• The Journal of Asian Finance, Economics and Business
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• 제9권9호
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• pp.105-114
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• 2022

Financial markets have long been known to be prone to behavioral biases. One such behavioural bias that is consequential yet pervasive in financial markets is the herd effect. The objective of this study is to determine whether or not there exist herd behaviour in the new and bourgeoning Decentralized Finance (DeFi) Tokens market. This is accomplished by using daily returns of 22 DeFi tokens from January 29, 2017 to August 19, 2021, and the Cross-sectional Absolute Deviation (CSAD) of market returns to capture herd behavior. The results fail to provide any evidence of herding in the DeFi token market on bullish days, that is days for which the average market returns is positive. For bearish days however, that is days for which the market returns is negative, our empirical findings point to the presence of adverse herding in the DeFi token market. This phenomenon can be explained to some extent by the investor composition of the DeFi market. The DeFi token space is a growth market dominated by experts and/or enthusiasts who are insulated against the temptation and panic of negative market swings by the level of market and technical information they possess on the assets they invest.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1257-1266
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• 2021

The study examines factors that influence shopping intention of online consumers in Vietnam. Studied factors include consumers' attitude, subjective norms, perception of behavioral control, perception of usefulness, perceived risks and trust. The expansion of Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) are used as basic theories. We have surveyed people who have experiences on online shopping. There are 836 selected questionnaires that are qualified for data processing. The collected data are analyzed through a process which starts from scale reliability test to exploratory factor analysis (EFA), correlation analysis and regression analysis. The results show that shopping intention of online consumers are positively affected by their attitude, subjective norms, perception of behavioral control, perception of usefulness and trust. In contrast, online shopping intention is negatively affected by the perceived risks that online shopping could bring. Among those factors, the perception of risk is shown to have the strongest influence to online shopping intention. The findings of this study suggest that managers and retailers can apply cash-on-delivery method and design their website with user-friendly interface to enhance online shopping intention of consumers. The Government is also recommended to fulfill the law system to reduce customers' perception of financial risks.

• 유통과학연구
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• 제21권3호
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• pp.47-60
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• 2023

Purpose: During and after Covid-19 pandemic, technology has emerged as a key factor in supporting the recovery of the economy and the rise of living standards. This study examines seven factors affecting the intention of food delivery apps usage, which include Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Price Value, and Habit, and how much influence they have on the customers' behavioral continuance of food delivery apps after Covid-19 Pandemic. Research methodology: This research is a quantitative descriptive research with 473 qualified respondents from 550 respondents collected. Besides using the UTAUT2 model (Venkatesh et al., 2012), Information Quality was added to give a better explanation for the consumers' intention towards continuance behavior using food delivery apps. The collected data is then processed using SPSS 22.0. Results: Habit factors and Information Quality factors have significant positive effects on promoting food delivery apps usage intention, which in turn influences continuance behavior. In addition, Habit factors and Information Quality factors together have an effect of 48.57% on Behavioral Intention. Conclusion: The result proves that positive habits and food information quality can increase the usage intention towards the behavioral continuance of consumers. Higher usage frequency can be improved by increasing these two factors.

• 대한가정학회지
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• 제33권2호
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• pp.103-112
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• 1995

The purpose of this study was to examine the peer acceptance of children as a function of children's behavioral traits, mother- and father- child attachment and family-related variables. The sample was consisted of 224 5th grade children from elementary school in Kwang-ju. Data were gathered through questionnaires of peer acceptance, behavioral assessment, mother- and father-child attachment, and family- related variable. The results show that the children's behavioral traits, mother-child attachment, and the sibling's being has the significant differences on the peer acceptance of children. Among these variables, prosocial behavior was the most significnat variable.

• Asia pacific journal of information systems
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• 제26권2호
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• pp.263-267
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• 2016

• 대한가정학회지
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• 제42권10호
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• pp.129-141
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• 2004

The purposes of this study were to explain consumer attitude, behavioral intention and behavior(expenses) in the purchase of Han-gwa and to explore the influencing factors on them. To achieve these purposes, the Heckman two-step model was utilized to utilize the recursive system of attitude, behavioral intention and behavior. The results of this study were as follows: 1) Seventy-six percent of consumers presented their favorable altitudes to purchase Han-gwa, while $47\%$ of consumers had behavioral intention for purchasing Han-gwa. In addition, purchasing expense of Han-gwa per year as a proxy variable of behavior was less than 100,000 won for most consumers. 2) First, consumer attitude was found to be significantly influenced by the type of family and food safety. Second, the behavioral intention for purchasing Han-gwa was found to be significantly influenced by consumer attitude, age, income, education and price. Finally, consumer behavior(expenses) of purchasing Han-gwa was found to be significantly influenced by the behavioral intention, income and purchasing place.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1231-1240
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• 2021

A shift in perspective from standard finance to behavioral finance has taken place in the past two decades that explains how cognition and emotions are associated with financial decision making. This study aims to investigate the influence of various psychological factors on investment decision-making. The psychological factors that are investigated are differentiated into two aspects, cognitive and emotional aspects. From the cognitive aspect, we examine the influence of anchoring, representativeness, loss aversion, overconfidence, and optimism biases on investor decisions. Meanwhile, from the emotional aspect, the influence of herding behavior on investment decisions is analyzed. A quantitative approach is used based on a survey method and a snowball sampling that result in 165 questionnaires from individual investors in Yogyakarta. Further, we use the One-Sample t-test in testing all hypotheses. The research findings show that all of the variables, anchoring bias, representativeness bias, loss aversion bias, overconfidence bias, optimism bias, and herding behavior have a significant effect on investment decisions. This result emphasizes the influence of behavioral factors on investor's decisions. It contributes to the existing literature in understanding the dynamics of investor's behaviors and enhance the ability of investors in making more informed decision by reducing all potential biases.

• 대한가정학회지
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• 제43권4호
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• pp.17-30
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• 2005

The Purpose of this study was firstly to identify the living characteristics of apartment residents in relation to the behavioral patterns in the kitchen and utility space and secondly to present the basic material necessary for planning the kitchen and utility space of future desirable apartments with consideration for resident usage. The findings are summarized as follows : 1) Behavioral patterns in the kitchen and utility space were classified as personal life, family with harmony, talking with visitors, caring for children, cleaning, cooking, and keeping and connecting. 2) Behavioral patterns in He kitchen and utility space showed patterns on personal life, family with harmony, and talking with visitors and were used in the kitchen including the dining room. 3) As the required kitchen size and sink arrangement varied according to the kinds of furniture appliance, plan for the kitchen wok is very necessary.

• 대한가정학회지
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• 제38권7호
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• pp.103-116
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• 2000

The purpose of this study was to find out the psychological characteristics of the unemployed, and their children's negative emotions and behavioral changes in the context of the increasing family dysfunction caused by the IMF economic crisis. The subjects were 184 public labor workers in Busan. They answered the questions about the psychological characteristics of themselves and their children, and their children's behavioral changes. Frequency analysis, $\chi$$^2$ test and logistic regression were used for data analyses. The results were as follows. The unemployed showed high levels of negative emotions and perceived their social supports as low. As well, they interpreted their quality of life as poor. They perceived their economic difficulty as high and the perception was influenced by negative emotions as well as the economic situation. Children of the unemployed showed middle levels of negative emotions, and positive and negative behavioral changes. These changes were influenced by their parent's psychological characteristics. In light of these results, psychological counseling services from social welfare centers are needed to be more actively supporting the families of the unemployed.

• 대한가정학회지
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• 제42권6호
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• pp.151-162
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• 2004

This study examined mothers′ confidence in parenting practices for dealing with children′s emotional and behavioral problems, as well as the relationships between different confident parenting practices and their application to children′s behavioral problems. A total of 337 mothers of 4- and 5-year-old children responded to the Mother′s Questionnaire of Children′s Behaviors, with the following study results. First, the mothers showed high confidence in applying their own parenting practices to their children′s behavioral problems without outside help. Second, the parenting practice of "asking for help from family members" was related to children′s withdrawn behaviors, anxious behaviors, aggressive behaviors, social relationship problems, moral problems, and rule and courtesy problems.