• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.276-279
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• 2015

Along with the increase of the quantity of data in various industries, the construction industry has also developed various systems focusing on collecting data related to the construction performance such as productivity and costs achieved in construction job sites. Numerous researchers worldwide have been focusing on developing efficient methodologies to analyze such data. However, applications of such methodologies have shown serious limitations on practical applications due to lack of data and difficulty in finding appropriate analytic methodologies which were capable of implementing significant insights. With development of information technology, the new trend in analytic methodologies has been introduced and steeply developed with the new name of "big data analysis" in various fields in academia and industry. The new concept of big data can be applied for significant analysis on various formats of construction data such as structured, semi-structured, or non-structured formats. This study investigates preliminary application methods based on data collected from actual construction site. This preliminary investigation in this study expects to assess fundamental feasibility of big data analytic applications in construction.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권2호
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• pp.567-582
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• 2014

The purpose of this study is to qualitatively identify the typologies and characteristics of the big data marketing strategy in major companies that are taking advantage of the big data business in Korea. Big data means piles accumulated from converging platforms such as computing infrastructures, smart devices, social networking and new media, and big data is also an analytic technique itself. Numerous enterprises have grown conscious that big data can be a most significant resource or capability since the issue of big data recently surfaced abruptly in Korea. Companies will be obliged to design their own implementing plans for big data marketing and to customize their own analytic skills in the new era of big data, which will fundamentally transform how businesses operate and how they engage with customers, suppliers, partners and employees. This research employed a Q-study, which is a methodology, model, and theory used in 'subjectivity' research to interpret professional panels' perceptions or opinions through in-depth interviews. This method includes a series of q-sorting analysis processes, proposing 40 stimuli statements (q-sample) compressed out of about 60 (q-population) and explaining the big data marketing model derived from in-depth interviews with 20 marketing managers who belong to major companies(q-sorters). As a result, this study makes fundamental contributions to proposing new findings and insights for small and medium-size enterprises (SMEs) and policy makers that need guidelines or direction for future big data business.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제14권2호
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• pp.122-129
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• 2014

Effective information gathering and retrieval of the most relevant web documents on the topic of interest is difficult due to the large amount of information that exists in various formats. Current information gathering and retrieval techniques are unable to exploit semantic knowledge within documents in the "big data" environment; therefore, they cannot provide precise answers to specific questions. Existing commercial big data analytic platforms are restricted to a single data type; moreover, different big data analytic platforms are effective at processing different data types. Therefore, the development of a common big data platform that is suitable for efficiently processing various data types is needed. Furthermore, users often possess more than one intelligent device. It is therefore important to find an efficient preference profile construction approach to record the user context and personalized applications. In this way, user needs can be tailored according to the user's dynamic interests by tracking all devices owned by the user.

• 디지털융복합연구
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• 제11권10호
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• pp.47-57
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• 2013

빅데이터 분석은 데이터의 양, 처리속도, 다양성 측면에서 데이터 마이닝과 달리 문제해결과 의사결정을 위해서는 새로운 도구를 필요로 한다. 많은 글로벌 IT기업들은 사용하기 쉽고 기능성이 우수한 모델링 능력을 가진 다양한 빅데이터 제품을 출시하고 있다. 빅데이터 패키지는 분석도구, 인프라, 플랫폼 형태로 하드웨어와 소프트웨어를 포함한 솔루션이다. 빅데이터의 수집, 저장, 분석, 시각화가 가능한 제품이다. 빅데이터 패키지는 업체별로 제품 종류가 많고 복잡한 기능을 가질 뿐만 아니라 선정에 있어서 전문 지식을 필요로 하며 일반적인 소프트웨어 패키지보다 그 중요성이 높기 때문에 의사결정 방법의 개발이 요구된다. 본 연구는 빅데이터 패키지 도입을 위한 의사결정지원방법을 제안하는 것이 목표이다. 문헌적 고찰을 통하여 빅데이터 패키지의 특징과 기능을 비교하고, 선정기준을 제안한다. 패키지 도입 타당성을 평가하기 위하여 비용과 혜택 각각을 목표노드로 하는 AHP 모델 및 선정기준을 목표노드로 하는 AHP 모델을 제안하고 이들을 결합하여 최적의 패키지를 선정하는 과정을 보인다.

• 한국IT서비스학회지
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• 제11권3호
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• pp.39-48
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• 2012

It is essential that firm makes a rational and scientific decision making and creates a news value for the future direction. To do so, many firms attempt to collect meaningful data and find the filtered and refined implication for the better customer relationship and the active market drive through the various analytic tools. Among the possible IT solutions, utilization of 'Big Data' is becoming more attractive and necessary in such a way that it would help firms obtain the systemized and demanding information and facilitate their decision making process to keep up with the market needs. In this paper, it introduces the concepts and development of 'Big Data' recognized as a IT resource and solution under the rapidly changing firm environment. This study also presents the several firm cases using Big Data' and the Oracle's total data management and analytic solutions in order to support the application of 'Big Data'. Finally this paper provides a holistic viewpoint and realistic approach on use of 'Big Data' to create a new value.

• 한국빅데이터학회지
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• 제1권1호
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• pp.23-32
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• 2016

정보기술 발전은 기업이 보유하고 있는 다양한 구조 및 비구조 데이터를 관리할 수 있게 하였다. 이러한 빅데이터 활용은 기업의 새로운 비즈니스 핵심가치로 평가 받고 있다. 본 연구에서는 빅데이터로 인해 더욱 중요하게 평가받는 데이터 자원이 기업 분석 활용에 미치는 영향을 연구하고자 한다. 최신 해외 보고서들을 살펴보면, 빅데이터 활용성과에 대한 실증 연구를 보여주고 있다. 이러한 해외 실증 연구와 비교하여 국내 기업의 빅데이터 활용 특성을 분석하고자 한다. 본 연구 결과는 향후 빅데이터 활용 기업에 적용 가능한 성숙모형 개발에 도움을 줄 수 있을 것이다.

• 한국인터넷방송통신학회논문지
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• 제15권6호
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• pp.17-24
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• 2015

정보 기술과 첨단 무선 네트워크 응용 기술의 급속한 발전과 더불어, 방대하고 다양한 형태의 데이터들이 시시각각 양산되고 있으며, 최근 빅 데이터 분석기술의 중요성과 가치는 점차 증대되고 있다. 과거에는 너무 방대하여 관리조차 힘들어 무용지물이던 빅 데이터는 데이터 수집 컴퓨팅 장비와 분석 도구의 발전을 통해 다양한 활용분야에서 작은 규모의 데이터로는 불가능했던 새로운 영감이나 가치를 추출해 내는 것이 가능하게 되었다. 하지만 현실 세계에서는 아직도 빅 데이터 대부분이 제대로 적절하게 분석되어 사용되지 못하고 사장되는 것이 사실이다. 결국, 빅 데이터에서 통찰력 습득과 새로운 가치 창출을 위한 전제 조건으로 효율적인 빅 데이터 처리를 위한 분석 기술의 확보가 중요하다고 할 수 있다. 본 논문에서는 이러한 빅 데이터를 보다 효율적으로 처리하고 원하는 관심 정보를 효과적으로 추출해 낼 수 있는 정밀한 분석기법과 처리 기술을 연구하고 이를 실제 적용하는 스마트 응용을 설계한다.

• Journal of Information Technology Applications and Management
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• 제26권5호
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• pp.57-65
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• 2019

Recommendation Systems are information technologies that E-commerce merchants have adopted so that online shoppers can receive suggestions on items that might be interesting or complementing to their purchased items. These systems stipulate valuable assistance to the user's purchasing decisions, and provide quality of push service. Traditionally, Recommendation Systems have been designed using a centralized system, but information service is growing vast with a rapid and strong scalability. The next generation of information technology such as Cloud Computing and Big Data Environment has handled massive data and is able to support enormous processing power. Nevertheless, analytic technologies are lacking the different capabilities when processing big data. Accordingly, we are trying to design a conceptual service model with a proposed new algorithm and user adaptation on dynamic recommendation service for big data environment.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권6호
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• pp.1996-2011
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• 2021

To understand a trend is to explore the intricate process of how something or a particular situation is constantly changing or developing in a certain direction. This exploration is about observing and describing an unknown field of knowledge, not testing theories or models with a preconceived hypothesis. The purpose is to gain knowledge we did not expect and to recognize the associations among the elements that were suspected or not. This generally requires examining a massive amount of data to find information that could be transformed into meaningful knowledge. That is, looking through the lens of big-data analytics with an inductive reasoning approach will help expand our understanding of the complex nature of a trend. The current study explored the trend of well-being in South Korea using big-data analytic techniques to discover hidden search patterns, associative rules, and keyword signals. Thereafter, a theory was developed based on inductive reasoning - namely the hook, upward push, and downward pull to elucidate a holistic picture of how big-data implications alongside social phenomena may have influenced the well-being trend.

• The Journal of Asian Finance, Economics and Business
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• 제10권2호
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• pp.109-121
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• 2023

This study aims to address the literature gap by examining the direct relationship between big data analytics capability, marketing innovation, and organizational innovations. Additionally, this study would examine big data analytics capability as the antecedent for both innovation types and how these relationships influence firm performance. The research model is developed based on the integration of resource-based view and knowledge-based view theories. The quantitative method is used as the research methodology for this study. Based on a purposive sampling method, a total of 115 questionnaires were obtained from managers in star-rated hotels located in Malaysia. Partial least square structural equation modeling (PLS-SEM) is utilized for the data analysis. The result shows that big data analytics capability positively affects marketing and organizational innovations. The findings show that big data analytics capability and organizational innovation positively influence firm performance. Nonetheless, the result revealed that marketing innovation is not positively related to firm performance. The findings also indicate to hotel managers the importance of big data analytic capability and the resources required to build and develop this capability. The contributions from this study enrich the literature on big data and innovation, which is particularly limited in the hospitality and tourism context.