• The Journal of the Korea Contents Association
• /
• v.13 no.12
• /
• pp.201-211
• /
• 2013

This study examined the effect of valence for best reply on the conformity of general reply in online environment. A total of 194 participants participated in this study, each participant assigned randomly in three experimental groups(positive, negative, and control). Participants were asked to read online news article, best reply and general 6 replies, and then, to write their own opinions in the reply section. In addition, the level of self-expression and issue commitment were measured. The contents of reply participants written was categorized three valence(positive, negative, and neutral) by the four experimenters' judgment. The mean of inter-rater reliability was 84.9%. The results indicated that the level of self-expression and issue commitment were comparable across experimental conditions. However, the result of cross-table analysis showed that there is a significant difference in the valence of general reply across experimental conditions. Specifically, there were significant difference in the valence of general reply between positive and negative experimental group and positive and control group, but there is no significant difference between negative and control group.

• Journal of Information Technology Services
• /
• v.14 no.2
• /
• pp.177-193
• /
• 2015

A great number of customers, who want to watch movies usually check out online reviews before choosing what to watch a movie. The most representative online media that customers consult are portal sites and SNS (Social Network Service). Although there have been numerous studies on online eWOM (e-Word of Mouth) and the effects of online media in businesses, it remains a question that which media is best for WOM (Word of Mouth) when selecting movies. This research examines customer's intention for consulting eWOM and for watching movies according to the number and tendency of online replies. We have compared portal sites and SNS about information of movie. The study shows that a large number of positive replies can affect the intention for WOM and choosing movies. Facebook has more influence than portal sites when choosing what to watch when replies consist of large and positive comments. However, there is no difference between the two types of media when they consist of negative comments.

• International journal of advanced smart convergence
• /
• v.11 no.1
• /
• pp.11-18
• /
• 2022

Securities and investment services have and use large data. Investors started to invest through their own analysis methods. There are 22 major securities and investment companies in Korea and only 6 companies support open API. Python is effective for requesting and receiving, analyzing text data from open API. Daishin Securities Co. is the only open API that officially supports Python, and eBest Investment & Securities Co. unofficially supports Python. There are two important differences between CYBOS plus of Daishin Securities Co. and xingAPI of eBest Investment & Securities Co. First, we must log in to CYBOS plus to access the server of Daishin Securities Co. And the python program does not require a logon. However, to receive data using xingAPI, users log on in an individual Python program. Second, CYBOS plus receives data in a Request/Reply method, and zingAPI receives data through events. It can be thought that these points will show a difference in response time. Response time is important to users who use open APIs. Data were measured from August 5, 2021, to February 3, 2022. For each measurement, 15 repeated measurements were taken to obtain 420 measurements. To increase the accuracy of the study, both APIs were measured alternately under same conditions. A paired t-test was performed to test the hypothesis that the null hypothesis is there was no difference in means. The p-value is 0.2961, we do not reject null hypothesis. Therefore, we can see that there is no significant difference between means. From the boxplot, we can see that the distribution of the response time of eBest is more spread out than that of Cybos, and the position of the center is slightly lower. CYBOS plus has no restrictions on Python programming, but xingAPI has some limits because it indirectly supports Python programming. For example, there is a limit to receiving more than one current price.

• International journal of advanced smart convergence
• /
• v.10 no.1
• /
• pp.97-104
• /
• 2021

Securities and investment services had the most data per company on the average, and used the most data. Investors are increasingly demanding to invest through their own analysis methods. Therefore, securities and investment companies provide stock data to investors through open API. The data received using the open API is in text format. Python is effective and convenient for requesting and receiving text data. We investigate there are 22 major securities and investment companies in Korea and only 6 companies. Only Daishin Securities Co. supports Python officially. We compare how to receive stock data through open API using Python, and Python programming features. The open APIs for the study are Daishin Securities Co. and eBest Investment & Securities Co. Comparing the two APIs for receiving the current stock data, we find the main two differences are the login method and the method of sending and receiving data. As for the login method, CYBOS plus has login information, but xingAPI does not have. As for the method of sending and receiving data, Cybos Plus sends and receives data by calling the request method, and the reply method. xingAPI sends and receives data in the form of an event. Therefore, the number of xingAPI codes is more than that of CYBOS plus. And we find that CYBOS plus executes a loop statement by lists and tuple, dictionary, and CYBOS plus supports the basic commands provided by Python.

• Journal of IKEEE
• /
• v.8 no.2 s.15
• /
• pp.216-223
• /
• 2004

The customer's bulletin board is the important channel to get opinions from customers directly. The effective management of the bulletin board for the customer improves the reliance by providing the best replies and by accepting opinions of the customer and furthermore, that can raise the customer's reliance of the whole shopping mall is the important eCRM method. But, the present mostly customer's bulletin board is been replied without any classifying about many kinds of question. Consequently, The shopping mall should do systematic management of the best professional reply about many kinds of question. In order to resolve this problem, we implement a classifier called Naive Bayesian classifier is classified automatically bulletin board for eCRM of shopping mall.

• Journal of Applied Reliability
• /
• v.12 no.1
• /
• pp.13-24
• /
• 2012

This paper applied the Blue Print and FMEA (Failure Mode and Effect Analysis) to education service in order to raise the education service satisfaction. First, the Blue Print is deployed to come up with strategies to overcome the fail possibility point and waiting point. Next, in order to analyze the fail factors and alternative strategies, the Blue Print of education service is applied to FMEA. The results are as follows; first, the ommission from information document by web-mail or e-mail, Second, thing that selected in spite of company uneducated, thing that omitted despite the company is target, and the unsatisfaction of attendee about training contents. Third, the delay of counsel at the telephone reply, erroneous list of course name and attendee at HRD (Human Resource Development), omission of check whether attends or not. Except for unsatisfaction of attendee, all appears at the process that service delivered. And the unsatisfaction of attendee is about education contents. Both is the factor which have influence on the education service quality. The strategies to remove the failure mode are training and manual development on service and work, a thorough management and check of information system like as ERP (Enterprise Resoure Planning), HRD, education institution list DB (Data Base), on-line application system, a development of education program to offer best education that reflect the user needs and continuously changing environment.