• 제목/요약/키워드: Behavioral decision making

검색결과 133건 처리시간 0.031초

관제사 수행의 인지적 균형과 불균형의 관계고찰 (A comparative study on the Air Traffic Controller's performance and cognitive imbalance)

  • 신현삼
    • 항공우주정책ㆍ법학회지
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    • 제18권
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    • pp.105-134
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    • 2003
  • 본 논문에서는 항공교통관제사의 항공기 분리업무 수행중에 나타나는 복합적인 지각표상과 인지작용의 역동과정인 가설 여과와 순위부여의 예측과정을 심층 분석하였으며, 제한된 정보처리와 인지된 교통상황의 확증과정에서 표출된 인식수준의 편향과 교통 분규의 상관관계를 인지 심리학적 관점에서 고찰하였다.

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Unethical Network Attack Detection and Prevention using Fuzzy based Decision System in Mobile Ad-hoc Networks

  • Thanuja, R.;Umamakeswari, A.
    • Journal of Electrical Engineering and Technology
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    • 제13권5호
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    • pp.2086-2098
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    • 2018
  • Security plays a vital role and is the key challenge in Mobile Ad-hoc Networks (MANET). Infrastructure-less nature of MANET makes it arduous to envisage the genre of topology. Due to its inexhaustible access, information disseminated by roaming nodes to other nodes is susceptible to many hazardous attacks. Intrusion Detection and Prevention System (IDPS) is undoubtedly a defense structure to address threats in MANET. Many IDPS methods have been developed to ascertain the exceptional behavior in these networks. Key issue in such IDPS is lack of fast self-organized learning engine that facilitates comprehensive situation awareness for optimum decision making. Proposed "Intelligent Behavioral Hybridized Intrusion Detection and Prevention System (IBH_IDPS)" is built with computational intelligence to detect complex multistage attacks making the system robust and reliable. The System comprises of an Intelligent Client Agent and a Smart Server empowered with fuzzy inference rule-based service engine to ensure confidentiality and integrity of network. Distributed Intelligent Client Agents incorporated with centralized Smart Server makes it capable of analyzing and categorizing unethical incidents appropriately through unsupervised learning mechanism. Experimental analysis proves the proposed model is highly attack resistant, reliable and secure on devices and shows promising gains with assured delivery ratio, low end-to-end delay compared to existing approach.

모바일 쇼핑몰 고객들의 구매 의사 결정에 관한 연구: TPB와 신뢰의 통합적 관점에서 (Consumer Purchase Decision in a Mobile Shopping Mall: An Integrative View of Trust and Theory of Planned Behavior)

  • 홍세일;이빈;김병수
    • 경영정보학연구
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    • 제18권2호
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    • pp.151-171
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    • 2016
  • 최근 스마트 폰, 스마트 패드와 같은 모바일 기기의 급속한 확산과 이동통신 기술의 발전으로 소비자들의 쇼핑 행태가 변화하고 있다. 본 연구에서는 계획 행동 이론(TPB: Theory of Planned Behavior)에 신뢰를 통합하여 모바일 쇼핑몰 고객들의 구매 의사 결정 메커니즘을 살펴보고자 한다. 지각된 용이성, 지각된 유용성, 지각된 유희성, 신뢰를 행동에 대한 태도의 주요 선행 요인으로 고려하였다. 또한, 보안, 지각된 위험, 주관적 규범이 신뢰에 미치는 영향도 살펴보았다. 모바일 쇼핑몰에서 구매 경험이 있는 154명의 고객들을 대상으로 연구 모형을 분석하였고, PLS(Partial Least Squares)를 활용하였다. 연구 분석 결과 행동에 대한 태도와 지각된 행동 통제력 모두 구매 의도에 유의한 영향을 미치는 것으로 분석되었다. 또한, 고객들이 모바일 쇼핑몰이 유용하고 재미있다고 인지할수록 구매에 긍정적인 태도 형성을 통해 구매 의도에 영향을 미쳤다. 하지만 신뢰는 직접적으로 구매 의도에 영향을 미치지 않았고, 행동에 대한 태도를 통해서 구매 의도에 유의한 영향을 미치는 것으로 분석되었다. 마지막으로 주관적 규범은 신뢰에 유의한 영향을 미쳤지만, 보안과 지각된 위험은 신뢰에 유의한 영향을 미치지 않았다. 모바일 쇼핑몰 제공업체들은 모바일 쇼핑몰 고객들의 구매 의사 결정 메커니즘에 대한 이해를 바탕으로 보다 효과적인 운영 및 마케팅 전략을 수립해야 할 수 있을 것으로 기대된다.

Simulation of Autonomous Electric Power Market

  • Tezuka, Tetsuo;Kohda, Norio
    • 한국시뮬레이션학회:학술대회논문집
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    • 한국시뮬레이션학회 2001년도 The Seoul International Simulation Conference
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    • pp.340-345
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    • 2001
  • Electric power market in Japan is now on the trend of deregulation and privatization just like in Europe and the United States. And various approaches for risk management have been investigated taking the electric power price fluctuation after the deregulation into account. The behavior of the investment in power generation plants has not, however, been studied in detail yet due to the complexity of the problem. The problem of the investment in the deregulated power market is that of autonomous decentralized decision-making system, which includes various kinds of decision-makers, that is, power producers called IPPS Each generator has its own criteria for plant investment. Therefore, the total behavior of the decentralized power market will be so complicated, and normative approach will not be applicable fur this analysis. We have developed a simulation-based system fur behavioral analysis and also the framework design of the decentralized power market.

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확솔적 이용자 평형통행 배분에 관한 연구 (A Study on the Stochastic User Equilibrium Assignment)

  • 이승재;전경수;임강원
    • 대한교통학회지
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    • 제8권1호
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    • pp.55-71
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    • 1990
  • The behavioral mechanism underlying the traffic assignment model is a choice, or decision-making process of traveling paths between origins and destinations. The deterministic approach to traffic assignment assumes that travelers choose shortest path from their origin-destination pair. Although this assumption seems reasonable, it presumes that all travelers have perfect information regarding travel time, that they make consistently correct decision, and that they all behave in identical fashion. Stochastic user equilibrium assignment relaxes these presumptions by including a random component in traveler's perception of travel time. The objective of this study is to compare "A Model of Deterministic User Equilibrium Assignment" with "Models of Stochastic User Equilibrium Assignment" in the theoretical and practical aspects. Specifically, SUE models are developed to logit and probit based models according to discrete choice functions. The models were applied to sioux Falls net ork consisting of 24 zones, 24 nodes and 76 links. The distribution of perceived travel time was obtained by using the relationship between speed and traffic flow.

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The Relationship between Perceived Access to Finance and Social Entrepreneurship Intentions among University Students in Vietnam

  • Luc, Phan Tan
    • The Journal of Asian Finance, Economics and Business
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    • 제5권1호
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    • pp.63-72
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    • 2018
  • Social entrepreneurship is increasingly gaining interest in developing countries for the great benefits of society. In Vietnam, the concept of social entrepreneurship is still quite new. Entrepreneurial intention is regarded as a useful and practial approach for understanding actual entrepreneurial behavior. The purpose of this paper is to develop an integrated model based on planned behavior to examine the direct and indirect effect of perceived access to finance on social entrepreneurial intention. The confirm factor analysis to study the latent constructs underlying determinants of planned behavioral theory, perceived access to finance and social entrepreneurial intention. Then, it applies the technique of structural equation modeling to explore relationships among latent constructs. There is no direct relationship between perceived access to finance and social entrepreneurial intention. Perceived access to finance only indirectly increases entrepreneurial intention through attitude towards behavior and perceived behavioral. This study focuses on the perceptual factor of financial access that affects entrepreneurial intentions. The study does not cover other in-depth issues of social entrepreneurship such as decision making, leadership, personality traits, social capital, and human capital. To establish an environment with a strong social entrepreneurial intention, a focus on developing perceived access to finance is an extremely important factor. This study also suggests that attitude towards behavior and perceived behavioral have a strong impact to social entrepreneurship.

교통수단 선택행태 분석을 위한 태도모형의 적용 및 평가 (Application and Evaluation of An Attitudinal Model for Travel Mode Choice Behavior Analysis)

  • 신동호
    • 대한교통학회지
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    • 제11권2호
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    • pp.5-26
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    • 1993
  • In order to analyze travel mode choice behavior, behavioral models including logit model, based on revealed preference theory, have been using easily measurable variables such as individual socioeconomic characteristics and physical attributes of travel modes. But some recent attitudinal models of travel choice behavior have implied that the negligence of individual psychological variables and individual choice constraints in travel mode choice might preclude better prediction of individual travel mode choice behavior. In this context, this study was attempted to reconstruct an attitudinal model(AM), especially focused on the decision rules in travel mode choice decision making process, consistent with the conceptual framework relating individual attitude and choice constraints to choice behavior. And to evaluate the strengths of the AM to other comparative models(logit, linear-additive, conjunctive, lexicographic model) in predicting travel mode choice bebavior, an empirical study of the mode choice in work-trip to CBD in Seoul was performed. According to the results the percent of correct prediction(PCP) derived from the AM was higher than those derived from comparative models by at least 7 to 20% in predicting travel mode choice. But each model produced a different prediction accuracy depending on market segmentation by travel modal users, individual socioeconomic characteristics, transportation system characteristics, and satisfaction levels. The finding that different groups divided by a certain criterion employ different decision rules supports the necessity of developing a choice model such as the AM combining compensatory and noncompensatory decision rules, and suggests that a proposed transportation system management plan or policy may have different effects on each group.

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Intelligent Intrusion Detection and Prevention System using Smart Multi-instance Multi-label Learning Protocol for Tactical Mobile Adhoc Networks

  • Roopa, M.;Raja, S. Selvakumar
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제12권6호
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    • pp.2895-2921
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    • 2018
  • Security has become one of the major concerns in mobile adhoc networks (MANETs). Data and voice communication amongst roaming battlefield entities (such as platoon of soldiers, inter-battlefield tanks and military aircrafts) served by MANETs throw several challenges. It requires complex securing strategy to address threats such as unauthorized network access, man in the middle attacks, denial of service etc., to provide highly reliable communication amongst the nodes. Intrusion Detection and Prevention System (IDPS) undoubtedly is a crucial ingredient to address these threats. IDPS in MANET is managed by Command Control Communication and Intelligence (C3I) system. It consists of networked computers in the tactical battle area that facilitates comprehensive situation awareness by the commanders for timely and optimum decision-making. Key issue in such IDPS mechanism is lack of Smart Learning Engine. We propose a novel behavioral based "Smart Multi-Instance Multi-Label Intrusion Detection and Prevention System (MIML-IDPS)" that follows a distributed and centralized architecture to support a Robust C3I System. This protocol is deployed in a virtually clustered non-uniform network topology with dynamic election of several virtual head nodes acting as a client Intrusion Detection agent connected to a centralized server IDPS located at Command and Control Center. Distributed virtual client nodes serve as the intelligent decision processing unit and centralized IDPS server act as a Smart MIML decision making unit. Simulation and experimental analysis shows the proposed protocol exhibits computational intelligence with counter attacks, efficient memory utilization, classification accuracy and decision convergence in securing C3I System in a Tactical Battlefield environment.

Self-concept molds choice experiences among multiple alternatives: An fMRI study

  • Kim, Hye-Young;Shin, Yeonsoon;Han, Sanghoon
    • 감성과학
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    • 제16권4호
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    • pp.445-456
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    • 2013
  • This study addresses the relationship between individual differences regarding self-concept, measured by Self Concept Clarity (SCC) scale and Relational-Interdependent Self-Construal and relationships (RISC) scale, and diverse affective consequences after choice behavior. We hypothesized that lower self-concept clarity and higher relational interdependence would be related to increased susceptibility to choice context-for example, how a choice set is constructed based on one's initial preference. We examined how variations in a choice set can produce different affective consequences after making choices, and investigated the underlying neural mechanism using fMRI. In this experiment, participants first rated their preferences for art posters, and made a series of choices from a presented set. After the choice task, they completed post-choice measures including preferences for the chosen posters, as well as measures of their self-concept clarity and relational interdependence. Our behavioral results demonstrated that when participants faced more conflicting choice context, self-concept clarity was related to more positive affective consequences after choice, whereas relational interdependence was correlated with a lower second-rated attractiveness of the chosen option. The neuroimaging analysis of choice-making revealed that self-concept clarity and the degree of their relational interdependence served as modulators in shaping how one perceives and experiences the same decision-making process. These results have theoretical and practical importance in that it is one of the first studies investigating the influence of the individual differences regarding self-concept on value-based decision making process among diverse choice set contexts.

행동경제학 관점에서 프라이버시 역설에 관한 연구 (A Study on Privacy Paradox from the Behavioral Economics Perspective)

  • 김종기;김상희
    • 정보화정책
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    • 제22권3호
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    • pp.16-35
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    • 2015
  • 최근 프라이버시 분야에서는 태도와 행동의 일관성 가정을 토대로 진행되어온 기존의 프라이버시 연구를 부정하고, 프라이버시 태도가 더 이상 행동에 영향을 미치지 않는다고 주장하는 프라이버시 역설 관점의 연구가 점점 증가하고 있는 추세이다. 본 연구에서는 정보제공의도와 정보제공행동 간의 관계에서 프라이버시 역설 현상이 실제로 존재하는지 확인하고, 왜 이러한 현상이 나타나는지 행동경제학에서 논의되는 이중 프로세스 이론을 통해 설명하고자 하였다. 실증분석 결과, 정보제공의도와 정보제공행동 간에는 통계적으로 유의한 차이가 있는 것으로 나타나 프라이버시 역설의 존재가 확인되었다. 다음으로, 프라이버시 위험은 합리적 사고에 의해 지배되는 프라이버시 의사결정의 결과인 정보제공의도에, 프라이버시 신뢰는 직관적 사고에 의해 지배되는 실제 교환관계의 결과인 정보제공행동에 영향을 미치는 것으로 분석되어 이들이 상황에 따라 차별적 역할을 한다는 것이 확인되었다.