Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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Does Big Data Matter to Value Creation? : Based on Oracle Solution Case

Does Big Data Matter to Value Creation? : 오라클(Oracle) 솔루션을 중심으로

  • 김용희 (숭실대학교 일반대학원 경영학과) ;
  • 유응준 (숭실대학교 일반대학원 경영학과) ;
  • 강미선 (숭실대학교 일반대학원 경영학과) ;
  • 최정일 (숭실대학교 경영대학)
  • Received : 2012.07.26
  • Accepted : 2012.09.12
  • Published : 2012.09.30
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Abstract

It is essential that firm makes a rational and scientific decision making and creates a news value for the future direction. To do so, many firms attempt to collect meaningful data and find the filtered and refined implication for the better customer relationship and the active market drive through the various analytic tools. Among the possible IT solutions, utilization of 'Big Data' is becoming more attractive and necessary in such a way that it would help firms obtain the systemized and demanding information and facilitate their decision making process to keep up with the market needs. In this paper, it introduces the concepts and development of 'Big Data' recognized as a IT resource and solution under the rapidly changing firm environment. This study also presents the several firm cases using Big Data' and the Oracle's total data management and analytic solutions in order to support the application of 'Big Data'. Finally this paper provides a holistic viewpoint and realistic approach on use of 'Big Data' to create a new value.

Keywords

References

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