• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1227-1238
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• 2001

This study was based on social comparison theory, and the covariance structure model was designed, connecting sociocultural attitude, multifaceted body image, and clothing behaviour under sociocultural influence. The practical purpose of this study is to identify the effect of sociocultural attitude toward physical appearance on the affective aspect of body images, the cognitive/behavioral aspect of body images and clothing benefits sought, and to examine the age difference in the female adolescents. The results of this were as follows: 1) Sociocultural attitude toward physical appearance had a negative effect directly on the affective aspect of body images, and showed the highest value in the group of high school girls 2) Sociocultural attitude toward physical appearance had a positive influence directly on the cognitive/behavioral aspect of body images, and high school girls'model showed the highest values significantly as well 3) High school girls'model showed the highest value significantly in the effect of the affective aspect of body images on the cognitive/behavioral aspect of body images. However, college group's model didn's show significant value 4) Middle school girls'model showed higher value positively than the other groups in the effect of the cognitive/behavioral aspect of body images on clothing benefits sought, and the high school girls' model showed higher value negatively in the effect of the affective aspect of body images on clothing benefits sought.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1361-1369
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• 2021

Recent technological advancements have had a substantial impact on consumer buying behavior. This research aims to determine the factors affecting consumer behavior related to the adoption of self-service technologies (SSTs). The intended findings of this study are expected to contribute to understanding consumer behavior towards the adoption of SSTs taking into account the logic of two main theories in this regard: the Technology Acceptance Model (TAM) and the assumptions of the Behavioral Perspective Model (BPM). This research follows a triangulation approach. Consequently, a number of semi structured interviews were conducted with experts and executive directors from selected SSTs providers in Jordan. In addition, the convenience sampling technique was employed focusing on current (or) previous users of SSTs in the public and private sectors in Jordan using a self-administrative questionnaire (66% response rate). The results confirmed the influence (direct and indirect) of previous experience and personal initiatives and characteristics on consumer intention to use SSTs. In addition, the results indicated the important role of the mediator variables namely: perceived ease of use (EOU), perceived risk (PR), and perceived usefulness (PU) on consumer attitude towards SSTs which in turn will positively affect consumer intention to use SSTs.

• Educational Technology International
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• v.21 no.1
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• pp.1-29
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• 2020

Despite the existing body of literature focusing on the effects of one-to-one mobile technology integration in teaching and learning, research discussed that the determinants of mobile technology acceptance and use in secondary school settings are still unclear. Hence, this study examined the extent to which determinants influence high school students' behavioral intention to use one-to-one mobile technology for learning. The newly proposed model incorporated three additional constructs beyond those in the unified theory of acceptance and use of technology (UTAUT) model, including computer self-efficacy, attitude toward using technology and computer anxiety, as suggested by recent literature. Data were collected from 247 U.S. Midwestern high school students who participated in an online survey. Using a structural equation modeling approach, this study established construct validity for the nine-construct extended UTAUT model to assess high school students' intention to use mobile technology. The results of structural relations in the proposed model showed that their behavioral intention to use mobile technology was significantly predicted by social influence and attitude toward using technology. Also, their strong behavioral intention and facilitating conditions were associated with frequent use of mobile technology in learning. Discussion, implications, and conclusion were addressed in this study.

• Asia pacific journal of information systems
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• v.33 no.4
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• pp.1093-1117
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• 2023

The study aims to determine the impact of quality outcomes on behavior intentions in Financial Technology (FinTech) payment services. The study is focused on the development and testing of the impact of the SERVQUAL model on the TAM, i.e., Technology Acceptance Model for the measurement of the behavioral intention of users to use fintech payment services. The sample entails 578 specific survey responses from northern India from October to December 2022. The respondents were users of FinTech. The PLS-SEM technique was employed to explain the implementation process. Consequently, it discovered a significant relationship between the SERVQUAL models and the impact on behavioral intentions identified by TAM. The study will provide insight into the factors that impact the quality outcomes and adoption of Fintech payment services to the providers. The paper demystifies FinTech payment services in the range of perception of service quality outcomes and provides essential theories. The TAM model reflects the customer's sense of satisfaction, usefulness, and attitude. In contrast, the SERVQUAL model demonstrates the user's assessment of service quality outcomes such as quality, trust, security, and service quality positively affects behavioral intention in FinTech payment services.

• Journal of Korean Society of Transportation
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• v.14 no.4
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• pp.31-48
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• 1996

This paper develops a disaggregate model system for travel behavior of workers in a metropolitan area. We attempt to develop a set of models for predicting trip generation type, trip purpose, destination, mode choices in each trip on the way from work to home by using the concept of utility maximization of base-to-base tour. The model incorporates the concept that decisions of a trip in a trip in a travel tour depend on decisions of the trips having been made before and decisions of trip planned after of this trip, as well as on current trip conditions. As the structure of the model, the nested logit model is used to avoid a simultaneous model's complexity. The data to be used for estimating the model system are from the person trip survey which was carried out in 1981 in Nagoya metropolitan. Empirical tests of the model for Nagoya metropolitan area show encouraging results and prove the validity of the assumption of this model.

• Culinary science and hospitality research
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• v.22 no.1
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• pp.87-95
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• 2016

The purpose of current study is to develop and estimate a proposed model that explains the potential relationships among food quality, experiential value, price fairness, image, satisfaction, and behavioral intention in context of water park. In addition, the study will verify how these factors link to each other. Results show that food quality is a significant antecedent of experience value, price fairness, water park image. Also, the experiential value and water park image influence on visitors' satisfaction. Last, the satisfaction is critical predictor of behavioral intention. These findings will contribute to understand the consumers' perception about water park, and how derives the customer satisfaction and behavioral intention. In sum, present study will serve insights for industry marketers and managers in water park segment.

• Journal of Korean Society for Quality Management
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• v.29 no.4
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• pp.54-64
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• 2001

Service industries are rapidly increased and the environment of service is also changing in healthcare settings. Those make them change their management strategies and carry out many researches. Till now, single-item behavioral intention scale or direct measuring has some limitations that we have to consider its efficiency and it is difficult to explain phenomena of broad part in the process of determining behavioral intentions. In this paper, we examine the dimensionality of healthcare service in Korea through the multi-item behavioral intention scale. In addition, we are going to investigate the nature of the relationship between service quality perceptions which have unique construct, and consumer satisfaction judgements in the formation of consumers' behavioral intentions. we are going to conclude that the linear combination model of service quality and customer satisfaction can describe the process of formation of customers' behavioral intentions best and provide some managerial implications to decision makers for redistribution of materials and human resources.

• Journal of Information Technology Services
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• v.14 no.1
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• pp.195-215
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• 2015

Recently, as the number of smart-phone users has been rapidly increased, enterprise managers have a keen interest in business application of social media. Most previous studies have focused on perspective of the individual unit of analysis instead of enterprise level unit. The study is focused on the relationship between the enterprises' recognition and behavioral intention (and use) about social media application. The purpose of this study is to develop the model of small and medium enterprises' social media application, and to find the factors affecting their behavioral intention or use behavior. The moderating effects of four corporate characteristics on the relationship between the enterprises' recognition and behavioral intention are also examined. We surveyed 900 corporate staffs and received 203 responses. After questionnaires with unreliable responses had been excluded, 182 effective samples were used in the final analysis. The findings suggest that Performance Expectation, Social Influence, Facilitating Conditions significantly affect Behavioral Intention of social medea, and Behavioral Intention affects USE. Furthermore, some corporate characteristics have moderating effect on the relationship between recognition of social media and Behavioral Intention.

• Journal of the Korean Home Economics Association
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• v.42 no.10 s.200
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• pp.129-141
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• 2004

The purposes of this study were to explain consumer attitude, behavioral intention and behavior(expenses) in the purchase of Han-gwa and to explore the influencing factors on them. To achieve these purposes, the Heckman two-step model was utilized to utilize the recursive system of attitude, behavioral intention and behavior. The results of this study were as follows: 1) Seventy-six percent of consumers presented their favorable altitudes to purchase Han-gwa, while $47\%$ of consumers had behavioral intention for purchasing Han-gwa. In addition, purchasing expense of Han-gwa per year as a proxy variable of behavior was less than 100,000 won for most consumers. 2) First, consumer attitude was found to be significantly influenced by the type of family and food safety. Second, the behavioral intention for purchasing Han-gwa was found to be significantly influenced by consumer attitude, age, income, education and price. Finally, consumer behavior(expenses) of purchasing Han-gwa was found to be significantly influenced by the behavioral intention, income and purchasing place.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.3
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• pp.1095-1100
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• 2021

This study aims to analyze the factors that influence people's behavioral intentions to recycle waste and focus on people's perceptions of informal waste recycling. The low level of participation in the e-waste recycling process makes research on the factors that encourage household interactions in sorting waste or recycling waste a priority. The purpose of this study is to build a comprehensive model and examine the relationship between perceptions of informal recycling, implementation e-waste management, behavioral intention, convenience of recycling and perceived behavioral control. The framework is the Theory of Planned Behavior (TPB). The implementation variable e-waste management is used to mediate the relationship between the two constructs. Respondents in this study were cellular phone users who had changed their phones. The number of respondents in this study totaled 165, using the purposive sampling technique. Data analysis techniques in this study used PLS-SEM with WarpPLS version 6.0. The findings show that: (1) perception of informal recycling, e-waste management, and behavioral intention have a significant positive effect; (2) management of e-waste, perception behavioral control and behavioral intention have a positive effect; and (3) the implementation of e-waste management, which causes the convenience of recycling, will increase the intensity of behavior, indicating the results are rejected.