• Journal of Korean Academy of Nursing
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• v.35 no.8
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• pp.1451-1460
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• 2005

Purpose. The purpose of this study was to evaluate the premature infants' responses to infant massage (tactile and kinesthetic stimulation). These responses measured by weight, physiological (vagal tone, heart rate, oxygen saturation) and behavioral responses (behavioral states, motor activities, and behavioral distress). Methods. This study was conducted using an equivalent control pretest-posttest design. The sample was divided into two groups of 13 infants with gestational age less than 36 weeks at birth, birth weight less than 2000g, and no congenital anomalies. The experimental group received the massage intervention twice daily for 10 days. The data were collected for 10 minutes prior to and 10 minutes after the massage. Results. The vagal tone was significantly higher after massage than before massage in the experimental group, while no change in the control group. The experimental group had significantly higher scores for awake state and motor activity than the control group. Significantly greater awake state, more fidgeting or crying, and increased motor activity were reported after massage than before massage. Conclusions. The results of this study showed that massage therapy might enhance optimal physiological responses and behavioral organization of premature infants. Nursing staff in the NICU can use massage to promote the infant's capability to respond positively to his environment and to provide developmental support for healthy premature infants.

• Journal of Distribution Science
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• v.14 no.1
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• pp.7-15
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• 2016

Purpose - The purpose of this paper is to study the relationships among store image, customer satisfaction, behavioral intentions (BI) and fast distribution in shahrvand chain super market in Tehran. Research design, data, and methodology - The 300 samples were from all the customers of Shahrvand chain stores. Since the present study aimed to explore the relationship between store image, customers' satisfaction, customers' behavioral intentions, and the proximity of shops to customers with considering determination for the influence of each factor, the customers of Shahrvand chain stores were randomly asked to comment on this issue. Results - Attitude to services and merchandising are positively associated with their positive store image. Besides, positive store image has a positive relationship with customers' behavioral intentions and customers'satisfaction. The relationship between fast distribution and customers' satisfaction is significantly positive. Conclusions - Several studies have shown that, in general, store image is important to attract and retain customers. This paper depicts the specific influences of image specifically on customer satisfaction and behavioral intention. Factors related to image have been discussed as their attitudes which touch areas of organizational behavior that have been embedded in the model, and it contributes to the originality or the value of the study.

• Child Health Nursing Research
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• v.12 no.4
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• pp.523-530
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• 2006

Purpose: This study was to develop a nursing intervention for infants nursing. Meridian massage and to investigate its effects on the behavioral state of the infants, mothering role satisfaction and mother-infant attachment. Method: This study was conducted using a nonequivalent control group non-synchronized design in quasi experimental basis. Infants and mothers from Y health center were selected for the experimental group(17) and control group(14). Data were collected from August 11, 2005 to February 24, 2006. Infants in the experimental group were given Meridian massage education and practice for 50min three times a week for 3 weeks. Results: For behavioral state, when inactive infants in the experimental group showed a statistical significant difference by being in a greater state of alert as compared to the control group. The attachment of mother and infant was significantly higher in the experimental group than the control group. Satisfaction with mothering role was significantly higher in the experimental group than the control group. Conclusion: Meridian massage is an effective nursing intervention to improve positive behavioral state in infants and also in maternal-infant interaction.

• Journal of Korean Academy of Nursing
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• v.28 no.3
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• pp.550-562
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• 1998

The purpose of this study was to test the Theory of Planned Behavior in the prediction of contraceptive behavior among married women. This study used a descriptive correlational design to examine the relationships among the study variables. Eighty married women in Seoul and Kyungki-do participated in this study, Research instruments used were the tool for measuring TPB variables search as attitude toward contraception, subjective norm, perceived behavioral control, and intention ; and the tool for measuring contraceptive behavior. The former was modified by the researcher according to Ajzen & Fishbein(1980)'s guidelines for tool development and Jee (1993)'s tool. The latter was developed by the researcher Data was collected from July 20, 1996 to October 25, 1996. The results are as follows ; The three factors, attitude, subjective norm and perceived behavioral control of contraception can explain 30% of the variance in contraceptive intention. Inspection of path coefficient for each of the three predictor variables revealed that subjective norm and perceived behavioral control were the predictor variables on intention, while attitude was not. ; and intention and percevied behavioral control factors can explain 42% of the variance in contraceptive behavior. Inspection of path coefficient for each of the two predictor variables revealed that intention and perceived behavioral control were the predictor variables on behavior. In conclusion, this study identified that Theory of Planned Behavior was a useful model in the prediction of contraceptive behavior, and the contraceptive service program based on the TPB variables would be an effective nursing intervention for the change in contraceptive behavior.

• Journal of Korean Academy of Nursing
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• v.37 no.1
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• pp.125-134
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• 2007

Purpose: The study aimed to identify the effects of a newborn care education program on newborn care confidence and behavioral accuracy of primiparas in a postpartum care center. Method: This was a quasi-experimental study with a non-equivalent control group non-synchronized design. Subjects were 29 primiparas selected from a postpartum care center in D and P hospitals in Ulsan. The intervention was a newborn care education program which was composed of education with a booklet, demonstration, watching a video, and verbal encouragement. The outcome variables were newborn care confidence and behavioral accuracy. Data was collected from Feb. 1 to Mar 22 in 2005 with self-administered questionnaires and observation by researchers. Data was analyzed using the $X^2-test$, Fisher's exact test, t-test and ANCOVA. Result: The experimental group showed significantly higher score changes between the pre-test and post-test in confidence and behavioral accuracy than the control group. Conclusion: The newborn care education program showed positive effects on newborn care confidence and behavioral accuracy of primiparas in a postpartum care center. Therefore, we recommend that this program should be applied in postpartum care centers.

• Women's Health Nursing
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• v.23 no.2
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• pp.126-134
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• 2017

Purpose: The purpose of this study was to identify impacts of HPV-related knowledge, attitude to HPV vaccination, and health beliefs on infection preventive behavioral intention targeting female university students. Methods: With correlational survey design, subjects of this study were 120 female students at universities located in B metropolitan city and G city. A total sample agreed to participate in the study. Data were analyzed using descriptive statistics, t-test, ANOVA, correlation, and stepwise multiple regression. Results: Attitude to HPV vaccination, experience of smoking, and HPV-related health beliefs were significant factors influencing the HPV-related infection preventive behavioral intention. These factors accounted for 19.0% of the HPV-related infection preventive behavioral intention. Conclusion: The most significant factor for HPV infection prevention was the attitude to HPV vaccination. These findings may be useful to develop strategies to improve the HPV infection preventive behavioral intention of the female university students who have a high risk of the HPV infection.

• Journal of Distribution Science
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• v.15 no.9
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• pp.53-62
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• 2017

Purpose - This study aims to analyze the effects of preference for Korean Wave and heuristic on shopping satisfaction and switching barriers of Chinese people visiting Korea, and also their positive effects on consumers' behavioral intention with these variables as mediating variables by using the structural equation model. Research design, data, and Methodology - For this study, we collected 264 questionnaires of Chinese consumers' who have experienced tourism and shopping in Korea after excluding questionnaires that were not proper to be analyzed. The residence of Chinese visiter was Shandong Province, Beijing, Shanghai, Shenyang. The data of this study was analyzed using SPSS 23 statistics to verify the reliability and discriminant validity. Structural equation method was used to test the hypotheses in this study. Results - The effects of heuristic variable on shopping satisfaction and the switching barriers variable were statistically significant. The effects variables of Korean Wave effect variable were statistically significant only on the switching barriers variable. However, the Korean Wave effect variable did not have a statistically significant effect on the shopping satisfaction. Conclusions - The shopping satisfaction and Korean Wave effect variables had statistically significant effects on the behavioral intention variable. In the result of indirect analysis, only the heuristic effect had indirect effects on consumers' behavior intention.

• Journal of Fashion Business
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• v.25 no.5
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• pp.57-72
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• 2021

With the growing importance of CSR, more fashion brands have actively engaged in CSR activities, and consumers' perception of their motives has become a critical issue. This study investigates the influence of perceived CSR motives on fashion consumers' perceived sincerity, trust, and behavioral intentions. In addition, the effect of 'CSR timing' and 'information source' on these variables was examined. In a 2×2 between- subjects design with scenarios, 515 adult consumers responded to an online survey questionnaire. The study identified three CSR motives: value-driven motive, instrumental motive, and strategic motive. The SEM results showed that the value-driven and instrumental motives influenced trust and behavioral intentions. In particular, perceived sincerity mediates value-driven motive and trust. A comparison of latent means revealed the effect of CSR timing on value-driven and strategic motives, trust, sincerity, and behavioral intentions. This study provides an insight into the relationship between consumers' perception of CSR motives and their reactions, and the importance of CSR timing.

• Journal of Distribution Science
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• v.21 no.5
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• pp.31-41
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• 2023

Purpose: Electric vehicle (EV) technology started in 2015 in Thailand. The Thai Government has indicated that 30% of all cars produced in Thailand by 2025 will be EVs. Using EVs in Thailand will reduce road pollution and increase energy efficiency, especially in major cities. Hence, the adoption of EVs in the country has been promoted. This study pointed out that social influence, facilitating conditions, perceived enjoyment, environmental concern, attitude, and perceived behavioral control are key factors affecting the behavioral intention to adopt EVs among logistic and distribution firms in Thailand. Research design, data, and methodology: 500 top management, middle management and purchasing managers of logistic and distribution firms in Thailand are surveyed. The study employed judgmental, convenience, and snowball sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are the main statistical tools for data analysis. Results: The results show that all determinants impact customers' willingness to adopt EVs, except perceived enjoyment and environmental control. Conclusions: The study proposes to promote the incentives by decreasing electricity prices and endorsing EVs purchase to accelerate the adoption of EVs in Thailand. Therefore, future policies should focus on behavioral intention toward EVs amongst logistic and distribution firms for enhancing the future of mobility in Thailand.

• The Journal of Industrial Distribution & Business
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• v.13 no.1
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• pp.1-9
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• 2022

Purpose: This study aims to find empirical evidence and clarity on the phenomenon of the direct and indirect effect of perceived behavioral control on fraud prevention through whistleblowing intention. This study also aims to understand the influence of organizational ethical culture moderating between whistleblowing intention and fraud prevention. Research design, data, methodology: The samples of this research are 236 respondents consisting of the Head of the Finance Subdivision and Head of the Reporting Planning Subdivision and the finance staff who were determined using the purposive sampling method. The data obtained were analyzed using the Structural Equation Modeling technique. Results: The study results show that perceived behavioral control positively and significantly affects whistleblowing intention. In addition, perceived behavioral control does not affect fraud prevention mediated by whistleblowing intention. Furthermore, organizational ethical culture moderates whistleblowing intention and has a positive and significant effect on fraud prevention. Conclusions: This study concludes that the phenomenon of scandal that often occurs on a television is not a habit that must be followed. It requires an active role from the community as a form of concern for whistleblowing. Futher researchers can add other construct variables, such as good corporate governance to assess the performance improvement of the organizational layers, both internally and externally