• Title/Summary/Keyword: Big data Analysis

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An Empirical Study on the Influencing Factors for Big Data Intented Adoption: Focusing on the Strategic Value Recognition and TOE Framework (빅데이터 도입의도에 미치는 영향요인에 관한 연구: 전략적 가치인식과 TOE(Technology Organizational Environment) Framework을 중심으로)

  • Ka, Hoi-Kwang;Kim, Jin-soo
    • Asia pacific journal of information systems
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    • v.24 no.4
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    • pp.443-472
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    • 2014
  • To survive in the global competitive environment, enterprise should be able to solve various problems and find the optimal solution effectively. The big-data is being perceived as a tool for solving enterprise problems effectively and improve competitiveness with its' various problem solving and advanced predictive capabilities. Due to its remarkable performance, the implementation of big data systems has been increased through many enterprises around the world. Currently the big-data is called the 'crude oil' of the 21st century and is expected to provide competitive superiority. The reason why the big data is in the limelight is because while the conventional IT technology has been falling behind much in its possibility level, the big data has gone beyond the technological possibility and has the advantage of being utilized to create new values such as business optimization and new business creation through analysis of big data. Since the big data has been introduced too hastily without considering the strategic value deduction and achievement obtained through the big data, however, there are difficulties in the strategic value deduction and data utilization that can be gained through big data. According to the survey result of 1,800 IT professionals from 18 countries world wide, the percentage of the corporation where the big data is being utilized well was only 28%, and many of them responded that they are having difficulties in strategic value deduction and operation through big data. The strategic value should be deducted and environment phases like corporate internal and external related regulations and systems should be considered in order to introduce big data, but these factors were not well being reflected. The cause of the failure turned out to be that the big data was introduced by way of the IT trend and surrounding environment, but it was introduced hastily in the situation where the introduction condition was not well arranged. The strategic value which can be obtained through big data should be clearly comprehended and systematic environment analysis is very important about applicability in order to introduce successful big data, but since the corporations are considering only partial achievements and technological phases that can be obtained through big data, the successful introduction is not being made. Previous study shows that most of big data researches are focused on big data concept, cases, and practical suggestions without empirical study. The purpose of this study is provide the theoretically and practically useful implementation framework and strategies of big data systems with conducting comprehensive literature review, finding influencing factors for successful big data systems implementation, and analysing empirical models. To do this, the elements which can affect the introduction intention of big data were deducted by reviewing the information system's successful factors, strategic value perception factors, considering factors for the information system introduction environment and big data related literature in order to comprehend the effect factors when the corporations introduce big data and structured questionnaire was developed. After that, the questionnaire and the statistical analysis were performed with the people in charge of the big data inside the corporations as objects. According to the statistical analysis, it was shown that the strategic value perception factor and the inside-industry environmental factors affected positively the introduction intention of big data. The theoretical, practical and political implications deducted from the study result is as follows. The frist theoretical implication is that this study has proposed theoretically effect factors which affect the introduction intention of big data by reviewing the strategic value perception and environmental factors and big data related precedent studies and proposed the variables and measurement items which were analyzed empirically and verified. This study has meaning in that it has measured the influence of each variable on the introduction intention by verifying the relationship between the independent variables and the dependent variables through structural equation model. Second, this study has defined the independent variable(strategic value perception, environment), dependent variable(introduction intention) and regulatory variable(type of business and corporate size) about big data introduction intention and has arranged theoretical base in studying big data related field empirically afterwards by developing measurement items which has obtained credibility and validity. Third, by verifying the strategic value perception factors and the significance about environmental factors proposed in the conventional precedent studies, this study will be able to give aid to the afterwards empirical study about effect factors on big data introduction. The operational implications are as follows. First, this study has arranged the empirical study base about big data field by investigating the cause and effect relationship about the influence of the strategic value perception factor and environmental factor on the introduction intention and proposing the measurement items which has obtained the justice, credibility and validity etc. Second, this study has proposed the study result that the strategic value perception factor affects positively the big data introduction intention and it has meaning in that the importance of the strategic value perception has been presented. Third, the study has proposed that the corporation which introduces big data should consider the big data introduction through precise analysis about industry's internal environment. Fourth, this study has proposed the point that the size and type of business of the corresponding corporation should be considered in introducing the big data by presenting the difference of the effect factors of big data introduction depending on the size and type of business of the corporation. The political implications are as follows. First, variety of utilization of big data is needed. The strategic value that big data has can be accessed in various ways in the product, service field, productivity field, decision making field etc and can be utilized in all the business fields based on that, but the parts that main domestic corporations are considering are limited to some parts of the products and service fields. Accordingly, in introducing big data, reviewing the phase about utilization in detail and design the big data system in a form which can maximize the utilization rate will be necessary. Second, the study is proposing the burden of the cost of the system introduction, difficulty in utilization in the system and lack of credibility in the supply corporations etc in the big data introduction phase by corporations. Since the world IT corporations are predominating the big data market, the big data introduction of domestic corporations can not but to be dependent on the foreign corporations. When considering that fact, that our country does not have global IT corporations even though it is world powerful IT country, the big data can be thought to be the chance to rear world level corporations. Accordingly, the government shall need to rear star corporations through active political support. Third, the corporations' internal and external professional manpower for the big data introduction and operation lacks. Big data is a system where how valuable data can be deducted utilizing data is more important than the system construction itself. For this, talent who are equipped with academic knowledge and experience in various fields like IT, statistics, strategy and management etc and manpower training should be implemented through systematic education for these talents. This study has arranged theoretical base for empirical studies about big data related fields by comprehending the main variables which affect the big data introduction intention and verifying them and is expected to be able to propose useful guidelines for the corporations and policy developers who are considering big data implementationby analyzing empirically that theoretical base.

A Study on the Big Data Analysis System for Searching of the Flooded Road Areas (도로 침수영역의 탐색을 위한 빅데이터 분석 시스템 연구)

  • Song, Youngmi;Kim, Chang Soo
    • Journal of Korea Multimedia Society
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    • v.18 no.8
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    • pp.925-934
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    • 2015
  • The frequency of natural disasters because of global warming is gradually increasing, risks of flooding due to typhoon and torrential rain have also increased. Among these causes, the roads are flooded by suddenly torrential rain, and then vehicle and personal injury are happening. In this respect, because of the possibility that immersion of a road may occur in a second, it is necessary to study the rapid data collection and quick response system. Our research proposes a big data analysis system based on the collected information and a variety of system information collection methods for searching flooded road areas by torrential rains. The data related flooded roads are utilized the SNS data, meteorological data and the road link data, etc. And the big data analysis system is implemented the distributed processing system based on the Hadoop platform.

Utilization of Social Media Analysis using Big Data (빅 데이터를 이용한 소셜 미디어 분석 기법의 활용)

  • Lee, Byoung-Yup;Lim, Jong-Tae;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.13 no.2
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    • pp.211-219
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    • 2013
  • The analysis method using Big Data has evolved based on the Big data Management Technology. There are quite a few researching institutions anticipating new era in data analysis using Big Data and IT vendors has been sided with them launching standardized technologies for Big Data management technologies. Big Data is also affected by improvements of IT gadgets IT environment. Foreran by social media, analyzing method of unstructured data is being developed focusing on diversity of analyzing method, anticipation and optimization. In the past, data analyzing methods were confined to the optimization of structured data through data mining, OLAP, statics analysis. This data analysis was solely used for decision making for Chief Officers. In the new era of data analysis, however, are evolutions in various aspects of technologies; the diversity in analyzing method using new paradigm and the new data analysis experts and so forth. In addition, new patterns of data analysis will be found with the development of high performance computing environment and Big Data management techniques. Accordingly, this paper is dedicated to define the possible analyzing method of social media using Big Data. this paper is proposed practical use analysis for social media analysis through data mining analysis methodology.

The Preliminary Feasibility on Big Data Analytic Application in Construction

  • Ko, Yongho;Han, Seungwoo
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.276-279
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    • 2015
  • Along with the increase of the quantity of data in various industries, the construction industry has also developed various systems focusing on collecting data related to the construction performance such as productivity and costs achieved in construction job sites. Numerous researchers worldwide have been focusing on developing efficient methodologies to analyze such data. However, applications of such methodologies have shown serious limitations on practical applications due to lack of data and difficulty in finding appropriate analytic methodologies which were capable of implementing significant insights. With development of information technology, the new trend in analytic methodologies has been introduced and steeply developed with the new name of "big data analysis" in various fields in academia and industry. The new concept of big data can be applied for significant analysis on various formats of construction data such as structured, semi-structured, or non-structured formats. This study investigates preliminary application methods based on data collected from actual construction site. This preliminary investigation in this study expects to assess fundamental feasibility of big data analytic applications in construction.

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Analysis of problems caused by Big Data's private information handling (빅데이터 개인정보 취급에 따른 문제점 분석)

  • Choi, Hee Sik;Cho, Yang Hyun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.1
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    • pp.89-97
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    • 2014
  • Recently, spread of Smartphones caused activation of mobile services, because of that Big Data such as clouding service able to proceed with large amount of data which are hard to collect, save, search and analyze. Many companies collected variety of private and personal information without users' agreement for their business strategy and marketing. This situation raised social issues. As companies use Big Data, numbers of damage cases are growing. In this Thesis, when Big Data process, methods of analyze and research of data are very important. This thesis will suggest that choices of security levels and algorithms are important for security of private informations. To use Big Data, it has to encrypt the personal data to emphasize the importance of security level and selection of algorithm. Thesis will also suggest that research of utilization of Big Data and protection of private informations and making guidelines for users are require for security of private information and activation of Big Data industries.

An Automatic Issues Analysis System using Big-data (빅데이터를 이용한 자동 이슈 분석 시스템)

  • Choi, Dongyeol;Ahn, Eungyoung
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.240-247
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    • 2020
  • There have been many efforts to understand the trends of IT environments that have been rapidly changed. In a view point of management, it needs to prepare the social systems in advance by using Big-data these days. This research is for the implementation of Issue Analysis System for the Big-data based on Artificial Intelligence. This paper aims to confirm the possibility of new technology for Big-data processing through the proposed Issue Analysis System using. We propose a technique for semantic reasoning and pattern analysis based on the AI and show the proposed method is feasible to handle the Big-data. We want to verify that the proposed method can be useful in dealing with Big-data by applying latest security issues into the system. The experiments show the potentials for the proposed method to use it as a base technology for dealing with Big-data for various purposes.

Business Intelligence and Marketing Insights in an Era of Big Data: The Q-sorting Approach

  • Kim, Ki Youn
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.8 no.2
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    • pp.567-582
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    • 2014
  • The purpose of this study is to qualitatively identify the typologies and characteristics of the big data marketing strategy in major companies that are taking advantage of the big data business in Korea. Big data means piles accumulated from converging platforms such as computing infrastructures, smart devices, social networking and new media, and big data is also an analytic technique itself. Numerous enterprises have grown conscious that big data can be a most significant resource or capability since the issue of big data recently surfaced abruptly in Korea. Companies will be obliged to design their own implementing plans for big data marketing and to customize their own analytic skills in the new era of big data, which will fundamentally transform how businesses operate and how they engage with customers, suppliers, partners and employees. This research employed a Q-study, which is a methodology, model, and theory used in 'subjectivity' research to interpret professional panels' perceptions or opinions through in-depth interviews. This method includes a series of q-sorting analysis processes, proposing 40 stimuli statements (q-sample) compressed out of about 60 (q-population) and explaining the big data marketing model derived from in-depth interviews with 20 marketing managers who belong to major companies(q-sorters). As a result, this study makes fundamental contributions to proposing new findings and insights for small and medium-size enterprises (SMEs) and policy makers that need guidelines or direction for future big data business.

A preliminary Study on Development of Overseas Construction Big Issues Based on Analysis of Big Data (빅 데이터 분석을 통한 해외건설 빅 이슈 개발에 관한 기초연구)

  • Park, Hwan-Pyo;Han, Jae-Goo
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2017.05a
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    • pp.93-94
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    • 2017
  • This study have derived the big issue of overseas construction through big data analysis. For identification of big issues on overseas construction, domestic online articles, 30 daily newspapers like the JoongAng Ilbo, 7 construction related articles including construction economy and 1,759 local newspapers and small media companies were analyzed from October 1st, 2015 to September 30th, 2016. 13,884 cases in total were used for big data analyses and big issue candidates were identified. The analysis result is as shown below. First, looking into major issues on overseas construction for a year, construction orders in the Middle East decreased because of the drop in oil prices. Accordingly, there were discussions on concerns and crises we may face as profitabilities worsened in overseas construction. Second, analyzing main concern based on 8 key words on overseas construction among construction issues for the last one year, it was found as following: Region (29.4%), Business environment (21.4%), Group (15.8%), Profitability (14.5%), Policy and Institution (7.8%), Market environment (4.2%), Business (project) (4.15%), and Education (3.2%). Third, among 30 issues on 8 key words, 10 key issues that are likely to spread and continue were identified. Then, a semantic network map among key words and centrality were analyzed.

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A Business Application of the Business Intelligence and the Big Data Analytics (비즈니스 인텔리전스와 빅데이터 분석의 비즈니스 응용)

  • Lee, Ki-Kwang;Kim, Tae-Hwan
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.4
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    • pp.84-90
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    • 2019
  • Lately, there have been tremendous shifts in the business technology landscape. Advances in cloud technology and mobile applications have enabled businesses and IT users to interact in entirely new ways. One of the most rapidly growing technologies in this sphere is business intelligence, and associated concepts such as big data and data mining. BI is the collection of systems and products that have been implemented in various business practices, but not the information derived from the systems and products. On the other hand, big data has come to mean various things to different people. When comparing big data vs business intelligence, some people use the term big data when referring to the size of data, while others use the term in reference to specific approaches to analytics. As the volume of data grows, businesses will also ask more questions to better understand the data analytics process. As a result, the analysis team will have to keep up with the rising demands on the infrastructure that supports analytics applications brought by these additional requirements. It's also a good way to ascertain if we have built a valuable analysis system. Thus, Business Intelligence and Big Data technology can be adapted to the business' changing requirements, if they prove to be highly valuable to business environment.

Understanding Big Data and Utilizing its Analysis into Library and Information Services (빅데이터의 이해와 도서관 정보서비스에의 활용)

  • Lee, Jeong-Mee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.24 no.4
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    • pp.53-73
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    • 2013
  • This study revisits issues for Big data. Three research questions, understanding the concept of Big data, important issues of Big data research and utilization methods for library information services, are explored by the literature and practice reviews. Study results revealed several important issues of Big data including the concept in the context of real world situation, the problems with the accuracy and reliability of the data, privacy and ethical issues, and issues of intellectual property rights. With understanding these issues, a few utilization methods were introduced for Library and Information services. It was included using its analysis for developing vision, adopting Library management, supporting community services, and providing customized information services for various users. The study concluded Big data analysis would effectively provide valid evidences for all those services.