-esteem. Third, it appeared that appearance evaluation directly affected Appearance orientation. Forth, sociocultural values related to appearance affect self-esteem through body images-appearance evaluation, body area satisfaction, and appearance orientation - as mediators. This confirmed the mediator role of body image between sociocultural values related to appearance and self-esteem.
The purpose of this study was to find out apparel fit satisfaction according to item(jacket, pants, skirt) by body perception and body satisfaction. This research was done by a survey method. Descriptive Statistics, Pearson's Correlation, Crosstabs were used for data analysis. The results of this study are as follows. 1) Correlation between body perception and body satisfaction : The subjects were less satisfied with larger or thicker girth of upper body. The subjects were less satisfied with thicker upper arm, lower arm, waist and lower abdomen. The subjects were more satisfied with taller height. The subjects were less satisfied with larger or thicker girth of lower body. The subjects were less satisfied with thicker hips. thighs, calves, ankles, and longer crotch length. However, they were more satisfied with longer legs. 2) Apparel fit by body perception and body satisfaction: The subjects who were less satisfied with thicker upper arm, waist, thighs and wider hips were less satisfied with the upper arm area, waist area. hip area of jacket. The subjects who were more satisfied with longer arms were more satisfied with the sleeve length of jacket. The subjects who were less satisfied with wider shoulder width were less satisfied with the upper back width of jacket. It means the shoulder width affected more the upper back width of jacket than shoulder width of jacket. The subjects who were less satisfied with wider hips were less satisfied with the hip area of pants and skirt. The subjects who were less satisfied with thicker thighs were less satisfied with the thigh area and the hip area of pants and skirt. The subjects who were less satisfied with longer crotch length were less satisfied with the crotch length of pants. 3) Difference between actual body and perceived body by Rohrer Index: Rohrer Index 109 calculated by average of the ideal height(165.83cm) and weight(49.78kg) of the subjects ranged in thin body type(below 120). The subjects tended to perceived their bodies fatter than their actual bodies. Also, the subjects tended to perceived their lower bodies fatter than upper bodies.
The purpose of the present research is to determine, for a sample of female college students, the effects of body-cathexis and importance of ideal body image on satisfaction with ready-to-wear. The sample included 177 female college students aged from 18 to 25. To measure the variables, an instrument was developed based on previous studies. Body-cathexis and importance of meeting the ideal body image were measured for five areas of body parts; head/upper body, lower body, height, weight, and torso. Satisfaction with ready-to-wear includes satisfaction with the fit at pant length, thighs, hips, waist, bust, and neckline, and with the variety in ready-to-wear. Research hypotheses were tested using multiple regression. The results showed that there was a positive impact of body-cathexis for a specific body area on ready-to-wear satisfaction which is related to the body area. The effect of importance of meeting the ideal body image on ready-to-wear clothing was different in regard to different areas of body parts.
The purpose of this study was to analyze the appearance management behavior and ornament wearing practices in relation to the body satisfaction and body image. The questionnaire was administrated to 261 female college students in Chungbuk area. Most respondents were dissatisfied with their bodies, especially with weight and lower part of their body. Among three factors of body image, they showed a great concern about appearance of body itself than body shape management and physical attractiveness. Most female students attempted ear-piercing and hair dyeing as appearance management behavior. They preferred to wear earrings, necklaces and rings, in the order. There was a significant relationship between body satisfaction and body image. Also, there were significant relationships among body image, appearance management behavior, and ornament wearing practices.
This study analyzed the relationships among actual body types, perceived body types, body-image discrepancy(difference between perceived and ideal body), and body satisfaction, and their effects on jacket fit satisfaction at 17 body parts of women in their 20s. To apprehend the actual body type of subjects, total 18 items were measured according to the anthropometric method of the 6th anthropometric survey project. The relationship between body-image discrepancy and body satisfaction was correlated in all body parts. Body-image discrepancy and body satisfaction were more affected by perceived body size than actual body size. The fit satisfaction level of the jacket was found to be lower as the discrepancy between the body type and the ideal body type was recognized. As the waist girth, hip girth, armscye girth, and upper arm girth were smaller, the height was taller, bust girth and breast size were larger, these body sizes were considered as closer to the ideal body shape and the jacket fit of the area was more satisfied. When the perceived body sizes and the actual body sizes were compared, the women in their 20s tended to perceive their waist, abdomen, and hip as larger, their shoulder length and front/back interscye as longer, their breast size as smaller, and their waist height as lower than the actual size.
The purpose of this study was to compare Korean and Japanese female college students' body sizes, their perceptions about body size, and body satisfaction based on similar cultural background. Subjects consisted of 185 Korean students and 91 Japanese students from October to December, 2000. The age range was 18 to 28 years. We measured body sizes of subjects directly and examined by questionnaire the degree of body cathexis, perceived body size, ideal body size. The results were as followed. 1) Korean women had slimmer silhouette with longer arm and longer leg than Japanese, while Japanese women had more voluminous silhouette with smaller waist circumstance and bigger hip circumstance than Korean. 2) There were not differences between perception about each body size of the Korean women and Japanese women, except arm length. Especially, two groups felt themselves as greater on thigh. 3) There were not differences between satisfaction about body of Korean women and Japanese women, except height. Generally, two groups had lower body satisfaction on each body area, especially on thigh, lower body part, abdomen, hip, and weight. 4) Perception of body size had higher correlation with body satisfaction than actual body size. Lower satisfaction was related to more negative perception of body size. 5) Regarding ideal body size, Korean women pursued bigger height, weight, waist, and hip than Japanese. However, Japanese women pursued bigger bust than Korean. This means that Japanese women pursued more voluminous body silhouette.
The purpose of this research is to examine the relationship between body satisfaction and appearance enhancement behavior of college students. A questionnaire survey was conducted on 234 college students in Cheong-ju area, Korea. Frequency, descriptive analysis, $x^2$ and t-tests were used for data analysis. Male students were generally satisfied with their height but not with their weight, while female students were not satisfied with their height and weight. There were significant gender differences in satisfaction with their skin color: male students were mostly satisfied with their skin color other than female students. The body satisfaction degree of college students depended on gender: the male students showed more satisfaction with their physical condition than the female students. Of the college student's improving-appearance behaviors such as face-lifting by plastic surgery, make-up by cosmetics and skin care, their preferable choice depended on their gender. When purchasing clothes, they considered if the clothes could cover their defects of their body line and improve their physical appearance. The levels of body satisfaction were significantly different according to their appearance enhancement behaviors.
The study purpose was to investigate the jacket-fit satisfaction level of men in their 20s and 30s, using body-scanning data and a questionnaire. Thirty-five men were scanned using a 3D body scanner. The participants were divided into three groups (Small, Medium, and Large) based on their chest-circumference measurement. Their levels of satisfaction with the fit of their tailored jacket were compared by group. Chest, waist, and hip circumferences increased substantially as group size increased. The M-group was mostly satisfied with all body-site views. The S-group was especially dissatisfied with height, back width, waist circumference, and upper-arm circumference. The L-group was especially dissatisfied with waist circumference and hip circumference. The majority of the participants preferred the jacket closely fitted to their body. More than half of the participants thought finding a jacket of suitable size was difficult. When purchasing ready-to-wear jackets, the S-group and the M-group considered shoulder width important, while the L-group considered chest circumference the most important area. When evaluating the fit of ready-to-wear jackets, the L-group evaluated chest circumference, back width, and waist circumference as poor fits. The M-group evaluated sleeve length and shoulder width as poor fits, and the S-group agreed with respect to sleeve length. Body-satisfaction levels and matching jacket-satisfaction levels differed by body-size group, as did areas that need improvement. The conclusion is that size-group analysis using 3D body scanning can be utilized effectively for jacket-fit analysis. The findings of the current study can be applied to improving jacket fit among young male consumers.
This study conducted a survey to compare the size of ready-made clothes for different body shapes and body sizes, and to discover the differences in satisfaction with the size of ready-made clothes. The subjects were women in their 208 and 308 from Busan and Gyeongnam. The women were classified into groups: normal weight, overweight, and obese, using the Body Mass Index (BMI). The comparison of the body size showed a significant difference among the shapes; the average BMI in overweight women was 24.2 while that of obese women was 27.6. For the clothing size for each body shape, obese women most often wore size 77 and size 88, regardless of the sizes of upper and lower garments. The size consistency of upper and lower garments was the lowest in obese women. However, in most of the shapes, women tended to choose larger-sizes for lower garments than for upper ones. The more obese the subject, the less inclined they were to wear garments for their real body size. Satisfaction with the clothing size was significantly different between body shapes; the more obese, the lower the level of satisfaction with the size. As well, satisfaction with the fit of clothing at certain parts was shown to be low especially in the bust measurement, shoulder width, upper garment length, crotch length, and thigh circumference. When surveyed about the use of alterations for different body shapes, the results were that over 65% of subjects did not alter upper garments regardless of their body shape. Comparatively, 68% or above of all body shapes did do alterations to lower garments for example, the length of pants or skirts.
As a society is becoming more and more complicated people living in modern times are experiencing more stresses for various reasons. Some past research results proved the role of clothing in reducing the stresses. The purpose of this study is to investigate how the preference of the mini-style which is recently most fashionable styles is related to the psychological factors such as stress and body satisfaction. Measure Instrument were Nolmes and Masuda(1973)'s SRRS(Social Readjustment Rating Scal) Secord and Jourard(1953)' Body Cathexis Scale and mini-style preference scale by author Survey questionnaires were distributed to two hundred seventy adult women living in Seoul area during may 25 1992. through June 8. 1992. The age range of the subjects was from 30 to 49 The final number of subjects in-cluded in the statistical analysis was 244. The result and conclusions are as follows: 1. Significant difference was existed in mini-style preference between high and low body satisfaction groups. Mini-style was pre-ferred by high body satisfaction group than low body satisfaction group. 2, Significant difference was existed in mini-style preference between high and low stress groups. Mini-style was preferred by low stress group than high stress group. 3. Regarding demographic characteristics unmarried 2 year college graduates with low family income in their early 30's pref. mini-style. 4. There was a marginal interaction effect of demographic characteristics on the relation-ship between mini-style preference and body satisfaction. The higher preference and body satisfaction. The higher preference for mini-style was found for the higher body satis-faction group mostly with the age range of 35 to 39 married 4 year college graduates as drop-puts and mid less income group. 5. There was a marginal interaction effect of demographic variables on the relatonship be-tween mini style preference and stress level The higher preference for mini-style was re-lated to the low stress level group mostly with age group of 35 to 44 high school graduates or lower and highest income group regardless of their marital status. In sum mini-style seems to be preferred by women who feel relatively less stress and are more satisfied with their bodies thus psycho-logically stable.
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