• Title/Summary/Keyword: Big data analytics

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A Study on the Learning Model Based on Digital Transformation (디지털 트랜스포메이션 기반 학습모델 연구)

  • Lee, Jin Gu;Lee, Jae Young;Jung, Il Chan;Kim, Mi Hwa
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.765-777
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    • 2022
  • The purpose of this study is to present a digital transformation-based learning model that can be used in universities based on learning digital transformation in order f to be competitive in a rapidly changing environment. Literature review, case study, and focus group interview were conducted and the implications for the learning model from these are as follows. Universities that stand out in related fields are actively using learning analysis to implement dashboards, develop predictive models, and support adaptive learning based on big data, They also have actively introduced advanced edutech to classes. In addition, problems and difficulties faced by other universities and K University when implementing digital transformation were also confirmed. Based on these findings, a digital transformation-based learning model of K University was developed. This model consists of four dimensions: diagnosis, recommendation, learning, and success. It allows students to proceed with learning by diagnosing and recommending various learning processes necessary for individual success, and systematically managing learning outcomes. Finally, academic and practical implications about the research results were discussed.

Introduction to the Technology of Digital Groundwater (Digital Groundwater의 기술 소개)

  • Hyeon-Sik Kim
    • Proceedings of the Korea Water Resources Association Conference
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    • 2023.05a
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    • pp.10-10
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    • 2023
  • 본질적으로 복잡하고 다양한 특성을 가지는 우리나라(도시, 농어촌, 도서산간, 섬 등)의 물 공급 시스템은 생활수준의 향상, 기후변화 및 가뭄위기, 소비환경 중심의 요구와 한정된 수자원을 잘 활용하기 위한 운영 및 관리가 매우 복잡하다. 이로 인한 수자원 고갈과 가뭄위기 등에 관련한 대책 및 방안으로 대체수자원인 지하수 활용방안들이 제시되고 있다. 따라서, 물 관리 시스템과 관련한 디지털 기술은 오늘날 플랫폼과 디지털 트윈의 도입을 통해 네트워크와 가상현실 세계의 연결이 통합되어진 4차 산업혁명 사업이 현실화되고 있다. 물 관리 시스템에 사용된 새로운 디지털 기술 "BDA(Big Data Analytics), CPS(Cyber Physical System), IoT(Internet of Things), CC(Cloud Computing), AI(Artificial Intelligence)" 등의 성장이 증가함에 따라 가뭄대응 위기와 도시 지하수 물 순환 시스템 운영이 증가하는 소비자 중심의 수요를 충족시키기 위해서는 지속가능한 지하수 공급을 효과적으로 관리되어야 한다. 4차 산업혁명과 관련한 기술성장이 증가함으로 인한 물 부문은 시스템의 지속가능성을 향상시키기 위해 전체 디지털화 단계로 이동하고 있다. 이러한 디지털 전환의 핵심은 데이터에 관한 것이며, 이를 활용하여 가치 창출을 위해서 "Digital Groundwater Technology/Twin(DGT)"를 극대화하는 방식으로 제고해야 한다. 현재 당면하고 있는 기후위기에 따른 가뭄, 홍수, 녹조, 탁수, 대체수자원 등의 수자원 재해에 대한 다양한 대응 방안과 수자원 확보 기술이 논의되고 있다. 이에 따른 "물 순환 시스템"의 이해와 함께 문제해결 방안도출을 위하여 이번 "기획 세션"에서는 지하수 수량 및 수질, 정수, 모니터링, 모델링, 운영/관리 등의 수자원 데이터의 플랫폼 동시성 구축으로부터 역동적인 "DGT"을 통한 디지털 트윈화하여, 지표수-토양-지하수 분야의 특화된 연직 프로파일링 관측기술을 다각도로 모색하고자 한다. "Digital Groundwater(DG)"는 지하수의 물 순환, 수량 및 수질 관리, 지표수-지하수 순환 및 모니터링, 지하수 예측 모델링 통합연계를 위해 지하수 플랫폼 동시성, ChatGPT, CPS 및 DT 등의 복합 디지털화 단계로 나가고 있다. 복잡한 지하환경의 이해와 관리 및 보존을 위한 지하수 네트워크에서 수량과 수질 데이터를 수집하기 위한 스마트 지하수 관측기술 개발은 큰 도전이다. 스마트 지하수 관측기술은 BD분석, AI 및 클라우드 컴퓨팅 등의 디지털 기술에 필요한 획득된 데이터 분석에 사용되는 알고리즘의 복잡성과 데이터 품질에 따라 영향을 미칠 수 있기 때문이다. "DG"는 지하수의 정보화 및 네트워크 운영관리 자동화, 지능화 등을 위한 디지털 도구를 활용함으로써 지표수-토양층-지하수 네트워크 통합관리에 대한 비전을 만들 수 있다. 또한, DGT는 지하수 관측센서의 1차원 데이터 융합을 이용한 지하수 플랫폼 동시성과 디지털 트윈을 연계할 수 있다.

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The Political Recognition Surrounding Candlelight Rally and Taegeukgi Rally: A Big Data Analytics on Online News Comments (촛불 집회와 태극기 집회를 둘러싼 정국 인식: 온라인 뉴스 댓글에 대한 빅데이터 분석)

  • Kim, ChanWoo;Jung, Byungkee
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.6
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    • pp.875-885
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    • 2018
  • This study analyzed the major issues of the Candlelight Rally and Taegukgi Rally registered in news comments of the politics section of the portal site from October 24, 2016 to March 19, 2017. We examined the political recognition of the two rallies with the Named Entity Recognition. The main analytical items are the responsibility for impeachment, the subject and method of settlement, and other major issues. As a result of the analysis, the comments of the Candlelight Rally focused on the impeachment support and the legal penalties of the regime ministers, and insisted on resolving the political situation through the next election after impeachment. The comments of the Taegukgi Rally focused on the rejection of the impeachment to maintain the regime and insisted on rejecting the impeachment of the Constitutional Court. The conflicts between the group that supported Candlelight Rallis and the group that supported Taegukgi rallies are predicted to last at least for the time being (Park Geun-hye's trial period) after the presidential election. After the impeachment of the President and replacement of the regime this conflict will develop into the confrontation between the pursuit of liquidation and new politics and the attempt to influence the trial of Park Geun-hye. Therefore, the efforts to integrate society in the aftermath are necessary.

Comparing Corporate and Public ESG Perceptions Using Text Mining and ChatGPT Analysis: Based on Sustainability Reports and Social Media (텍스트마이닝과 ChatGPT 분석을 활용한 기업과 대중의 ESG 인식 비교: 지속가능경영보고서와 소셜미디어를 기반으로)

  • Jae-Hoon Choi;Sung-Byung Yang;Sang-Hyeak Yoon
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.347-373
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    • 2023
  • As the significance of ESG (Environmental, Social, and Governance) management amplifies in driving sustainable growth, this study delves into and compares ESG trends and interrelationships from both corporate and societal viewpoints. Employing a combination of Latent Dirichlet Allocation Topic Modeling (LDA) and Semantic Network Analysis, we analyzed sustainability reports alongside corresponding social media datasets. Additionally, an in-depth examination of social media content was conducted using Joint Sentiment Topic Modeling (JST), further enriched by Semantic Network Analysis (SNA). Complementing text mining analysis with the assistance of ChatGPT, this study identified 25 different ESG topics. It highlighted differences between companies aiming to avoid risks and build trust, and the general public's diverse concerns like investment options and working conditions. Key terms like 'greenwashing,' 'serious accidents,' and 'boycotts' show that many people doubt how companies handle ESG issues. The findings from this study set the foundation for a plan that serves key ESG groups, including businesses, government agencies, customers, and investors. This study also provide to guide the creation of more trustworthy and effective ESG strategies, helping to direct the discussion on ESG effectiveness.

Factors Affecting Individual Effectiveness in Metaverse Workplaces and Moderating Effect of Metaverse Platforms: A Modified ESP Theory Perspective (메타버스 작업공간의 개인적 효과에 영향 및 메타버스 플랫폼의 조절효과에 대한 연구: 수정된 ESP 이론 관점으로)

  • Jooyeon Jeong;Ohbyung Kwon
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.207-228
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    • 2023
  • After COVID-19, organizations have widely adopted platforms such as zoom or developed their proprietary online real-time systems for remote work, with recent forays into incorporating the metaverse for meetings and publicity. While ongoing studies investigate the impact of avatar customization, expansive virtual environments, and past virtual experiences on participant satisfaction within virtual reality or metaverse settings, the utilization of the metaverse as a dedicated workspace is still an evolving area. There exists a notable gap in research concerning the factors influencing the performance of the metaverse as a workspace, particularly in non-immersive work-type metaverses. Unlike studies focusing on immersive virtual reality or metaverses emphasizing immersion and presence, the majority of contemporary work-oriented metaverses tend to be non-immersive. As such, understanding the factors that contribute to the success of these existing non-immersive metaverses becomes crucial. Hence, this paper aims to empirically analyze the factors impacting personal outcomes in the non-immersive metaverse workspace and derive implications from the results. To achieve this, the study adopts the Embodied Social Presence (ESP) model as a theoretical foundation, modifying and proposing a research model tailored to the non-immersive metaverse workspace. The findings validate that the impact of presence on task engagement and task involvement exhibits a moderating effect based on the metaverse platform used. Following interviews with participants engaged in non-immersive metaverse workplaces (specifically Gather Town and Ifland), a survey was conducted to gather comprehensive insights.

Domain Knowledge Incorporated Local Rule-based Explanation for ML-based Bankruptcy Prediction Model (머신러닝 기반 부도예측모형에서 로컬영역의 도메인 지식 통합 규칙 기반 설명 방법)

  • Soo Hyun Cho;Kyung-shik Shin
    • Information Systems Review
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    • v.24 no.1
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    • pp.105-123
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    • 2022
  • Thanks to the remarkable success of Artificial Intelligence (A.I.) techniques, a new possibility for its application on the real-world problem has begun. One of the prominent applications is the bankruptcy prediction model as it is often used as a basic knowledge base for credit scoring models in the financial industry. As a result, there has been extensive research on how to improve the prediction accuracy of the model. However, despite its impressive performance, it is difficult to implement machine learning (ML)-based models due to its intrinsic trait of obscurity, especially when the field requires or values an explanation about the result obtained by the model. The financial domain is one of the areas where explanation matters to stakeholders such as domain experts and customers. In this paper, we propose a novel approach to incorporate financial domain knowledge into local rule generation to provide explanations for the bankruptcy prediction model at instance level. The result shows the proposed method successfully selects and classifies the extracted rules based on the feasibility and information they convey to the users.

The Effect of Online Multiple Channel Marketing by Device Type (디바이스 유형을 고려한 온라인 멀티 채널 마케팅 효과)

  • Hajung Shin;Kihwan Nam
    • Information Systems Review
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    • v.20 no.4
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    • pp.59-78
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    • 2018
  • With the advent of the various device types and marketing communication, customer's search and purchase behavior have become more complex and segmented. However, extant research on multichannel marketing effects of the purchase funnel has not reflected the specific features of device User Interface (UI) and User Experience (UX). In this study, we analyzed the marketing channel effects of multi-device shoppers using a unique click stream dataset from global online retailers. We examined device types that activate online shopping and compared the differences between marketing channels that promote visits. In addition, we estimated the direct and indirect effects on visits and purchase revenue through customer's accumulated experience and channel conversions. The findings indicate that the same customer selects a different marketing channel according to the device selection. These results can help retailers gain a better understanding of customers' decision-making process in multi-marketing channel environment and devise the optimal strategy taking into account various device types. Our empirical analyses yield business implications based on the significant results from global big data analytics and contribute academically meaningful theoretical framework using an economic model. We also provide strategic insights attributed to the practical value of an online marketing manager.

2024 Korea Digital Business Trend Study: Listening to Voices from Academia and Industry (2024 대한민국 디지털 비즈니스 트렌드 인식조사: 학계와 산업계의 다양한 목소리를 들어보다)

  • Hajin Shin;Hyunchul Ahn;Taekyung Kim;Jung Lee
    • Information Systems Review
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    • v.26 no.1
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    • pp.315-335
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    • 2024
  • This study analyzes the digital business environment in Korea and predicts the digital business trends to be noted in 2024. The study comprehensively reviews the domestic and international ICT market outlook and provides objective and in-depth analysis by compiling opinions from various experts. In particular, through a multi-dimensional approach, it derives practical trends applicable to the local business environment, provides strategic implications considering the characteristics of digital business in Korea, and suggests directions for Korean companies to adapt to the global business environment and strengthen their competitiveness. During the research process, 20 preliminary candidate trends were initially identified by collecting and analyzing reports from major domestic and international market research institutes. We then conducted in-depth interviews with 10 experts from industry and academia to select 15 shortlisted trends from these 20 trends and 10 trends selected from the previous year. Finally, we conducted a large-scale survey of 209 experts from academia and industry, and we selected 11 domestic digital business trends to focus on in 2024. This study, which presents an outlook of digital business trends suitable for the Korean business environment based on a variety of opinions scientifically gathered from Korean digital business leaders, will contribute to understanding IT trends in Korea from a business perspective and their differences from global trends.

Analyzing the Performance of the South Korean Men's National Football Team Using Social Network Analysis: Focusing on the Manager Bento's Matches (사회연결망분석을 활용한 한국 남자축구대표팀 경기성과 분석: 벤투 감독 경기를 중심으로)

  • Yeonsik Jung;Eunkyung Kang;Sung-Byung Yang
    • Knowledge Management Research
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    • v.24 no.2
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    • pp.241-262
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    • 2023
  • The phenomena and game records that occur in sports matches are being analyzed in the field of sports game analysis, utilizing advanced technologies and various scientific analysis methods. Among these methods, social network analysis is actively employed in analyzing pass networks. As football is a representative sport in which the game unfolds through player interactions, efforts are being made to provide new insights into the game using social network analysis, which were previously unattainable. Consequently, this study aims to analyze the changes in pass networks over time for a specific football team and compare them in different scenarios, including variations in the game's nature (Qatar World Cup games vs. A match games) and alterations in the opposing team (higher FIFA rankers vs. lower FIFA rankers). To elaborate, we selected ten matches from the games of the Korean national football team following Coach Bento's appointment, extracted network indicators for these matches, and applied four indicators (efficiency, cohesion, vulnerability, and activity/leadership) from a football team's performance evaluation model to the extracted data for analysis under different circumstances. The research findings revealed a significant increase in cohesion and a substantial decrease in vulnerability during the analysis of game performance over time. In the comparative analysis based on changes in the game's nature, Qatar World Cup matches exhibited superior performance across all aspects of the evaluation model compared to A matches. Lastly, in the comparative analysis considering the variations in the opposing team, matches against lower FIFA rankers displayed superior performance in all aspects of the evaluation model in comparison to matches against top FIFA rankers. We hope that the outcomes of this study can serve as essential foundational data for the selection of football team coaches and the development of game strategies, thereby contributing to the enhancement of the team's performance.

Sentiment Analysis of Korean Reviews Using CNN: Focusing on Morpheme Embedding (CNN을 적용한 한국어 상품평 감성분석: 형태소 임베딩을 중심으로)

  • Park, Hyun-jung;Song, Min-chae;Shin, Kyung-shik
    • Journal of Intelligence and Information Systems
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    • v.24 no.2
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    • pp.59-83
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    • 2018
  • With the increasing importance of sentiment analysis to grasp the needs of customers and the public, various types of deep learning models have been actively applied to English texts. In the sentiment analysis of English texts by deep learning, natural language sentences included in training and test datasets are usually converted into sequences of word vectors before being entered into the deep learning models. In this case, word vectors generally refer to vector representations of words obtained through splitting a sentence by space characters. There are several ways to derive word vectors, one of which is Word2Vec used for producing the 300 dimensional Google word vectors from about 100 billion words of Google News data. They have been widely used in the studies of sentiment analysis of reviews from various fields such as restaurants, movies, laptops, cameras, etc. Unlike English, morpheme plays an essential role in sentiment analysis and sentence structure analysis in Korean, which is a typical agglutinative language with developed postpositions and endings. A morpheme can be defined as the smallest meaningful unit of a language, and a word consists of one or more morphemes. For example, for a word '예쁘고', the morphemes are '예쁘(= adjective)' and '고(=connective ending)'. Reflecting the significance of Korean morphemes, it seems reasonable to adopt the morphemes as a basic unit in Korean sentiment analysis. Therefore, in this study, we use 'morpheme vector' as an input to a deep learning model rather than 'word vector' which is mainly used in English text. The morpheme vector refers to a vector representation for the morpheme and can be derived by applying an existent word vector derivation mechanism to the sentences divided into constituent morphemes. By the way, here come some questions as follows. What is the desirable range of POS(Part-Of-Speech) tags when deriving morpheme vectors for improving the classification accuracy of a deep learning model? Is it proper to apply a typical word vector model which primarily relies on the form of words to Korean with a high homonym ratio? Will the text preprocessing such as correcting spelling or spacing errors affect the classification accuracy, especially when drawing morpheme vectors from Korean product reviews with a lot of grammatical mistakes and variations? We seek to find empirical answers to these fundamental issues, which may be encountered first when applying various deep learning models to Korean texts. As a starting point, we summarized these issues as three central research questions as follows. First, which is better effective, to use morpheme vectors from grammatically correct texts of other domain than the analysis target, or to use morpheme vectors from considerably ungrammatical texts of the same domain, as the initial input of a deep learning model? Second, what is an appropriate morpheme vector derivation method for Korean regarding the range of POS tags, homonym, text preprocessing, minimum frequency? Third, can we get a satisfactory level of classification accuracy when applying deep learning to Korean sentiment analysis? As an approach to these research questions, we generate various types of morpheme vectors reflecting the research questions and then compare the classification accuracy through a non-static CNN(Convolutional Neural Network) model taking in the morpheme vectors. As for training and test datasets, Naver Shopping's 17,260 cosmetics product reviews are used. To derive morpheme vectors, we use data from the same domain as the target one and data from other domain; Naver shopping's about 2 million cosmetics product reviews and 520,000 Naver News data arguably corresponding to Google's News data. The six primary sets of morpheme vectors constructed in this study differ in terms of the following three criteria. First, they come from two types of data source; Naver news of high grammatical correctness and Naver shopping's cosmetics product reviews of low grammatical correctness. Second, they are distinguished in the degree of data preprocessing, namely, only splitting sentences or up to additional spelling and spacing corrections after sentence separation. Third, they vary concerning the form of input fed into a word vector model; whether the morphemes themselves are entered into a word vector model or with their POS tags attached. The morpheme vectors further vary depending on the consideration range of POS tags, the minimum frequency of morphemes included, and the random initialization range. All morpheme vectors are derived through CBOW(Continuous Bag-Of-Words) model with the context window 5 and the vector dimension 300. It seems that utilizing the same domain text even with a lower degree of grammatical correctness, performing spelling and spacing corrections as well as sentence splitting, and incorporating morphemes of any POS tags including incomprehensible category lead to the better classification accuracy. The POS tag attachment, which is devised for the high proportion of homonyms in Korean, and the minimum frequency standard for the morpheme to be included seem not to have any definite influence on the classification accuracy.