• 제목/요약/키워드: Benefit timing

검색결과 46건 처리시간 0.028초

The Effects of Various Sales Promotions on Sales Promotion Attitudes in Fashion Stores

  • Lee, Seung-Hee;Lee, Eun-Ok
    • 패션비즈니스
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    • 제10권3호
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    • pp.69-77
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    • 2006
  • This paper studied the effects of consumers' fashion item sales promotion attitude, depending on different sales promotions (monetary vs. non monetary) and sales promotion benefit timing (immediate vs. delayed) in fashion stores (high involvement product brand vs. low involvement). Three hypotheses were developed. H1; Monetary promotion is more effective than non-monetary promotion in fashion stores. H2; Immediate benefit is more effective than delayed benefit for both monetary and non-monetary promotions in fashion stores. H3; High-involvement fashion brand is more promotion elastic than low-involvement. Data were solicited from 300 female college student and $2{\times}2{\times}2$ between subjects experiment were designed. The results found out that monetary sales promotion effect was more positive than non-monetary and H1 was supported. Furthermore immediate benefit method was more effective than delayed benefit and H2 was supported as well. Significant interaction between sales promotion type and benefit timing was obtained. However, brand involvement effect was not found to the sales promotion attitudes.

통신서비스 품질을 고려한 신규 통신서비스 가입 시기에 대한 연구 (Optimal 3G Telecommunication Service Switching Time Considering Telecommunication Quality of Service)

  • 이종용;최강화;김수욱
    • 품질경영학회지
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    • 제36권3호
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    • pp.76-86
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    • 2008
  • This paper examines when a consumer in existent telecommunication 2G applies to new telecommunication service 3G from the viewpoint of an option pricing theory. To improve telecommunication quality of service, the consumer applies to 3G. The application means an exchange of 2G for 3G with extra costs such as searching and conversion costs. Since the option to exchange is a right that the consumer can exercise or not, application to 3G is deemed an exercise of the option to exchange at most suitable value of the option. The timing to exercise the option depends on the extra costs and the additional communication benefit from new telecommunication quality of service. These affect an optimal timing to apply to 3G. The optimal applying or switching timing to 3G is when an economic value of the option to exchange is equal to an economic value of the extra costs plus the additional telecommunication quality from new telecommunication service. The option analysis used in this paper is applicable to various industries.

패션업체 고객 충성도 구축을 위한 로열티 프로그램 (A Study on Loyalty Program for Building Customer Loyalty of Fashion Firm)

  • 주성래;유명의
    • 한국의류학회지
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    • 제33권2호
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    • pp.331-342
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    • 2009
  • The purposes of this study were to provide the apparel companies with a effective marketing strategy by identifying the present condition of loyalty programs and designing the type of reward and the timing of reward, and to investigate the effects of loyalty programs on customers' satisfaction and loyalty. The experimental study was conducted to examine the relationship between loyalty programs and performances. The experiment, which adopted a scenario methodology, was a 2(type of rewards)${\times}$2(timing of rewards) between subjects factorial design. The sample was based on 362 college students. The data analysis was completed on the basis of SPSS 12.0 package, using descriptive analysis, frequency, factor analysis, Cronbach's a, ANOVA, and regression analysis. The following results were found in this research. First the respondent's recognition of reward(benefit, reserve fund, experience) was not relatively high. Second, the interaction effect of type of rewards and timing of rewards on the loyalty programs' satisfaction(p<.01) and customer loyalty(p<.001) was significant, but that on customer satisfaction was not significant. Finally, loyalty programs' satisfaction positively affected customer satisfaction and loyalty. The implications of the research and directions for future researchers were discussed.

Timing of laparoscopic cholecystectomy after endoscopic retrograde cholangiopancreatography in cholelithiasis patients: A systematic review and meta-analysis

  • Napaphat Poprom;Wikran Suragul;Paramin Muangkaew;Watoo Vassanasiri;Narongsak Rungsakulkij;Somkit Mingphruedhi;Pongsatorn Tangtawee
    • 한국간담췌외과학회지
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    • 제27권1호
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    • pp.20-27
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    • 2023
  • There are many variations and unclear definitions of the appropriate timing of laparoscopic cholecystectomy (LC) after endoscopic retrograde cholangiopancreatography (ERCP), and there is still a lack of consistency about the appropriate timing. Inappropriate timing can be associated with serious comorbidity and can affect the patients. This meta-analysis was conducted to assess the operative outcomes and morbidity to provide a benefit to the patients based on the best timing of LC after ERCP. Randomized controlled trials (RCTs) and retrospective studies were identified from the PubMed and Scopus databases from inception to July 2021. A meta-analysis was performed to estimate the treatment effects on operative outcomes and morbidity. Four RCTs and four retrospective studies met our inclusion criteria. A meta-analysis indicated that patients who received LC after ERCP on the same day or within 72 hours had about 0.354 days shorter length of hospital stay with a shorter operative time of about 0.111-1.835 minutes and a lower risk of complications around 37%-73%. Our evidence suggests that the appropriate timing of LC after ERCP is either the same day or within 72 hours for treating cholelithiasis patients based on the severity of disease.

Performance Analysis of Long Baseline Relative Positioning using Dual-frequency GPS/BDS Measurements

  • Choi, Byung-Kyu;Yoon, Ha Su;Lee, Sang Jeong
    • Journal of Positioning, Navigation, and Timing
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    • 제8권2호
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    • pp.87-94
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    • 2019
  • The Global Navigation Satellite System (GNSS) Real-Time Kinematic (RTK) positioning has been widely used in geodesy, surveying, and navigation fields. RTK can benefit enormously from the integration of multi-GNSS. In this study, we develop a GPS/BeiDou Navigation Satellite System (BDS) RTK integration algorithm for long baselines ranging from 128 km to 335 km in South Korea. The positioning performance with GPS/BDS RTK, GPS-only RTK, and BDS-only RTK is compared in terms of the positioning accuracy. An improvement of positioning accuracy over long baselines can be found with GPS/BDS RTK compared with that of GPS-only RTK and that of BDS-only RTK. The positioning accuracy of GPS/BDS RTK is better than 2 cm in the horizontal direction and better than 5 cm in the vertical direction. A lower Relative Dilution of Precision (RDOP) value with GPS/BDS integration can obtain a better positional precision for long baseline RTK positioning.

GPS와 Galileo 시각의 상호운용성 분석 (Interoperability Analysis of GPS and Galileo on Time)

  • 신미영;송세필;고재영;양성훈;이상정
    • 한국항공우주학회지
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    • 제38권10호
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    • pp.979-984
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    • 2010
  • GPS/Galileo 통합 수신기를 사용하는 사용자는 특정 측위 시스템에 대한 의존도를 줄이고, 개선된 성능의 PNT 서비스를 제공받을 수 있을 것으로 예상된다. 그러나 사용자들은 GPS와 Galileo, 두 시스템 간의 서로 다른 시각 척도를 사용함으로써 발생하는 문제(즉, GGTO)를 해결해야만 한다. GGTO는 측위 서비스를 요구하는 항법용 수신기뿐만 아니라 정밀한 시각 서비스를 요구하는 타이밍용 수신기에서도 분석되어야 한다. 본 논문에서는 GPS/Galileo 통합 타이밍용 수신기를 사용할 때에 고려해야 하는 상호운용성 문제를 분석하고, 모의실험을 통해 다양한 가정 하에 시각 측면에서의 성능을 예측하였다. Ashtech 사(社)의 상용 타이밍용 수신기를 사용하여 GPS 실측 데이터를 확보하고, Galileo 데이터를 모사한 후에, 타이밍용 환경에 적합한 실험 시나리오를 구성하여, 시나리오 별시각 측면에서의 성능을 평가하였다.

효용 최적화를 통한 종신연금 계획의 가치 추정 : Money's Worth 비율과의 비교를 중심으로 (Evaluation of Life Annuity Plans Based on Utility Maximization : Focused on Comparison with Money's Worth Ratio)

  • 양재환;여윤경
    • 경영과학
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    • 제27권1호
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    • pp.45-60
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    • 2010
  • This study evaluates life annuity plans based on two different types of measures : financial benefit and utility on consumption. The financial benefit is measured by Money's Worth (MW) ratio and return on annuity. For the measure of utility, an optimization problem is formulated with the objective of maximizing utility on consumption. To solve the optimization model, we use Dynamic Programming (DP) technique. The both types of measures are applied to cases of Korean pre-retirees at age 40 with different accumulation years of annuity (i.e. level of annuity asset at the age of retirement) and different timings of annuitization. Our results generally indicate that the utility based optimization model is superior to the financial measures in terms of providing a better evaluation of an annuity plan due to its capability to consider an individual's financial situation during his/her retirement period. Also, they suggest that the level of annuity asset is an important factor when an individual determines the optimal annuitization timing.

Review of cranioplasty after decompressive craniectomy

  • Cho, Yong Jun;Kang, Suk Hyung
    • Korean Journal of Neurotrauma
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    • 제13권1호
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    • pp.9-14
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    • 2017
  • Cranioplasty is an in evitable operation conducted after decompressive craniectomy (DC). The primary goals of cranioplasty after DC are to protect the brain, achieve a natural appearance and prevent sinking skin flap syndrome (or syndrome of the trephined). Furthermore, restoring patients' functional outcome and supplementing external defects helps patients improve their self-esteem. Although early cranioplasty is preferred in recent year, optimal timing for cranioplasty remains a controversial topic. Autologous bone flaps are the most ideal substitute for cranioplasty. Complications associated with cranioplasty are also variable, however, post-surgical infection is most common. Many new materials and techniques for cranioplasty are introduced. Cost-benefit analysis of these new materials and techniques can result in different outcomes from different healthcare systems.

유통업체 적립금 고지시 잔여 사용기간에 따른 소비자 반응 연구 (Consumer responses to retailer messages indicating time remaining to use mileage)

  • 신정민;여은아
    • 복식문화연구
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    • 제24권1호
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    • pp.13-26
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    • 2016
  • The purpose of the present study is to investigate the effect of time remaining to use mileage in the notification message from retailers on consumer responses. A total of 577 consumers participated in experiments involving different notification messages of the time remaining to use mileage. Results showed: 1) a significant difference in mileage benefit perception, positive emotion, negative emotion, attitude toward retailers, and repurchase intention according to the remaining time to use mileages, 2) benefit perception positively affected positive emotion and negatively affected negative emotion; positive emotion positively affected and negative emotion negatively affected attitude toward retailers; and attitude positively affected repurchase intention on retailers, and 3) the remaining time to use mileages moderates the relationship between attitude and repurchase intention. Findings highlighted the importance of timing of the message to notify the consumer as to remaining time to use mileage. In the case of a message indicating long remaining time to use mileage, consumers showed more positive responses toward retailers than did consumers who had a message indicating short remaining time to use mileage. These results can be used as guidelines to select the optimal time to send notification messages of remaining time to use mileage in order to generate positive consumer responses.

노후 경유차 조기폐차 지원제도의 재정 효율성에 관한 연구 (A Study on the Fiscal Efficiency of the Early Scrappage Support System for Aged Diesel Vehicles)

  • 강성훈
    • 자원ㆍ환경경제연구
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    • 제32권2호
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    • pp.107-126
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    • 2023
  • 본 연구는 노후 경유차 조기폐차 지원제도의 재정 효율성을 분석하기 위해 노후 경유차 조기폐차에 대한 행정자료를 사용하여 재정투입비용과 대기질 개선편익을 추정하여 B/C 분석을 시도하였다. 분석 결과를 살펴보면, 2020년 이전에는 지원제도의 비용 대비 편익 비율이 1보다 크지만, 2020년 이후로 그 비율이 1보다 작아지는 것으로 나타났다. 이는 최근 노후 경유차 조기폐차의 혜택을 확대하기 위한 방향으로 개편되었으나, 대기질 개선 편익의 증가율은 제도 운영 비용의 증가율만큼 빠르지 않은 것으로 판단된다. 대기질 개선편익은 조기폐차로 인해 운행기간이 어느 정도 단축하는지에 의존한다. 이 시기를 더 앞당길수록 조기폐차의 편익이 비용보다 더 클 가능성이 커진다. 본 연구결과를 살펴보면, 폐차 시기를 5년 앞당길 때 표본의 98%에 대한 B/C가 1이 되어 재정 효율성이 크게 확보되는 것으로 나타났다. 따라서 정부는 조기폐차 지원제도가 폐차시점에 대한 노후 경유차 차주의 의사결정에 영향을 줄 수 있도록 제도를 개편해나가는 것이 중요할 것이다.