• Asia pacific journal of information systems
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• v.24 no.4
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• pp.443-472
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• 2014

To survive in the global competitive environment, enterprise should be able to solve various problems and find the optimal solution effectively. The big-data is being perceived as a tool for solving enterprise problems effectively and improve competitiveness with its' various problem solving and advanced predictive capabilities. Due to its remarkable performance, the implementation of big data systems has been increased through many enterprises around the world. Currently the big-data is called the 'crude oil' of the 21st century and is expected to provide competitive superiority. The reason why the big data is in the limelight is because while the conventional IT technology has been falling behind much in its possibility level, the big data has gone beyond the technological possibility and has the advantage of being utilized to create new values such as business optimization and new business creation through analysis of big data. Since the big data has been introduced too hastily without considering the strategic value deduction and achievement obtained through the big data, however, there are difficulties in the strategic value deduction and data utilization that can be gained through big data. According to the survey result of 1,800 IT professionals from 18 countries world wide, the percentage of the corporation where the big data is being utilized well was only 28%, and many of them responded that they are having difficulties in strategic value deduction and operation through big data. The strategic value should be deducted and environment phases like corporate internal and external related regulations and systems should be considered in order to introduce big data, but these factors were not well being reflected. The cause of the failure turned out to be that the big data was introduced by way of the IT trend and surrounding environment, but it was introduced hastily in the situation where the introduction condition was not well arranged. The strategic value which can be obtained through big data should be clearly comprehended and systematic environment analysis is very important about applicability in order to introduce successful big data, but since the corporations are considering only partial achievements and technological phases that can be obtained through big data, the successful introduction is not being made. Previous study shows that most of big data researches are focused on big data concept, cases, and practical suggestions without empirical study. The purpose of this study is provide the theoretically and practically useful implementation framework and strategies of big data systems with conducting comprehensive literature review, finding influencing factors for successful big data systems implementation, and analysing empirical models. To do this, the elements which can affect the introduction intention of big data were deducted by reviewing the information system's successful factors, strategic value perception factors, considering factors for the information system introduction environment and big data related literature in order to comprehend the effect factors when the corporations introduce big data and structured questionnaire was developed. After that, the questionnaire and the statistical analysis were performed with the people in charge of the big data inside the corporations as objects. According to the statistical analysis, it was shown that the strategic value perception factor and the inside-industry environmental factors affected positively the introduction intention of big data. The theoretical, practical and political implications deducted from the study result is as follows. The frist theoretical implication is that this study has proposed theoretically effect factors which affect the introduction intention of big data by reviewing the strategic value perception and environmental factors and big data related precedent studies and proposed the variables and measurement items which were analyzed empirically and verified. This study has meaning in that it has measured the influence of each variable on the introduction intention by verifying the relationship between the independent variables and the dependent variables through structural equation model. Second, this study has defined the independent variable(strategic value perception, environment), dependent variable(introduction intention) and regulatory variable(type of business and corporate size) about big data introduction intention and has arranged theoretical base in studying big data related field empirically afterwards by developing measurement items which has obtained credibility and validity. Third, by verifying the strategic value perception factors and the significance about environmental factors proposed in the conventional precedent studies, this study will be able to give aid to the afterwards empirical study about effect factors on big data introduction. The operational implications are as follows. First, this study has arranged the empirical study base about big data field by investigating the cause and effect relationship about the influence of the strategic value perception factor and environmental factor on the introduction intention and proposing the measurement items which has obtained the justice, credibility and validity etc. Second, this study has proposed the study result that the strategic value perception factor affects positively the big data introduction intention and it has meaning in that the importance of the strategic value perception has been presented. Third, the study has proposed that the corporation which introduces big data should consider the big data introduction through precise analysis about industry's internal environment. Fourth, this study has proposed the point that the size and type of business of the corresponding corporation should be considered in introducing the big data by presenting the difference of the effect factors of big data introduction depending on the size and type of business of the corporation. The political implications are as follows. First, variety of utilization of big data is needed. The strategic value that big data has can be accessed in various ways in the product, service field, productivity field, decision making field etc and can be utilized in all the business fields based on that, but the parts that main domestic corporations are considering are limited to some parts of the products and service fields. Accordingly, in introducing big data, reviewing the phase about utilization in detail and design the big data system in a form which can maximize the utilization rate will be necessary. Second, the study is proposing the burden of the cost of the system introduction, difficulty in utilization in the system and lack of credibility in the supply corporations etc in the big data introduction phase by corporations. Since the world IT corporations are predominating the big data market, the big data introduction of domestic corporations can not but to be dependent on the foreign corporations. When considering that fact, that our country does not have global IT corporations even though it is world powerful IT country, the big data can be thought to be the chance to rear world level corporations. Accordingly, the government shall need to rear star corporations through active political support. Third, the corporations' internal and external professional manpower for the big data introduction and operation lacks. Big data is a system where how valuable data can be deducted utilizing data is more important than the system construction itself. For this, talent who are equipped with academic knowledge and experience in various fields like IT, statistics, strategy and management etc and manpower training should be implemented through systematic education for these talents. This study has arranged theoretical base for empirical studies about big data related fields by comprehending the main variables which affect the big data introduction intention and verifying them and is expected to be able to propose useful guidelines for the corporations and policy developers who are considering big data implementationby analyzing empirically that theoretical base.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.1
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• pp.207-212
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• 2018

As a data analysis tool which is becoming popular in the Big Data era, R is rapidly expanding its user range by providing powerful statistical analysis and data visualization functions. Major advantage of R is its functional scalability based on open source, but its scale scalability is limited, resulting in performance degrades in large data processing. RHadoop, one of the extension packages to complement it, can improve data analysis performance as it supports Hadoop platform-based distributed processing of programs written in R. In this paper, we evaluate the validity of RHadoop by evaluating the performance improvement of RHadoop in real medical big data analysis. Performance evaluation of the analysis of the medical history information, which is provided by National Health Insurance Service, using R and RHadoop shows that RHadoop cluster composed of 8 data nodes can improve performance up to 8 times compared with R.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.4
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• pp.169-174
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• 2019

In this study, I use surveillance data collection and data mining, clustered by clustering method, and use supervised learning to judge similarity. I aim to use feature extraction algorithms and supervised learning to analyze the suitability of the correlations of personality. After conducting the questionnaire survey, the researchers refine the collected data based on the questionnaire, classify the data sets through the clustering techniques of WEKA, an open source data mining tool, and judge similarity using supervised learning. I then use feature extraction algorithms and supervised learning to determine the suitability of the results for personality. As a result, it was found that the highest degree of similarity classification was obtained by EM classification and supervised learning by Naïve Bayes. The results of feature classification and supervised learning were found to be useful for judging fitness. I found that the accuracy of each Big-5 personality was changed according to the addition and deletion of the items, and analyzed the differences for each personality.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.05a
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• pp.134-137
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• 2016

Big data analysis refers the ability to store, manage and analyze collected data from an existing database management tool. In addition, extract value from large amounts of structured or unstructured data set and means the technology to analyze the results. Meta-analysis is a statistical integration method that delivers an opportunity to overview the entire result of integrating and analyzing many quantitative research results. Meta-analysis is sometimes expressed as an analysis of another analysis. Commonly, factors of metabolic syndrome can be defined as abdominal obesity, high triglycerides, low high density lipoprotein cholesterol, elevated blood pressure, and elevated fasting glucose. This study will find meaningful mediator variables for criterion variables that affect before and after the metabolic syndrome studies, on the basis of the results of a meta-analysis. We reviewed a total of 5 studies related to metabolic syndrome published in Korea between 2000 and 2016, where a cause and effect relationship is established between variables that are specified in the conceptual model of this study.

• International journal of advanced smart convergence
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• v.11 no.3
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• pp.157-161
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• 2022

The coffee industry continues to grow steadily due to the spread of coffee and changes in consumer awareness. Once upon a time, instant coffee was common, People today have distinct personal preferences As consumption needs for favorite foods are segmented, ways to enjoy coffee are diversifying. This study was conducted through analysis of consumption changes for specialty coffee as a changed issue of COVID-19 The goal is to present a vision for the future of the specialty coffee industry. As a research method, text mining through big data analysis was conducted to extract and analyze factors affecting the change in specialty coffee consumption. As a result of the study, we judged that specialty coffee is consumed by using a drip tool that allows you to easily enjoy coffee at home after Corona 19. Therefore, hand drips used in home cafes were found to play a central role in the change in specialty coffee consumption.

• Journal of Convergence for Information Technology
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• v.7 no.1
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• pp.55-60
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• 2017

In order to provide intelligent services without human intervention in the Internet of Things environment, it is necessary to analyze the big data generated by the IoT device and learn the normal pattern, and to predict the abnormal symptoms such as faulty or malfunction based on the learned normal pattern. The purpose of this study is to implement a machine learning model that can predict product failure by analyzing big data generated in various devices of product process. The machine learning model uses the big data analysis tool R because it needs to analyze based on existing data with a large volume. The data collected in the product process include the information about product faulty, so supervised learning model is used. As a result of the study, I classify the variables and variable conditions affecting the product failure, and proposed a prediction model for the product failure based on the decision tree. In addition, the predictive power of the model was significantly higher in the conformity and performance evaluation analysis of the model using the ROC curve.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.457-464
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• 2020

This study aims to recognize customers' real sentiment and then discover the data-driven insights for strategic decision-making in the financial sector of Saudi Arabia. The data was collected from the social media (Facebook and Twitter) from start till October 2018 in financial companies (NCB, Al Rajhi, and Bupa) selected in the Kingdom of Saudi Arabia according to criteria. Then, it was analyzed using a sentiment analysis, one of data mining techniques. All three companies have similar likes and followers as they serve customers as B2B and B2C companies. In addition, for Al Rajhi no negative sentiment was detected in English posts, while it can be seen that Internet penetration of both banks are higher than BUPA, rarely mentioned in few hours. This study helps to predict the overall popularity as well as the perception or real mood of people by identifying the positive and negative feelings or emotions behind customers' social media posts or messages. This research presents meaningful insights in data-driven approaches using a specific data mining technique as a tool for corporate decision-making and forecasting. Understanding what the key issues are from customers' perspective, it becomes possible to develop a better data-based global strategies to create a sustainable competitive advantage.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.05a
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• pp.112-114
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• 2016

Big data analysis refers the ability to store, manage and analyze collected data from an existing database management tool. Meta-analysis refers to a statistical literature synthesis method from the quantitative results of many known empirical studies. We conducted a meta-analysis and review of between external factors on perceived value in e-commerce researches. This study focused a total of 11 research papers that established causal relationships between external factors on perceived value in e-commerce published in Korea academic journals during 2000 and 2016. Based on these findings, several theoretical and practical implications were suggested and discussed with the difference from previous researches.

• Journal of Internet Computing and Services
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• v.25 no.4
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• pp.87-96
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• 2024

Information power has been a major criterion for wealth disparity in human history, and since the advent of the Fourth Industrial Revolution, referred to as the data economy era, personal information has also gained economic value. Additionally, companies collect and analyze customer information to use as a marketing tool, providing personalized services, making the collection of quality customer information crucial to a company's success. However, as the amount of data held by companies increases, crimes of stealing personal information for financial gain have surged, making corporate customer information a target for criminals. The leakage of personal information and its circumstances lead to a decline in corporate trust from the customer's perspective, threatening corporate sustainability with falling stock prices and decreased sales. Therefore, companies find themselves in a paradoxical situation where the utilization of personal information is increasing while the risk of personal information leakage is also growing. This study used the news big data analysis system, BIG KINDS, to analyze major keywords before and after media coverage on personal information leaks, examining domestic media coverage trends. Through this, we identified the impact of personal information leakage on corporate sustainability and analyzed the connection between personal information protection and sustainable corporate management. The results derived from this study are expected to serve as foundational data for companies seeking ways to enhance sustainable management while increasing the utilization of personal information.

• Journal of Convergence for Information Technology
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• v.9 no.10
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• pp.56-63
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• 2019

The purpose of this paper is to derive an optimal route for foreign tourists in Korea. To that end, the data gained from domestic tourist portal sites was analyzed with a big data analytics tool R. The destinations most visited by inbound foreign tourists, the shortest route and the most economical route were derived from the analysis results. The findings suggest original Korean culture is the factor for successful tourist destinations and relevant products, and will serve as some reference data conducive to planning the tourist products in practice.