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The Impact of Food Quality on Experiential Value, Price Fairness, Water Park Image, Satisfaction, and Behavioral Intention in Context of Water Park  

Lee, Sang-Mook (Dept. of Foodservice Management, Kyungsung University)
Publication Information
Culinary science and hospitality research / v.22, no.1, 2016 , pp. 87-95 More about this Journal
Abstract
The purpose of current study is to develop and estimate a proposed model that explains the potential relationships among food quality, experiential value, price fairness, image, satisfaction, and behavioral intention in context of water park. In addition, the study will verify how these factors link to each other. Results show that food quality is a significant antecedent of experience value, price fairness, water park image. Also, the experiential value and water park image influence on visitors' satisfaction. Last, the satisfaction is critical predictor of behavioral intention. These findings will contribute to understand the consumers' perception about water park, and how derives the customer satisfaction and behavioral intention. In sum, present study will serve insights for industry marketers and managers in water park segment.
Keywords
water park; food quality; experiential value; price fairness; water park image; satisfaction; behavioral intention;
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Times Cited By KSCI : 4  (Citation Analysis)
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