• Title/Summary/Keyword: Benefit perception

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The Brand Management Strategy focused on Importance-Performance Analysis on Innovation Brand of Government Ministries (정부부처 혁신브랜드의 중요도-성과분석을 중심으로 한 브랜드 관리 전략)

  • Kim, Yeon-Jeong;Park, Ki-Ho;Kwak, Won-Seob
    • Journal of Digital Convergence
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    • v.7 no.2
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    • pp.1-12
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    • 2009
  • This study explored which the component factors on innovation brand to building an organizational culture of government. The innovation brand perception of organizational officers are in order brand awareness(recognition, discrimination) and brand loyalty(identification, ease of memory, meaning diffusion, the reaction of customer needs), brand salience, brand knowledge and brand innovation. The result of Importance-Performance analysis are as follows. We can see that Brand loyalty have Quadrant I meaning good management implementation. Brand Knowledge have Quadrant II meaning concentrate improving. Brand Uniqueness have Quadrant III meaning improving. And Recognition, familiarity and salience have Quadrant IV meaning low relative importance and high performance. The Quadrant IV consider the cost and benefit of brand management.

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Antidepressant and the Quality of Life of Depressive Patient (항우울제와 우울증 환자의 삶의 질 - 삼환계 항우울제와 Sertraline을 중심으로 -)

  • Ham, Byung-Joo;Lee, Min-Soo
    • Korean Journal of Biological Psychiatry
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    • v.4 no.1
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    • pp.116-120
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    • 1997
  • This study investigated the antidepressant efficacy and it's impact on the quality of life of depressed patients. We performed Hamilton Depression Rating Scale(HDRS), and Montgomery-Asberg Depression Rating Scale(MADRS), and Health-related Quality of Life Questionnaire(HQLQ) to both tricyclic antidepressant(TCA) and sertraline groups. There were 16 subjects in this study. The tricyclic group had 9 subjects and the sertraline group had 7. The TCA and sertraline produced a similar degree of response. Both groups experienced a reduction of 70% or more in mean HDRS and MADRS total score after 6wks. In HQLQ, the TCAs group also showed improved bed disability days, alertness behavior, and social interaction, the sertraline group showed improved health perception, alertness behavior, home management, and social interaction. We suggested that the improvement of "Quality of life" were not in proportion to the clinical symptom's improvement. Therefore, clinicians should consider the benefit of antidepressant treatment in terms of quality of life.

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A Study on the Internet Marketing Strategy in the Korea Shipping Company (우리나라 해운기업의 인터넷 마케팅 전략에 관한 연구)

  • Kim, Jin-Young;Shin, Young-Ran;Shin, Han-Won
    • Journal of Fisheries and Marine Sciences Education
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    • v.25 no.2
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    • pp.287-300
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    • 2013
  • With the advent of the Internet era, most industries are actively taking part in the web-based electronic commerce markets. To come up with the trend, Korean shipping companies have built their own websites and tried to take advantage of the state-of-the-art technology. This paper aims to analyze recent developments in e-commerce of shipping industry and, Also the study suggests several solutions to invigorate the virtual transactions. To analyze recent developments, this paper carries out a cases study on the websites of 5 major shipping companies in Korea. Each sites are evaluated with respect to 4C's(Contents, Commerce, Community, Connection) analysis.

A study on the perception of Korean EFL learners on team teaching in secondary English classroom (중등영어교육 현장에서 협동수업에 대한 학습자 인식 연구)

  • Lee, Jong-Bok;Park, Hyeon-Woo
    • English Language & Literature Teaching
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    • v.15 no.3
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    • pp.353-380
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    • 2009
  • The purpose of this study is to analyze the preconceptions Korean EFL learners have about team teaching in the field of English education at a secondary level. Team teaching is a method of teaching where a Korean English teacher works in co-junction with a native English speaker. Generally speaking, when we discuss teaching methods for a foreign language, the most important objective is to improve our communication skills. The purpose of this study is to examine the effect on communication skills when team teaching is employed, and to find ways to maximize the benefit when team teaching. The underlying issues are; firstly, what are the precedent conditions for team teaching? Secondly, what are the best teaching methods and preparations for teaching materials for improving the effectiveness of team teaching? Third, how do the programs for team teaching with native teachers assist in improving the student's communication skills? Ideally, this study will assist in overcoming the fear that foreign language learners have when communicating with real native speakers.

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A Study on the Long-Term Relationship Intention Process According to Consumer Characteristics (소비자 특성별 장기적 관계지향성 형성과정 연구)

  • Kim, Jie- Yurn
    • Journal of the Korean Society of Costume
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    • v.56 no.3 s.102
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    • pp.91-106
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    • 2006
  • The purpose of this study is to examine the differences of long-term relationship intention process according to consumer characteristics. Data for this research was collected from 540 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The results are as follows. First, relationship consumers having relationship with stores were different from customers having relationship with a brand in specific store in the long-term relationship intention process. Second, consumers having relationship for a long period and consumers having relationship for a short period showed differences in long-term relationship intention process. Third, strong relationship consumers and weak relationship consumers showed differences in long-term relationship intention process. Forth, involvement groups showed differences in long-term relationship intention process. These results imply that fashion retailers need set up the relationship strategy for subdivision groups along consumer characteristics.

Comparison of the Usefulness with Frequency Transposition Hearing System and Conventional Hearing Aids for the Deaf (청각장애인에 대한 주파수 전위 보청기와 일반 보청기의 효용성 비교)

  • Han, Min-Kyung;Lee, Jung-Hak;Kim, Jin-Sook
    • Speech Sciences
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    • v.3
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    • pp.50-56
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    • 1998
  • Frequency transposition (FT) hearing system was designed for individuals with little or no residual hearing at high frequencies. This device compresses and shifts the wide-band, high frequency acoustic energy where important features for speech perception are concentrated to the audible, lower range of frequencies. The usefulness of the FT system was investigated for 12 patients (7 children and 5 adults) with severe-to-profound sensorineural hearing losses compared with conventional hearing aids. Results suggest that the hearing impaired can benefit from the FT system with appropriate selection criteria and auditory (re)habilitation program.

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A Digital Hearing Aid with 8-band Curvilinear Loudness Fitting (8대역 비선형 라우드니스 교정 디지털 보청기)

  • Park, Y.C.;Kim, D.W.;Kim, W.K.;Park, S.I.
    • Proceedings of the KOSOMBE Conference
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    • v.1997 no.11
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    • pp.79-82
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    • 1997
  • In this paper, a body-worn type digital hearing aid (DHA) based on a dedicated DSP chip is developed. A fitting software running on a PC supported by the Win95 OS is also developed. The fitting protocol is based on the NAL-R procedure applied to eight frequency bands, but it is designed to support a curvilinear fitting to cope with the nonlinear perception of hearing-impaired listeners. Preliminary subjective tests regarding the speech intelligibility and perceived quality revealed that the new DHA could be of benefit to hearing aid users.

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A Study on the Finish Material and Color Plan for Elementary School Design (초등학교 건축디자인에서 마감 재료와 색채에 관한 연구)

  • Kim, So-Hee
    • Korean Institute of Interior Design Journal
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    • v.23 no.4
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    • pp.32-41
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    • 2014
  • The purpose of this study is providing a systematic method of exterior, interior finish materials and color scheme for elementary school and the actual color plans of elementary schools in Busan was analyzed to support the study. As a powerful design tool, a finish materials and a color are very effective to alter the perception of a building and a view. Most of the school, a shape and a material of elevations are monotonous and uniform and it makes students are hard to attach to their schools. As a place for learning and school life, the inner space of elementary classroom needs to be considered very important. The new basic guideline for developing and planning of architectural design could be achieved by researching a current plan and a finish material in elementary school. As a result, this study will benefit in planning both the exterior and interior environments of color.

Empirical Validation of Personal Information Violation Risk for Cryptocurrency with Use Intention

  • Kim, Jeong-Wook;Choi, Chul-Yong
    • Journal of the Korea Society of Computer and Information
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    • v.23 no.9
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    • pp.141-156
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    • 2018
  • The purpose of this study is how personal information violation risks affect the intention to use domestic cryptocurrency services. VAM(Value based Adoption Model) model is validated as a theoretical background, selecting perceived ease of use, perceived usefulness and perceived security as a benefit factors, and considers perceived cost, technical complexity, and risk of personal information violation risks as sacrifice factors. The method of this study used questionnaire survey to collect 150 data on user's perception on cryptocurrency services, and also performed a structural equation modeling method using by AMOS 23. The result of this paper shows that all hypotheses are accepted statistically significant except 2 hypothesis. This research is concluded that perceived value is affected on statistically positive impact on perceived ease of use, perceived usefulness and perceived security, and negative impact on risk of personal information violation risk, not statistically perceived fee and technical complexity.

Intercultural Competence and Intercultural Training in International Business (국제비즈니스에서 문화간 역량과 문화간 훈련)

  • Cho, Ho-Hyeon
    • Iberoamérica
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    • v.13 no.1
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    • pp.351-388
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    • 2011
  • Many global business failures have been ascribed to a lack of intercultural competence, especially to a lack of an adequate conceptualization and definition of intercultural competence, focusing instead on the knowledge, skills, and attributes that appear to be its antecedents. Intercultural competence should be perceived as multifaceted important components of global management capabilities. Depending on the related concepts of intercultural competence, such as global mindset, intercultural sensitivity, and cultural intelligence, dynamic aspects of intercultural competence as learning process are suggested. Also, the domain of intercultural competence in the context of global management or business comprised three dimensions - perception management, relationship management, and self management. Each dimension is characterized by facets that further delineate aspects of intercultural competence. With respect to the domain of intercultural competence, appropriateintercultural training methods should be designed. In practice, human resource managers may benefit from gaining knowledge about which measures to use for identifying employee's weakness in intercultural competence in order to create appropriate training programs.