• Title/Summary/Keyword: Behavioral Economics

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The Relations of Preschoolers' Cortisol Pattern at Home to Tendency of Internalizing Behavior (유아의 가정에서의 코티솔 패턴과 내면화 행동성향 간의 관계)

  • Lee, Young;Shin, Yee-Jin;Chung, Jee-Nha;Min, Sung-Hye;Min, Hyun-Suk;Lee, Kyung-Sook
    • Journal of the Korean Home Economics Association
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    • v.45 no.9
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    • pp.53-62
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    • 2007
  • The purposes of this study were to look at the patterns of Korean preschoolers' cortisol levels at home and to examine the relations of cortisol pattern to the preschooler's internalizing behavioral tendency with focused on behavioral inhibition and internalizing problematic behavior. The subjects of the study were forty 4-year old preschoolers(27 boys and 13 girls). Saliva was collected at home during the weekends, and cortisol was analyzed by Radioimmunoassay procedure. "Strange Peer Situation Experiment" developed by Rubin, Coplan, Fox and Calkins(1995) and revised by Rubin, Burgess and Hastings(2002) was used to measure the preschooler's behavior inhibition. Problematic behavior was measured through a "Korean Children's Behavior Checklist" (Oh, K. J., Lee, H. R., Hong, K. E., & Ha, E. H., 1997). The results were as follows: First, on average for a 4-year old, the level of cortisol was 0.22 in the morning, and 0.14 in the afternoon. There was a pattern that cortisol levels had declined in the afternoon. There was no difference in cortisol levels between genders. Secondly, there was a tendency that children of higher inhibition level at the lab showed the higher cortisol levels in the morning. However, this difference was not statistically significant. Thirdly, the higher the cortisol levels at home, the more showed internalizing behavior. Externalizing behavior was not correlated with the cortisol levels. It was concluded that cortisol may be related to children's internalizing behavior tendency.

A Study on the Privacy Policy of Behavioral Advertising (행태 광고의 개인정보 조치사항에 관한 연구)

  • Kong, Hee-Kyung;Jun, Hyo-Jung;Yoon, Seokung
    • Journal of the Korea Convergence Society
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    • v.9 no.3
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    • pp.231-240
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    • 2018
  • Recently, personal information processing are becoming more important in the behavioral advertising based on online and mobile platform. The behavioral advertising analyzes and utilizes individual's search & purchase history, hobbies, and tendency based on the personal behavior information collected using the automatic collection device. Therefore, it collects and stores other types of personal information which did't defined in Privacy Act and can analyze personal behavior. This characteristics may cause disclosure of personal information and exposure to intrusion. In this paper, we investigate and analyze the privacy policy of the advertising agencies, and discussded the measures to be taken in collecting, storing and using personal information suitable for behavior information.

The Effects of Korean Wave and Heuristic on Shopping Behavioral Intention of Chinese Consumers

  • Kim, Soon-Hong;Yoo, Byong-Kook
    • Journal of Distribution Science
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    • v.15 no.9
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    • pp.53-62
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    • 2017
  • Purpose - This study aims to analyze the effects of preference for Korean Wave and heuristic on shopping satisfaction and switching barriers of Chinese people visiting Korea, and also their positive effects on consumers' behavioral intention with these variables as mediating variables by using the structural equation model. Research design, data, and Methodology - For this study, we collected 264 questionnaires of Chinese consumers' who have experienced tourism and shopping in Korea after excluding questionnaires that were not proper to be analyzed. The residence of Chinese visiter was Shandong Province, Beijing, Shanghai, Shenyang. The data of this study was analyzed using SPSS 23 statistics to verify the reliability and discriminant validity. Structural equation method was used to test the hypotheses in this study. Results - The effects of heuristic variable on shopping satisfaction and the switching barriers variable were statistically significant. The effects variables of Korean Wave effect variable were statistically significant only on the switching barriers variable. However, the Korean Wave effect variable did not have a statistically significant effect on the shopping satisfaction. Conclusions - The shopping satisfaction and Korean Wave effect variables had statistically significant effects on the behavioral intention variable. In the result of indirect analysis, only the heuristic effect had indirect effects on consumers' behavior intention.

Impact of Service Quality and Perceived Value on Customer Satisfaction and Behavioral Intentions: Evidence from Convenience Stores in Vietnam

  • TRAN, Van Dat;LE, Nhat Minh Trang
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.517-526
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    • 2020
  • This research investigates the relationship among product quality, service quality, perceived value, customer satisfaction, and behavior intentions. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 220 customers using confirmatory factor analysis and structural equation modeling. The testing results show that, for the direct path, product quality has a significant, positive influence on customer satisfaction, and behavioral intentions. Also, perceived value directly influences customer satisfaction and behavioral intentions and satisfaction is an antecedent of behavioral intentions. For the indirect path, service quality has a significant, positive influence on behavioral intentions through the customer satisfaction. The major finding of this study suggest that service quality easily attract more customers, especially the young consumers. About the sale personnel, communication skills, knowledge and ways of treatment to customers are crucial to retailers to gain competitive advantage over competitors. Therefore, it should have clear and consistent processes, procedures with criteria that create the best condition for organization and individual to open this kind of retailing store. Furthermore, product quality improvement is essential; all products must have clear originality; and diversifying products and services is also the way to appeal more consumers.

Control Theory and Managerial Accouting (통제이론(統制理論)과 관리회계(管理會計))

  • Byun, Yong-Hwan
    • Korean Business Review
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    • v.1
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    • pp.249-271
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    • 1987
  • Applicability of control theories to the efficient operation of accounting system is studied in this paper. Since managerial accounting has been developed along the progrees of control theory, management control theories are essential to explain important attributes of diverse accounting system. Basic concept of control is studied in depth and control systems are classified on the base of their special characteristics. And then the applicability of those control methods to accounting systems are discussed based on behavioral as well as management science approach. In the management science approach, accounting control models of production management, inventory management and R&D are designed with its unique quantitative characteristics. It, however, is very difficult to implement quantified control standards on the behavioral management side. Since most of variables considered on behavioral approach are non-quantitative, only discussion of the theoratical definition has been a main issue on previous studies. In this paper, practicability of the behavioral approach to the accounting control system is studied analyzing state variables and behavior variables of the control system. Theoratical base of the discussion are provided from control theories developed in organization theory and Economics. Basic objective of accounting control practice is to control qualitative human behavior represented by quantified figures while quantitative methods are prevailing over general accounting practice. Therefore, this paper tried to develope and integrate accounting control systems applicable to the behavioral management area as well as management science control side.

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The Effect of Service Quality and Value of Five-Star Hotel Services on Behavioral Intentions with the Role of Consumer Satisfaction as Mediator

  • GOELTOM, Vasco Adato H.;KRISTIANA, Yustisia;JULIANA, J.;BERNATO, Innocentius;PRAMONO, Rudy
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.967-976
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    • 2020
  • This study aims to improve knowledge of consumers' decision-making by testing a conceptual model that considers the hotel's service quality and service value toward customers' behavioral intentions using a mediator, which is the role of consumers' satisfaction. The object of this research is five-star hotels, which has become a significant segment of the general hotel industry and is undergoing rapid expansion. This research is a quantitative research using questionnaire as the sampling method answered by people who have stayed at five-star hotels before. The total of 150 valid respondents were used in this study. The collected data was processed by a statistical tool software, Partial Least Square (PLS). The major findings of this research showed that the relations between service quality and service value of five-star hotels do not have significant positive impact on consumers' behavioral intention, nonetheless the mediation analysis shows that customers' satisfaction partially mediates service quality and service value with consumers' behavioral intentions to stay. It means that in this case, consumers' satisfaction has an important role to mediate service value quality and service value. As a result, the study shows that four out of six hypotheses are supported. A couple of recommendations are suggested for further research.

Behavioral Intention to Accept and Use Banking Service

  • NGAN, Nguyen Thi;KHOI, Bui Huy
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.393-400
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    • 2020
  • Banking service is provided by a bank that allows its customers to conduct banking transactions and so the purpose of this study was to identify the factors that influenced the behavioral intention to accept and use banking services in Vietnam. The research methodology was implemented through two steps: qualitative research and quantitative research. Qualitative research was conducted with a sample of 30 people. Quantitative research was carried out as soon as the question was edited from the test results with a sample of 217 customers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intentions to accept and use banking service. The reliability and validity of the scale were evaluated by Cronbach's Alpha, Average Variance Extracted (Pvc), and Composite Reliability (Pc). The model selection of AIC showed that the behavioral intention to accept and use banking service was impacted by four components. The outcomes showed that the model of research intended to accept and use banking services in Ho Chi Minh, Vietnam showing the effects of 4 scales is built as perceived ease of use, trust, social norm, and innovation about banking services.

Effects of Socio-Demographic Characteristics and Peer Relations on the Emotional, Behavioral, and Comorbid Disorder Symptoms in Low-SES Children

  • Sohn, Byoung-Duk
    • International Journal of Human Ecology
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    • v.11 no.1
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    • pp.49-63
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    • 2010
  • The current study examined the effects of socio-demographic characteristics and peer relations on the emotional, behavioral, and comorbid disorder symptoms among low-low-SES children, using the Young Lives Survey: an International Study of Childhood Poverty: Round 1, 2002. Participants were 1,000 8-year-old children (502 boys and 498 girls) from low-low-SES families. Data were analyzed using ANOVA, t-tests, post hoc test (Scheffe's method), correlations, and multiple logistic regression analyses according to the analysis strategy. There was a moderate correlation between selected socio-demographic variables and emotional/behavioral disorder symptoms, and the caregiver's marital status, child's health compared to others, child's work status corresponded to significant differences in their emotional/behavior levels. Regarding the logistic regression analysis, in addition to the effects of socio-demographic variables reflecting the characteristics of less-developed countries, marital status, child's working status, and conflicts with peers proved to be detrimental to emotional, behavioral, or comorbid disorder symptoms in low-SES children, who have been lack quality parenting, social resources, and child human rights. Results indicated the need to develop health care services that would address those problems and appropriate intervention and prevention programs targeting children in low-income families. Moreover, careful assessment and intervention for child's health status, child's working status and peer relationship problems are suggested as possible strategies for helping children at risk of exhibiting further problematic behaviors.

The Relationship Between Transformational Leadership, Prosocial Behavioral Intentions, and Organizational Performance

  • SALIM, Ansa;RAJPUT, Nahid Abdul Rauf
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.487-493
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    • 2021
  • This study examines the relationship between three major elements -Transformational leadership, Prosocial Behavioral Intentions, and Organizational Performance of full-time academics from different universities and colleges in Oman. A total of 322 full-time employees from different universities and technical colleges participated in an online survey and hardcopy survey. The data was collected using the primary data collection method. Structured scales were adopted for the study to include all the variables under study (Garcia-Morales et al., 2012; Baumsteiger et al., 2019). The adopted questionnaire was slightly modified to align with the circumstances of universities as well as colleges in Oman. A hypothesis is formed to find out the significant contributions among different sample categories. The correlation method was used to find out the relationship. It was evident from the result that there exists a significant relationship between major variables under study. This study reveals an important characteristic of transformational leadership towards prosocial behavioral intentions as it has a connection with organizational performance. There is limited research available to find out the relationship between prosocial behavioral intentions, transformational leadership, and organizational performance. This research focuses on identifying the antecedents and factors influencing organizations' performance efficiently and productively.

Impact of Organizational Politics on Employees' Behavioral Outcomes: The Role of Social Astuteness

  • BHATTARAI, Ganesh
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.571-582
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    • 2021
  • Employers and employees are seriously suffering from perceived organizational politics exhibited in the workplace, and they are searching for remedial ways. The current study was carried out to measure the (i) effects of the employees' perceived organizational politics on their behavioral outcomes, and (b) the remedial role of employees' social astuteness in the relationship of their perceived organizational politics to behavioral outcomes (i.e., work engagement and turnover intention). Seven hundred and twenty-five employees working in Nepalese A graded banks were surveyed to collect the perceptual cross-sectional data. The data were quantitatively analyzed, adopting the deducting reasoning approach. Regression analysis revealed that (i) perceived organizational politics negatively impacted on work engagement and positively impacted on turnover intention, (ii) social astuteness moderated the relationship between perceived organizational politics and employees' behavioral outcome. Moreover, perceived organizational politics' detrimental impact was less severe for employees who possess high social astuteness as compared to those who have less social astuteness. The remedial effect of social astuteness was measured more useful for high organizational politics perceiver than for low perceiver. A number of theoretical and practical implications are suggested to improve the employees' behavioral outcomes from the detrimental impact of perceived corporate politics.