• The Journal of Bigdata
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• v.8 no.2
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• pp.201-222
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• 2023

As the e-Commerce gets increased based on the platform, a lot of small and medium sized sellers have tried to develop the more effective strategies to maximize the profit. In order to increase the profitability, it is quite important to make the strategic decisions based on the range of promotion, discount rate and categories of products. This research aims to develop the business intelligence application which can help sellers of e-Commerce platform make better decisions. To decide whether or not to promote, it is needed to predict the level of increase in sales after promotion. I n this research, we have applied the various machine learning algorithm such as MLP(Multi Layer Perceptron), Gradient Boosting Regression, Random Forest, and Linear Regression. Because of the complexity of data structure and distinctive characteristics of product categories, Random Forest and MLP showed the best performance. It seems possible to apply the proposed approach in this research in support the small and medium sized sellers to react on the market changes and to make the reasonable decisions based on the data, not their own experience.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.14
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• pp.237-256
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• 2000

Electronic commerce has been threatening to address the transaction inefficiencies in international trade that is conducted through letters of credit(L/Cs) and other forms of traditional paper-based financial instruments. The replacement of traditional paper documets with electronic alternatives is becoming more of a relity within a number of business sectors. The conceptual model of electronic L/Cs presented in this paper is intended to provide a framework for discussing the development of a paperless credit. The TradeCard network provides a business-to-business e-commerce infrastructure that enables buyers and sellers to conduct and settle international trade transactions securely over the Internet. Sellers and Buyers should select the best payment methods of traditional L/Cs, electronic L/Cs, TradeCard, Bank Credit Card etc. in consideration of their business circumstances.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.191-209
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• 2011

In a buyer-seller transaction process, 'value for money,' a measure of quality-price-ratio, is one of the most important criteria for buyers' purchasing decisions. The purpose of this paper is to suggest a method which helps online shoppers choose the best of several sellers offering homogeneous goods. We suggest FDH (free disposal hull) model, an applied model of data envelopment analysis (DEA), for online buyer-seller transactions and verify it with the data from an Internet comparison shopping site. For this purpose, we analyze consumer choice behaviors by examining how consumers respond to different sale conditions such as price, brand, or delivery time. Then, we implement a seller recommendation system to support buyers' purchasing decisions. We expect our FDH model to provide valuable information for rational buyers who want to pay the least price for high quality products/services and to be used in implementing automated evaluation processes in micro transactions. Moreover, we expect that our results can be utilized for sellers' benchmarking strategies which help sellers be more competitive by showing them how to attract buyers.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.1
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• pp.179-202
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• 2018

The public lending right is a system in which government provide compensation to authors on the premise that the sale of books is reduced due to the book borrowing of the library. Recently, the claim that the public lending right should be introduced in Korea has been continuously raised by the authors. This study was conducted as part of the basic work to demonstrate whether the claims of public lending right are based on reasonable premises. The library's popular lending books and bookstore bestseller books were compared to analyze the similarities and differences. Through this process, we derive necessary factors to prove the validity of the introduction of the public lending right and suggest follow - up study. In addition, we recalled the social meaning of book lending in libraries.

• Journal of Industrial Convergence
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• v.20 no.12
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• pp.179-186
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• 2022

This study aims to develop a predictive model to suggest a used sales price to sellers and buyers when trading used tablet PCs. For model development, we analyzed the real used tablet PC transaction data and additionally collected detailed product information. We developed several predictive models and selected the best predictive model among them. Specifically, we considered a multiple linear regression model using the used sales price as a dependent variable and other variables in the integrated data as independent variables, a multiple linear regression model including interactions, and the models from stepwise variable selection in each model. The model with the best predictive performance was finally selected through cross-validation. Through this study, we can predict the sales price of used tablet PCs and suggest appropriate used sales prices to sellers and buyers.

• The Journal of Society for e-Business Studies
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• v.4 no.3
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• pp.63-76
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• 1999

Internet-based electronic trade has been growing fast. But most users are not yet familiar with the system and find it very difficult to purchase and sell the products in the cyber market place. To handle these problems, agent-based virtual market place system has been proposed where agents instead of individuals participate in trading of goods. Most of the proposed models have been in the two general categories. The first is the direct transaction among sellers and buyers, and the second is the agent-based transaction. However, the transaction is not fair and the best deal can't be guaranteed for both models. In this paper, we propose a new broker based synchronous transaction algorithm which is fair to both parties and guarantees the best deal. Our algorithm is implemented using Visual C++ and the experimental results show that our method is better than the two traditional transaction models in every performance metrics, Number of transactions are increased up to 21% and price adjustment is up to 280% better for some transactions.

• Journal of the Korea Convergence Society
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• v.9 no.1
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• pp.485-492
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• 2018

This study would analyze visual components in the best seller cover design in 2017. The visual components were classified through a preliminary review with editorial design experts, and the top 20 best sellers at the Kyobo Book Centre, which recorded the top rank in sales in 2017 were selected as the subjects of the study. The subjects of the survey were 50 graduates from the design-related departments, who could judge the components, and the following results were drawn as an analysis. First, most layouts were a comparison type, and The Temperature of Language took the highest position at 45.5%. Second, in the typography, having a correlation with the section, most were composed of a Serif, and 'Sapiens' took the highest position at 92.5%. Third, the image is concerned with the illustration, in which The Miracles of the Namiya General Store took the highest position at 93.2%. These visual components of the cover design act as an important factor in choosing books for readers who first encounter the books. Thus, it would be necessary to continue to conduct studies of visual components in best sellers, and hopefully, this study would be helpful for the development of the publication market as it is utilized in the marketing field based on these studies.

• Water for future
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• v.8 no.2
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• pp.81-92
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• 1975

Calculation of the monthly water balance for Nakdong River basin for the period from 1958 to 1968 is made by determining three components independently: precipitation, runoff and evapotranspiration. The areal precipitation is computed by the Thiessen method using the records of nine meteorological stations in the basin, and the runoff is the flow gauged at Jindong which is located on the most downstream. For the computation of evapotranspiration, the Morton method is adopted because this method is relatively fit best in the calculation of water balance among the Morton, Penman and Thornthwaite methods. The values of Morton evapotransp iration are corrected by the factor of 0.82 in the basin in order to bring the error to zero. The areal evapotranspiration is the arithmetic mean of the Morton estimates at the stations. Mean water balance components in the Nakdong river basin are 1117.0mm, 600.6mm and 516.4m for precipitation, runoff and evapotranspiration respectively. Accordingly, the mean runoff ratio comes out to be 0.54. The smallest values of runoff coefficient are due for Daegu area, while the largest ones are for the southwest of the basin with the higher rainfall and high elevations there. The amount of runoff obtained by both Thornthwaite and Budyko methods for water balance computations indicate 59 and 60 per cent of actual values which are lower than the expected. An attempt is made to find the best reliable rainfall-runoff relation among the four methods proposed by Schreiber, 01'dekop, Budyko and Sellers. The modified equation of Schreiber type for annual runoff coefficient could be obtained with the smallest mean error of 11 per cent.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.2
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• pp.176-182
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• 2023

With about 80% of the global economy expected to shift to the global market by 2030, exports of reverse direct purchase products, in which foreign consumers purchase products from online shopping malls in Korea, are growing 55% annually. As of 2021, sales of reverse direct purchases in South Korea increased 50.6% from the previous year, surpassing 40 million. In order for domestic SMEs(Small and medium sized enterprises) to enter overseas markets, it is important to come up with export strategies based on various market analysis information, but for domestic small and medium-sized sellers, entry barriers are high, such as lack of information on overseas markets and difficulty in selecting local preferred products and determining competitive sales prices. This study develops an AI-based product recommendation and sales price estimation model to collect and analyze global shopping malls and product trends to provide marketing information that presents promising and appropriate product sales prices to small and medium-sized sellers who have difficulty collecting global market information. The product recommendation model is based on the LTR (Learning To Rank) methodology. As a result of comparing performance with nDCG, the Pair-wise-based XGBoost-LambdaMART Model was measured to be excellent. The sales price estimation model uses a regression algorithm. According to the R-Squared value, the Light Gradient Boosting Machine performs best in this model.

• MALSORI
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• no.41
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• pp.1-18
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• 2001

The purpose of this paper is to slove problems with English pronunciation education and to correct the misbelief that misbelief that English pronunciation can be thught effectiverly by native speakers or good speakers. Best sellers have many mistakes even in the description of sounds and most English education departments in national universities teach English phonetics theoretically only for 1 semester, More than 10 years' investigation into native speakers' and good speakers' teaching methods in various ways confirmed that they couldn't know English phonetics teachers should have a theoretical and practical knowledge of phonetics of English and students' dialects and the abilities to find the same or similar English sounds their students can make in normal or abnormal situations, to make both correct sounds and incorrect ones their students can make and to make them perceive the differences by using various ways.