• Title/Summary/Keyword: Big 5 성격

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SNS 프로필 사진이 대출상환에 미치는 영향: 카카오톡 메신저 사진을 중심으로

  • Jeong, Won-Hun;Ha, Gyu-Su
    • 한국벤처창업학회:학술대회논문집
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    • 2020.11a
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    • pp.127-130
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    • 2020
  • 금융시장 환경이 점차 변화하고 있다. 흔히 지점이라 불리는 오프라인 환경에서 애플리케이션을 이용하거나 웹페이지를 이용하는 온라인 비대면 환경으로 이동함에 따라 기존의 정형 정보를 중심으로 한 소비자 행동 예측 방법보다 더 나은 방법을 모색하기 이르렀다. 이에 따라 주관적 비정형 정보의 중요하게 된 것이다. 본 연구는 비대면 대출시장에서 주관적 비정형 정보의 하나인 SNS 프로필 사진과 대출상환에 영향을 미치는 변인을 파악하는 것을 목표로 한다. SNS 프로필 사진은 자신의 감정이나 상태를 표현하는 도구로 떠오르고 있으며, 이러한 차입자의 SNS 프로필사진을 분석함으로써 정보비대칭의 최소화로, 대출심사를 위한 신용평가에 유의적 요소들을 규명하는데 목적이 있다. 본 연구에서는 대출자들이 차입자에 대한 평가의 중요 고려 요소들을 규명하고 탐색하는데 초점을 맞춰 SNS 대안 신용평가만을 심사기준으로 이용한 대출인 텐스페이스의 AI LOAN 대출자중에서 2020년 2월부터 2020년 2월까지 대출자료를 확보할 예정이다. 이러한 자료 중에서 2020년 12월 30일을 기준으로 상환기일이 도래한 대출상환 자료 중 SNS사진을 순서형 로짓회귀모형을 이용해 분석하고자 한다.

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A Multimodal Profile Ensemble Approach to Development of Recommender Systems Using Big Data (빅데이터 기반 추천시스템 구현을 위한 다중 프로파일 앙상블 기법)

  • Kim, Minjeong;Cho, Yoonho
    • Journal of Intelligence and Information Systems
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    • v.21 no.4
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    • pp.93-110
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    • 2015
  • The recommender system is a system which recommends products to the customers who are likely to be interested in. Based on automated information filtering technology, various recommender systems have been developed. Collaborative filtering (CF), one of the most successful recommendation algorithms, has been applied in a number of different domains such as recommending Web pages, books, movies, music and products. But, it has been known that CF has a critical shortcoming. CF finds neighbors whose preferences are like those of the target customer and recommends products those customers have most liked. Thus, CF works properly only when there's a sufficient number of ratings on common product from customers. When there's a shortage of customer ratings, CF makes the formation of a neighborhood inaccurate, thereby resulting in poor recommendations. To improve the performance of CF based recommender systems, most of the related studies have been focused on the development of novel algorithms under the assumption of using a single profile, which is created from user's rating information for items, purchase transactions, or Web access logs. With the advent of big data, companies got to collect more data and to use a variety of information with big size. So, many companies recognize it very importantly to utilize big data because it makes companies to improve their competitiveness and to create new value. In particular, on the rise is the issue of utilizing personal big data in the recommender system. It is why personal big data facilitate more accurate identification of the preferences or behaviors of users. The proposed recommendation methodology is as follows: First, multimodal user profiles are created from personal big data in order to grasp the preferences and behavior of users from various viewpoints. We derive five user profiles based on the personal information such as rating, site preference, demographic, Internet usage, and topic in text. Next, the similarity between users is calculated based on the profiles and then neighbors of users are found from the results. One of three ensemble approaches is applied to calculate the similarity. Each ensemble approach uses the similarity of combined profile, the average similarity of each profile, and the weighted average similarity of each profile, respectively. Finally, the products that people among the neighborhood prefer most to are recommended to the target users. For the experiments, we used the demographic data and a very large volume of Web log transaction for 5,000 panel users of a company that is specialized to analyzing ranks of Web sites. R and SAS E-miner was used to implement the proposed recommender system and to conduct the topic analysis using the keyword search, respectively. To evaluate the recommendation performance, we used 60% of data for training and 40% of data for test. The 5-fold cross validation was also conducted to enhance the reliability of our experiments. A widely used combination metric called F1 metric that gives equal weight to both recall and precision was employed for our evaluation. As the results of evaluation, the proposed methodology achieved the significant improvement over the single profile based CF algorithm. In particular, the ensemble approach using weighted average similarity shows the highest performance. That is, the rate of improvement in F1 is 16.9 percent for the ensemble approach using weighted average similarity and 8.1 percent for the ensemble approach using average similarity of each profile. From these results, we conclude that the multimodal profile ensemble approach is a viable solution to the problems encountered when there's a shortage of customer ratings. This study has significance in suggesting what kind of information could we use to create profile in the environment of big data and how could we combine and utilize them effectively. However, our methodology should be further studied to consider for its real-world application. We need to compare the differences in recommendation accuracy by applying the proposed method to different recommendation algorithms and then to identify which combination of them would show the best performance.

A Phenomenological Study on Early Entrance Experiences of Science Gifted High School Students (과학영재학교 조기입학 경험에 대한 현상학적 탐색)

  • Chun, Miran
    • Journal of Gifted/Talented Education
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    • v.23 no.1
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    • pp.25-47
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    • 2013
  • The purpose of this study was to explore the meaning of early entrance experiences of science gifted high school students. The subjects were 13 students who are attending science gifted high school in Seoul. The research data were collected through in-depth interviews. The qualitative study applied the phenomenological method of Giorgi. The early entrance experiences of science gifted high school students were clustered into 13 specific themes and 5 general structures. The results indicated that the early entrance students were surprised by their admissions from the school and they worry about their lack of readiness. However, they follow up their missed 1 year study after all. It took from a few weeks to 1~2 years depending on the student. At any rate, the environment of the school such as differentiated curricular, dormitory life, and studying atmospheres were helpful for the students to adopt easily. Even though they sometimes show a little deficiency, it won't be an issue, they just corporate each other and pursue their studies. As time goes on, they become friends even though they call other students 'big brother'. When the placement of gifted students take place, we do not need to hesitate because of their age, but need to consider the environment of school and characteristics of student.

A Brief Analysis of the Application of Chinese Traditional Culture in Big Fish and Begonia (<대어해당> 중 중국전통문화의 응용에 대한 간략 분석)

  • Xiaoli, Wang
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.5
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    • pp.67-72
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    • 2019
  • Animation is a comprehensive audio-visual art, animation literature, painting, music, architecture, photography and other art forms are integrated. China's animation industry has made some achievements in the new century, but on the whole, with the globalization of China, China's animation industry has been influenced by Japan and the United States. China has a history and culture of five thousand years, with profound social deposits and cultural foundation. Of the four ancient civilizations in the world, the Chinese civilization is the only one that has survived. China has too many stories to tell. From the development history of Chinese and foreign animation, we can see that many Chinese traditional cultural elements are used for reference. Since the 1980s, Chinese animation has been on the road of national revival. Chinese animation has begun to draw close to traditional culture in terms of themes, characters and scenes, and integrate Chinese traditional cultural elements. The theme of big fish and begonia is to repay kindness by sacrificing one's own life for the sake of justice and friendship. This fearless spirit of sacrificing one's life for justice is the concentrated embodiment of the fine qualities of the Chinese nation over the past several thousand years. Kun to save chun and give up his life, chun in order to repay rather give up half of his life, and qiushui in order to help their beloved, also would rather give up all of their own. These three protagonists are very distinctive personality characteristics, are to "righteousness" and give up their most precious things. At the same time, big fish and begonia combines many traditional Chinese cultural elements to form an animated film with Chinese characteristics.

An Exploratory Study of Psychological Characteristics of Metaverse Users (메타버스 이용자의 심리 특성 탐색 연구)

  • Hyeonjeong Kim;HyunJung Kim;Beomsoo Kim;Hwan-Ho Noh
    • Knowledge Management Research
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    • v.24 no.4
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    • pp.63-85
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    • 2023
  • This study aims to identify the primary user group in the growing metaverse space based on the increased interest during the COVID-19 era. It also aims to explore the predictive factors for metaverse adoption. To predict online activities, the study examined user purposes, motivations, and relevant demographic factors as predictive variables through model analysis. The data from the Korean Media Panel Survey were used, and a two-stage analysis with the Heckman two-stage sample selection model was conducted to predict metaverse users. The analysis revealed that the key factors influencing metaverse adoption were offline activities, openness, OTT usage, and purchasing of paid content. Moreover, in the second stage model, openness, gender, and paid content purchases were identified as significant variables for increasing metaverse usage time. These results indicate that understanding metaverse users is essential in the context of the rising interest in online activities during the COVID-19 era and can provide valuable insights for metaverse platform-related companies and developers.

Food habits, health behaviors related to the personality in Korean college students (대학생의 성격요인과 식습관 및 건강관련행태)

  • Kim, Nahyeon;Kim, Jinhee;Kye, Seunghee
    • Journal of Nutrition and Health
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    • v.53 no.1
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    • pp.13-26
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    • 2020
  • Purpose: This study identified the relationship between dietary habits and health-related behaviors depending on the Big Five personality factors (extraversion, openness, agreeableness, conscientiousness, neuroticism). Methods: The NEO-II test was administered to 337 male and female college students in Seongnam City, Gyeonggi Province, and their dietary habits and health-related behaviors were surveyed. Results: The male participants showed higher scores for extraversion, openness, agreeableness, and conscientiousness compared to that of their female counterparts, while the female participants showed higher scores for neuroticism. As for the results of multivariate logistic regression analysis, in the case of men, higher scores for extraversion were related to a lower intake of instant/fast foods and a higher intake of vegetables; higher agreeableness scores were related to a lower intake of fruit; and higher neuroticism scores were related to a heavy intake of high-cholesterol foods. It was found that higher openness scores were associated with a higher intake of burnt fish/meat and a lower intake of animal fat, while higher agreeableness scores were related to a lower intake of burnt fish/meat in women. Also, those subjects with higher openness and agreeableness scores were found to better consider the nutritional balance when having a meal. In the case of the male participants, higher openness scores were related to increased physical activity, while higher neuroticism scores were related to increased smoking and a lack of sleep. As for the women, those with higher extraversion scores smoked more, while those who recorded higher agreeableness scores were involved in more physical activities. Conclusion: Differences were observed in dietary habits and health-related behaviors between men and women depending on personality factors, and the analysis results of some dietary habits according to personality factors were inconsistent with those of the overseas studies. Therefore, to provide customized nutritional counseling when considering each individual's personality factors, more research results from domestic samples should be collected and accumulated.

A Study on the Contemporary Definition of 'GARDEN' - Keyword Analysis used Literature Research and Big Data - ('정원'의 시대적 정의에 관한 연구 - 문헌연구와 빅데이터를 활용한 키워드 분석을 중심으로-)

  • Woo, Kyungsook;Suh, Joo Hwan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.5
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    • pp.1-11
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    • 2016
  • There has been an increasingly high interest in gardens and garden design in Korea recently. However, the usage of the term 'garden' is extremely varied and complex, and there has been very little academic research made on the meaning of garden. Therefore, this research attempts to investigate the ideas of current gardens and to elucidate their changing patterns by means of extensive literature research and big data analysis. The notion of garden in the past was broad including not only private space such as Madang(마당) and Teul(뜰), but also even field and grass land as public outdoor space. Yet, the meaning has become smaller to merely private space due to the change of dwelling systems due to high industrial development of the 20th century. Furthermore, the introduction of urban parks as an interactive space between nature and humans, the similar spatial function of gardens, has blurred the boundary between garden and park, which created confusion in understanding the concept of a garden. After all, garden is a subject for humans. The meanings of garden need to be recognized from various points of view since garden itself is a creation by the sum of diverse fields such as natural and social sciences as well as culturology. This discussion on the meaning of garden in the present day will give a conceptual foundation for future research on gardens and garden design. Also, the big data analysis employed here as a research method can help other similar research topics, particularly semantics in landscape architecture.

Social Media Use and the Users' Perception of Social Support (소셜미디어 이용자의 이용행태와 사회적 지지감 인식: 성격, 이용동기, 이용방식을 중심으로)

  • Kim, Young Yim
    • The Journal of the Korea Contents Association
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    • v.15 no.4
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    • pp.407-419
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    • 2015
  • As the use of social media has gained mainstream popularity, concerns on the particulars of the users' motivation and method of use is on the rise. Under uses and gratifications approach, this study analyzes the use behaviors in Kakao-story, Facebook, and Twitter, and analyzes the changes in the perception of social support by the users of the media. Data was analyzed from 240 online questionnaire surveys. The study finds that the frequency of use of social media differs depending upon the personality of the users and their purpose of use, both of which also influence their type of use. It also finds that frequent use of social media increased the users' perception of social support, whereas their type of use had no effect with such perception. Communication behavior through social media seem to increase perception of social support.

Person Perception in Cyber-space: Focused on Comparisons with Face-to-face Communication and Gender differences (가상공간에서의 대인지각: 면대면 조건과의 비교 및 성차를 중심으로)

  • Taeyun Jung;Jong-Dae Kim
    • Korean Journal of Culture and Social Issue
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    • v.10 no.1
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    • pp.1-30
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    • 2004
  • Study 1 composed of three experiments examined differences in person perception between computer-mediated (or CMC) and face-to-face (or FTF) communications. In Experiment 1, each of 17 groups of 4-5 discussed a donation entrance system through CMC and a week later a college-based university system through FTF communication mode for half an hour. Then members of a given group rated each other along with self-ratings on five personality traits. Results indicated that in FTF than CMC condition, ratings of others were more positive and also self-peer agreement and meta-accuracy were larger in spite of no large difference in inter-judge agreement between two communication modes. In Experiment 2, 17 groups of 4 in each of the CMC and FTF condition discussed a college-based university system for an hour. Then group members rated each other on another five trait dimensions. Although ratings of others were more positive in FTF than CMC condition, there no systematic differences in two types of agreement and meta-accuracy between the two communication modes. In Experiment 3, 17 groups of 4 in each of the CMC and FTF condition discussed a donation entrance system for an hour and then group members rated each other on five trait dimensions different from those used in Experiment 1 and 2. The findings replicated Experiment 1. Study 2 examined gender differences in person perception in CMC. Fifteen dyads for each of the man-man, man-woman, and man-woman conditions communicated for an half hour in CMC and then rated each other along with self ratings on 25 personality trait dimensions. Results indicated that participants rated their partners more negatively for extorversion, agreeableness and culture factors, which was due mainly to woman's negative evaluations for their male partners. Also, self-peer agreement was the largest in the man-man communication condition. These findings were discussed in relation to differences between CMC and FTF communication modes.

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The Effects on Logistics Production with reference to Personality Type in Logistics Workforce (물류 종사자의 성격유형이 물류생산에 미치는 영향)

  • Kim, Ki-Hong
    • Journal of the Korea Safety Management & Science
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    • v.19 no.3
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    • pp.109-115
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    • 2017
  • In order to increase the productivity of the logistics center and transportation, we try to articulate the priority ranking factors of the productivity influenced by the personality of the field workers (logistics center workers) and functional workers (drivers) via the AHP technique Individual personality was studied by applying the Big 5 model of psychological factors (openness, Conscientiousness, extroversion, Agreeableness, neuroticism). In this paper, extraversion was critically analyzed as a priority factor. A trait of extroversion is a strongly active and individual personality. In this study, the field workers are logistics center workers and the functional workers are drivers. They are interactively influenced in the In & Out operation. For example, when it comes to 'up and down work' and 'inspection work', the functional workers perform 'up and down work' and 'delivery work' and the field workers perform 'inspection work'. Stressing on the respective work has an affect on work productivity. Inspection workforce has something to do with inventory management. Functional workforce affects the delivery workforce. Delivery work is positively correlated with customer satisfaction. Nevertheless, as a result of research, extrovert personality that has something to do with an energetic activity would not affect on the implementation of their operation. In addition, personal extraversion of workers and drivers in the warehouse can have a significant impact on job commitment and productivity improvement.